Get closer to your customers

mai 2016
Get closer to your customers
Description

Decathlon is a giant amongst sports retailers – in fact, it’s the n° 1 across Europe and is present in some 26 countries. 

The Challenge 

To stand out in a crowded market and get closer to client’s needs, Decathlon asked us to develop an alternative to the classic paper folder for a fitness campaign. 

Our Approach 

The goal, we knew, was to improve on the basic functionality of a classic folder. Ultimately, we were still going to present a certain selection of products. So we opted to develop a mini-site, knowing this would give us the freedom to better showcase the products and better match the visitor’s needs. 

The products could be shown in an interesting and fun way and we could enrich them by adding articles, tips tricks and videos. 

To boost the usefulness for the user (and targeting for Decathlon), they were able to determine their fitness profile. They were then offered a selection of products with very specific articles and tips. 

The campaign was also translated to various supports: 

 --> a contest on Facebook 

--> PPA 

--> Bannering 

--> POS-material… 

 These were used to drive as much traffic as possible to the mini-site.

Get closer to your customers

mai 2016
Description

Decathlon is a giant amongst sports retailers – in fact, it’s the n° 1 across Europe and is present in some 26 countries. 

The Challenge 

To stand out in a crowded market and get closer to client’s needs, Decathlon asked us to develop an alternative to the classic paper folder for a fitness campaign. 

Our Approach 

The goal, we knew, was to improve on the basic functionality of a classic folder. Ultimately, we were still going to present a certain selection of products. So we opted to develop a mini-site, knowing this would give us the freedom to better showcase the products and better match the visitor’s needs. 

The products could be shown in an interesting and fun way and we could enrich them by adding articles, tips tricks and videos. 

To boost the usefulness for the user (and targeting for Decathlon), they were able to determine their fitness profile. They were then offered a selection of products with very specific articles and tips. 

The campaign was also translated to various supports: 

 --> a contest on Facebook 

--> PPA 

--> Bannering 

--> POS-material… 

 These were used to drive as much traffic as possible to the mini-site.

Détails de la réalisation
work
Client
Decathlon
place
Localisation
Bruxelles
business
Secteur du client
Sport
people
Audience
Business to Consumer
public
Portée géographique
National
settings
Services proposés
Stratégie digitale
A la recherche d'une agence fournissant le même type de service ?Lancer un projet

Réalisations crées par d'autres agences

Jetez un oeil aux dernières réalisations publiées sur Sortlist.
App Store Marketing

App Store Marketing

août 2017
août 2017

App Store Marketing

Overall App Marketing and App Store Optimization for a B2B2C company in Belgium with international ambitions. In a nutshell we basically launched the app through strong and oriented app marketing and are now following up and steering the further growth of the app. 

 

Stratégie digitale
Application mobile
Stratégie Digitale

Stratégie Digitale

mars 2018
mars 2018

Stratégie Digitale

Dans le cadre du démarrage du magasin de costumes sur-mesure "La maison de maîtres", nous avons été sollicités pour nous occuper de leur stratégie de Marketing Digitale. 

Stratégie digitale
Création de site internet
Référencement naturel
Publicité en ligne
Atoma webshop

Atoma webshop

août 2018
août 2018

Atoma webshop

Stratégie digitale
Image de marque & branding
Création de site internet
Design & graphisme
Réseaux sociaux
Publicité en ligne

Keyword research iLearn

février 2016
février 2016

Keyword research iLearn

Voor iLearn heeft GUMM keyword research gedaan. In dit keyword onderzoek werden de keywords gekoppeld aan relevantie en frequentie waarmee erop gezocht wordt.

Stratégie digitale
HUAWEI | P9 LAUNCH

HUAWEI | P9 LAUNCH

mai 2018
mai 2018

HUAWEI | P9 LAUNCH

Stratégie digitale
Stratégie de contenu
Design & graphisme
Réseaux sociaux
Evénementiel

Laissez-nous vous guider vers la bonne agence

Du web design aux campagnes de pub, nous vous guidons vers les agences qui répondent à vos besoins et budget. Comparez-les et sélectionnez celle qui vous convient le mieux.

Trouver mon agence

100 % gratuit - Les frais sont pris en charge par les agences voulant collaborer avec vous.