Futech

janvier 2016
Futech
Description

Ingenieurs met een visie. 

FUTECH is de referentie op gebied van photovoltaische projecten. Geen uitdaging is te groot voor de mensen van FUTECH om elk project tot een succes te brengen. 

(zoz) verzorgt de communicatieplanning, strategische evoluties en het graphic design voor Futech en dochteronderneming iLumen. 

Futech

janvier 2016
Description

Ingenieurs met een visie. 

FUTECH is de referentie op gebied van photovoltaische projecten. Geen uitdaging is te groot voor de mensen van FUTECH om elk project tot een succes te brengen. 

(zoz) verzorgt de communicatieplanning, strategische evoluties en het graphic design voor Futech en dochteronderneming iLumen. 

Détails de la réalisation
work
Client
Futech
place
Localisation
Limbourg
business
Secteur du client
Energie et Pétrole
people
Audience
Business to Consumer
public
Portée géographique
National
settings
Services proposés
Branding
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Publicité
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Creating a strong brand personality

Creating a strong brand personality

juin 2016
juin 2016

Creating a strong brand personality

Dirafrost is a frozen fruit company, active worldwide , having  their own plantations and plants in various regions in the world. The company has Belgian roots with a head office in Herk De Stad. When we get to know the company better with our BrandScape tool and do a market survey, it is clear that the company needs and deserves a more assertive brand personality. And has everything and more to support that.  It will be the core of the Brand DNA we develop.

Based on the Brand DNA we organize a 1 day work shop with key employees and define together with them action areas and next steps.

We re-design the logo, keeping all elements and the (for the category very differentiating) color, but giving the bear more character. We also keep the color-code when we  attack packaging design (over65 designs) and graphic design.

The reactions in the market are positive from day one.

See more : www.brandlab.be/case-dirafrost.aspx

Image de marque & branding
crowd funding event

crowd funding event

septembre 2018
septembre 2018

crowd funding event

Lancering van crowdfunding campagne

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Stratégie de contenu
Innovation
Evénementiel
Competitors become strong partners

Competitors become strong partners

mai 2016
mai 2016

Competitors become strong partners

Three, until then competitive companies within the Kennemervis Group will get merged into one company. The Kennemervis Group head office calls us in to develop the new to create company into a strong brand and help them with the internal and external communication.

After a thorough sector analysis the Brand DNA shapes the strategic basis for all further developments. We create a new name: "Fishpartners", which works internally and externally in a sector where the partnership-idea is almost inexistent.

All touch points are activated. We design the new logo, define the corporate colors, create the corporate brochure and website, design packaging and exterior signage, all sites get painted in the same corporate colors, all trucks get the new signage,...

A three day photo documentary with attention for all employees, following them even into their local football fan pub, brings the former competitors together in one motivating interior communication campaign.

In the following months the quality perception of the new company improves significantly and sets a new standard in the sector.

See more : www.brandlab.be/case-fishpartners.aspx

Read what the client says about the work : http://brandlab.be/references.aspx

Image de marque & branding
ELIA Corporate movie

ELIA Corporate movie

janvier 2018
janvier 2018

ELIA Corporate movie

To make sure Elia's corporate movie could survive multiple years we choose not to use detailed information and facts and figures.

Just a 2 minute appealing text with nice photography... all it takes to get your company a good image.

Image de marque & branding
Film
Rédaction et traduction
Photographie

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