Get closer to your customersmai 2016
Détails de la réalisation
Secteur du clientSport
AudienceBusiness to Consumer
Services proposésStratégie digitale
Réalisations crées par d'autres agences
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Belgium’s 1st online car insurancenovembre 2016
Belgium’s 1st online car insurance
There was a time that you had to go to the store to do your shopping. Nowadays you can order your groceries online and they are delivered at home. Convenient and quick. As of now, you can get your insurance with Corona Direct convenient and quick as well. The insurance company, best known for the insurance by kilometer, puts a big step forward in becoming the first fully online insurance company in Belgium.
Innovative go2market plan for Aliaxismai 2018
Innovative go2market plan for Aliaxis
A global organization with a local footprint, Aliaxis has been developing advanced plastic piping systems for more than 50 years. The company’s broad soil and waste portfolio is focused on single stack solutions for water trap seal protection, sound reduction and fire safety. Industry innovations such as the P.A.P.A. (positive air pressure attenuator) system keep Aliaxis at the forefront of the piping industry.
Aliaxis decided to create a division dedicated exclusively to the high-rise industry in response to two significant trends: urbanization and climate change. By 2020 there will be an additional 1.3 billion people on this planet, and most of them will live in megacities with more than 10 million inhabitants. The majority of these residents will live in high-rise apartment buildings. New and innovative building solutions that address the unique infrastructural challenges of tall buildings will be key to ensure the comfort and safety of the people living there.
Piping companies typically present themselves with a singular emphasis on technology. Living Stone and Aliaxis decided to turn this traditional approach around, and put the focus on how advanced piping systems can enhance the experience of people living in high-rises. They opted for a go2market strategy focused on five values offered by Aliaxis High-rise Building Solutions: feasibility, comfort, green, safety, and affordability, striking an emotional note with imagery focused on people enjoying life in their high-rise homes. All of the technical information is included, but the Aliaxis High-rise story starts with the impact of high-rise living on people, and then moves into the technical aspects for the audience of architects, MEP consultants, contractors and installers.
With more than 100 manufacturing and commercial businesses based in over 45 countries, a first step was to distill the larger Aliaxis narrative into a simple, yet powerful story focused exclusively on Aliaxis’ offering for the high-rise building industry. Living Stone and Aliaxis started work on developing a marketing plan for the new division in June, 2017.
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