Flash Marathon

octobre 2015
Description

Red Market, Delhaize Group’s challenger supermarket brand in Belgium, has a unique fast store concept based on a 100% self-scan system. In order to allow new customers to discover the speed advantage, we took the hot topic of traffic speed control as our starting point. We flipped it into something positive: at Red Market, you don’t get punished when you speed: you get rewarded with an extra discount.

Flash Marathon

octobre 2015
Description

Red Market, Delhaize Group’s challenger supermarket brand in Belgium, has a unique fast store concept based on a 100% self-scan system. In order to allow new customers to discover the speed advantage, we took the hot topic of traffic speed control as our starting point. We flipped it into something positive: at Red Market, you don’t get punished when you speed: you get rewarded with an extra discount.

Détails de la réalisation
work
Client
Red Market
place
Localisation
Flandre Orientale
business
Secteur du client
Vente au détail
people
Audience
Business to Consumer
public
Portée géographique
National
settings
Services proposés
Branding
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