FEBRAP - Win-Win-Winjuillet 2016
Détails de la réalisation
Secteur du clientSans but lucratif
AudienceBusiness to Business
Réalisations crées par d'autres agences
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Transavia’s Ticket to the Eclipsejuin 2017
Transavia’s Ticket to the Eclipse
At the start of 2015, Transavia rolled out a new brand strategy in which the low-cost airline not only changed its course, but also its appearance. A new house style and approach demanded a new brand campaign. The campaign had to emphasise the innovation and rejuvenated appearance of the brand. Together with Transavia, we came up with the ‘Ticket to the Eclipse’ campaign. It was a groundbreaking campaign in which Transavia fans actually got the chance to fly to the solar eclipse.
We used a content strategy based on the hero, hub, hygiene model. The hero content had the objective of making people enthusiastic and triggering them to visit the campaign platform. With the hub content, which concerned the preparations for the flight, we wanted to keep fans’ attention throughout the whole campaign. We used the hygiene content to provide the basic information, such as about the flight and the eclipse.
We created an online platform on which fans could sign up to receive more information about the flight. Transavia fans were triggered to participate by videos and animations on social media. The campaign was also extended offline, with Transavia opening up a pop-up store at Schiphol Airport. All of the important Dutch press outlets were represented on the day of the flight.
ARRIVE WITHOUT DETOURSnovembre 2014
ARRIVE WITHOUT DETOURS
Happiness Brussels, based at Ixelles - Elsene, Belgium has been asked by Toyota Motor Corporation to develop ARRIVE WITHOUT DETOURS for their brand ToyotaProduct: Avensis in 2008. This campaign is known in the marketing & communication market for Commercials Archive, DM, Toyota Adverts, Cars, Automotive products, services and accessories.
Inside Outsideseptembre 2015
Eurogas 5G Energyoctobre 2017
Eurogas 5G Energy
Eurogas choose us to tell the story of the 5th Generation of Energy. We proposed a colorfull and dynamic way of transmitting their message.
Pixileon took in charge of the script in collaboration with the communication team at Eurogas as well as direction, design, animation, music (library) and VO casting. were very proud, Enjoy!
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