Girafeo

février 2016
Girafeo
Description

Création d'une identité visuelle pour le studio vidéo Girafeo, avec utilisation de la gravure à chaud.

New brand identity for a specialised filmmaker Girafeo.

Girafeo

février 2016
Description

Création d'une identité visuelle pour le studio vidéo Girafeo, avec utilisation de la gravure à chaud.

New brand identity for a specialised filmmaker Girafeo.

Détails de la réalisation
work
Client
Girafeo
place
Localisation
Bruxelles
business
Secteur du client
Médias
people
Audience
Business to Consumer
public
Portée géographique
Local
settings
Services proposés
Graphisme
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De website voorziet alle info van het aanbod.

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www.movesenfun.be

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Réseaux sociaux
Référencement naturel
QuizBee mobile game designs

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Rebranding campaign for niche product/services ran

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janvier 2017
janvier 2017

Rebranding campaign for niche product/services ran

At the time of project launch Taminco (now a subsidiary of Eastman Chemical Company) was less well known than some of the other players in the oil & gas industry. They supplied to just a small part of this vast industry and had to compete with larger companies who offer a much wider range of products and services. Taminco was particularly looking for a way to stand out from the crowd, with its existing range of products, in the specialized market of gas sweetening.


Mach Media’s strategic advice and creative input provided Taminco with the new brand name AdapT, as well as all the marketing tools and materials needed to promote this range of gas sweetening products and services to their target audience. 

 

Intelligence:

Market & Competitor analysis (internal and external research & presentation of results) 

Integration:

Set brand objectives; Created brand name AdapT and messaging; Created visual identity (AdapT logo & brand look and feel)  

Impact:

Created publicity & marketing programme; Created collateral: brochure; presentations; on/offline adverts; roll-up banners; launch invitations 

Insight:

Results of this project are still being measured 

Image de marque & branding
Stratégie de contenu
Relations publiques (RP)
Design & graphisme
Rédaction et traduction
Réseaux sociaux
Evénementiel
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janvier 2018
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Relaunch Motilium Brand "Kissing the Frog" Campaig

Motilium existed since long and was coming to the end of its life-cycle.  We developed a big idea based on insights and delivered a unique creative concept that was used fully through-the-line and generated a sales increase of 117% ! This campaign is still used in other countries. See the case on the "illustrations" chapter : "Motilium Case Video"

Publicité
Image de marque & branding
Rédaction et traduction
Stratégie digitale
Création de site internet
Design & graphisme
Giving the radio listening experience a makeover

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juillet 2016
juillet 2016

Giving the radio listening experience a makeover

We helped all Belgian French-speaking radio stations deliver a streamlined listening experience.

# The challenge

Radio is being disrupted by the convenience of online music streaming. This is why French-speaking Belgian radio stations (such as RTL, RTBF, Nostalgie and FunRadio) collaborated to create MaRadio, a common online player. They asked Central to help them improve their player’s listening experience on all devices.

# Our approach

We had 2 short months to transform MaRadio’s old platform into a new listening experience for smartphones, tablets, computers and TV. We asked decision-makers from the –usually competing– radio stations to come to our studio for a design sprint workshop. Through hands-on exercises we were able to take concrete design decisions and move forward quickly. From there, we imagined how the player would look and feel, while respecting each station’s brand. Using wireframes, prototypes and visual design, we refined our initial ideas to deliver an appealing multiplatform experience.

“It is not always easy to bring together competing radio stations around one common project. But thanks to a friendly atmosphere and a few simple, well-targeted exercises we were able to quickly determine the features of the player that needed improvement and to define the direction in which this redesign should go.”

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Application web
Ergonomie (UX/UI)
Innovation
Design & graphisme
Application mobile

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