A brochure to scale 1:1

mai 2015
Description

Racing bicycle brand Jaegher is primarily an online brand. Yet many people still want to see a bicycle in real life before deciding to purchase it. We, as Jaegher’s ad agency, came up with the idea to create a brochure in which all photos are shown life-sized. This gave potential buyers the chance to almost smell and feel the bicycles, without having to come to the Jaegher workshop in Ruiselede, Belgium. The booklet has an unfolded size of 1 meter by 70 centimeter (40 inch by 27,5 inch). Inside, you’ll discover more than just the Jaegher-frame, fork, and other details which make the cycle so great. You’ll also meet Luc and Diel for instance, the people behind the brand. Or you’ll discover images that are very familiar to passionate cyclists: a full-blown cyclist breakfast, preperations on a hotel bed, a cobble stone path,… All to scale 1:1.

A brochure to scale 1:1

mai 2015
Description

Racing bicycle brand Jaegher is primarily an online brand. Yet many people still want to see a bicycle in real life before deciding to purchase it. We, as Jaegher’s ad agency, came up with the idea to create a brochure in which all photos are shown life-sized. This gave potential buyers the chance to almost smell and feel the bicycles, without having to come to the Jaegher workshop in Ruiselede, Belgium. The booklet has an unfolded size of 1 meter by 70 centimeter (40 inch by 27,5 inch). Inside, you’ll discover more than just the Jaegher-frame, fork, and other details which make the cycle so great. You’ll also meet Luc and Diel for instance, the people behind the brand. Or you’ll discover images that are very familiar to passionate cyclists: a full-blown cyclist breakfast, preperations on a hotel bed, a cobble stone path,… All to scale 1:1.

Détails de la réalisation
work
Client
Jaegher
place
Localisation
Bruxelles
business
Secteur du client
Voyage et Loisirs
people
Audience
Business to Consumer
public
Portée géographique
Local
settings
Services proposés
Graphisme
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