{"id":956,"date":"2024-12-30T14:55:55","date_gmt":"2024-12-30T14:55:55","guid":{"rendered":"https:\/\/www.sortlist.be\/fr\/datahub\/?post_type=reports&#038;p=956"},"modified":"2025-01-07T16:03:47","modified_gmt":"2025-01-07T16:03:47","slug":"externalisation-services-statistiques","status":"publish","type":"reports","link":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/externalisation-services-statistiques\/","title":{"rendered":"Comment les entreprises belges investissent dans les talents, la technologie et la digitalisation 2.0"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Alors que 2024 touche \u00e0 sa fin, les entreprises belges investissent <strong>plus que jamais<\/strong> dans leurs marques, port\u00e9es par l\u2019acc\u00e9l\u00e9ration de la <strong>digitalisation<\/strong> et l\u2019adoption de <strong>l\u2019intelligence artificielle<\/strong>, quel que soit leur secteur ou leur taille.<\/p>\n\n\n\n<p>Au niveau mondial, les pressions financi\u00e8res poussent les entreprises \u00e0 faire plus avec moins, positionnant <strong>l\u2019externalisation<\/strong> comme un levier essentiel pour rester comp\u00e9titives et adopter les nouvelles technologies.<\/p>\n\n\n\n<p>Dans ce rapport, nous avons analys\u00e9 <strong>plus de 100 000 projets issus de la plateforme Sortlist, publi\u00e9s l\u2019ann\u00e9e derni\u00e8re dans plus de 50 secteurs<\/strong>, afin de fournir une vue pr\u00e9cise, fond\u00e9e sur des donn\u00e9es, et globale de la mani\u00e8re dont les entreprises investissent.<\/p>\n\n\n\n<p>D\u00e9couvrez ci-dessous comment ces strat\u00e9gies ont fa\u00e7onn\u00e9 2024 et quelles tendances d\u00e9finiront 2025.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">R\u00e9sum\u00e9 ex\u00e9cutif<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Investissements croissants de la part des marques <\/strong>: En 2024, les entreprises belges ont intensifi\u00e9 leurs investissements dans la digitalisation et l\u2019IA, ind\u00e9pendamment de leur secteur ou de leur taille.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Externalisation comme levier cl\u00e9<\/strong> : \u00c0 l\u2019\u00e9chelle mondiale, la pression financi\u00e8re pousse les entreprises \u00e0 externaliser pour rester comp\u00e9titives et int\u00e9grer de nouvelles technologies.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Croissance des projets IA, logiciels et SEO<\/strong> : La demande de projets IA a doubl\u00e9 et celle de d\u00e9veloppement logiciel a quadrupl\u00e9 en 2024, refl\u00e9tant une adoption croissante de l\u2019IA. Par ailleurs, bien que les budgets SEO aient chut\u00e9 de 62 %, la demande pour ce service a augment\u00e9 de 50 %, stimul\u00e9e par la diversit\u00e9 linguistique du pays.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>\u00c9volution des secteurs cl\u00e9s<\/strong> : Le secteur de la sant\u00e9 a recul\u00e9 de 3,3 % en 2024, tandis que l\u2019e-commerce a connu une hausse de 7,7 %, soutenue par la g\u00e9n\u00e9ralisation de l\u2019Internet haut d\u00e9bit et des incitants r\u00e9gionales.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>PME et IA<\/strong> : En 2025, pr\u00e8s de 75 % des demandes de services IA proviendront de PME, principalement des entreprises de moins de 50 employ\u00e9s cherchant \u00e0 optimiser et automatiser leurs processus.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>R\u00e9gions cl\u00e9s et hubs \u00e9conomiques<\/strong> : Bruxelles se distingue comme centre d\u2019innovation en IA, Anvers joue un r\u00f4le \u00e9conomique majeur avec son port contribuant \u00e0 4,3 % du PIB, tandis que Gand et Hasselt s\u2019imposent dans les services web et num\u00e9riques.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>March\u00e9 de l\u2019externalisation en pleine croissance<\/strong> : Le march\u00e9 mondial de l\u2019externalisation devrait atteindre 807,91 milliards de dollars en 2025, motiv\u00e9 par la recherche de flexibilit\u00e9 et d\u2019expertise.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-menu\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(246,248,254);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Dans ce rapport marketing :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a style=\"color: #200DF2;\" href=\"#section-france\">L\u2019innovation en Belgique continue d\u2019acc\u00e9l\u00e9rer<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-expertises\" style=\"color: #200DF2;\">Expertises en croissance<\/a><\/li>\n\n\n\n<li><a href=\"#section-secteur\" style=\"color: #200DF2;\">Tendances par secteur : de 2023 \u00e0 2024<\/a><\/li>\n\n\n\n<li><a style=\"color: #200DF2;\" href=\"#section-essor\">Comp\u00e9tences en plein essor<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-ville\" style=\"color: #200DF2;\">Le paysage des agences par ville<\/a><\/li>\n\n\n\n<li><a style=\"color: #200DF2;\" href=\"#section-versus\">Interne vs. externalisation : laquelle pr\u00e9domine pour r\u00e9duire les risques ?<\/a><\/li>\n\n\n\n<li><a href=\"#section-conclusion\" style=\"color: #200DF2;\">Conclusion<\/a><\/li>\n\n\n\n<li><a href=\"#section-methodology\" style=\"color: #200DF2;\">M\u00e9thodologie<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"section-france\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">L\u2019IA, les logiciels et le SEO stimulent la mont\u00e9e en puissance de l\u2019externalisation en Belgique<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><br>En Belgique, la croissance des projets d\u2019IA et de d\u00e9veloppement de logiciels sur mesure semble <strong>\u00e9troitement li\u00e9e<\/strong>, comme nous allons l\u2019explorer ci-dessous. Mais il convient \u00e9galement de noter que, bien que les budgets consacr\u00e9s aux projets de SEO aient diminu\u00e9 l\u2019ann\u00e9e derni\u00e8re, la demande pour ce service a connu une augmentation significative.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!DOCTYPE html>\n<html lang=\"fr\">\n<head>\n<title>Tableau de Classement des Expertises<\/title>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\">\n<style>\n    table {\n        width: 100%;\n        border-collapse: collapse;\n        font-family: 'Inter', sans-serif;\n        font-size: 14px;\n        color: #333;\n    }\n    th {\n        background-color: #020219;\n        color: #FFF;\n        font-weight: bold;\n        text-transform: uppercase;\n        text-align: center;\n        padding: 12px;\n    }\n    td {\n        padding: 12px;\n        text-align: center;\n        border-bottom: 1px solid #ddd;\n    }\n    tr:nth-child(even) {\n        background-color: #FBFAF9;\n    }\n    .rank-circle {\n        display: inline-block;\n        width: 30px;\n        height: 30px;\n        line-height: 30px;\n        background-color: #E6DFDA;\n        color: #000;\n        border-radius: 50%;\n        text-align: center;\n        font-weight: bold;\n    }\n    .left-align {\n        text-align: left;\n        padding-left: 20px;\n    }\n    .green {\n        color: green;\n        font-weight: bold;\n    }\n    .red {\n        color: red;\n        font-weight: bold;\n    }\n    .grey {\n        color: grey;\n        font-weight: bold;\n    }\n<\/style>\n<\/head>\n<body>\n<table>\n    <thead>\n        <tr>\n            <th>Classement<\/th>\n            <th>Expertise<\/th>\n            <th>Croissance YOY<\/th>\n            <th>Changement de budget<\/th>\n            <th>Changement de classement<\/th>\n        <\/tr>\n    <\/thead>\n    <tbody>\n        <tr><td><span class=\"rank-circle\">1<\/span><\/td><td class=\"left-align\">Marketing<\/td><td class=\"red\">-22,13%<\/td><td class=\"red\">-8,56%<\/td><td><span class=\"grey\">=<\/span><\/td><\/tr>\n        <tr><td><span class=\"rank-circle\">2<\/span><\/td><td class=\"left-align\">Cr\u00e9ation de sites web<\/td><td class=\"green\">20,12%<\/td><td class=\"red\">-38,68%<\/td><td><span class=\"green\">\u2191 1<\/span><\/td><\/tr>\n        <tr><td><span class=\"rank-circle\">3<\/span><\/td><td class=\"left-align\">\u00c9v\u00e9nementiel<\/td><td class=\"red\">-1,71%<\/td><td class=\"green\">0,62%<\/td><td><span class=\"green\">\u2191 4<\/span><\/td><\/tr>\n        <tr><td><span class=\"rank-circle\">4<\/span><\/td><td class=\"left-align\">M\u00e9dias Sociaux<\/td><td class=\"red\">-27,12%<\/td><td class=\"red\">-57,23%<\/td><td><span class=\"grey\">=<\/span><\/td><\/tr>\n        <tr><td><span class=\"rank-circle\">5<\/span><\/td><td class=\"left-align\">Strat\u00e9gie Digitale<\/td><td class=\"red\">-41,62%<\/td><td class=\"red\">-48,05%<\/td><td><span class=\"red\">\u2193 3<\/span><\/td><\/tr>\n        <tr><td><span class=\"rank-circle\">6<\/span><\/td><td class=\"left-align\">E-commerce<\/td><td class=\"red\">-13,70%<\/td><td class=\"green\">58,84%<\/td><td><span class=\"green\">\u2191 2<\/span><\/td><\/tr>\n        <tr><td><span class=\"rank-circle\">7<\/span><\/td><td class=\"left-align\">Graphisme<\/td><td class=\"red\">-28,60%<\/td><td class=\"red\">-20,91%<\/td><td><span class=\"red\">\u2193 1<\/span><\/td><\/tr>\n        <tr><td><span class=\"rank-circle\">8<\/span><\/td><td class=\"left-align\">Branding &#038; Positionnement<\/td><td class=\"green\">24,24%<\/td><td class=\"red\">-12,45%<\/td><td><span class=\"green\">\u2191 3<\/span><\/td><\/tr>\n        <tr><td><span class=\"rank-circle\">9<\/span><\/td><td class=\"left-align\">Production Vid\u00e9o<\/td><td class=\"green\">9,48%<\/td><td class=\"red\">-52,95%<\/td><td><span class=\"green\">\u2191 3<\/span><\/td><\/tr>\n        <tr><td><span class=\"rank-circle\">10<\/span><\/td><td class=\"left-align\">Publicit\u00e9<\/td><td class=\"green\">17,50%<\/td><td class=\"red\">-59,63%<\/td><td><span class=\"green\">\u2191 3<\/span><\/td><\/tr>\n        <tr><td><span class=\"rank-circle\">11<\/span><\/td><td class=\"left-align\">Application Mobile<\/td><td class=\"red\">-11,51%<\/td><td class=\"green\">46,23%<\/td><td><span class=\"red\">\u2193 2<\/span><\/td><\/tr>\n        <tr><td><span class=\"rank-circle\">12<\/span><\/td><td class=\"left-align\">Publicit\u00e9 en ligne<\/td><td class=\"red\">-12,94%<\/td><td class=\"red\">-7,19%<\/td><td><span class=\"red\">\u2193 2<\/span><\/td><\/tr>\n        <tr><td><span class=\"rank-circle\">13<\/span><\/td><td class=\"left-align\">Marketing d&rsquo;influence<\/td><td class=\"green\">24,32%<\/td><td class=\"red\">-27,14%<\/td><td><span class=\"green\">\u2191 1<\/span><\/td><\/tr>\n        <tr><td><span class=\"rank-circle\">14<\/span><\/td><td class=\"left-align\">Application Web<\/td><td class=\"green\">34,92%<\/td><td class=\"red\">-31,35%<\/td><td><span class=\"green\">\u2191 2<\/span><\/td><\/tr>\n        <tr><td><span class=\"rank-circle\">15<\/span><\/td><td class=\"left-align\">SEO<\/td><td class=\"green\">50,10%<\/td><td class=\"red\">-62,42%<\/td><td><span class=\"green\">\u2191 2<\/span><\/td><\/tr>\n        <tr><td><span class=\"rank-circle\">16<\/span><\/td><td class=\"left-align\">Relations Publiques (RP)<\/td><td class=\"green\">5,86%<\/td><td class=\"green\">0,73%<\/td><td><span class=\"red\">\u2193 1<\/span><\/td><\/tr>\n        <tr><td><span class=\"rank-circle\">17<\/span><\/td><td class=\"left-align\">Intelligence Artificielle<\/td><td class=\"green\">131,05%<\/td><td class=\"red\">-34,19%<\/td><td><span class=\"green\">\u2191 6<\/span><\/td><\/tr>\n        <tr><td><span class=\"rank-circle\">18<\/span><\/td><td class=\"left-align\">3D<\/td><td class=\"red\">-84,19%<\/td><td class=\"red\">-50,50%<\/td><td><span class=\"red\">\u2193 13<\/span><\/td><\/tr>\n        <tr><td><span class=\"rank-circle\">19<\/span><\/td><td class=\"left-align\">D\u00e9veloppement de logiciels<\/td><td class=\"green\">255,33%<\/td><td class=\"green\">8,43%<\/td><td><span class=\"green\">\u2191 9<\/span><\/td><\/tr>\n        <tr><td><span class=\"rank-circle\">20<\/span><\/td><td class=\"left-align\">R\u00e9daction<\/td><td class=\"green\">86,06%<\/td><td class=\"red\">-25,38%<\/td><td><span class=\"green\">\u2191 5<\/span><\/td><\/tr>\n    <\/tbody>\n<\/table>\n<\/body>\n<\/html>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-expertises\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-large-font-size\">Expertises en croissance<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019externalisation de l\u2019IA double avec la mont\u00e9e des pressions salariales<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><br>En 2024, la demande de projets externalis\u00e9s en IA en Belgique <strong>a \u00e9t\u00e9 plus de deux fois<\/strong> sup\u00e9rieure \u00e0 celle de l\u2019ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n\n\n\n<p>Les entreprises belges se tournent de plus en plus vers l\u2019IA pour am\u00e9liorer l\u2019efficacit\u00e9, r\u00e9duire les co\u00fbts et rester comp\u00e9titives face aux d\u00e9fis \u00e9conomiques.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/ai-1.png\" alt=\"\" class=\"wp-image-997\" style=\"width:475px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/ai-1.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/ai-1-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/ai-1-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Le syst\u00e8me unique d\u2019indexation automatique des salaires du pays a entra\u00een\u00e9 des hausses salariales significatives \u2013 avec une augmentation pr\u00e9vue de <a href=\"https:\/\/www.brusselstimes.com\/belgium\/682321\/wages-expected-to-increase-once-again-in-2024\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pr\u00e8s de 30 % sur quatre ans<\/a> \u2013 suscitant des pr\u00e9occupations concernant les co\u00fbts de main-d\u2019\u0153uvre et la comp\u00e9titivit\u00e9 internationale.<\/p>\n\n\n\n<p>Pour relever ces d\u00e9fis, les entreprises investissent dans l\u2019IA et l\u2019automatisation afin de <strong>rationaliser leurs op\u00e9rations<\/strong> et d\u2019am\u00e9liorer leur productivit\u00e9.<\/p>\n\n\n\n<p>Par exemple, Ahold Delhaize, un important groupe de supermarch\u00e9s op\u00e9rant en Belgique, <a href=\"https:\/\/www.reuters.com\/business\/retail-consumer\/ahold-delhaize-bets-ai-digital-boost-earnings-savings-2024-05-23\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pr\u00e9voit de mettre en place l\u2019IA<\/a> et l\u2019automatisation dans la logistique, la distribution et les op\u00e9rations en magasin afin de r\u00e9aliser des \u00e9conomies substantielles et d\u2019augmenter ses b\u00e9n\u00e9fices.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">La demande pour le d\u00e9veloppement de logiciels est 4 fois plus \u00e9lev\u00e9e<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><br>La demande de projets de d\u00e9veloppement de logiciels a \u00e9galement fortement augment\u00e9 en Belgique au cours de l\u2019ann\u00e9e derni\u00e8re \u2013 <strong>elle \u00e9tait presque 4 fois plus \u00e9lev\u00e9e<\/strong> en 2024 par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n\n\n\n<p>Cette hausse est \u00e9galement li\u00e9e \u00e0 la mont\u00e9e de l\u2019IA.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/software-1.png\" alt=\"\" class=\"wp-image-993\" style=\"width:480px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/software-1.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/software-1-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/software-1-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>L\u2019int\u00e9gration de l\u2019IA, du machine learning et du cloud computing dans les op\u00e9rations commerciales oblige les entreprises \u00e0 <strong>d\u00e9velopper des logiciels sp\u00e9cialis\u00e9s<\/strong> pour adapter ces technologies aux besoins sp\u00e9cifiques de leur organisation.<\/p>\n\n\n\n<p>Ce changement contribue \u00e0 la croissance du march\u00e9 des logiciels en Belgique, <a href=\"https:\/\/www.statista.com\/outlook\/tmo\/software\/belgium\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">qui devrait atteindre 3,75 milliards de dollars<\/a> d\u2019ici la fin de 2024.<\/p>\n\n\n\n<p>Cela, ajout\u00e9 \u00e0 <a href=\"https:\/\/www.reportlinker.com\/clp\/country\/508791\/726366\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">l\u2019environnement commercial favorable de la Belgique<\/a>, aux incitants gouvernementales et \u00e0 sa position strat\u00e9gique en Europe, a attir\u00e9 des investissements \u00e9trangers dans le secteur des logiciels, stimulant encore davantage la demande pour les services de d\u00e9veloppement.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">La demande de SEO augmente malgr\u00e9 la r\u00e9duction des budgets<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><br>La demande de SEO en Belgique a <strong>augment\u00e9 de 50 %<\/strong>, mais les budgets allou\u00e9s au SEO ont diminu\u00e9 jusqu\u2019\u00e0 62 %.<\/p>\n\n\n\n<p>La nature bilingue de la Belgique, avec ses<strong> <\/strong><a href=\"https:\/\/blog.unlimitedvisitors.io\/post\/article\/everything-you-need-to-know-about-seo-in-belgium\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">trois langues officielles<\/a> (n\u00e9erlandais, fran\u00e7ais et allemand), repr\u00e9sente un d\u00e9fi unique pour les efforts de SEO international, ce qui explique l\u2019augmentation de l\u2019externalisation du SEO.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/seo-1.png\" alt=\"\" class=\"wp-image-994\" style=\"width:467px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/seo-1.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/seo-1-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/seo-1-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>De plus, l\u2019expansion du secteur du e-commerce en Belgique <strong>a intensifi\u00e9 la concurrence entre les d\u00e9taillants en ligne<\/strong> (plus d\u2019informations ci-dessous). Pour se d\u00e9marquer, les entreprises investissent dans des strat\u00e9gies de SEO afin d\u2019am\u00e9liorer leur positionnement sur les moteurs de recherche et d\u2019atteindre une client\u00e8le plus large.<\/p>\n\n\n\n<p>En 2024, des tendances comme l\u2019accent mis sur l\u2019E-E-A-T (Exp\u00e9rience, Expertise, Autorit\u00e9 et Fiabilit\u00e9 \u2013 devenues encore plus pertinentes avec la mont\u00e9e du contenu g\u00e9n\u00e9r\u00e9 par l\u2019IA) se sont renforc\u00e9es, <strong>d\u00e9finissant les standards de qualit\u00e9 du contenu.<\/strong><\/p>\n\n\n\n<p>Par ailleurs, l\u2019essor de l\u2019Answer Engine Optimization (AEO) se concentre sur l\u2019optimisation du contenu pour fournir <a href=\"https:\/\/www.adlift.com\/blog\/top-seo-developments-for-2024\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">des r\u00e9ponses directes aux requ\u00eates des utilisateurs<\/a>. Le SEO vid\u00e9o continue \u00e9galement de gagner du terrain, engageant les utilisateurs de mani\u00e8re plus efficace que le texte et am\u00e9liorant le classement dans les recherches.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-secteur\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-large-font-size\">Tendances par secteur : de 2023 \u00e0 2024<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n<title>Industry Ranking Table<\/title>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\">\n<style>\n    table {\n        width: 100%;\n        border-collapse: collapse;\n        font-family: 'Inter', sans-serif;\n        font-size: 14px;\n        color: #333;\n    }\n    th {\n        background-color: #020219;\n        color: #FFF;\n        font-weight: bold;\n        text-transform: uppercase;\n        text-align: center;\n        padding: 12px;\n    }\n    td {\n        padding: 12px;\n        text-align: center;\n        border-bottom: 1px solid #ddd;\n    }\n    tr:nth-child(even) {\n        background-color: #FBFAF9;\n    }\n    .rank-circle {\n        display: inline-block;\n        width: 30px;\n        height: 30px;\n        line-height: 30px;\n        background-color: #E6DFDA;\n        color: #000;\n        border-radius: 50%;\n        text-align: center;\n        font-weight: bold;\n    }\n    .left-align {\n        text-align: left;\n        padding-left: 20px;\n    }\n    .green {\n        color: green;\n        font-weight: bold;\n    }\n    .red {\n        color: red;\n        font-weight: bold;\n    }\n    .grey {\n        color: grey;\n        font-weight: bold;\n    }\n<\/style>\n<\/head>\n<body>\n<table>\n    <thead>\n        <tr>\n            <th>Classement<\/th>\n            <th>Secteur<\/th>\n            <th>Croissance YOY de la demande<\/th>\n            <th>Changement de classement<\/th>\n        <\/tr>\n    <\/thead>\n    <tbody>\n        <tr>\n            <td><span class=\"rank-circle\">1<\/span><\/td>\n            <td class=\"left-align\">E-commerce<\/td>\n            <td class=\"green\">7,74%<\/td>\n            <td><span class=\"grey\">=<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">2<\/span><\/td>\n            <td class=\"left-align\">Artisanat<\/td>\n            <td class=\"green\">7,34%<\/td>\n            <td><span class=\"green\">\u2191 2<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">3<\/span><\/td>\n            <td class=\"left-align\">Marketing &#038; Publicit\u00e9<\/td>\n            <td class=\"red\">-12,89%<\/td>\n            <td><span class=\"red\">\u2193 1<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">4<\/span><\/td>\n            <td class=\"left-align\">Cosm\u00e9tique<\/td>\n            <td class=\"red\">-9,33%<\/td>\n            <td><span class=\"red\">\u2193 1<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">5<\/span><\/td>\n            <td class=\"left-align\">Comptabilit\u00e9<\/td>\n            <td class=\"green\">41,57%<\/td>\n            <td><span class=\"green\">\u2191 3<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">6<\/span><\/td>\n            <td class=\"left-align\">Sports<\/td>\n            <td class=\"green\">2,28%<\/td>\n            <td><span class=\"grey\">=<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">7<\/span><\/td>\n            <td class=\"left-align\">Fashion<\/td>\n            <td class=\"red\">-6,36%<\/td>\n            <td><span class=\"red\">\u2193 2<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">8<\/span><\/td>\n            <td class=\"left-align\">Automobile<\/td>\n            <td class=\"green\">23,17%<\/td>\n            <td><span class=\"green\">\u2191 1<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">9<\/span><\/td>\n            <td class=\"left-align\">Logiciels et services informatiques<\/td>\n            <td class=\"green\">8,60%<\/td>\n            <td><span class=\"red\">\u2193 2<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">10<\/span><\/td>\n            <td class=\"left-align\">\u00c9ducation<\/td>\n            <td class=\"green\">22,30%<\/td>\n            <td><span class=\"green\">\u2191 1<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">11<\/span><\/td>\n            <td class=\"left-align\">Agroalimentaire<\/td>\n            <td class=\"green\">22,73%<\/td>\n            <td><span class=\"green\">\u2191 2<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">12<\/span><\/td>\n            <td class=\"left-align\">Banque &#038; Finance<\/td>\n            <td class=\"green\">40,37%<\/td>\n            <td><span class=\"green\">\u2191 6<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">13<\/span><\/td>\n            <td class=\"left-align\">Internet<\/td>\n            <td class=\"red\">-7,93%<\/td>\n            <td><span class=\"red\">\u2193 3<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">14<\/span><\/td>\n            <td class=\"left-align\">Divertissement<\/td>\n            <td class=\"green\">12,40%<\/td>\n            <td><span class=\"grey\">=<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">15<\/span><\/td>\n            <td class=\"left-align\">Musique<\/td>\n            <td class=\"green\">5,47%<\/td>\n            <td><span class=\"grey\">=<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">16<\/span><\/td>\n            <td class=\"left-align\">Immobilier<\/td>\n            <td class=\"red\">-5,88%<\/td>\n            <td><span class=\"red\">\u2193 4<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">17<\/span><\/td>\n            <td class=\"left-align\">Voyage<\/td>\n            <td class=\"green\">24,75%<\/td>\n            <td><span class=\"green\">\u2191 3<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">18<\/span><\/td>\n            <td class=\"left-align\">M\u00e9dia<\/td>\n            <td class=\"green\">23,76%<\/td>\n            <td><span class=\"green\">\u2191 3<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">19<\/span><\/td>\n            <td class=\"left-align\">Architecture<\/td>\n            <td class=\"green\">34,78%<\/td>\n            <td><span class=\"green\">\u2191 3<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">20<\/span><\/td>\n            <td class=\"left-align\">Construction<\/td>\n            <td class=\"green\">5,98%<\/td>\n            <td><span class=\"red\">\u2193 3<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">21<\/span><\/td>\n            <td class=\"left-align\">H\u00f4pitaux et soins de sant\u00e9<\/td>\n            <td class=\"red\">-3,28%<\/td>\n            <td><span class=\"red\">\u2193 5<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">22<\/span><\/td>\n            <td class=\"left-align\">Restaurants<\/td>\n            <td class=\"red\">-11,43%<\/td>\n            <td><span class=\"red\">\u2193 3<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">23<\/span><\/td>\n            <td class=\"left-align\">Retail<\/td>\n            <td class=\"green\">24,00%<\/td>\n            <td><span class=\"grey\">=<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">24<\/span><\/td>\n            <td class=\"left-align\">Boissons<\/td>\n            <td class=\"green\">58,62%<\/td>\n            <td><span class=\"green\">\u2191 1<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">25<\/span><\/td>\n            <td class=\"left-align\">Produits de luxe et bijoux<\/td>\n            <td class=\"green\">13,51%<\/td>\n            <td><span class=\"red\">\u2193 1<\/span><\/td>\n        <\/tr>\n    <\/tbody>\n<\/table>\n<\/body>\n<\/html>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Le secteur de la sant\u00e9 en d\u00e9clin face \u00e0 des d\u00e9fis croissants<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>L\u2019industrie de la sant\u00e9 en Belgique a <strong>connu une baisse de 3,3 % en 2024.<\/strong><\/p>\n\n\n\n<p>Les projections indiquent que les <a href=\"https:\/\/www.healthybelgium.be\/metadata\/hspa\/2024\/HSPA2024_Sustainability_Financial_EN.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">d\u00e9penses publiques de sant\u00e9<\/a>, en pourcentage du PIB, devraient passer de 8,0 % en 2022 \u00e0 8,9 % d\u2019ici 2027, exer\u00e7ant une pression accrue sur les ressources financi\u00e8res du syst\u00e8me.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/healthcare-1.png\" alt=\"\" class=\"wp-image-995\" style=\"width:466px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/healthcare-1.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/healthcare-1-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/healthcare-1-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>De plus, le secteur de la sant\u00e9 peine \u00e0 garantir un nombre suffisant de professionnels de sant\u00e9 et \u00e0 renforcer l\u2019attractivit\u00e9 des m\u00e9tiers de la sant\u00e9, un enjeu <a href=\"https:\/\/eurohealthobservatory.who.int\/publications\/i\/belgium-health-system-summary-2024\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">qui reste au c\u0153ur des pr\u00e9occupations ces derni\u00e8res ann\u00e9es<\/a>.<\/p>\n\n\n\n<p>L\u2019association belge des m\u00e9decins g\u00e9n\u00e9ralistes, Domus Medica, <a href=\"https:\/\/www.brusselstimes.com\/1024363\/healthcare-crisis-impending-in-belgium-due-to-increasing-pressure-on-gps\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a averti<\/a> que le secteur de la sant\u00e9 est confront\u00e9 \u00e0 des d\u00e9fis li\u00e9s au vieillissement de la population et \u00e0 des ressources limit\u00e9es, ainsi qu\u2019\u00e0 des p\u00e9nuries de personnel.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019e-commerce cro\u00eet de 7,7 % en 2024<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>D\u2019un autre c\u00f4t\u00e9, l\u2019industrie du e-commerce en Belgique a <strong>augment\u00e9 de 7,7 %<\/strong> au cours de l\u2019ann\u00e9e pass\u00e9e.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/belgium-ecommerce-market\">Avec 91,5 % de la population utilisant Internet<\/a> en 2020, la large disponibilit\u00e9 d\u2019une connexion haut d\u00e9bit a favoris\u00e9 l\u2019essor des achats en ligne.<\/p>\n\n\n\n<p>Des r\u00e9gions comme la Flandre, la Wallonie et Bruxelles ont mis en place des proc\u00e9dures pour promouvoir l\u2019e-commerce, offrant des incitants telles que <strong>des subventions et des r\u00e9ductions fiscales<\/strong> aux entreprises.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/ecommerce-1.png\" alt=\"\" class=\"wp-image-996\" style=\"width:463px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/ecommerce-1.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/ecommerce-1-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/ecommerce-1-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Des entreprises <a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/belgium-ecommerce-market\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">comme Amazon<\/a> ont \u00e9galement \u00e9tendu leurs services en Belgique, intensifiant la concurrence et am\u00e9liorant l\u2019exp\u00e9rience d\u2019achat en ligne pour les consommateurs.<\/p>\n\n\n\n<p>Le paysage du e-commerce belge est principalement influenc\u00e9 par de grands d\u00e9taillants internationaux comme Amazon, Zalando (Allemagne), et Bol.com et Coolblue (Pays-Bas). Malgr\u00e9 cela, plusieurs d\u00e9taillants en ligne belges de premier plan, tels que Vanden Borre, ZEB, Schoenen Torfs et Bel&amp;Bo, <a href=\"https:\/\/ecommercenews.eu\/ecommerce-in-europe\/ecommerce-belgium\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">conservent une pr\u00e9sence significative<\/a> sur le march\u00e9.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-essor\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-large-font-size\">Comp\u00e9tences en plein essor<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Les PME stimulent une adoption massive de l&rsquo;IA<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En 2025, les petites et moyennes entreprises (PME) repr\u00e9senteront pr\u00e8s de <strong>75% des demandes de services IA<\/strong>, \u00e9manant principalement d\u2019entreprises de moins de 50 employ\u00e9s.<\/p>\n\n\n\n<p>Cherchant \u00e0 optimiser et automatiser leurs processus tout en restant comp\u00e9titives, ces entreprises manquent souvent d\u2019expertise interne en IA. Elles se tournent donc vers Sortlist pour trouver des solutions externalis\u00e9es adapt\u00e9es \u00e0 leurs besoins.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/company_size.png\" alt=\"\" class=\"wp-image-999\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/company_size.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/company_size-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/company_size-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Le service client reste une priorit\u00e9 pour les PME<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>10% des projets IA concernent le service client, et 75% de ces demandes proviennent de PME de moins de 50 employ\u00e9s.<\/p>\n\n\n\n<p>Si les chatbots restent populaires, <strong>25% des projets IA dans ce domaine visent d\u00e9sormais le support t\u00e9l\u00e9phonique<\/strong>, allant des \u00e9diteurs de logiciels qui recherchent des syst\u00e8mes IA disponibles 24\/7 aux entreprises logistiques voulant automatiser leurs op\u00e9rations de dispatch.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/phone-1.png\" alt=\"\" class=\"wp-image-3297\" style=\"width:714px;height:auto\"\/><\/figure><\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Automatisation + personnalisation = la formule gagnante pour les entreprises<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>25% des projets IA des PME se concentrent sur la personnalisation \u00e0 grande \u00e9chelle, offrant des exp\u00e9riences sur mesure \u00e0 chaque utilisateur.<\/p>\n\n\n\n<p>Ces solutions automatisent des t\u00e2ches en utilisant des donn\u00e9es, avec des cas d&rsquo;usage tels que :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Plans d\u2019entra\u00eenement <strong>personnalis\u00e9s<\/strong> (41%).<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Interfaces utilisateur <strong>adapt\u00e9es<\/strong> (19%).<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Contenus et messages <strong>sur mesure<\/strong> (38%), comme un avatar IA bas\u00e9 sur le PDG de l\u2019entreprise pour g\u00e9n\u00e9rer des recommandations pr\u00e9cises de voyage.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi la personnalisation est en plein essor ?<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Avec des technologies comme ChatGPT habituant les utilisateurs \u00e0 des r\u00e9ponses pr\u00e9cises et individualis\u00e9es, <strong>les exp\u00e9riences enti\u00e8rement personnalis\u00e9es deviendront la norme.<\/strong><\/p>\n\n\n\n<p>Les PME, plus agiles, exploitent cette tendance pour se d\u00e9marquer dans des march\u00e9s satur\u00e9s : portails immobiliers avec recommandations cibl\u00e9es, plateformes de gestion de patrimoine personnalis\u00e9es, ou encore parcours \u00e9ducatifs adapt\u00e9s aux besoins individuels.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Analyse des donn\u00e9es et pr\u00e9diction : des usages vari\u00e9s pour des entreprises diverses<\/h2>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>17% des projets IA lanc\u00e9s sur Sortlist concernent <strong>l\u2019analyse de donn\u00e9es massives<\/strong> et la d\u00e9tection de mod\u00e8les pour am\u00e9liorer la prise de d\u00e9cision.<\/p>\n\n\n\n<p>Ces solutions permettent aux entreprises <strong>d\u2019anticiper les tendances<\/strong> du march\u00e9 et de mieux comprendre les comportements des consommateurs.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/datasets-1.png\" alt=\"\" class=\"wp-image-3301\" style=\"width:440px;height:auto\"\/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<p>Parmi les cas d\u2019usage courants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Pr\u00e9voir les fraudes<\/strong> en e-commerce.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Int\u00e9grer des <strong>outils de recherche<\/strong> NLP aux bases de donn\u00e9es SQL.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Anticiper les ventes<\/strong> et la demande via des pr\u00e9visions IA.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Identifier de <strong>nouveaux march\u00e9s<\/strong> gr\u00e2ce \u00e0 des donn\u00e9es d\u00e9mographiques.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Optimiser la cha\u00eene logistique<\/strong> et la gestion des stocks via des ERP enrichis par l\u2019IA.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Faire plus avec moins : une n\u00e9cessit\u00e9 pour les entreprises<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les entreprises recherchant des partenaires IA sur Sortlist privil\u00e9gient des solutions <strong>scalables, efficaces et rentables<\/strong> pour limiter l\u2019augmentation des effectifs.<\/p>\n\n\n\n<p>Cette tendance, amorc\u00e9e en 2022, refl\u00e8te un environnement d\u2019investissement prudent et l\u2019impact de l\u2019inflation. Malgr\u00e9 une baisse de 25% des demandes centr\u00e9es sur le ROI depuis 2023, <strong>elles restent 370% plus nombreuses qu\u2019en 2021<\/strong>, t\u00e9moignant de leur importance persistante.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/roi_requests.png\" alt=\"\" class=\"wp-image-1038\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/roi_requests.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/roi_requests-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/roi_requests-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cela dit, les entreprises continuent de se concentrer <strong>sur la rentabilit\u00e9 lorsqu&rsquo;elles recherchent une agence ou un cabinet de conseil,<\/strong> le marketing \u00e9tant la t\u00e2che la plus soumise \u00e0 la pression de la preuve du retour sur investissement.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"position: relative; width: 100%; height: 0; padding-top: 75.0000%;\n padding-bottom: 0; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden;\n border-radius: 8px; will-change: transform;\">\n  <iframe loading=\"lazy\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;\"\n    src=\"https:\/\/www.canva.com\/design\/DAGZ1x9VgqM\/WqlCyTjXOctnhO0bEmny2Q\/view?embed\" allowfullscreen=\"allowfullscreen\" allow=\"fullscreen\">\n  <\/iframe>\n<\/div>\n<a href=\"https:&#x2F;&#x2F;www.canva.com&#x2F;design&#x2F;DAGZ1x9VgqM&#x2F;WqlCyTjXOctnhO0bEmny2Q&#x2F;view?utm_content=DAGZ1x9VgqM&amp;utm_campaign=designshare&amp;utm_medium=embeds&amp;utm_source=link\" target=\"_blank\" rel=\"noopener\">Marketing Direct ROI<\/a>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Digitalisation 2.0 : une r\u00e9volution en marche<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La digitalisation \u00e9volue : d\u2019un simple site web, les entreprises passent \u00e0 des exp\u00e9riences personnalis\u00e9es via des applications web.<\/p>\n\n\n\n<p>La <strong>demande pour des d\u00e9veloppeurs d\u2019applications web<\/strong> sur Sortlist a doubl\u00e9 depuis 2019 par rapport \u00e0 celle pour des sites web classiques. Cela refl\u00e8te les attentes croissantes des consommateurs pour des exp\u00e9riences sur mesure, motiv\u00e9es par les donn\u00e9es, et rejoint les moteurs d\u2019adoption de l\u2019IA chez les PME.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/webapp_vs_webcreation-1.png\" alt=\"\" class=\"wp-image-1002\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/webapp_vs_webcreation-1.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/webapp_vs_webcreation-1-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/webapp_vs_webcreation-1-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Parmi les projets r\u00e9cents :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Une entreprise immobili\u00e8re souhaitant rendre le processus de planification plus transparent <strong>via une application qui \u00e9value les permis de construire<\/strong> en fonction de l\u2019emplacement et du type de b\u00e2timent.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Une soci\u00e9t\u00e9 de conseil RSE <strong>d\u00e9veloppant une application pour diagnostiquer<\/strong> et quantifier les probl\u00e9matiques RSE des organisations.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-ville\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\"><mdspan datatext=\"el1731411977121\" class=\"mdspan-comment\">Le paysage des agences par ville<\/mdspan><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Quelle ville propose les comp\u00e9tences dont vous avez besoin ?<\/p>\n\n\n\n<p>Pour r\u00e9pondre \u00e0 cette question, nous avons analys\u00e9 <strong>70 000 prestataires<\/strong> sur Sortlist, en calculant un <strong>score d\u2019expertise<\/strong> bas\u00e9 sur le nombre de prestataires valid\u00e9s par habitant et leurs sp\u00e9cialisations, pond\u00e9r\u00e9 en fonction de la taille des villes. \u00c0 noter : ce score refl\u00e8te la sp\u00e9cialisation des agences, pas leur nombre total. Pour cela, vous pouvez utiliser <a href=\"https:\/\/www.sortlist.be\/fr\/search\" target=\"_blank\" rel=\"noreferrer noopener\">la fonction de recherche Sortlist<\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/18192208\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:900px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/18192208\/?utm_source=embed&#038;utm_campaign=visualisation\/18192208' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Bruxelles, mondialement reconnue comme le si\u00e8ge de l\u2019Union europ\u00e9enne, s\u2019impose \u00e9galement comme un centre n\u00e9vralgique de <a href=\"https:\/\/www.sortlist.be\/fr\/s\/intelligence-artificielle\/bruxelles-be\" target=\"_blank\" rel=\"noreferrer noopener\">l\u2019industrie florissante de l\u2019IA en Belgique<\/a>, se distinguant par son innovation per capita.<\/p>\n\n\n\n<p>L\u2019\u00e9cosyst\u00e8me d\u2019IA de la ville est renforc\u00e9 par de <a href=\"https:\/\/www.fari.brussels\/news-and-media-article\/brussels-emerging-as-europes-ai-innovation-hub\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">solides institutions acad\u00e9miques<\/a> qui forment des talents hautement qualifi\u00e9s et favorisent les collaborations entre les universit\u00e9s et l\u2019industrie, faisant progresser la <strong>recherche en IA<\/strong> dans des secteurs tels que la sant\u00e9, la logistique et la finance.<\/p>\n\n\n\n<p>Cependant, s\u2019implanter en Belgique pr\u00e9sente des d\u00e9fis uniques, en particulier en raison de sa <strong>diversit\u00e9 linguistique<\/strong>. Alors que le fran\u00e7ais domine \u00e0 Bruxelles, le n\u00e9erlandais est la langue principale \u00e0 Anvers, le centre \u00e9conomique de la r\u00e9gion flamande.<\/p>\n\n\n\n<p>Anvers, avec ses 1,2 million d\u2019habitants et l\u2019un des <a href=\"https:\/\/www.nbb.be\/en\/articles\/economic-importance-belgian-ports-belgian-ports-directly-contribute-43-belgiums-gdp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">plus grands ports du monde<\/a>, joue un r\u00f4le cl\u00e9 dans l\u2019\u00e9conomie du pays. Le port d\u2019Anvers contribue de mani\u00e8re significative au PIB belge, avec une valeur ajout\u00e9e directe stable autour de 18 milliards d\u2019euros, soit 4,3 % du PIB. La ville se distingue \u00e9galement par une forte concentration d\u2019agences de <a href=\"https:\/\/www.sortlist.be\/fr\/relations-presse\/belgique-be\" target=\"_blank\" rel=\"noreferrer noopener\">relations publiques<\/a>, <a href=\"https:\/\/www.sortlist.be\/fr\/evenementiel\/belgique-be\" target=\"_blank\" rel=\"noreferrer noopener\">d\u2019\u00e9v\u00e9nements<\/a> et de <a href=\"https:\/\/www.sortlist.be\/fr\/pub\/belgique-be\" target=\"_blank\" rel=\"noreferrer noopener\">publicit\u00e9<\/a>.<\/p>\n\n\n\n<p>Toutefois, toute strat\u00e9gie d\u2019expansion en Belgique doit tenir compte de la dynamique bilingue du pays et des <strong>paysages m\u00e9diatiques distincts<\/strong>.<\/p>\n\n\n\n<p>De plus, Hasselt est reconnu pour son secteur de conception web robuste, tandis que Gand offre un \u00e9cosyst\u00e8me de services solide et diversifi\u00e9. Notamment, Anvers et Gand repr\u00e9sentent \u00e0 elles seules <a href=\"https:\/\/www.globexs.com\/global-mobility\/economic-activity-ghent-bruges\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pr\u00e8s d\u2019un sixi\u00e8me de tous les emplois<\/a> de la r\u00e9gion flamande, soulignant ainsi leur importance \u00e9conomique.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-versus\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Interne vs. externalisation : laquelle pr\u00e9domine pour r\u00e9duire les risques ?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>Les tendances \u00e9volutives dans la gestion de la charge de travail des entreprises deviennent de plus en plus claires : <strong>un nombre croissant d\u2019entreprises se tourne vers des partenaires externes <\/strong>pour stimuler leur croissance et minimiser les risques \u00e0 long terme.<\/p>\n\n\n\n<p>Pour illustrer cette \u00e9volution, nous avons compar\u00e9 le nombre de projets externalis\u00e9s post\u00e9s sur Sortlist et les offres d\u2019emploi publi\u00e9es sur Indeed entre 2020 et 2025 (en prenant 2020 comme ann\u00e9e de r\u00e9f\u00e9rence pour les deux).<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/inhouse_vs_outsource-1.png\" alt=\"\" class=\"wp-image-3314\"\/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sans surprise, ces deux tendances s\u2019opposent souvent. L\u2019<strong>internalisation<\/strong> a progress\u00e9 jusqu\u2019en 2021, alors que la confiance des consommateurs revenait apr\u00e8s la pand\u00e9mie, atteignant un pic en 2022. Depuis, elle a d\u00e9clin\u00e9 face \u00e0 un environnement \u00e9conomique plus complexe.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u2019\u00e9quilibre entre internalisation et externalisation<\/strong><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/inhouse_vs_outsource-3.png\" alt=\"\" class=\"wp-image-3413\"\/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Entre 2021 et 2022, p\u00e9riode marqu\u00e9e par une plus grande confiance, l\u2019<strong>internalisation<\/strong> pr\u00e9dominait.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">\u00c0 l\u2019inverse, en <strong>2020<\/strong> et surtout dans la deuxi\u00e8me moiti\u00e9 de <strong>2022<\/strong>, <strong>2023<\/strong> et <strong>2024<\/strong>, les entreprises ont davantage externalis\u00e9 leurs projets pour continuer \u00e0 cro\u00eetre dans un environnement incertain.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cette tendance s\u2019aligne avec les pr\u00e9visions mondiales de d\u00e9penses en externalisation pour 2025, estim\u00e9es \u00e0 <a href=\"https:\/\/joingenius.com\/statistics\/outsourcing-statistics\/\">1 140 milliards de dollars<\/a>.<\/p>\n\n\n\n<p>C\u2019est l\u00e0 qu\u2019intervient Sortlist : dans ce contexte fragment\u00e9,<strong> l\u2019externalisation permet aux entreprises d\u2019optimiser leurs ressources<\/strong>, de r\u00e9duire les risques et de trouver les talents n\u00e9cessaires pour leurs projets gr\u00e2ce \u00e0 des prestataires experts.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Comparaison des co\u00fbts : l\u2019externalisation jusqu\u2019\u00e0 5 fois moins ch\u00e8re par projet<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>L\u2019externalisation des services marketing est-elle moins ch\u00e8re que l\u2019embauche de talents en interne ?<\/p>\n\n\n\n<p>Pour r\u00e9pondre, nous avons analys\u00e9 les <strong>principaux services de 2024<\/strong>, en prenant en compte les salaires bruts ainsi que les co\u00fbts additionnels (charges sociales, taxes) pour calculer le co\u00fbt r\u00e9el des employ\u00e9s internes.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"946\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/FR_edit1-1024x946.png\" alt=\"\" class=\"wp-image-1023\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/FR_edit1-1024x946.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/FR_edit1-300x277.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/FR_edit1-768x710.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2024\/12\/FR_edit1.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>R\u00e9sultat : quel que soit le domaine d\u2019expertise, externaliser un projet co\u00fbte significativement moins cher que d\u2019embaucher un salari\u00e9 en interne \u00e0 l\u2019ann\u00e9e.<\/p>\n\n\n\n<p>Par exemple :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>D\u00e9veloppeur d\u2019application mobile<\/strong> :\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Externalis\u00e9 : <strong>23 000\u20ac<\/strong><\/li>\n\n\n\n<li class=\"has-medium-font-size\">Salaire interne : <strong>120 889\u20ac<\/strong> (5,3 fois plus cher).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Brand Manager<\/strong> :\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Externalis\u00e9 : <strong>8 500\u20ac<\/strong><\/li>\n\n\n\n<li class=\"has-medium-font-size\">Salaire interne : <strong>90 697\u20ac<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ces chiffres donnent une id\u00e9e des co\u00fbts pour un projet sp\u00e9cifique. Si un employ\u00e9 interne peut avoir un impact \u00e0 long terme, l\u2019externalisation permet de couvrir des besoins ponctuels sans investir dans des salaires annuels, rendant cette option plus \u00e9conomique pour des besoins occasionnels.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-conclusion\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">L\u2019externalisation reste un atout strat\u00e9gique<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>L\u2019externalisation est devenue une strat\u00e9gie cl\u00e9 pour les entreprises, avec un march\u00e9 qui devrait atteindre <a href=\"https:\/\/saigontechnology.com\/blog\/it-outsourcing-trends\/\">807,91 milliards de dollars en 2025<\/a>. Au-del\u00e0 des \u00e9conomies de co\u00fbts, les entreprises recherchent de la flexibilit\u00e9 et de l\u2019expertise pour rester comp\u00e9titives :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>59% privil\u00e9gient la performance.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Pr\u00e8s de la moiti\u00e9 valorisent <strong>l\u2019adaptabilit\u00e9.<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u2019est l\u00e0 que Sortlist fait la diff\u00e9rence. En connectant les entreprises aux prestataires id\u00e9aux, Sortlist vous aide \u00e0 optimiser vos ressources, \u00e0 minimiser les risques et \u00e0 maximiser vos r\u00e9sultats.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sortlist.be\/fr\/project\/new?autoload=true\" target=\"_blank\" rel=\"noreferrer noopener\">Publiez votre projet sur Sortlist d\u00e8s aujourd\u2019hui<\/a> et trouvez le partenaire parfait pour faire avancer votre entreprise.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-methodology\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">M\u00e9thodologie<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les chiffres relatifs \u00e0 la demande et aux prix de ce rapport proviennent des donn\u00e9es recueillies sur la plateforme Sortlist, \u00e0 la fois du c\u00f4t\u00e9 des agences et des projets.<\/p>\n\n\n\n<p>De plus, les donn\u00e9es concernant les salaires professionnels et le nombre de postes vacants ont \u00e9t\u00e9 collect\u00e9es \u00e0 partir des guides salariaux d\u2019Indeed, puis compar\u00e9es \u00e0 nos donn\u00e9es sur les co\u00fbts d\u2019externalisation des projets.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":102,"featured_media":1014,"template":"","reports_categories":[4],"class_list":["post-956","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-rapports-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Investissements des entreprises dans les talents et la digitalisation<\/title>\n<meta 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