
Détails de la réalisation
Client
EujobsiteLocalisation
BruxellesSecteur du client
Ressources humainesAudience
B2B et B2CPortée géographique
InternationaalServices proposés
Stratégie digitaleRéalisations crées par d'autres agences
Jetez un oeil aux dernières réalisations publiées sur Sortlist.

Different
février 2018Different
We helped KPMG to define their digital strategy in the context of the European legislation around audit and consultancy.
Based on this new ecosystem, we define a new digital communication but also a real strategy around digital touchpoint and content.

AMNESTY INTERNATIONAL : TRUTH REVEALING BANNERS
mai 2018AMNESTY INTERNATIONAL : TRUTH REVEALING BANNERS
HOW WE FOUND A WAY TO MAKE LEADERS FINALLY SPEAK THE TRUTH
Throughout the world, there are still government leaders who don’t tell the truth and do everything they can to hide information about the cruelties that take place in their country. Harassment and imprisonment are common for the residents who exercise their basic right to freedom of expression. Because of this, Amnesty decided to let leaders speak the truth for once, by targeting YouTube video speeches of the biggest leaders and paying for the overlay in-video banners. As these banners cover the subtitles of their speeches, Amnesty could rewrite them and reveal the information they were hiding. Each banner ends with a call to action to visit the Amnesty page concerning the specific issue.
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