Campagne Inbound Marketing & SEOavril 2016
Détails de la réalisation
ClientCOOLEST PEOPLE SPRL
Secteur du clientLocation d'espaces
AudienceBusiness to Business
Services proposésRéférencement naturel (SEO)
Réalisations crées par d'autres agences
Jetez un oeil aux dernières réalisations publiées sur Sortlist.
Marketing partner for Bricks and Leisurefévrier 2018
Marketing partner for Bricks and Leisure
When Bricks and Leisure first started they had a vision: To combine real estate investments with leisure. The brand promise was simple: Buy a vacation home, go on a Holiday whenever you like and when you’re not there they would rent it out for you.
Bricks and Leisure hired Cleverst as their marketing partner right from the start. The main challenge was generating demand for their product. Real estate in Belgium is a highly fracturized and competivie industry. Standing out is ridiculously expensive.
To fully grasp the real estate sector Cleverest started with a 3 month sales indulgment. Having insights in the sales cycle and customers would later on give Cleverest a crucial advantage in creating a succesfull market approach.
Next up our briefing was brilliantly short “Generate enough leads to ensure we grow with 20 percent a year”. A challenge Cleverest gladly accepted. The following months Cleverest implemented a variety of new channels, messages, brands, websites, software, optimalisations and improvements.
The first key succesfactor as marketing partner of Bricks and Leisure lied in being the first to fully embrance the benefits of digital marketing. The continuing succesfactor lied in a never ending sequence of innovating, testing and improving.
Bricks and Leisure is a perfect example of how marketing works. There’s never a golden idea that ensures durable long term growth. Continious improvement, testing and innovating are the key succesfactors.
By hiring Cleverest as a long term partner, Bricks and Leisure always was the first in adopting new technologies and possibilties. This gave them a competitive advantage that fueled their impressive growth.
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