Illustration (watercolor) for Cartier

avril 2016
Illustration (watercolor) for Cartier
Description

Cartier International needs some colorful illustrations for the boutiques. 

Illustration (watercolor) for Cartier

avril 2016
illustrations
watercolor
brand design
illustrations
watercolor
brand design
Description

Cartier International needs some colorful illustrations for the boutiques. 

Détails de la réalisation
work
Client
Cartier International
place
Localisation
Bruxelles
business
Secteur du client
Luxe et Joaillerie
people
Audience
Business to Consumer
public
Portée géographique
Internationaal
settings
Services proposés
Branding, Graphisme
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L'ISFCE te donne un nouvel avenir

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juillet 2015
juillet 2015

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L’I.S.F.C.E, Institut Supérieur de Formation Continue d’Etterbeek est une école de promotion sociale qui a pour vocation de permettre à ses élèves d’aboutir à l’obtention de diplômes supérieurs et d’évoluer dans leurs carrières et dans leurs vies professionnelles.

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Redesign of an online application for exhibitors

Redesign of an online application for exhibitors

mai 2018
mai 2018

Redesign of an online application for exhibitors

We worked together with Artexis, a leading business event organizer to overhaul the online event management application used by their 26,500 exhibitors.

Artexis had started to modernize the codebase and technologies of their MyEasyfairs online application. They took advantage of the opportunity to also rethink the user experience and change the look and feel.

Start with goals and work from there

Artexis wanted to decrease support calls and make the various functionalities more discoverable and easy to use. Some clients didn’t understand everything they could do online with the My Easyfairs application and needed a lot of hand-holding. The product team also wanted a more modular application architecture to be able to easily add features over time, activate certain features or not depending on the plan clients paid for, etc.

For exhibitors, attending an event is a lot of stress and is a time-consuming process. Some clients we spoke with were intimidated by the apparent complexity of an online application they only used once a year or less, while others were power-users making the most of all the features available and managing several stands at several events every year.

Finding solutions require knowledge of the context

We started off with research and talked to several exhibitors using the application to see what their needs were and what kind of problems they encountered in their day to day work.

We invited product managers from all across Europe for a week-long discovery sprint during which we created personas, made a job to be done analysis, clearly mapped user journeys, sketched possible solutions, critiqued them and came up with a full storyboard of the solution we wanted to prototype in just one week.

A testable prototype worth a 100 pages-long specification

During the following weeks, we created detailed wireframes of the future application and stitched them together to create a clickable prototype. Testing the prototype with real My Easyfairs users allowed us to challenge our assumptions and to quickly gather feedback.

Together with the My Easyfairs product team, we could quickly iterate on the prototype and tweak it until we were sure that users could accomplish key tasks with minimum friction.

Concrete guidelines documents

Almost no one reads guidelines and specifications. People respond a lot better to concrete and tangible deliverables. After a design review of existing applications to get a general direction for the look and feel, we could start exploring possible visual design directions using simple UI elements like colors, typography, buttons, and icons.

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Iterate over time

The Artexis teams are now busy implementing an alpha version of the new application. They plan to test it with a wider set of their customers over a couple of months, make changes based on the feedback they get, and finally launch the new application to their whole user base. We’ll be there to work with them throughout that whole process.

At Central, we firmly believe in partnerships: our clients know their products and challenges and we bring our product design expertise to the table. Design and UX are never done, they evolve with your product, just as we do alongside our clients.

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Réalisation de pochette CD pour Catalogue Produits

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Réalisation de pochette CD pour Catalogue Produits

Conception de pochettes CD pour un catalogue produits de la société Ethicon Endo-Surgery. L'’idée d’utiliser des jeux des matières pour réaliser ce travail. 

Pochette fourreau réalisée avec du papier structuré métal et bois/

Design & graphisme

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