Champion - The Rain Hunters

mai 2015
Description

We created the theme song for this project and used our main composition as the foundation for different versions used in the dailies, we undressed and re-dressed in all kinds of styles & genres. championrainhunters.com/

Champion - The Rain Hunters

mai 2015
Description

We created the theme song for this project and used our main composition as the foundation for different versions used in the dailies, we undressed and re-dressed in all kinds of styles & genres. championrainhunters.com/

Détails de la réalisation
work
Client
Champion
place
Localisation
Flandre Orientale
business
Secteur du client
Automobile
people
Audience
Business to Consumer
public
Portée géographique
National
settings
Services proposés
Branding
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VOO : THIS WAS LOUISE’S PHONE

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VOO : THIS WAS LOUISE’S PHONE

Cyber bullying is a serious issue, which has reared its ugly head over the past couple of years in step with the development of social media and the appearance of new types of mobile messaging. One example is the story of Louise, a young girl who committed suicide in 2014 after falling victim to cyber bullies.

VOO, as an Internet and mobile provider, and Air have developed an interactive experience based on the contents of Louise’s phone. On the mini website ‘letelephonedelouise.com’, visitors can explore a real-life installation that features 600 balloons, each of which displays a hateful message. These balloons symbolise text bubbles (Texts, Whatsapp, Facebook…) and together illustrate the significant amount of messages the victim received in just 5 days. Visitors are guided through the experience by the voice of Louise’s father, who recounts his daughter’s story.

Afterwards, visitors can take action against cyber bullying by signing and sharing a manifesto on the fundamental sense of respect for others online. The names of those signing the manifesto then automatically appear on the walls of the installation. Victims and witnesses of cyber bullying, in turn, will find all the necessary resources to successfully deal with this issue. We launched the website with TV spots and banners.

Stratégie digitale
Image de marque & branding
Stratégie de contenu
Relations publiques (RP)
Réseaux sociaux
Evénementiel
Planification médias
Publicité

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