Détails de la réalisation
Secteur du clientBiens et services industriels
AudienceBusiness to Business
Services proposésPublicité en ligne
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Waterloo 2015novembre 2017
Engaging the June 2015, the world commemorated the Bicentenary of the Battle of Waterloo, a decisive historic event. The non-profit organisation Bataille de Waterloo 1815 planned the most impressive reconstruction ever seen in Europe. Five thousand re-enactors, three hundred horses and a hundred canons participated.
Their goals: to engage a wider audience beyond re-enactment and Napoleon enthusiasts, and to convert no less than 120,000 of them to ticket buyers using a strategic, conversion-based content and social media approach.
To that end, Voice conceived a full-fledged conversational communication plan for our sister company VO Communication, the event’s executive producer, and their partner Verhulst Events and Partners. The plan integrates web, public relations, and social media.A holistic approach using digital and PR
We set up an extensive website in four languages: Dutch, French, English and German. The site servesd as the core of all communications as well as the opportunity for conversions, such as ticket sales, requests to participate in the re-enactment and merchandising.
Public relations helped us get the word out. We partnered with journalists in TV, radio and printed press to heighten awareness for this extraordinary event through multiple press conferences, a press kit and an online press room. Leading up to June 2015, we provided press relations with a monthly fresh story by means of a press release.
Social media created day-to-day engagement. However, the Facebook page was just the beginning; throughout the year, we created additional Facebook pages for 10 historical characters to interact with. We aadded Instagram and Twitter to the mix, as well as a YouTube channel which hosts several videos.
SEAT IBIZA on TuneInnovembre 2015
SEAT IBIZA on TuneIn
Adforce.com, a multi-platform advertising network, has recently launched in the Belgian market. Based in Brussels, the company has partnered with TuneIn to offer brands the chance to advertise on music streaming platforms as well as radio stations in a single purchase.
“TuneIn will complement the current radio offering available in Belgium,” says Kevin Foley, Sales Director at Adforce.com. “Unlike traditional radio, what makes this significant is that brands can now target listeners by geographic location, time of day, user demographics, listening device and context. Additionally, Adforce.com provides a much deeper layer of accountability and real-time reporting.”
SEAT will be the first advertiser in Belgium to take advantage of the technology offered by TuneIn Radio. SEAT will create a unique ad format with the ability to stream audio advertising in sync with display ads. TuenIn, with its highly tech savvy audience is a perfect platform for the new SEAT Ibiza equipped with high technology and customizable design.
This campaign was implemented in collaboration with the Agency Mediacom/Space & Adforce.com.
TuneIn is the most popular way to listen to radio both from local Belgian radio stations and global stations around the world. With more than 50 million monthly active users TuneIn offers more than 100,000 radio stations and more than 4,000,000 programs on demand, streaming from all continents. TuneIn is already available on 200 devices. TuneIn continues to grow rapidly and now has over 300,000 Belgian unique subscribers.
Website Between Brixjuillet 2016
Website Between Brix
Between Brix is a mediator in selling project terrains, in terms of sales and advice. Buro Imagin created the identity for this project. The unique nature of the business was especially taken into account. We started from scratch by coming up with the name and the baseline, ie Between Brix - Invest in advice. These aspects come together in the Between Brix logo. The logo is shown in all corporate identity elements, for example, business cards, letterhead, folders and email signature. Additional information is provided on the website and in the brochure. The result is a coherent brand identity that radiates serenity and quality.
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