Détails de la réalisation
Secteur du clientAutres
AudienceB2B et B2C
Réalisations crées par d'autres agences
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VOO : THIS WAS LOUISE’S PHONEmai 2018
VOO : THIS WAS LOUISE’S PHONE
Cyber bullying is a serious issue, which has reared its ugly head over the past couple of years in step with the development of social media and the appearance of new types of mobile messaging. One example is the story of Louise, a young girl who committed suicide in 2014 after falling victim to cyber bullies.
VOO, as an Internet and mobile provider, and Air have developed an interactive experience based on the contents of Louise’s phone. On the mini website ‘letelephonedelouise.com’, visitors can explore a real-life installation that features 600 balloons, each of which displays a hateful message. These balloons symbolise text bubbles (Texts, Whatsapp, Facebook…) and together illustrate the significant amount of messages the victim received in just 5 days. Visitors are guided through the experience by the voice of Louise’s father, who recounts his daughter’s story.
Afterwards, visitors can take action against cyber bullying by signing and sharing a manifesto on the fundamental sense of respect for others online. The names of those signing the manifesto then automatically appear on the walls of the installation. Victims and witnesses of cyber bullying, in turn, will find all the necessary resources to successfully deal with this issue. We launched the website with TV spots and banners.
A retail brand where each store is uniquejuillet 2018
A retail brand where each store is unique
A retail brand where each store is unique? Now that’s unique!
Retail brands don’t have to be cookie cutter. We and our friends at Maison Dandoy, the renowned Brussels-based biscuit company, decided that after decades of global expansion by mass retailers churning out templated retail design, it was high time for a brand to create more genuine, thoughtful, locally-infused experiences. With a side of flavorful coffee and the world’s finest cookies.
Flash Marathonoctobre 2015
Red Market, Delhaize Group’s challenger supermarket brand in Belgium, has a unique fast store concept based on a 100% self-scan system. In order to allow new customers to discover the speed advantage, we took the hot topic of traffic speed control as our starting point. We flipped it into something positive: at Red Market, you don’t get punished when you speed: you get rewarded with an extra discount.
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