AccueilBelgiqueBruxellesPublicitéAssez rigolé, allons voter.

Assez rigolé, allons voter.

février 2016
Assez rigolé, allons voter.
Description

Une campagne non-culpabilisante, mais ludique, drôle, participative, voire décalée dans le but d'inciter les Belges à se rendre aux urnes. 

Les médias que nous avons utilisés sont : des affiches face-to-face, des cartes boomerang, des vidéos web, et un site participatif où toute personne pouvait écrire sa fausse bonne excuse. Donc, on pouvait en rigoler, lire les autres, en parler avec les copains, mais surtout y réfléchir : aller voter ou pas. 

Assez rigolé, allons voter.

février 2016
Description

Une campagne non-culpabilisante, mais ludique, drôle, participative, voire décalée dans le but d'inciter les Belges à se rendre aux urnes. 

Les médias que nous avons utilisés sont : des affiches face-to-face, des cartes boomerang, des vidéos web, et un site participatif où toute personne pouvait écrire sa fausse bonne excuse. Donc, on pouvait en rigoler, lire les autres, en parler avec les copains, mais surtout y réfléchir : aller voter ou pas. 

Détails de la réalisation
work
Client
Provote-initiative pluraliste
place
Localisation
Bruxelles
business
Secteur du client
Sans but lucratif
people
Audience
Business to Consumer
public
Portée géographique
Régional
settings
Services proposés
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Implement a pan-regional direct marketing campaign promoting FedEx’s Europe to Asia service. Generation of incremental revenues on the Europe-Asia and Europe-India lane and the provision of qualified leads for sales were of utmost importance. We were asked to position FedEx as the “Expert to Asia/India” express delivery service and demonstrate its leadership in facilitating business between Europe and Asia/India.

Target audience

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Our approach

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What was our strategy?

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Why are we so proud of this project?

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