CEDEPE

septembre 2014
CEDEPE
Description

KUNSTWERKT is hét aanspreekpunt voor iedereen die actief met beeldende kunst bezig is, maar daar niet zijn beroep van maakt. Hun nieuwe identiteit ging gepaard met het ontwerp van een magazine dat 5 keer per jaar door hen wordt uitgegeven.

CEDEPE

septembre 2014
Description

KUNSTWERKT is hét aanspreekpunt voor iedereen die actief met beeldende kunst bezig is, maar daar niet zijn beroep van maakt. Hun nieuwe identiteit ging gepaard met het ontwerp van een magazine dat 5 keer per jaar door hen wordt uitgegeven.

Détails de la réalisation
work
Client
KUNSTWERKT
place
Localisation
Brabant Flamand
business
Secteur du client
Art & Artisanat
people
Audience
Business to Consumer
public
Portée géographique
Régional
settings
Services proposés
Graphisme
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How to be 'iu'...

How to be 'iu'...

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How to be 'iu'...

Equiform was the name of a well-established parapharmaceutical chain in Belgium. After some years the brand had become obsolete and no longer corresponded to the services and products it offered.

Hoet&Hoet helped the client define its vision, mission and values in order to develop a brand that is in tune with itself: a brand with ‘better-being’. The name ‘Equiform’ no longer reflected this philosophy and the strength of the group. Hoet&Hoet set up brainstorming sessions with the client in order to find a new brand name that is aligned with this way of thinking.

‘iU’ (pronounced ‘you’) was created because it is directed to everyone, with a different product and advice for every particular need, and because the customer is always at the centre. Hoet&Hoet played on the strength of simplicity and gave new meaning to the brand with a short name, a soothing color and round enveloping typography. The same concept was then translated in-store, with the help of various professionals, through careful and detailed work in materials, lighting and navigation. The goal was to make customers comfortable in a friendly environment with simple and clear navigation that allows them to choose if they wish to be guided or left free to shop.

This mutual partnership of different professionals was reflected in a new identity with high recognition that stands out thanks to its uniqueness. Like you.

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The product being typically German, a street food sold at the typical German Imbiss, targeted at a German audience, we decided that one of our German designers should do the job. We had a hit from step one of the design.

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Belgium, one of the founding members of the United Nations, has recently launched its campaign for a non-permanent seat in the UN Security Council 2019-2020. To design the campaign’s visual identity, The Belgian Ministry of Foreign Affairs needed a creative agency with loads of experience. That’s where PongPing came in.

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How to move with the flow...

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UITP (Union Internationale des Transports Publics) is the International Association of Public Transport... a passionate champion of sustainable urban mobility.

UITP has a long history to its name, and is the only worldwide network to bring together all public transport stakeholders and all sustainable transport modes, enhancing quality of life and economic well-being by supporting and promoting sustainable transport in urban areas worldwide.

The identity no longer reflected the vision of the company and Hoet&Hoet faced up the challenge of a rebranding process, starrting with a new symbol that represented the dynamism of urban mobility emphasizing the connectivity aspect. This new identity was supporte by a strong graphic universe that was declined across different communication supports.

 

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