Assez rigolé, allons voter.février 2016
Détails de la réalisation
Secteur du clientSans but lucratif
AudienceBusiness to Consumer
Réalisations crées par d'autres agences
Jetez un oeil aux dernières réalisations publiées sur Sortlist.
Midnight Switchnovembre 2014
Dallas Antwerp, based at Antwerpen, Belgium has been asked to develop Midnight Switch for their brand Foundation Against Cancer (Stichting Tegen Kanker)Product: Cancer Awareness in 2011. This campaign is known in the marketing & communication market for Commercials Archive, Case study, Against Cancer, Best use or integration of experiential events, Foundation Against Cancer (Stichting Tegen Kanker) Adverts.
RECIPE RECEIPT [image]octobre 2014
RECIPE RECEIPT [image]
The campaign RECIPE RECEIPT [image] is a Hellmann'sProduct: Hellmann's Mayonnaise advert, born from the union between Ogilvy Brussels (based at Saint-Josse-ten-Noode - Sint-Joost-ten-Node, Belgium) and Unilever in 2012. This customer case is known in the marketing & communication market for Commercials Archive, Sauces, Outdoor, Hellmann's Adverts, Food and Non-Alcholic Drinks.
FedEx Express / Shipping to Asiaseptembre 2015
FedEx Express / Shipping to Asia
Implement a pan-regional direct marketing campaign promoting FedEx’s Europe to Asia service. Generation of incremental revenues on the Europe-Asia and Europe-India lane and the provision of qualified leads for sales were of utmost importance. We were asked to position FedEx as the “Expert to Asia/India” express delivery service and demonstrate its leadership in facilitating business between Europe and Asia/India.
Business – Existing Clients and Prospects in Europe and the Middle East (22 countries).
Don’t lose your way with your shipments to Asia!
This campaign is based on three short animated films about the suffering of crayons owned by people who don’t use FedEx for the Asian market. The accent is on the brand’s level of expertise, without which delivery to Asian countries could end up being disastrous. In addition to the online part, this campaign also includes an original postal Direct Mailing that acts as a reminder of the main features of the service and gets people to consult the website to watch the films. A competition completes the campaign.
PSA Employer branding campaign Thetechnician.beaoût 2017
PSA Employer branding campaign Thetechnician.be
PSA is a global market leader specialized in container handling with headquarters in Singapore and Antwerp. As a growing company in the harbour of Antwerp, PSA is constantly looking for new talented people to recruit.
The war for talent is on. Not just for engineers, also for technical profiles who are becoming more and more scarce. PSA asked us to recruit some highly skilled technicians and look for the right profiles that would match with the company and its culture. Not just technical profiles, but real hands-on people with brains who like a challenge in a international company.
What was our strategy?
We came up with the idea of challenging the technical profiles. People living in and around Antwerp. We would challenge them while giving them a first experience of what it would be working at PSA.
We created and developed a microsite that was fun, animated and teasing. We reached our target group via social media, inviting them to accept the challenge. So it's not just a recruitment campaign but an employer branding campaign that would makePSA more attractive as a company.
Why are we so proud of this project?
We did more than creating a recruitment campaign. We managed for PSA to stand out in a market that is dominated by a few key players and that all are on the lookout for the simular profiles. The campaign was highly appreciated and we got to recruit the right profiles! How brilliant was that!
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