Création d’un jeu éducatif sur l’asthmeaoût 2016
Détails de la réalisation
ClientMerck Sharp & Dohme
Secteur du clientPharmaceutique et Biotech
AudienceB2B et B2C
Réalisations crées par d'autres agences
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Digital Marketingjanvier 2017
Carlson Rezidor Hotel Group is one of the world's largest and most dynamic hotel
companies. It has an expanding portfolio of more than 1,400 hotels in operation
and under development, a global footprint covering 115 countries and territories,
and a powerful set of global brands: Quorvus Collection, Radisson Blu®, Radisson®,
Radisson RED, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By
NXT Motors - Fully Electric Motorbikejanvier 2017
NXT Motors - Fully Electric Motorbike
We got a real chance at shaping the future of mobility: FRANK designed NXT Motors' first fully electric motorbike. The project is currently under development with a prototype being built. Pre-orders are open. For more information please visit nxtmotors.com
PSA Employer branding campaign Thetechnician.beaoût 2017
PSA Employer branding campaign Thetechnician.be
PSA is a global market leader specialized in container handling with headquarters in Singapore and Antwerp. As a growing company in the harbour of Antwerp, PSA is constantly looking for new talented people to recruit.
The war for talent is on. Not just for engineers, also for technical profiles who are becoming more and more scarce. PSA asked us to recruit some highly skilled technicians and look for the right profiles that would match with the company and its culture. Not just technical profiles, but real hands-on people with brains who like a challenge in a international company.
What was our strategy?
We came up with the idea of challenging the technical profiles. People living in and around Antwerp. We would challenge them while giving them a first experience of what it would be working at PSA.
We created and developed a microsite that was fun, animated and teasing. We reached our target group via social media, inviting them to accept the challenge. So it's not just a recruitment campaign but an employer branding campaign that would makePSA more attractive as a company.
Why are we so proud of this project?
We did more than creating a recruitment campaign. We managed for PSA to stand out in a market that is dominated by a few key players and that all are on the lookout for the simular profiles. The campaign was highly appreciated and we got to recruit the right profiles! How brilliant was that!
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