AccueilBelgiqueBruxellesPublicité en ligneDon't lug around any extra kilos

Don't lug around any extra kilos

avril 2015
Don't lug around any extra kilos
Description

Thanks to Weight Watchers Online, you can monitor your weight anytime, anywhere, even when you are on holiday. So you no longer have to lug around your excess kilos and bring them home. The excess kilos were represented in an online banner by a bulging suitcase passing by on a conveyor belt. The message: “Did you have a good holiday? Don’t lug around any excess kilos thanks to Weight Watchers Online.”

Don't lug around any extra kilos

avril 2015
Description

Thanks to Weight Watchers Online, you can monitor your weight anytime, anywhere, even when you are on holiday. So you no longer have to lug around your excess kilos and bring them home. The excess kilos were represented in an online banner by a bulging suitcase passing by on a conveyor belt. The message: “Did you have a good holiday? Don’t lug around any excess kilos thanks to Weight Watchers Online.”

Détails de la réalisation
work
Client
Weight Watchers Online
place
Localisation
Bruxelles
business
Secteur du client
Alimentaire
people
Audience
Business to Consumer
public
Portée géographique
Internationaal
settings
Services proposés
Publicité en ligne
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E-commerce shop for Mer du Nord

E-commerce shop for Mer du Nord

février 2016
février 2016

E-commerce shop for Mer du Nord

Our mission

Mer du Nord wanted to merge its corporate website and its separte e-shop into one single presence on the internet. The e-shop needed to be very brand oriented and not directed solely towards direct sales to preserve the image of Mer du Nord.

Target audience

Women who like like classy fashion for themselves and their children

Our approach

We build Mer du Nord’s e-shop in Magento Commerce. To make the brand stand out, the homepage and the category collections feature full-screen slideshows in which the client can add points of interest that can link to any content (internal and external). The whole solution is integrated tightly into other third party tools for sending out emails and following up orders, payments and shipments. Visitors can share products via social networks such as Twitter and Facebook and can download and read catalogues on Issuu. To push the distribution, stores have their own Google Places page and Street View linked to.

While the website has everything one can expect from an e-commerce website, it still has a stylish look which lifts up this iconic Belgian fashion brand.

At launch we integrated a coupon action between Mer du Nord and Coca-Cola Light giving visitors the opportunity to get a discount at check-out.

Media used

E-commerce website

Services Provided

UI design, Graphic Design, Account and Project Management

Publicité en ligne
Branding and promotional campaign Amuzzi

Branding and promotional campaign Amuzzi

août 2018
août 2018

Branding and promotional campaign Amuzzi

DVD-verhuur en online verkoop van dvd's, muziek, games, merchandising,... Themabeelden voor affiches, folders, flyers, social media banners,..

Keten van DVD-verhuurzaken met ook een online-verkoop van dvd’s, games, muziek en merchandising.
Opvallende themabeeld voor advertenties, banners en posters met een vette knipoog naar de binge-watcher.

Stratégie de contenu
Design & graphisme
Rédaction et traduction
Photographie
Réseaux sociaux
Publicité
Publicité en ligne
Campaign for a credit provider

Campaign for a credit provider

décembre 2016
décembre 2016

Campaign for a credit provider

Repositioning of the brand coming from a bad image to a responsive and professionnal brand that listens to the client’s needs.    

Publicité
Image de marque & branding
Design & graphisme
Film
Rédaction et traduction
Publicité en ligne
Waterloo 2015

Waterloo 2015

novembre 2017
novembre 2017

Waterloo 2015

Engaging the  June 2015, the world commemorated the Bicentenary of the Battle of Waterloo, a decisive historic event. The non-profit organisation Bataille de Waterloo 1815 planned the most impressive reconstruction ever seen in Europe. Five thousand re-enactors, three hundred horses and a hundred canons participated.

Their goals: to engage a wider audience beyond re-enactment and Napoleon enthusiasts, and to convert no less than 120,000 of them to ticket buyers using a strategic, conversion-based content and social media approach.

To that end, Voice conceived a full-fledged conversational communication plan for our sister company VO Communication, the event’s executive producer, and their partner Verhulst Events and Partners. The plan integrates web, public relations, and social media.

A holistic approach using digital and PR

We set up an extensive website in four languages: Dutch, French, English and German. The site servesd as the core of all communications as well as the opportunity for conversions, such as ticket sales, requests to participate in the re-enactment and merchandising.

Public relations helped us get the word out. We partnered with journalists in TV, radio and printed press to heighten awareness for this extraordinary event through multiple press conferences, a press kit and an online press room. Leading up to June 2015, we provided press relations with a monthly fresh story by means of a press release.

Social media created day-to-day engagement. However, the Facebook page was just the beginning; throughout the year, we created additional Facebook pages for 10 historical characters to interact with. We aadded Instagram and Twitter to the mix, as well as a YouTube channel which hosts several videos. 

 

Stratégie digitale
Stratégie de contenu
Relations publiques (RP)
Web analytique/Big data
E-commerce
Application web
Création de site internet
Design & graphisme
Film
Rédaction et traduction
Photographie
Réseaux sociaux
Evénementiel
Référencement naturel
Planification médias
Publicité
E-mailing
Publicité en ligne
Full marketing plan + go to market of Jureca

Full marketing plan + go to market of Jureca

février 2018
février 2018

Full marketing plan + go to market of Jureca

Jureca is the brainchild of Cleverest and Pieter Jan Van Aken, a practicing lawyer in Belgium. A lot of lawyers are struggeling with attracting new clients. The current laws in Belgium forbid common advertising techniques and mediums. We had to be creative.

A challenge we gladly accepted.

The first idea was to create an application that calculated your traffic fines. There’s no law that forbids you to advertise a tool. By doing this we would gain acces to people in need of lawyer advice. After doing a market research we we’re outpaced by someone else, who succesfully launched a similar tool.

The key to succesfull entrepreneuship is to never give up. Cleverest had gained some experience in platform marketing. A year before it launched “DeVastgoedgids” as a market learning of platform marketing.

Stratégie digitale
Référencement naturel
Publicité en ligne

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