{"id":604,"date":"2023-09-25T12:50:53","date_gmt":"2023-09-25T11:50:53","guid":{"rendered":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/usage-ordinateur-vs-mobile-3\/"},"modified":"2023-09-25T12:50:53","modified_gmt":"2023-09-25T11:50:53","slug":"usage-ordinateur-vs-mobile-3","status":"publish","type":"reports","link":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/usage-ordinateur-vs-mobile-3\/","title":{"rendered":"\u00c9tude Ordinateur vs Mobile (2023): Insights In\u00e9dits sur les PMEs et les Choix Technologiques de leurs Utilisateurs"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Dans ce rapport de marketing :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-desktop\">Pas si mobile que \u00e7a : 52 % des personnes interrog\u00e9es pr\u00e9f\u00e8rent r\u00e9server sur leur ordinateur<\/a><\/li>\n\n\n\n<li><a href=\"#section-mobile\">Le t\u00e9l\u00e9phone portable est privil\u00e9gi\u00e9 pour les commandes de transport et les r\u00e9servations de restaurants<\/a><\/li>\n\n\n\n<li><a href=\"#section-prios\">Rapidit\u00e9 et facilit\u00e9 de navigation : priorit\u00e9s absolues des utilisateurs lorsqu&rsquo;ils d\u00e9cident de choisir entre le t\u00e9l\u00e9phone portable et l&rsquo;ordinateur<\/a><\/li>\n\n\n\n<li><a href=\"#section-businesses\">30 % des entreprises fran\u00e7aises sont optimis\u00e9es pour le mobile ; 14 % se limitent \u00e0 l&rsquo;ordinateur<\/a><\/li>\n\n\n\n<li><a href=\"#section-investments\">Investissements des entreprises dans la t\u00e9l\u00e9phonie mobile : 15% ne trouvent pas le bon partenaire<\/a><\/li>\n\n\n\n<li><a href=\"#section-industry\">Analyse par industrie : Des voyages aux soins de sant\u00e9 en passant par la banque et l&rsquo;\u00e9v\u00e9nementiel<\/a><\/li>\n\n\n\n<li><a href=\"#section-methodology\">M\u00e9thodologie<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Aujourd&rsquo;hui, le choix entre l&rsquo;exp\u00e9rience mobile et l&rsquo;exp\u00e9rience sur ordinateur joue un r\u00f4le essentiel dans la mani\u00e8re dont les entreprises entrent en contact avec leurs clients.<\/p>\n\n\n\n<p>Cette \u00e9tude examine les pr\u00e9f\u00e9rences des utilisateurs en mati\u00e8re d&rsquo;interfaces mobiles et sur ordinateur et \u00e9value l&rsquo;efficacit\u00e9 avec laquelle les entreprises r\u00e9pondent \u00e0 ces pr\u00e9f\u00e9rences.<\/p>\n\n\n\n<p>Les entreprises s&rsquo;alignent-elles sur les pr\u00e9f\u00e9rences des utilisateurs ou y a-t-il des lacunes \u00e0 combler ? Rejoignez-nous pour explorer cette dynamique et voir si les entreprises trouvent des informations exploitables pour r\u00e9ussir dans l&rsquo;\u00e8re digitale.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><em>En bref :<\/em><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><em>Notre enqu\u00eate indique que les gens <strong>pr\u00e9f\u00e8rent toujours r\u00e9server des choses sur l&rsquo;ordinateur<\/strong> &#8211; mais les entreprises pensent toujours que leurs utilisateurs pr\u00e9f\u00e8rent le t\u00e9l\u00e9phone portable. Faites d\u00e9filer pour en savoir plus sur cet \u00e9cart \ud83d\udc47.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/preferences-utilisateur-general-1024x1024.png\" alt=\"\" class=\"wp-image-600\" width=\"405\" height=\"405\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/preferences-utilisateur-general-1024x1024.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/preferences-utilisateur-general-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/preferences-utilisateur-general-150x150.png 150w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/preferences-utilisateur-general-768x768.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/preferences-utilisateur-general.png 1080w\" sizes=\"auto, (max-width: 405px) 100vw, 405px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/entreprises-general-stat-1024x1024.png\" alt=\"\" class=\"wp-image-599\" width=\"400\" height=\"400\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/entreprises-general-stat-1024x1024.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/entreprises-general-stat-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/entreprises-general-stat-150x150.png 150w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/entreprises-general-stat-768x768.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/entreprises-general-stat.png 1080w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><em>30 % des entreprises interrog\u00e9es sont optimis\u00e9es pour les t\u00e9l\u00e9phones mobiles et 22 % re\u00e7oivent du trafic mobile &#8211; mais <strong>14,5 % sont encore exclusivement concentr\u00e9es sur les ordinateurs<\/strong>. Sont-elles en train de prendre du retard ? \ud83e\udd14<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><em>Pas moins de 15 % des entreprises d\u00e9clarent qu&rsquo;elles n&rsquo;investiront pas dans la compatibilit\u00e9 mobile parce qu&rsquo;elles <strong>ne peuvent pas trouver le bon partenaire<\/strong>. Lisez la suite pour voir comment Sortlist peut vous aider \ud83d\udd0d.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/entreprises-partenaires-stat-1024x1024.png\" alt=\"\" class=\"wp-image-598\" width=\"403\" height=\"403\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/entreprises-partenaires-stat-1024x1024.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/entreprises-partenaires-stat-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/entreprises-partenaires-stat-150x150.png 150w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/entreprises-partenaires-stat-768x768.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/entreprises-partenaires-stat.png 1080w\" sizes=\"auto, (max-width: 403px) 100vw, 403px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-desktop\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Pas si mobile que \u00e7a : 52 % des personnes interrog\u00e9es pr\u00e9f\u00e8rent r\u00e9server sur leur ordinateur<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Par une marge \u00e9troite, mais r\u00e9v\u00e9latrice, <strong>l&rsquo;ordinateur l&#8217;emporte toujours sur le t\u00e9l\u00e9phone mobile<\/strong> pour les utilisateurs lorsqu&rsquo;il s&rsquo;agit de faire des r\u00e9servations en ligne.<\/p>\n\n\n\n<p>Cependant, les donn\u00e9es de Sortlist montrent que les entreprises pensent toujours que leurs utilisateurs pr\u00e9f\u00e8rent le mobile &#8211; en fait, <strong>66 % des PME le pensent encore<\/strong>, ce qui montre une disparit\u00e9 entre le comportement des utilisateurs et ce que les entreprises proposent. Voyons cela de plus pr\u00e8s.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15097738\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15097738\/?utm_source=embed&#038;utm_campaign=visualisation\/15097738' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15098012\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15098012\/?utm_source=embed&#038;utm_campaign=visualisation\/15098012' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-mobile\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Le t\u00e9l\u00e9phone portable est privil\u00e9gi\u00e9 pour les commandes de transport et les r\u00e9servations de restaurants<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Si l&rsquo;on examine les pr\u00e9f\u00e9rences en fonction de l&rsquo;activit\u00e9 de l&rsquo;utilisateur, il appara\u00eet clairement que certaines activit\u00e9s sont plus susceptibles d&rsquo;\u00eatre effectu\u00e9es sur un t\u00e9l\u00e9phone portable et d&rsquo;autres sur un ordinateur.<\/p>\n\n\n\n<p>En particulier, les commandes de <strong>transport (75,38 %)<\/strong> et les <strong>r\u00e9servations de restaurants (69,9 %)<\/strong> semblent \u00eatre effectu\u00e9es principalement sur mobile.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/FR-general-stats-users.png\" alt=\"\" class=\"wp-image-597\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/FR-general-stats-users.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/FR-general-stats-users-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/FR-general-stats-users-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ci-dessous, vous pouvez voir la r\u00e9partition des pr\u00e9f\u00e9rences entre les mobiles et les ordinateurs par activit\u00e9 interrog\u00e9e :<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15098170\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15098170\/?utm_source=embed&#038;utm_campaign=visualisation\/15098170' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Toutefois, les donn\u00e9es de Sortlist montrent que ces pr\u00e9f\u00e9rences varient d&rsquo;un pays \u00e0 l&rsquo;autre. Vous trouverez ci-dessous la r\u00e9partition des pr\u00e9f\u00e9rences pour certaines des activit\u00e9s les plus courantes en France :<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15094472\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15094472\/?utm_source=embed&#038;utm_campaign=visualisation\/15094472' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-prios\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Rapidit\u00e9 et facilit\u00e9 de navigation : priorit\u00e9s absolues des utilisateurs lorsqu&rsquo;ils d\u00e9cident de choisir entre le t\u00e9l\u00e9phone portable et l&rsquo;ordinateur<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Lorsqu&rsquo;il s&rsquo;agit de choisir entre le mobile et l&rsquo;ordinateur, les priorit\u00e9s des utilisateurs diff\u00e8rent \u00e9galement selon le pays.<\/p>\n\n\n\n<p>En France, <strong>les entreprises et les utilisateurs s&rsquo;accordent g\u00e9n\u00e9ralement<\/strong> sur leurs priorit\u00e9s en mati\u00e8re de t\u00e9l\u00e9phonie mobile et d&rsquo;ordinateurs de bureau.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/FR-users-top-priority.png\" alt=\"\" class=\"wp-image-596\" width=\"406\" height=\"406\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/FR-users-top-priority.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/FR-users-top-priority-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/FR-users-top-priority-150x150.png 150w\" sizes=\"auto, (max-width: 406px) 100vw, 406px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Voici les priorit\u00e9s des utilisateurs en France et comment elles se comparent \u00e0 la moyenne mondiale :<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15094549\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15094549\/?utm_source=embed&#038;utm_campaign=visualisation\/15094549' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-businesses\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">30 % des entreprises fran\u00e7aises sont optimis\u00e9es pour le mobile ; 14 % se limitent \u00e0 l&rsquo;ordinateur<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nous avons demand\u00e9 \u00e0 des PME de diff\u00e9rents secteurs d&rsquo;activit\u00e9 dans quelle mesure leur entreprise \u00e9tait pr\u00e9par\u00e9e \u00e0 fonctionner sur mobile.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15098031\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15098031\/?utm_source=embed&#038;utm_campaign=visualisation\/15098031' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cependant, toutes les entreprises ne semblent pas s&rsquo;aligner sur les pr\u00e9f\u00e9rences des utilisateurs, en particulier sur le mobile. Si nous reprenons les activit\u00e9s analys\u00e9es pr\u00e9c\u00e9demment, nous constatons une nette disparit\u00e9 entre les pr\u00e9f\u00e9rences des utilisateurs pour ces activit\u00e9s et la perception des entreprises dans les secteurs li\u00e9s \u00e0 ces activit\u00e9s.<\/p>\n\n\n\n<p>Les secteurs dans lesquels cette disparit\u00e9 est la plus faible sont <strong>la banque<\/strong> et <strong>les transports<\/strong>, et m\u00eame dans ces secteurs, l&rsquo;\u00e9cart entre les utilisateurs et les entreprises est de 10 %.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15097961\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15097961\/?utm_source=embed&#038;utm_campaign=visualisation\/15097961' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-investments\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Investissements des entreprises dans la t\u00e9l\u00e9phonie mobile : 15% ne trouvent pas le bon partenaire<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Toutefois, si l&rsquo;on examine les r\u00e9sultats globaux sur l&rsquo;ensemble des march\u00e9s, il est \u00e9vident que la plupart des entreprises sous-estiment l&rsquo;importance que les utilisateurs accordent \u00e0 <strong>la rapidit\u00e9<\/strong> et \u00e0 <strong>la facilit\u00e9 de navigation<\/strong> ; nous constatons dans ces deux domaines les plus grandes diff\u00e9rences entre les besoins des utilisateurs et la perception qu&rsquo;en ont les entreprises.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15097881\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15097881\/?utm_source=embed&#038;utm_campaign=visualisation\/15097881' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>\u00c9tant donn\u00e9 ces diff\u00e9rences, nous avons voulu demander aux PME qui ne pr\u00e9voyaient pas d&rsquo;investir dans le mobile d&rsquo;en pr\u00e9ciser les raisons.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/FR-not-investing-stats.png\" alt=\"\" class=\"wp-image-595\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/FR-not-investing-stats.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/FR-not-investing-stats-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/09\/FR-not-investing-stats-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15098110\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15098110\/?utm_source=embed&#038;utm_campaign=visualisation\/15098110' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Et 15 % ont d\u00e9clar\u00e9 qu&rsquo;ils ne le feraient pas parce qu&rsquo;<strong>ils ne trouvent pas le bon partenaire<\/strong>, ce qui souligne la n\u00e9cessit\u00e9 d&rsquo;<strong>une meilleure synergie entre les entreprises et les fournisseurs<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><em>Choisir le bon fournisseur est un v\u00e9ritable champ de mines. Il peut s&rsquo;agir d&rsquo;un choix d\u00e9cisif pour une PME. Ils ont tous l&rsquo;air bien\u2026 ceux qui sont en haut de Google sont-ils les meilleurs, ou ont-ils la meilleure strat\u00e9gie SEO ?<\/em><br><em><br>Le manque de transparence concernant les prestataires de services freine de nombreuses entreprises. C&rsquo;est particuli\u00e8rement vrai pour les petits prestataires : d&rsquo;immenses talents peuvent \u00eatre ignor\u00e9s.<\/em><br><br><em>C&rsquo;est pourquoi nous avons fond\u00e9 Sortlist, afin d&rsquo;apporter cette transparence et de mettre en relation les entreprises avec la meilleure agence, et pas seulement la plus grande.<\/em><\/p><cite><a href=\"https:\/\/www.linkedin.com\/in\/nifinet\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nicolas Finet<\/a>, fondateur de Sortlist<\/cite><\/blockquote><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-industry\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Analyse par industrie : Des voyages aux soins de sant\u00e9 en passant par la banque et l&rsquo;\u00e9v\u00e9nementiel<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Restauration<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Pr\u00e9f\u00e9rences des utilisateurs mobiles vs. degr\u00e9 de pr\u00e9paration des entreprises du secteur de la restauration<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15094639\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15094639\/?utm_source=embed&#038;utm_campaign=visualisation\/15094639' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Le nombre d&rsquo;entreprises de restauration qui sont uniquement pr\u00e9sentes sur ordinateur ne repr\u00e9sente qu&rsquo;environ la moiti\u00e9 du nombre d&rsquo;utilisateurs qui pr\u00e9f\u00e8rent y faire des r\u00e9servations. Mais le secteur n&rsquo;est pas en reste, puisque <strong>87 % des PME sont pr\u00e9sentes d&rsquo;une mani\u00e8re ou d&rsquo;une autre sur le mobile<\/strong>, via un site adapt\u00e9 aux mobiles ou une application, afin de capter les plus de <strong>75 % d&rsquo;utilisateurs qui pr\u00e9f\u00e8rent le mobile<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Principales priorit\u00e9s pour les restaurateurs fran\u00e7ais selon leur niveau de pr\u00e9paration<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15094669\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' \n style='width:100%;height:350px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15094669\/?utm_source=embed&#038;utm_campaign=visualisation\/15094669' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Priorit\u00e9s des utilisateurs dans l&rsquo;industrie par rapport aux priorit\u00e9s des entreprises de l&rsquo;industrie qui investiront dans la compatibilit\u00e9 avec les technologies mobiles<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15094723\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' \n style='width:100%;height:350px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15094723\/?utm_source=embed&#038;utm_campaign=visualisation\/15094723' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les entreprises de restauration qui pr\u00e9voient d&rsquo;investir dans la pr\u00e9paration \u00e0 la mobilit\u00e9 au cours des 18 prochains mois ne semblent <strong>pas \u00eatre en phase <\/strong>avec les attentes de leurs utilisateurs ; <strong>elles ne partagent qu&rsquo;une seule priorit\u00e9 entre elles<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Tourisme<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Pr\u00e9f\u00e9rences des utilisateurs mobiles vs. degr\u00e9 de pr\u00e9paration des entreprises du secteur du tourisme<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15094759\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15094759\/?utm_source=embed&#038;utm_campaign=visualisation\/15094759' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Principales priorit\u00e9s pour les entreprises de tourisme fran\u00e7aises selon leur niveau de pr\u00e9paration<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15094793\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:350px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15094793\/?utm_source=embed&#038;utm_campaign=visualisation\/15094793' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Priorit\u00e9s des utilisateurs dans l&rsquo;industrie par rapport aux priorit\u00e9s des entreprises de l&rsquo;industrie qui investiront dans la compatibilit\u00e9 avec les technologies mobiles<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15094840\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' \n style='width:100%;height:350px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15094840\/?utm_source=embed&#038;utm_campaign=visualisation\/15094840' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tout comme dans le secteur de la restauration, les priorit\u00e9s semblent mal orient\u00e9es dans l&rsquo;industrie du voyage. En effet, la plupart des utilisateurs d\u00e9clarent r\u00e9server des voyages et des h\u00e9bergements sur leur ordinateur de bureau, mais les entreprises du secteur du tourisme ont parmi leurs principales priorit\u00e9s l&rsquo;investissement dans la <a href=\"https:\/\/www.sortlist.fr\/app-mobile\/france-fr\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9ation d&rsquo;une application<\/a> d\u00e9di\u00e9e.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">L&rsquo;Automobile<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Pr\u00e9f\u00e9rences des utilisateurs mobiles vs. degr\u00e9 de pr\u00e9paration des entreprises du secteur de l&rsquo;automobile<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15082364\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15082364\/?utm_source=embed&#038;utm_campaign=visualisation\/15082364' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Principales priorit\u00e9s pour les entreprises automobiles fran\u00e7aises selon leur niveau de pr\u00e9paration<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15094893\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15094893\/?utm_source=embed&#038;utm_campaign=visualisation\/15094893' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Priorit\u00e9s des utilisateurs dans l&rsquo;industrie par rapport aux priorit\u00e9s des entreprises de l&rsquo;industrie qui investiront dans la compatibilit\u00e9 avec les technologies mobiles<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15094937\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' \n style='width:100%;height:350px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15094937\/?utm_source=embed&#038;utm_campaign=visualisation\/15094937' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>L&rsquo;industrie automobile pr\u00e9voit \u00e9galement de travailler sur <strong>la gamme de fonctionnalit\u00e9s<\/strong> et <strong>la rapidit\u00e9<\/strong> de son application mobile, ce qui pourrait contribuer \u00e0 augmenter le nombre d&rsquo;utilisateurs mobiles. Cependant, ils devraient se concentrer sur <strong>la facilit\u00e9 de navigation<\/strong> pour maximiser leur potentiel.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Banque et finance<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Pr\u00e9f\u00e9rences des utilisateurs mobiles vs. degr\u00e9 de pr\u00e9paration des entreprises du secteur bancaire et financier<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15094984\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15094984\/?utm_source=embed&#038;utm_campaign=visualisation\/15094984' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Principales priorit\u00e9s pour les entreprises fran\u00e7aises du secteur bancaire et financier selon leur niveau de pr\u00e9paration<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15095013\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15095013\/?utm_source=embed&#038;utm_campaign=visualisation\/15095013' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Priorit\u00e9s des utilisateurs dans l&rsquo;industrie par rapport aux priorit\u00e9s des entreprises de l&rsquo;industrie qui investiront dans la compatibilit\u00e9 avec les technologies mobiles<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15095047\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15095047\/?utm_source=embed&#038;utm_campaign=visualisation\/15095047' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La moiti\u00e9 des utilisateurs pr\u00e9f\u00e8rent encore utiliser leur ordinateur de bureau pour effectuer des op\u00e9rations bancaires en ligne, ce qui pourrait expliquer pourquoi ce secteur en particulier est celui qui compte un des <strong>plus grand pourcentage d&rsquo;entreprises fonctionnant uniquement sur ordinateur<\/strong>. <\/p>\n\n\n\n<p>Toutefois, il est encourageant de constater qu&rsquo;ils ont \u00e9galement adopt\u00e9 la technologie mobile et qu&rsquo;ils ont m\u00eame fait de <strong>la synchronisation inter-dispositifs<\/strong> leur priorit\u00e9 num\u00e9ro un.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Soins de sant\u00e9<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Pr\u00e9f\u00e9rences des utilisateurs mobiles vs. degr\u00e9 de pr\u00e9paration des entreprises du secteur des soins de sant\u00e9<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15095080\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15095080\/?utm_source=embed&#038;utm_campaign=visualisation\/15095080' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Principales priorit\u00e9s pour les entreprises fran\u00e7aises du secteur de la sant\u00e9 selon leur niveau de pr\u00e9paration<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15095114\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15095114\/?utm_source=embed&#038;utm_campaign=visualisation\/15095114' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Priorit\u00e9s des utilisateurs dans l&rsquo;industrie par rapport aux priorit\u00e9s des entreprises de l&rsquo;industrie qui investiront dans la compatibilit\u00e9 avec les technologies mobiles<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15095150\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15095150\/?utm_source=embed&#038;utm_campaign=visualisation\/15095150' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pour ceux qui acc\u00e8dent aux services de sant\u00e9 sur leur mobile, les PMEs sont bien align\u00e9es sur les pr\u00e9f\u00e9rences de leurs utilisateurs, privil\u00e9giant <strong>la rapidit\u00e9, la gamme de fonctions et l&rsquo;intention de cr\u00e9er une application mobile d\u00e9di\u00e9e<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Jeux en ligne<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Pr\u00e9f\u00e9rences des utilisateurs mobiles vs. degr\u00e9 de pr\u00e9paration des entreprises du secteur des jeux en ligne<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15095193\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15095193\/?utm_source=embed&#038;utm_campaign=visualisation\/15095193' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Principales priorit\u00e9s pour les entreprises fran\u00e7aises du secteur de jeux en ligne selon leur niveau de pr\u00e9paration<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15095212\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15095212\/?utm_source=embed&#038;utm_campaign=visualisation\/15095212' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Priorit\u00e9s des utilisateurs dans l&rsquo;industrie par rapport aux priorit\u00e9s des entreprises de l&rsquo;industrie qui investiront dans la compatibilit\u00e9 avec les technologies mobiles<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15095240\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15095240\/?utm_source=embed&#038;utm_campaign=visualisation\/15095240' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Bien que le secteur soit connu pour sa tendance mobile, les utilisateurs de jeux en ligne semblent toujours jouer autant sur ordinateur, mais cela n&#8217;emp\u00eache pas les entreprises du secteur d&rsquo;investir dans la <strong>cr\u00e9ation d&rsquo;applications d\u00e9sign\u00e9es<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Transport<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Pr\u00e9f\u00e9rences des utilisateurs mobiles vs. degr\u00e9 de pr\u00e9paration des entreprises du secteur des transports<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15095273\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15095273\/?utm_source=embed&#038;utm_campaign=visualisation\/15095273' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Principales priorit\u00e9s pour les entreprises de transport fran\u00e7aises selon leur niveau de pr\u00e9paration<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15095290\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15095290\/?utm_source=embed&#038;utm_campaign=visualisation\/15095290' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Priorit\u00e9s des utilisateurs dans l&rsquo;industrie par rapport aux priorit\u00e9s des entreprises de l&rsquo;industrie qui investiront dans la compatibilit\u00e9 avec les technologies mobiles<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15095314\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15095314\/?utm_source=embed&#038;utm_campaign=visualisation\/15095314' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La plupart des utilisateurs qui demandent des courses le font sur <strong>mobile<\/strong>, ce qui pourrait expliquer pourquoi les entreprises du secteur des transports pr\u00e9voient d&rsquo;investir dans la synchronisation <strong>inter-dispositifs<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Loisirs et \u00e9v\u00e9nements<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Pr\u00e9f\u00e9rences des utilisateurs mobiles vs. degr\u00e9 de pr\u00e9paration des entreprises du secteur des loisirs et de l&rsquo;\u00e9v\u00e9nementiel<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15095339\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15095339\/?utm_source=embed&#038;utm_campaign=visualisation\/15095339' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Principales priorit\u00e9s pour les entreprises fran\u00e7aises du secteur des loisirs et de l&rsquo;\u00e9v\u00e9nementiel selon leur niveau de pr\u00e9paration<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15095362\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15095362\/?utm_source=embed&#038;utm_campaign=visualisation\/15095362' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Priorit\u00e9s des utilisateurs dans l&rsquo;industrie par rapport aux priorit\u00e9s des entreprises de l&rsquo;industrie qui investiront dans la compatibilit\u00e9 avec les technologies mobiles<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15095384\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:400px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15095384\/?utm_source=embed&#038;utm_campaign=visualisation\/15095384' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Il est int\u00e9ressant de noter que les utilisateurs ont encore tendance \u00e0 se <strong>tourner vers leur ordinateur<\/strong> pour acheter des billets en ligne. Les PME de ce secteur devraient <strong>\u00eatre prudentes<\/strong> lorsqu&rsquo;elles se tournent vers l&rsquo;optimisation de leurs activit\u00e9s pour le mobile, compte tenu de cette tendance.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-methodology\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">M\u00e9thodologie<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cette \u00e9tude est le r\u00e9sultat de deux enqu\u00eates men\u00e9es aupr\u00e8s de 600 utilisateurs entre le 1er et le 8 septembre 2023. La premi\u00e8re s&rsquo;adressait aux utilisateurs occasionnels en France afin de d\u00e9terminer leur pr\u00e9f\u00e9rence pour le mobile et l&rsquo;ordinateur pour des activit\u00e9s de r\u00e9servation sp\u00e9cifiques. La seconde s&rsquo;adressait \u00e0 des chefs d&rsquo;entreprise en France dans des secteurs correspondant \u00e0 ces activit\u00e9s d&rsquo;utilisateurs. Les r\u00e9ponses sont anonymes.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>15% des PME n&rsquo;investissent pas dans le mobile parce qu&rsquo;elles ne trouvent pas le bon partenaire<\/p>\n","protected":false},"author":102,"featured_media":594,"template":"","reports_categories":[4],"class_list":["post-604","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-rapports-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude Ordinateur vs Mobile (2023): Insights In\u00e9dits sur les PMEs et les Choix Technologiques de leurs Utilisateurs - Data Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/usage-ordinateur-vs-mobile-3\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude Ordinateur vs Mobile (2023): Insights In\u00e9dits sur les PMEs et les Choix Technologiques de leurs Utilisateurs - 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