Détails de la réalisation
Secteur du clientMédias
AudienceBusiness to Consumer
Réalisations crées par d'autres agences
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Dansschool Moves & funmars 2018
Dansschool Moves & fun
Voor de dynamische dansschool Moves & fun verzorgen we logo & huisstijl, website, fotografie & video, ontwerp en drukwerk van folders, affiches, toegangskaarten,...
De website voorziet alle info van het aanbod.
De website bespaart de school heel wat administratie door het uniformeren van inschrijvingen voor lessen & optredens, het gebruik van nieuwsbrieven voor allerlei info die ten alle tijde kan doorgestuurd worden,...
Rebranding campaign for niche product/services ranjanvier 2017
Rebranding campaign for niche product/services ran
At the time of project launch Taminco (now a subsidiary of Eastman Chemical Company) was less well known than some of the other players in the oil & gas industry. They supplied to just a small part of this vast industry and had to compete with larger companies who offer a much wider range of products and services. Taminco was particularly looking for a way to stand out from the crowd, with its existing range of products, in the specialized market of gas sweetening.
Mach Media’s strategic advice and creative input provided Taminco with the new brand name AdapT, as well as all the marketing tools and materials needed to promote this range of gas sweetening products and services to their target audience.
Market & Competitor analysis (internal and external research & presentation of results)
Set brand objectives; Created brand name AdapT and messaging; Created visual identity (AdapT logo & brand look and feel)
Created publicity & marketing programme; Created collateral: brochure; presentations; on/offline adverts; roll-up banners; launch invitations
Results of this project are still being measured
Relaunch Motilium Brand "Kissing the Frog" Campaigjanvier 2018
Relaunch Motilium Brand "Kissing the Frog" Campaig
Motilium existed since long and was coming to the end of its life-cycle. We developed a big idea based on insights and delivered a unique creative concept that was used fully through-the-line and generated a sales increase of 117% ! This campaign is still used in other countries. See the case on the "illustrations" chapter : "Motilium Case Video"
Giving the radio listening experience a makeoverjuillet 2016
Giving the radio listening experience a makeover
We helped all Belgian French-speaking radio stations deliver a streamlined listening experience.
# The challenge
Radio is being disrupted by the convenience of online music streaming. This is why French-speaking Belgian radio stations (such as RTL, RTBF, Nostalgie and FunRadio) collaborated to create MaRadio, a common online player. They asked Central to help them improve their player’s listening experience on all devices.
# Our approach
We had 2 short months to transform MaRadio’s old platform into a new listening experience for smartphones, tablets, computers and TV. We asked decision-makers from the –usually competing– radio stations to come to our studio for a design sprint workshop. Through hands-on exercises we were able to take concrete design decisions and move forward quickly. From there, we imagined how the player would look and feel, while respecting each station’s brand. Using wireframes, prototypes and visual design, we refined our initial ideas to deliver an appealing multiplatform experience.
“It is not always easy to bring together competing radio stations around one common project. But thanks to a friendly atmosphere and a few simple, well-targeted exercises we were able to quickly determine the features of the player that needed improvement and to define the direction in which this redesign should go.”Julien Mourlon - Digital Manager Radio at RTL Belgium --- View the case on http://central.team/work/maradio/
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