Ardennes-Etape _ radiojuillet 2017
Détails de la réalisation
Secteur du clientVoyage et Loisirs
AudienceBusiness to Consumer
Période de collaborationmars 2015
Réalisations crées par d'autres agences
Jetez un oeil aux dernières réalisations publiées sur Sortlist.
Connecting consumers and producersmai 2017
Connecting consumers and producers
The collective already had a graphic identity but this lacked clarity and did not follow the development of its services. The challenge was therefore to accompany its image towards a more “mature” and “professional” tone while making its message more accessible.
Grand Marnier Europenovembre 2015
Grand Marnier Europe
Lancement et activation pan-européenne.
Après Grand Marnier Belgique avec KCom, Coyote remporte la compétition internationale drivée par Paris.
Grand'O est lancé dans plus de 6 pays avec Coyote comme plaque tournante, stratégique et créative.
Nos prises de vues de cocktails sont utilisées dans le monde entier.
Relaunch Motilium Brand "Kissing the Frog" Campaigjanvier 2018
Relaunch Motilium Brand "Kissing the Frog" Campaig
Motilium existed since long and was coming to the end of its life-cycle. We developed a big idea based on insights and delivered a unique creative concept that was used fully through-the-line and generated a sales increase of 117% ! This campaign is still used in other countries. See the case on the "illustrations" chapter : "Motilium Case Video"
PSA Employer branding campaign Thetechnician.beaoût 2017
PSA Employer branding campaign Thetechnician.be
PSA is a global market leader specialized in container handling with headquarters in Singapore and Antwerp. As a growing company in the harbour of Antwerp, PSA is constantly looking for new talented people to recruit.
The war for talent is on. Not just for engineers, also for technical profiles who are becoming more and more scarce. PSA asked us to recruit some highly skilled technicians and look for the right profiles that would match with the company and its culture. Not just technical profiles, but real hands-on people with brains who like a challenge in a international company.
What was our strategy?
We came up with the idea of challenging the technical profiles. People living in and around Antwerp. We would challenge them while giving them a first experience of what it would be working at PSA.
We created and developed a microsite that was fun, animated and teasing. We reached our target group via social media, inviting them to accept the challenge. So it's not just a recruitment campaign but an employer branding campaign that would makePSA more attractive as a company.
Why are we so proud of this project?
We did more than creating a recruitment campaign. We managed for PSA to stand out in a market that is dominated by a few key players and that all are on the lookout for the simular profiles. The campaign was highly appreciated and we got to recruit the right profiles! How brilliant was that!
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