Champion - The Rain Huntersmai 2015
Détails de la réalisation
Secteur du clientAutomobile
AudienceBusiness to Consumer
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ALS Liga vzw - Supporteravril 2018
ALS Liga vzw - Supporter
ALS is a very rare disease and still incurable. In Belgium, there are currently only 1.000 ALS patients. As a result, the disease doesn’t get the attention it deserves and lacks funding for research. Activating a wide target audience with a striking message was needed. We hijacked one of the most popular topics in Belgium and gave ALS a podium. We linked the disease… to football. Before our campaign, only 1 in 10.000 Belgians knew the disease by name, now 1 in 2 know Kris’s story.
How to attract attention to a disease that’s almost unknown? By linking it to one of the most popular topics in belgium : football. The objective was to reach sports fans and get them to talk about ALS, become aware of the disease and how it drastically changes the lives of patients. Without any available media budget, we drafted a well thought-out PR plan. First objective was to get Kris’s story on national television, radio and newspapers. With success: national TV stations such as RTL and Sporza (during the live show of the game Belgium-Greece) picked up the story, national radio channels such as Studio Brussel and Radio 2 did interviews with Kris, newspapers picked up Kris’s story and so on. Simultaneously, we reached sports fans via more targeted channels : social media channels of national soccer players, the teaser video was displayed in several soccer stadiums, on social media.
Guiding a family business to the next levelmai 2018
Guiding a family business to the next level
We brought 3 generations of a family owned business together around their fascination for ceramic building materials. The new story of Heylen Ceramics revolves around the ‘Treasures of the earth’: the best of what the European ceramics market has to offer, bundled in a comprehensive portfolio made available to Belgian customers. The result is a revitalized drive for the business and an inspiring brand that firmly resounds with individual clients, traders and architects by transcending a product-oriented rhetoric.
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