Branding magasin de vêtementsavril 2016
Détails de la réalisation
Secteur du clientAccessoires & vêtements
AudienceBusiness to Consumer
Réalisations crées par d'autres agences
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Van Echelpoel goes... Mannaaoût 2017
Van Echelpoel goes... Manna
Manna is a fast moving, family-owned business that has been producing divine pasta sauces and condiments since 1935. The brand focuses on great taste, quality of the ingredients and convenience with families being their main target audience.
Manna is well known for its qualitative range in which it tries to use the best products – from Italian tomatoes to Belgian beef. But how do we get this message across to future generations? How do we create awareness and likeability with students or young parents who don’t have the time to watch TV?
Following the Best performing video Award 2017 we won at the Digital Marketing Awards, the challenge was on to create another campaign that would draw attention and position Manna as a fun and challenging Belgian FMCG brand.
What was our strategy?
In times when fake news andv hacking seem to be the hot topics, we decided to use these elements in our next campaign. To create the buzz we were looking for, we decided to hack the newest video of popular Belgian band Van Echelpoel. Van Echelpoel was with his first single ‘Ziettemdoen’ (local slang which could be translated to ‘check ‘m out’). We decided to hack his second single ‘Waddistjom’ (‘what's your problem?’) in which people call him to get the party started.
In this song you can call “Jef" (being his first name). We changed it into “chef", being the guy you can give a call when you’re hungry. We launched the video via a special FB page we called 'Belgisch Gehackt’. You can see the result of the hacked video here. Only after one week we reached 47% of our target group via social media (with a minimum media spent). The hacked video was picked up by the media; giving it an extra buzz.
Why are we so proud of this project?
Once again we managed to create a playful campaign that was liked by our client and target group and was picked up by the media. We had lots of fun during the making and managed to get a very popular music artist to perform in our campaign. The result: a cheque of €20.000 we could hand out to a good cause ‘Clini Clowns’.
A new song, a new hoax and once again Manna being the brand that entertained and surprised our consumers and future generations with a modest budget, using social media and video.
How to be TIP TOP...janvier 2017
How to be TIP TOP...
Hoet&Hoet developed the identity of the new campaign of the 'Province de Liège' that encourages people of all ages to stay at the top of their health.
The campaign carries out an impactifull message by promoting a healthy lifestyle through a prevention campaing that offers plenty of resources for the public. The messages are introduced by a sympathetic character full of healthy tips and advises.
The identity is a playful and dynamic universe full of color and life.
TIP TOP invites you to improve your health and wellness!
book design, surf & staydécembre 2018
book design, surf & stay
SURF & STAY
Is a visual travel guide in which leafing through the pages feels like swimming in the ocean. Journalist Veerle Helsen cruised in her campervan, Connor, along the surf coasts of Spain and Portugal, collecting tips on surfing, eating, sleeping and where to find the most stunning architecture. The results are far from what you would find in a typical travel guide.
Each chapter has its own colour scheme; another tint for every region. The chapters always begin with an impressive array of images, bringing the region to life before you’ve read a single word. Lyrics about the sea roam between the photos. The travel tips are not ordered in tight lists but floating across the pages, as if dancing on a coastline. Playful graphic icons and coordinates of campervan spots help you navigate through this photographic road trip.
Quirky typography, which makes use of the fonts Akkurat and GT Sectra, sets this book apart from the standard design of travel guides such as Lonely Planet. The cover image – by surf photographer Maikel Kersbergen – is actually a paper ribbon that can be removed. The yellow cover design behind the image is a bold & sunny graphic statement. The ingredients of this book are not just words and images: through the design, Surf & Stay is also filled with sand, sea salt and wonder.
#itstartswith Aperol Spritzoctobre 2017
#itstartswith Aperol Spritz
‘It starts with Aperol Spritz’ marks the launch of Aperol’s new brand campaign, which is rolled out across Europe. We set up an integrated media strategy to position Aperol Spritz as thé start for a great summertime together and claim orange as the new apero in Belgium. Aperol Spritz is shown as the social connector between people and moments.
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