Détails de la réalisation
Secteur du clientEnergie et Pétrole
AudienceBusiness to Consumer
Réalisations crées par d'autres agences
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Creating a strong brand personalityjuin 2016
Creating a strong brand personality
Dirafrost is a frozen fruit company, active worldwide , having their own plantations and plants in various regions in the world. The company has Belgian roots with a head office in Herk De Stad. When we get to know the company better with our BrandScape tool and do a market survey, it is clear that the company needs and deserves a more assertive brand personality. And has everything and more to support that. It will be the core of the Brand DNA we develop.
Based on the Brand DNA we organize a 1 day work shop with key employees and define together with them action areas and next steps.
We re-design the logo, keeping all elements and the (for the category very differentiating) color, but giving the bear more character. We also keep the color-code when we attack packaging design (over65 designs) and graphic design.
The reactions in the market are positive from day one.
See more : www.brandlab.be/case-dirafrost.aspx
Competitors become strong partnersmai 2016
Competitors become strong partners
Three, until then competitive companies within the Kennemervis Group will get merged into one company. The Kennemervis Group head office calls us in to develop the new to create company into a strong brand and help them with the internal and external communication.
After a thorough sector analysis the Brand DNA shapes the strategic basis for all further developments. We create a new name: "Fishpartners", which works internally and externally in a sector where the partnership-idea is almost inexistent.
All touch points are activated. We design the new logo, define the corporate colors, create the corporate brochure and website, design packaging and exterior signage, all sites get painted in the same corporate colors, all trucks get the new signage,...
A three day photo documentary with attention for all employees, following them even into their local football fan pub, brings the former competitors together in one motivating interior communication campaign.
In the following months the quality perception of the new company improves significantly and sets a new standard in the sector.
See more : www.brandlab.be/case-fishpartners.aspx
Read what the client says about the work : http://brandlab.be/references.aspx
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