Euro Prêts & Financesjanvier 2016
Détails de la réalisation
ClientEuro Prêts & Finances
Secteur du clientAssurance
AudienceB2B et B2C
Services proposésErgonomie web (UX)
Réalisations crées par d'autres agences
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Redesign of an online application for exhibitorsmai 2018
Redesign of an online application for exhibitors
We worked together with Artexis, a leading business event organizer to overhaul the online event management application used by their 26,500 exhibitors.
Artexis had started to modernize the codebase and technologies of their MyEasyfairs online application. They took advantage of the opportunity to also rethink the user experience and change the look and feel.
Start with goals and work from there
Artexis wanted to decrease support calls and make the various functionalities more discoverable and easy to use. Some clients didn’t understand everything they could do online with the My Easyfairs application and needed a lot of hand-holding. The product team also wanted a more modular application architecture to be able to easily add features over time, activate certain features or not depending on the plan clients paid for, etc.
For exhibitors, attending an event is a lot of stress and is a time-consuming process. Some clients we spoke with were intimidated by the apparent complexity of an online application they only used once a year or less, while others were power-users making the most of all the features available and managing several stands at several events every year.
Finding solutions require knowledge of the context
We started off with research and talked to several exhibitors using the application to see what their needs were and what kind of problems they encountered in their day to day work.
We invited product managers from all across Europe for a week-long discovery sprint during which we created personas, made a job to be done analysis, clearly mapped user journeys, sketched possible solutions, critiqued them and came up with a full storyboard of the solution we wanted to prototype in just one week.
A testable prototype worth a 100 pages-long specification
During the following weeks, we created detailed wireframes of the future application and stitched them together to create a clickable prototype. Testing the prototype with real My Easyfairs users allowed us to challenge our assumptions and to quickly gather feedback.
Together with the My Easyfairs product team, we could quickly iterate on the prototype and tweak it until we were sure that users could accomplish key tasks with minimum friction.
Concrete guidelines documents
Almost no one reads guidelines and specifications. People respond a lot better to concrete and tangible deliverables. After a design review of existing applications to get a general direction for the look and feel, we could start exploring possible visual design directions using simple UI elements like colors, typography, buttons, and icons.
Once a design direction was chosen, we created a patterns and components library in Sketch and added simple general and component-specific implementation guidelines. We worked closely with the lead front-end developer at Artexis to make sure the team could use the library as a guide for implementing it in code.
Iterate over time
The Artexis teams are now busy implementing an alpha version of the new application. They plan to test it with a wider set of their customers over a couple of months, make changes based on the feedback they get, and finally launch the new application to their whole user base. We’ll be there to work with them throughout that whole process.
At Central, we firmly believe in partnerships: our clients know their products and challenges and we bring our product design expertise to the table. Design and UX are never done, they evolve with your product, just as we do alongside our clients.
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