Creating impact with content

juin 2016
Creating impact with content
Description

Description Client & Context 

The House of Marketing’s goal is simple: to increase their customers’ marketing impact for profitable, sustainable growth. For years, companies have been calling on them when they need strategic marketing consulting and implementation. The results are delivered by a dynamic and passionate team at the forefront of marketing. The combination of innovation and experience actively helps customers to make the transition towards a future-proof customer experience, driven by marketing automation.

 www.thehouseofmarketing.be 

Challenges & Goals 

The House of Marketing wanted to create a website that not only informed potential customers about their services but would also inspire their clients and prospects with great content. In addition, they wanted to be able to personalize this content based on the interests of the visitors. 

Solution/ Strategy 

Hello Agency created a brand new website for The House of Marketing that could tackle both objectives: 

 * inform visitors about their services, and 

* provide a content hub to inspire the marketing community. 

* As personalized content was important, we used Hubspot as the CMS to be able to serve content based on the interests of their website visitors. The intuitive design not only attracts visitors, it inspires them to read more. 

Results 

* Visits: 34000 visitors since launch = x4 the amount of visitors of the old website 

* Contacts: 792 new contacts 

* Email: 3,3% email click rate

Creating impact with content

juin 2016
Description

Description Client & Context 

The House of Marketing’s goal is simple: to increase their customers’ marketing impact for profitable, sustainable growth. For years, companies have been calling on them when they need strategic marketing consulting and implementation. The results are delivered by a dynamic and passionate team at the forefront of marketing. The combination of innovation and experience actively helps customers to make the transition towards a future-proof customer experience, driven by marketing automation.

 www.thehouseofmarketing.be 

Challenges & Goals 

The House of Marketing wanted to create a website that not only informed potential customers about their services but would also inspire their clients and prospects with great content. In addition, they wanted to be able to personalize this content based on the interests of the visitors. 

Solution/ Strategy 

Hello Agency created a brand new website for The House of Marketing that could tackle both objectives: 

 * inform visitors about their services, and 

* provide a content hub to inspire the marketing community. 

* As personalized content was important, we used Hubspot as the CMS to be able to serve content based on the interests of their website visitors. The intuitive design not only attracts visitors, it inspires them to read more. 

Results 

* Visits: 34000 visitors since launch = x4 the amount of visitors of the old website 

* Contacts: 792 new contacts 

* Email: 3,3% email click rate

Détails de la réalisation
work
Client
The House of Marketing
place
Localisation
Bruxelles
business
Secteur du client
Marketing & Publicité
people
Audience
Business to Business
public
Portée géographique
Internationaal
settings
Services proposés
Création de site internet
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