Spring 2007 was a special season for Chaudfontaine: a substantial part of the Belgian population (87,000) went looking for the lost fish, Oscar, the Chaudfontaine brand mascot at that time.

Nexyan is a company that provides actuarial assistance on all sorts of company sponsored pension plans. They guide and advise their clients in a pension’s world that is changing rapidly. Born from the division with ESOFAC Luxembourg, we helped them create a strong identity from scratch including a new logo, website and more.

More info : http://www.spade.be/references/refonte-de-lidentit%C3%A9-visuelle-dexperts-en-pensions/

Caviar Agency nourrit l’eshop de la plateforme Nutrissentiel

Le client

Nutrissentiel est une entreprise active dans la production, la distribution et la vente de compléments alimentaires haut de gamme.

How do you best create an exclusive, overseas event (3-day onsite prospect tour of manufacturing sites in 3 states in Mexico) as well as the promotion leading up to that event?

The client wanted to attract prospects who would tour their facility in Zacatecas, Mexico, as well as visit nearby manufacturing locations in the area for benchmarking. Past history had proven onsite visits to be beneficial in generating new business. However, a perennial challenge remained – how to persuade their prospects, C-level executives from small- and midsize manufacturing companies, to take time out of their schedule for a visit to Mexico. Especially for three business days. Furthermore, because the client was investing substantial money in the initiative, including chartering two aircraft, they needed Mach Media to heavily promote the trip to ensure maximum ROI.

Mach Media created a compelling, integrated campaign to encourage prospects to join Entrada for three days in Mexico. Reaching senior leadership is always challenging. So we led an integrated outreach campaign by email, hard mail and telephone, with multiple touchpoints to a hard-to-reach audience. Thematically, the campaign focused on not just cost savings that manufacturers could experience through Mexican operations, but also new growth opportunities they would realize. The campaign promised visitors a unique chance to meet in Mexico on-the-ground with plant managers, executives and government officials.

As a result of Mach Media’s integrated outreach efforts, Entrada Group hosted eight C-level executives from five prospect companies. The tour of Zacatecas, Guanajuato and Querétaro states in Mexico stopped at numerous industrial parks, training centers and technology parks, where visitors learned a lot about the working environment in central Mexico. Post-tour, we wrote about the trip and included highlights of it in various Entrada outreach channels, to share the experience with other prospects and further leverage the experience.

STEPS TAKEN:

Intelligence:

How can a large banking organization shift the perception of its IT department from 'helpdesk' to 'digital advocate'? And how can a culture of initiative and self-reliance be installed in an organization that is moving quickly towards a digitalized working environment? Our repositioning and branding of KBC's e-workplace division was granted a silver award at the European FEIEA awards in the category 'best change communications strategy'.