Film Fest Gent

octobre 2017
Film Fest Gent
Film Fest Gent
Film Fest Gent
Film Fest Gent
Film Fest Gent
Film Fest Gent
Film Fest Gent
Description

Film Fest Gent 40-jarig filmfestival / wijziging management / nood aan nieuw imago

Défis

Verhogen visbiliteit gedurende het ganse jaar / opstart FFF (Film Fest Friends) / visuele synergie tussen festival – expo’s en concerten

Solutions

Nieuwe naam / brand, canvas voor komende festivals / alle promomateriaal

Impact

Stijgende meerverkoop

Film Fest Gent

octobre 2017
naam
Branding
promomateriaal
naam
Branding
promomateriaal
Description

Film Fest Gent 40-jarig filmfestival / wijziging management / nood aan nieuw imago

Défis

Verhogen visbiliteit gedurende het ganse jaar / opstart FFF (Film Fest Friends) / visuele synergie tussen festival – expo’s en concerten

Solutions

Nieuwe naam / brand, canvas voor komende festivals / alle promomateriaal

Impact

Stijgende meerverkoop

Détails de la réalisation
work
Client
Film Fest Gent
place
Localisation
Flandre Orientale
business
Secteur du client
Voyage et Loisirs
people
Audience
Business to Consumer
public
Portée géographique
Internationaal
settings
Services proposés
Branding, Marketing de contenu, Graphisme
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Spring 2007 was a special season for Chaudfontaine: a substantial part of the Belgian population (87,000) went looking for the lost fish, Oscar, the Chaudfontaine brand mascot at that time.

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Nexyan is a company that provides actuarial assistance on all sorts of company sponsored pension plans. They guide and advise their clients in a pension’s world that is changing rapidly. Born from the division with ESOFAC Luxembourg, we helped them create a strong identity from scratch including a new logo, website and more.

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Nutrissentiel est une entreprise active dans la production, la distribution et la vente de compléments alimentaires haut de gamme.

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janvier 2017
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How do you best create an exclusive, overseas event (3-day onsite prospect tour of manufacturing sites in 3 states in Mexico) as well as the promotion leading up to that event?

The client wanted to attract prospects who would tour their facility in Zacatecas, Mexico, as well as visit nearby manufacturing locations in the area for benchmarking. Past history had proven onsite visits to be beneficial in generating new business. However, a perennial challenge remained – how to persuade their prospects, C-level executives from small- and midsize manufacturing companies, to take time out of their schedule for a visit to Mexico. Especially for three business days. Furthermore, because the client was investing substantial money in the initiative, including chartering two aircraft, they needed Mach Media to heavily promote the trip to ensure maximum ROI.

Mach Media created a compelling, integrated campaign to encourage prospects to join Entrada for three days in Mexico. Reaching senior leadership is always challenging. So we led an integrated outreach campaign by email, hard mail and telephone, with multiple touchpoints to a hard-to-reach audience. Thematically, the campaign focused on not just cost savings that manufacturers could experience through Mexican operations, but also new growth opportunities they would realize. The campaign promised visitors a unique chance to meet in Mexico on-the-ground with plant managers, executives and government officials.

As a result of Mach Media’s integrated outreach efforts, Entrada Group hosted eight C-level executives from five prospect companies. The tour of Zacatecas, Guanajuato and Querétaro states in Mexico stopped at numerous industrial parks, training centers and technology parks, where visitors learned a lot about the working environment in central Mexico. Post-tour, we wrote about the trip and included highlights of it in various Entrada outreach channels, to share the experience with other prospects and further leverage the experience.

 

STEPS TAKEN:

 

Intelligence:

For Entrada, getting people to do a site visit is an essential step in their sales cycle, which could last over several years. So we started by identifying their prospects who had registered the most engagements with Entrada over recent months (most web page views, materials downloaded, conversations with principals, etc.). We identified a target list of prospects.

Integration:

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Impact:

It isn’t everyday that you have the undivided attention of your most targeted prospects – much less for 3 days straight. The trip enabled Entrada to get to know these people better, learn their concerns and priorities, and to showcase their expertise in a very personal way. The attendees all had a wonderful trip and learned a lot about Manufacturing in Mexico as a result. Entrada had 3 full days of unfettered access to the prospects. None of them have signed a contract yet, but this is usual. Entrada feels the trip was a good investment and was pleased with the result.

Insight:

We used the writeup page after the event as a topic in the prospect newsletter. This trip could be something repeated every year or two, perhaps on a smaller scale due to the high expense.

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