﻿{"id":572,"date":"2023-06-16T17:06:04","date_gmt":"2023-06-16T16:06:04","guid":{"rendered":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/ia-site-web\/"},"modified":"2023-06-30T12:15:58","modified_gmt":"2023-06-30T12:15:58","slug":"ia-site-web","status":"publish","type":"reports","link":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/ia-site-web\/","title":{"rendered":"Plus fort que l&rsquo;humain : La conception de sites web par l&rsquo;IA dupe 54 % de la population"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Dans ce rapport d&rsquo;expertise :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-636a431247d10\">La plupart des gens ne parviennent pas \u00e0 distinguer les sites web cr\u00e9\u00e9s par l&rsquo;IA de ceux cr\u00e9\u00e9s par un humain.<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247db5\">Les entreprises consid\u00e8rent la s\u00e9curit\u00e9 comme leur principale priorit\u00e9 en mati\u00e8re de d\u00e9veloppement de sites web<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247def\">Qu&rsquo;il s&rsquo;agisse de cr\u00e9er ou d&rsquo;am\u00e9liorer leur site web, 70 % des PME utiliseraient l&rsquo;IA<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e37\">62% des PME fran\u00e7aises et globales sont plus enclines \u00e0 travailler avec une agence web qui fait usage de l&rsquo;IA<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e96\">Outils utilis\u00e9s pour cr\u00e9er cette enqu\u00eate<\/a><\/li>\n\n\n\n<li><a href=\"#section-conclusion\">Conclusion<\/a><\/li>\n\n\n\n<li><a href=\"#section-m\u00e9thodologie\">M\u00e9thodologie<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>L&rsquo;IA g\u00e9n\u00e9rative est dans toutes les t\u00eates depuis l&rsquo;annonce de ChatGPT en novembre dernier. Mais, avec l&rsquo;IA, il y a souvent plus qu&rsquo;il n&rsquo;y para\u00eet : la technologie s&rsquo;est d\u00e9velopp\u00e9e pour des usages qui vont bien au-del\u00e0 de la cr\u00e9ation de textes. La conception de sites web par l&rsquo;IA en est le parfait exemple.<\/p>\n\n\n\n<p>Aujourd&rsquo;hui, on trouve des sites web enti\u00e8rement cr\u00e9\u00e9s \u00e0 l&rsquo;aide de l&rsquo;intelligence artificielle. Certains d&rsquo;entre eux ont l&rsquo;air d&rsquo;avoir \u00e9t\u00e9 con\u00e7us par un web designer ou une <a href=\"https:\/\/www.sortlist.be\/fr\/site-internet\/belgique-be\" target=\"_blank\" rel=\"noreferrer noopener\">agence de cr\u00e9ation de site internet<\/a> ou web design.<\/p>\n\n\n\n<p>Nous avons d\u00e9cid\u00e9 de les mettre \u00e0 l&rsquo;\u00e9preuve. Nous avons donc demand\u00e9 \u00e0 <strong>500 chefs d&rsquo;entreprise de cinq pays <\/strong>s&rsquo;ils \u00e9taient capables de faire la diff\u00e9rence entre un site cr\u00e9\u00e9 par l&rsquo;IA et un site cr\u00e9\u00e9 par un humain, et quelles \u00e9taient leurs priorit\u00e9s en mati\u00e8re de cr\u00e9ation de sites web.<\/p>\n\n\n\n<p>Les r\u00e9ponses sont assez r\u00e9v\u00e9latrices.<\/p>\n\n\n\n<p>Nous avons \u00e9galement demand\u00e9 <strong>l&rsquo;avis d&rsquo;experts dans les domaines de l&rsquo;IA et du d\u00e9veloppement web<\/strong> pour qu&rsquo;ils passent eux-m\u00eames le test et nous disent pourquoi l&rsquo;IA peut ou ne peut pas r\u00e9pondre aux besoins des entreprises en mati\u00e8re de sites web.<\/p>\n\n\n\n<p>Curieux de le savoir vous-m\u00eame ? Faites le test ci-dessous pour voir o\u00f9 vous en \u00eates. Lisez ensuite la suite pour en savoir plus sur la mani\u00e8re dont la conception de sites web par l&rsquo;IA s&rsquo;aligne sur les objectifs des d\u00e9cideurs.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"involveme_embed\" data-project=\"ai-web-design-test-6b7596415f3e\"><script src=\"https:\/\/sortlistdatahub.involve.me\/embed\"><\/script><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d10\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">La plupart des gens ne parviennent pas \u00e0 distinguer les sites web cr\u00e9\u00e9s par l&rsquo;IA de ceux cr\u00e9\u00e9s par un humain.<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Parmi les cinq sites web \u00e9tudi\u00e9s, deux avaient \u00e9t\u00e9 cr\u00e9\u00e9s par des agences de conception de sites web et trois avaient \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9s par l&rsquo;IA \u00e0 l&rsquo;aide de trois outils diff\u00e9rents. Nous n&rsquo;avons pas montr\u00e9 les URL ni les bas de page des sites web aux personnes interrog\u00e9es.<\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/14157803\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/14157803\/?utm_source=embed&#038;utm_campaign=visualisation\/14157803' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/14157835\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/14157835\/?utm_source=embed&#038;utm_campaign=visualisation\/14157835' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247db5\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Les entreprises consid\u00e8rent la s\u00e9curit\u00e9 comme leur principale priorit\u00e9 en mati\u00e8re de d\u00e9veloppement de sites web<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dc3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En ce qui concerne les domaines sp\u00e9cifiques dans lesquels les PME cherchent \u00e0 investir pour leurs sites web, leurs propri\u00e9taires voient une r\u00e9ponse claire.<\/p>\n\n\n\n<p>Nous avons demand\u00e9 aux chefs d&rsquo;entreprise et aux dirigeants de classer par ordre d&rsquo;importance leurs principales priorit\u00e9s pour leurs sites web au cours des 18 prochains mois, et <strong>la s\u00e9curit\u00e9 s&rsquo;est impos\u00e9e comme la priorit\u00e9 absolue<\/strong>.<\/p>\n\n\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/likelihood-of-buying-something-from-a-targeted-ad-1024x576.png\" alt=\"\" class=\"wp-image-580\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/likelihood-of-buying-something-from-a-targeted-ad-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/likelihood-of-buying-something-from-a-targeted-ad-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/likelihood-of-buying-something-from-a-targeted-ad-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/likelihood-of-buying-something-from-a-targeted-ad-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/likelihood-of-buying-something-from-a-targeted-ad.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/juana_corbalan_corbax-1024x1024.png\" alt=\"\" class=\"wp-image-3724\" width=\"248\" height=\"248\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><em>Je pense que les outils traditionnels de cybers\u00e9curit\u00e9 n&rsquo;utilisent g\u00e9n\u00e9ralement pas l&rsquo;intelligence artificielle. Mais je pense qu&rsquo;elle peut \u00eatre utilis\u00e9e pour identifier les menaces potentielles et d\u00e9terminer comment y faire face. Elle peut \u00e9galement faire gagner du temps en<strong> identifiant les faux positifs<\/strong> et permettre aux syst\u00e8mes de cybers\u00e9curit\u00e9 de se <strong>concentrer sur les menaces r\u00e9elles<\/strong>. Comme les IA peuvent surveiller de grandes quantit\u00e9s de donn\u00e9es, elles peuvent reconna\u00eetre des sch\u00e9mas dans le comportement des utilisateurs et d\u00e9tecter des comportements malveillants.<\/em><\/p>\n\n\n\n<p>&#8211;<strong>Juana Corbal\u00e1n<\/strong>, CEO de <a href=\"https:\/\/www.corbax.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Corbax<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lorsque nous examinons les diff\u00e9rents r\u00e9sultats par pays, nous constatons des diff\u00e9rences dans les priorit\u00e9s des PME en mati\u00e8re de cr\u00e9ation de sites web.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"737\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-uk-1024x737.png\" alt=\"\" class=\"wp-image-579\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-uk-1024x737.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-uk-300x216.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-uk-768x553.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-uk.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"737\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-es-1024x737.png\" alt=\"\" class=\"wp-image-578\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-es-1024x737.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-es-300x216.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-es-768x553.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-es.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"737\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-fr-1024x737.png\" alt=\"\" class=\"wp-image-577\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-fr-1024x737.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-fr-300x216.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-fr-768x553.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-fr.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"737\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-de-1024x737.png\" alt=\"\" class=\"wp-image-576\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-de-1024x737.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-de-300x216.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-de-768x553.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-de.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"737\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-nl-1024x737.png\" alt=\"\" class=\"wp-image-575\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-nl-1024x737.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-nl-300x216.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-nl-768x553.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website-priorities-nl.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ces r\u00e9sultats contrastent avec ceux de notre \u00e9tude de <a href=\"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/site-web-acceleration-numerique\/\" target=\"_blank\" rel=\"noreferrer noopener\">2022 sur la cr\u00e9ation de sites web<\/a> qui soulignait que le contenu \u00e9tait la principale priorit\u00e9 des entreprises, avec pr\u00e8s d&rsquo;un quart d&rsquo;entre elles pr\u00eates \u00e0 se concentrer sur la cr\u00e9ation d&rsquo;un contenu de haute qualit\u00e9 pour leurs sites web.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/tristan_post-1024x1024-1.png\" alt=\"\" class=\"wp-image-574\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/tristan_post-1024x1024-1.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/tristan_post-1024x1024-1-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/tristan_post-1024x1024-1-150x150.png 150w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/tristan_post-1024x1024-1-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><em>Les mod\u00e8les d&rsquo;IA d\u00e9tectent les activit\u00e9s suspectes, identifient les cyberattaques et donnent des r\u00e9ponses en temps r\u00e9el. Cependant, l&rsquo;IA pr\u00e9sente de nouveaux risques pour la s\u00e9curit\u00e9, tels que les attaques adverses trompant les syst\u00e8mes d&rsquo;IA, <strong>l&#8217;empoisonnement de donn\u00e9es<\/strong> et <strong>l&rsquo;extraction de donn\u00e9es sensibles<\/strong>. De plus, l&rsquo;IA peut \u00eatre utilis\u00e9e par des acteurs malveillants pour d\u00e9velopper des cybermenaces sophistiqu\u00e9es. Il s&rsquo;agit donc d&rsquo;une arme \u00e0 double tranchant : d&rsquo;une part, elle offre une protection accrue et, d&rsquo;autre part, elle n\u00e9cessite des mesures de s\u00e9curit\u00e9 rigoureuses.<\/em><\/p>\n\n\n\n<p>&#8211;<strong>Tristan Post<\/strong>, responsable de l&rsquo;IA chez <a href=\"https:\/\/campusfounders.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Campus Founders<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247def\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Qu&rsquo;il s&rsquo;agisse de cr\u00e9er ou d&rsquo;am\u00e9liorer leur site web, 70 % des PME utiliseraient l&rsquo;IA<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dfd\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>67 % des chefs d&rsquo;entreprise envisageraient d&rsquo;utiliser l&rsquo;IA pour cr\u00e9er un nouveau site web<\/strong> <strong>\u00e0 partir de z\u00e9ro<\/strong>. Cette opinion se retrouve <strong>sur tous les march\u00e9s<\/strong>, l&rsquo;Espagne \u00e9tant la plus optimiste quant \u00e0 l&rsquo;utilisation de l&rsquo;IA pour cr\u00e9er un site web (<strong>81 %<\/strong>) et le Royaume-Uni la moins optimiste (<strong>59 %<\/strong>).<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/14157864\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' \n style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/14157864\/?utm_source=embed&#038;utm_campaign=visualisation\/14157864' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Plus surprenant encore, <strong>75 % d&rsquo;entre elles envisageraient d&rsquo;utiliser l&rsquo;IA pour am\u00e9liorer leur site web existant<\/strong>. Les entreprises <strong>espagnoles<\/strong> sont \u00e9galement en t\u00eate de l&rsquo;adoption de l&rsquo;IA pour l&rsquo;optimisation des sites web avec 87 % d&rsquo;approbation, tandis que la <strong>France a le taux d&rsquo;adoption le plus faible (65 %)<\/strong>.<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/14157880\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' \n style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/14157880\/?utm_source=embed&#038;utm_campaign=visualisation\/14157880' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:31px\">Copie et textes : Le domaine le plus populaire pour l&rsquo;IA dans l&rsquo;am\u00e9lioration des sites web<\/h3>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les chefs d&rsquo;entreprise interrog\u00e9s sont tous d&rsquo;accord pour dire que <strong>l&rsquo;am\u00e9lioration des textes de leurs sites web<\/strong> actuels est le domaine dans lequel ils utiliseraient <strong>le plus<\/strong> l&rsquo;intelligence artificielle.<\/p>\n\n\n\n<p>Cependant, tous les march\u00e9s n&rsquo;accordent pas la m\u00eame importance \u00e0 l&rsquo;am\u00e9lioration des sites web, et les diff\u00e9rences apparaissent clairement lorsque les priorit\u00e9s pr\u00e9dominantes sont examin\u00e9es par pays.<\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/14157899\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy'  style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/14157899\/?utm_source=embed&#038;utm_campaign=visualisation\/14157899' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:31px\">La France privil\u00e9gie les visuels plut\u00f4t que le texte pour la cr\u00e9ation et l&rsquo;optimisation<\/h3>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La diff\u00e9rence la plus \u00e9vidente est que <strong>tous les pays ne sont pas d&rsquo;accord<\/strong> sur le fait que les domaines dans lesquels ils utiliseraient l&rsquo;IA pour cr\u00e9er un site web sont les m\u00eames que ceux dans lesquels ils l&rsquo;utiliseraient pour les am\u00e9liorer.<\/p>\n\n\n\n<p>Seules la France et l&rsquo;Allemagne restent coh\u00e9rentes : <strong>les entreprises fran\u00e7aises sont ouvertes \u00e0 l&rsquo;IA \u00e0 la fois pour cr\u00e9er et optimiser leurs images et leurs visuels<\/strong>, tandis que les entreprises allemandes pensent que l&rsquo;IA peut aider \u00e0 cr\u00e9er et \u00e0 am\u00e9liorer la s\u00e9curit\u00e9 de leurs sites web.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e37\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">62% des PME fran\u00e7aises et globales sont plus enclines \u00e0 travailler avec une agence web qui fait usage de l&rsquo;IA<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e45\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Pr\u00e9sente sur tous les march\u00e9s \u00e9tudi\u00e9s, la tendance des chefs d&rsquo;entreprise est d&rsquo;\u00eatre <strong>plus enclins \u00e0 travailler avec une agence qui utilise ouvertement l&rsquo;IA dans son travail<\/strong>.<\/p>\n\n\n\n<p><strong>61,77 % des chefs d&rsquo;entreprise<\/strong> pr\u00e9f\u00e8rent travailler avec une <a href=\"https:\/\/www.sortlist.be\/fr\/s\/refonte-de-site-web\/belgique-be\" target=\"_blank\" rel=\"noreferrer noopener\">agence de refonte de sites web<\/a> qui utilise l&rsquo;IA, une tendance constante dans tous les pays, en particulier en <strong>Espagne <\/strong>avec <strong>71 %<\/strong> de probabilit\u00e9. Les <strong>Pays-Bas<\/strong> affichent le taux de probabilit\u00e9 le plus faible, avec <strong>55,56 %<\/strong><\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/francais-pme-probabilite-travaille-agence-ia-1024x576.png\" alt=\"\" class=\"wp-image-583\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/francais-pme-probabilite-travaille-agence-ia-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/francais-pme-probabilite-travaille-agence-ia-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/francais-pme-probabilite-travaille-agence-ia-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/francais-pme-probabilite-travaille-agence-ia-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/francais-pme-probabilite-travaille-agence-ia.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/tristan_post-1024x1024-2.png\" alt=\"\" class=\"wp-image-573\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/tristan_post-1024x1024-2.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/tristan_post-1024x1024-2-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/tristan_post-1024x1024-2-150x150.png 150w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/tristan_post-1024x1024-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><em>L&rsquo;IA nous aide \u00e0 automatiser les t\u00e2ches r\u00e9p\u00e9titives, ce qui nous permet de nous concentrer davantage sur la cr\u00e9ativit\u00e9 et la prise de d\u00e9cisions strat\u00e9giques. En outre, l&rsquo;IA nous permet d&rsquo;offrir des exp\u00e9riences personnalis\u00e9es aux utilisateurs, ce qui peut am\u00e9liorer consid\u00e9rablement leur engagement et leur satisfaction. Par cons\u00e9quent, il ne s&rsquo;agit pas seulement de sauter dans le train de l&rsquo;IA, mais plut\u00f4t de <strong>tirer parti de son potentiel<\/strong> pour fournir des r\u00e9sultats sup\u00e9rieurs aux clients. L&rsquo;utilisation de l&rsquo;IA peut donc donner aux agences un avantage concurrentiel.<\/em><\/p>\n\n\n\n<p>&#8211;<strong>Tristan Post<\/strong>, responsable de l&rsquo;IA chez <a href=\"https:\/\/campusfounders.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Campus Founders<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e96\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Outils utilis\u00e9s pour cr\u00e9er cette enqu\u00eate<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Vous avez maintenant pris connaissance de l&rsquo;opinion des chefs d&rsquo;entreprise sur la conception de sites web sur l&rsquo;IA. Les experts pensent-ils la m\u00eame chose ?<\/p>\n\n\n\n<p>Nous avons demand\u00e9 \u00e0 des <strong>experts en IA et en d\u00e9veloppement web<\/strong> de passer eux-m\u00eames le test et de nous dire pourquoi ces sites web fonctionnent ou ne fonctionnent pas, et <strong>si l&rsquo;IA peut ou non r\u00e9pondre aux priorit\u00e9s <\/strong>des chefs d&rsquo;entreprise en mati\u00e8re de conception web.<\/p>\n\n\n\n<p>Vous trouverez ci-dessous les diff\u00e9rents outils que nous avons utilis\u00e9s pour cr\u00e9er les sites web que nous avons pr\u00e9sent\u00e9s aux participants \u00e0 cette enqu\u00eate, ainsi que les deux derniers sites web \u00ab\u00a0r\u00e9els\u00a0\u00bb.<\/p>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:31px\">Outil d&rsquo;IA #1 : <a href=\"https:\/\/10web.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">10Web<\/a><\/h3>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cet outil nous a permis de cr\u00e9er rapidement <a href=\"https:\/\/cuddly-sheepdog.10web.site\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pulse.Digital<\/a>, un site d&rsquo;e-commerce d&rsquo;aspect professionnel, en quelques secondes et avec un minimum de donn\u00e9es. Il comprenait un texte d\u00e9taill\u00e9 d\u00e9crivant les services, des t\u00e9moignages de clients fictifs et l&rsquo;inscription \u00e0 une newsletter.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/ecommerce1.gif\" alt=\"\" class=\"wp-image-588\" width=\"886\" height=\"499\"\/><\/figure><\/div>\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>58 % des chefs d&rsquo;entreprise pensent que ce site web a \u00e9t\u00e9 cr\u00e9\u00e9 par des humains.<\/strong><\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/juana_corbalan_corbax-1024x1024.png\" alt=\"\" class=\"wp-image-3724\" width=\"248\" height=\"248\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><em>La r\u00e9partition des sections est typique d&rsquo;un mod\u00e8le pr\u00e9\u00e9tabli et les textes semblent \u00eatre d&rsquo;un type tr\u00e8s g\u00e9n\u00e9rique applicable \u00e0 n&rsquo;importe quelle situation.<\/em><\/p>\n\n\n\n<p>&#8211;<strong>Juana Corbal\u00e1n<\/strong>, CEO de <a href=\"https:\/\/www.corbax.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Corbax<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:31px\">Outil d&rsquo;IA #2 : <a href=\"https:\/\/hocoos.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hocoos<\/a><\/h3>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Avec ce constructeur de sites web de l&rsquo;IA, nous avons cr\u00e9\u00e9 <a href=\"https:\/\/lorenzo1.hocoos.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CopyWizards<\/a>, une entreprise de services de r\u00e9daction qui proposait des cours. Le site comportait des \u00e9l\u00e9ments sp\u00e9cifiques tels que des photos de l&rsquo;\u00e9quipe et une carte int\u00e9gr\u00e9e indiquant l&#8217;emplacement des bureaux de l&rsquo;entreprise. Le texte \u00e9tait \u00e9galement complet, avec plusieurs CTA.<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website4.gif\" alt=\"\" class=\"wp-image-587\" width=\"839\" height=\"473\"\/><\/figure><\/div>\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>65 % des personnes interrog\u00e9es pensaient que ce site web avait \u00e9t\u00e9 cr\u00e9\u00e9 par des personnes<\/strong>. Ce site a tromp\u00e9 chacun des cinq march\u00e9s \u00e9tudi\u00e9s (Belgique, Espagne, Royaume-Uni, Allemagne et Pays-Bas).<\/p>\n\n\n\n<p>Il a \u00e9galement affich\u00e9 l&rsquo;\u00e9cart le plus important entre les r\u00e9ponses correctes et incorrectes, ce qui signifie qu&rsquo;il a tromp\u00e9 la majorit\u00e9 des personnes interrog\u00e9es.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/juana_corbalan_corbax-1024x1024.png\" alt=\"\" class=\"wp-image-3724\" width=\"248\" height=\"248\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Il s&rsquo;agit \u00e9galement d&rsquo;un mod\u00e8le sans d\u00e9tails humains ; en fait, certaines des photos appartiennent \u00e0 des mod\u00e8les g\u00e9n\u00e9r\u00e9s par l&rsquo;IA.<\/em><\/p>\n\n\n\n<p>&#8211;<strong>Juana Corbal\u00e1n<\/strong>, CEO de <a href=\"https:\/\/www.corbax.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Corbax<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:31px\">Outil d&rsquo;IA #3 : <a href=\"https:\/\/www.pineapplebuilder.com\/index\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pineapple Builder<\/a><\/h3>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cet outil nous a permis de cr\u00e9er <a href=\"https:\/\/live.pineapplebuilder.com\/bean-haven-nyc\/bean-haven\/page\/index\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bean Haven<\/a>, le site web d&rsquo;un caf\u00e9 de New York. Ce site a la particularit\u00e9 d&rsquo;\u00eatre le seul site d&rsquo;IA de notre enqu\u00eate que la plupart des r\u00e9pondants ont <strong>r\u00e9ussi \u00e0 identifier<\/strong> comme tel (<strong>57 %<\/strong>).<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website5-1.gif\" alt=\"\" class=\"wp-image-586\" width=\"860\" height=\"376\"\/><\/figure><\/div>\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/juana_corbalan_corbax-1024x1024.png\" alt=\"\" class=\"wp-image-3724\" width=\"248\" height=\"248\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><em>Les textes apparaissent dans des modules similaires, il n&rsquo;y a pas de personnalisation ou de mise en page adapt\u00e9e, il n&rsquo;y a rien de personnel.<\/em><\/p>\n\n\n\n<p>&#8211;<strong>Juana Corbal\u00e1n<\/strong>, CEO de <a href=\"https:\/\/www.corbax.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Corbax<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00c0 l&rsquo;inverse, les personnes interrog\u00e9es pensaient que les deux sites web \u00ab\u00a0r\u00e9els\u00a0\u00bb de notre enqu\u00eate \u00e9taient en fait g\u00e9n\u00e9r\u00e9s par l&rsquo;IA.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:31px\">Site web \u00ab\u00a0r\u00e9el\u00a0\u00bb #1 : <a href=\"https:\/\/www.betranslated.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BeTranslated<\/a><\/h3>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pour le site web de cette agence de traduction, <strong>54,64 %<\/strong> des chefs d&rsquo;entreprise pensaient qu&rsquo;il avait \u00e9t\u00e9 cr\u00e9\u00e9 par l&rsquo;IA.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website2.gif\" alt=\"\" class=\"wp-image-585\" width=\"841\" height=\"474\"\/><\/figure><\/div>\n\n\n<div style=\"height:67px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:31px\">Site web \u00ab\u00a0r\u00e9el\u00a0\u00bb #2 : <a href=\"https:\/\/seocopywriting.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SEOCopywriting<\/a><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Dans ce cas, un site web de services de r\u00e9f\u00e9rencement et de r\u00e9daction, <strong>51,62 % des personnes interrog\u00e9es ont estim\u00e9 qu&rsquo;il avait \u00e9t\u00e9 con\u00e7u artificiellement<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/06\/website3.gif\" alt=\"\" class=\"wp-image-584\"\/><\/figure><\/div>\n\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ce site web pr\u00e9sentait \u00e9galement l&rsquo;\u00e9cart le plus faible entre les r\u00e9ponses correctes et incorrectes, ce qui signifie que presque le m\u00eame nombre de personnes pensait qu&rsquo;il avait \u00e9t\u00e9 con\u00e7u par une IA.<\/p>\n\n\n\n<p>Les r\u00e9sultats de cette enqu\u00eate montrent que les sites web con\u00e7us par l&rsquo;IA sont <strong>tellement bons<\/strong> et <strong>professionnels<\/strong> qu&rsquo;il est <strong>impossible de les distinguer<\/strong> de ceux cr\u00e9\u00e9s par des personnes r\u00e9elles.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-conclusion\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusion<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e45\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Les utilisations de l&rsquo;intelligence artificielle sont toujours en cours d&rsquo;exploration, et rien ne dit qu&rsquo;il y aura des limites. La conception de sites web par l&rsquo;IA en est un exemple, la technologie se d\u00e9veloppant si rapidement que m\u00eame les humains ne peuvent pas toujours faire la diff\u00e9rence entre un site web g\u00e9n\u00e9r\u00e9 par l&rsquo;IA et un site web con\u00e7u par un humain.<\/p>\n\n\n\n<p>Alors que l&rsquo;IA continue d&rsquo;engloutir le monde du marketing dans une mer d&rsquo;opportunit\u00e9s et de nouvelles entreprises, nous suivrons de pr\u00e8s son d\u00e9veloppement et ses cas d&rsquo;utilisation potentiels et nous verrons o\u00f9 elle nous m\u00e8nera.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-m\u00e9thodologie\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">M\u00e9thodologie<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e44\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>L&rsquo;\u00e9tude a \u00e9t\u00e9 men\u00e9e entre le 5 et le 9 juin 2023 aupr\u00e8s de 500 chefs d&rsquo;entreprise au Royaume-Uni, en Espagne, en France, en Allemagne et aux Pays-Bas. Dans le cadre de l&rsquo;\u00e9tude, nous avons cr\u00e9\u00e9 un test pour les chefs d&rsquo;entreprise afin de voir s&rsquo;ils pouvaient faire la diff\u00e9rence entre les sites web g\u00e9n\u00e9r\u00e9s par l&rsquo;intelligence artificielle et les sites web con\u00e7us par des agences web ou des professionnels de la conception web. Nous les avons \u00e9galement interrog\u00e9s sur leurs priorit\u00e9s en mati\u00e8re de d\u00e9veloppement et d&rsquo;optimisation des sites web de leur entreprise. Les r\u00e9ponses sont anonymes.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ece\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Pr\u00e9sent\u00e9 dans<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_3d1a471ee9811fc190a964c5ea05e537\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/Entrepreneur_logo-3.png\" alt=\"Entrepreneur\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/statista-logo-3.png\" alt=\"Statista\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/logo-strategies-1-768x128-1.png\" alt=\"Strat\u00e9gies\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/Logo_t3n_mit_Schriftzug-2-768x611-1.png\" alt=\"T3N\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/the-drum-logo-vector-2-768x427-1.png\" alt=\"The Drum\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/the-london-economic-logo-stacked-3.png\" alt=\"The London Economic\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/trends-tendances-logo-png-transparent-1-768x768-1.png\" alt=\"Trends Tendances\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/forbes-logo-7-1-3.png\" alt=\"Forbes\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/Fashionunited-logo-3.png\" alt=\"FashionUnited\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/les-echos-logo-png-transparent-1-768x768-1.png\" alt=\"Les Echos\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/Article-Covers-for-COM-and-UK-88-768x545-1.png\" alt=\"Le Monde\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/telechargement-3.png\" alt=\"Techcrunch\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/CB_News_2011_logo.svg_-2-768x416-1.png\" alt=\"CBNews\">\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n\n                    \n                                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Les sites web cr\u00e9\u00e9s par l&rsquo;IA sont presque impossibles \u00e0 distinguer de ceux cr\u00e9\u00e9s par des personnes.<\/p>\n","protected":false},"author":102,"featured_media":582,"template":"","reports_categories":[2],"class_list":["post-572","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-rapports-expertise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 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Take our test to find out, and see whether AI can tackle web priorities for businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/ia-site-web\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plus fort que l&#039;humain : La conception de sites web par l&#039;IA dupe 54 % des gens\" \/>\n<meta property=\"og:description\" content=\"Can you tell AI web design from human-made websites? 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