Détails de la réalisation
Secteur du clientÉducation
AudienceB2B et B2C
Services proposésDéveloppement web
Réalisations crées par d'autres agences
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Waterloo 2015novembre 2017
Engaging the June 2015, the world commemorated the Bicentenary of the Battle of Waterloo, a decisive historic event. The non-profit organisation Bataille de Waterloo 1815 planned the most impressive reconstruction ever seen in Europe. Five thousand re-enactors, three hundred horses and a hundred canons participated.
Their goals: to engage a wider audience beyond re-enactment and Napoleon enthusiasts, and to convert no less than 120,000 of them to ticket buyers using a strategic, conversion-based content and social media approach.
To that end, Voice conceived a full-fledged conversational communication plan for our sister company VO Communication, the event’s executive producer, and their partner Verhulst Events and Partners. The plan integrates web, public relations, and social media.A holistic approach using digital and PR
We set up an extensive website in four languages: Dutch, French, English and German. The site servesd as the core of all communications as well as the opportunity for conversions, such as ticket sales, requests to participate in the re-enactment and merchandising.
Public relations helped us get the word out. We partnered with journalists in TV, radio and printed press to heighten awareness for this extraordinary event through multiple press conferences, a press kit and an online press room. Leading up to June 2015, we provided press relations with a monthly fresh story by means of a press release.
Social media created day-to-day engagement. However, the Facebook page was just the beginning; throughout the year, we created additional Facebook pages for 10 historical characters to interact with. We aadded Instagram and Twitter to the mix, as well as a YouTube channel which hosts several videos.
Luxury estates rentalavril 2015
Luxury estates rental
A Luxembourgish startup wants to develop a properties rental service for luxury vacations and business rentals. To develop the project, the client gave us a set of comprehensive specifications of features that the site had to offer. The site aims to be able to highlight the luxurious side of the rental properties with a simple and clean user interface. This interface must logically be responsive. It must also be presented in several languages and propose an advanced search system. The application should allow partners to benefit from it as well, to have a site reflected them on a certain number of goods that correspond with them. An advanced management interface should be developed so as to manage the platform the simplest manner possible. Based on the specifications, we agreed on the workload that represented the project. We worked from this in parallel on two elements, the creation of the design and the development of features. We proposed a design to the client on which we have iterated to obtain a design that was integrated into the application. Over the developments, we regularly put them on a server to allow the client to see the evolution of the project over the weeks and to give us his returns during the time of development. Belighted provided an application that meets the needs of the customer and that is used today. The customer can now rent the properties he references. The customer can open up access to its service to partners by limiting the properties they could handle. These partners have the ability to change certain elements that will change the look of the site to make them independent of the original site.
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