Get closer to your customers

mai 2016
Get closer to your customers
Description

Decathlon is a giant amongst sports retailers – in fact, it’s the n° 1 across Europe and is present in some 26 countries. 

The Challenge 

To stand out in a crowded market and get closer to client’s needs, Decathlon asked us to develop an alternative to the classic paper folder for a fitness campaign. 

Our Approach 

The goal, we knew, was to improve on the basic functionality of a classic folder. Ultimately, we were still going to present a certain selection of products. So we opted to develop a mini-site, knowing this would give us the freedom to better showcase the products and better match the visitor’s needs. 

The products could be shown in an interesting and fun way and we could enrich them by adding articles, tips tricks and videos. 

To boost the usefulness for the user (and targeting for Decathlon), they were able to determine their fitness profile. They were then offered a selection of products with very specific articles and tips. 

The campaign was also translated to various supports: 

 --> a contest on Facebook 

--> PPA 

--> Bannering 

--> POS-material… 

 These were used to drive as much traffic as possible to the mini-site.

Get closer to your customers

mai 2016
Description

Decathlon is a giant amongst sports retailers – in fact, it’s the n° 1 across Europe and is present in some 26 countries. 

The Challenge 

To stand out in a crowded market and get closer to client’s needs, Decathlon asked us to develop an alternative to the classic paper folder for a fitness campaign. 

Our Approach 

The goal, we knew, was to improve on the basic functionality of a classic folder. Ultimately, we were still going to present a certain selection of products. So we opted to develop a mini-site, knowing this would give us the freedom to better showcase the products and better match the visitor’s needs. 

The products could be shown in an interesting and fun way and we could enrich them by adding articles, tips tricks and videos. 

To boost the usefulness for the user (and targeting for Decathlon), they were able to determine their fitness profile. They were then offered a selection of products with very specific articles and tips. 

The campaign was also translated to various supports: 

 --> a contest on Facebook 

--> PPA 

--> Bannering 

--> POS-material… 

 These were used to drive as much traffic as possible to the mini-site.

Détails de la réalisation
work
Client
Decathlon
place
Localisation
Bruxelles
business
Secteur du client
Sport
people
Audience
Business to Consumer
public
Portée géographique
National
settings
Services proposés
Stratégie digitale
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