Carnaval Graphiquefévrier 2016
Détails de la réalisation
Secteur du clientMarketing & Publicité
AudienceBusiness to Business
Services proposésCommunication innovante
Réalisations crées par d'autres agences
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Thinking up a crowdfunding platform for creative projects. We helped SMart Foundation to create a fund-raising platform that supports artistic projects.
# The challenge
SMart, a non-profit that helps creative professionals sell their services, wanted to figure out how to help artists get funding for their projects. The SMart team came to Central for help. The result of our collaboration was Push: a crowdfunding platform which provides creatives with visibility, financial tools and coaching.
# Our approach
We worked through this project in 2 main phases. The first phase was exploratory. We asked ourselves whether Push would work and how. We came up with many potential designs and evaluated the amount of internal and external support necessary to implement them.
Once the project was validated, we developed the visual design and tone of the product. Since we had already created a design guide for SMart, this phase was rather swift. We could thus focus on the product’s personality.
View the case on http://central.team/work/push/.
Dare to Playaoût 2018
Dare to Play
In unified sports, athletes with and without intellectual disabilities play together in one team. Special Olympics believes strongly in social integration of mental disabled players through sports. But in Belgium people and sports clubs are reluctant to include special athletes into a training or match. Our special athletes didn't get the chance to experience Play Unified. Thus, we needed to convince the Belgian sports federations to evolve into an integrated sports environment.
To introduce Play Unified in Belgium, we let six mentally disabled athletes (special athletes) courageously challenge seven Belgian sport heroes. The requests were so bold that every athlete shared it. In the next hours, important influencers and the public joined the conversation, and pressured the athletes to take on the challenge. They became a hot topic on social media overnight. Result: within 24 hours all 7 athletes accepted the challenge. What started as an online challenge, soon evolved into a full integrated campaign that led to real play unified games.
Joy in a Boxoctobre 2017
Joy in a Box
Design, Branding : https://www.youstudio.eu/joyinabox
Search shopping mall new offers at kiosks mixer to the new constraints of visual transparency.
Creation and realization of the global concept, the place, the packaging, the flow organization and the interior design at the Woluwe Shopping Center.
Wintersport is a web platform that targets families and big groups willing to book a ski vacation. Each member of a group is able to choose amount of travellers he/she is willing to pay for. Only for himself? For two persons or for a whole group of 10 travellers? This platform makes it all possible. Wintersport.com is attractively styled, easy to use and gives its customers full freedom in the booking process. Code-on is partner in developing the growth vector of the project.
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