{"id":549,"date":"2022-09-29T09:00:00","date_gmt":"2022-09-29T08:00:00","guid":{"rendered":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/site-web-acceleration-numerique\/"},"modified":"2022-09-29T09:00:00","modified_gmt":"2022-09-29T08:00:00","slug":"site-web-acceleration-numerique","status":"publish","type":"reports","link":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/site-web-acceleration-numerique\/","title":{"rendered":"Entreprise sans site web : le point sur l&rsquo;acc\u00e9l\u00e9ration digitale"},"content":{"rendered":"\n<div id=\"section-63c7cf63090b8\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(246,248,254);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:32px\">Dans ce rapport d&rsquo;industrie :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-63c7cf6309145\">Y a-t-il des entreprises europ\u00e9ennes sans site internet ?<\/a><\/li>\n\n\n\n<li><a href=\"#section-63c7cf6309178\">Le manque de connaissance, l\u2019ultime frein pour les PME fran\u00e7aises ?<\/a><\/li>\n\n\n\n<li><a href=\"#section-63c7cf63091a4\">Pourquoi les entreprises qui n\u2019ont pas de site web d\u00e9cident-elles de s\u2019en doter ?<\/a><\/li>\n\n\n\n<li><a href=\"#section-digitalisation\">La digitalisation : Mieux vaut tard que jamais<\/a><\/li>\n\n\n\n<li><a href=\"#section-methodologie\">M\u00e9thodologie<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-introduction\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Nous sommes en 2022 et le monde revient lentement \u00e0 un sentiment de normalit\u00e9. Parmi les plus touch\u00e9s par la pand\u00e9mie figurent les petites et moyennes entreprises (PME), dont les budgets marketing subissent encore les effets de la Covid-19 et mettent un frein \u00e0 leur acc\u00e9l\u00e9ration num\u00e9rique.&nbsp;<\/p>\n\n\n\n<p>Avant le d\u00e9but de la pand\u00e9mie, nous avions analys\u00e9 l\u2019\u00e9tat de&nbsp;<a href=\"https:\/\/www.sortlist.fr\/blog\/etude-pme-site-internet-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">l\u2019acc\u00e9l\u00e9ration&nbsp;<u>digitale<\/u><\/a>&nbsp;des PME. Maintenant que les entreprises reprennent leurs activit\u00e9s normales, nous examinons comment les choses ont \u00e9volu\u00e9 depuis.<\/p>\n\n\n\n<p>Voici ce que nous avons d\u00e9couvert dans notre \u00e9tude 2022 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En France, seulement 10 % des entreprises ne consid\u00e8rent pas la cr\u00e9ation d\u2019un site internet comme une priorit\u00e9.&nbsp;<\/li>\n\n\n\n<li><strong>Pr\u00e8s de la moiti\u00e9 des entreprises interrog\u00e9es (47 %)<\/strong>&nbsp;d\u00e9clarent que leurs sites web sont adapt\u00e9s aux mobiles.&nbsp;<strong>58 % des entreprises fran\u00e7aises ont un site internet mobile-friendly.&nbsp;&nbsp;<\/strong><\/li>\n\n\n\n<li>Le manque de budget ne fait plus partie des&nbsp;<strong>trois principales raisons&nbsp;<\/strong>pour lesquelles les PME ne disposent pas d\u2019un site internet.&nbsp;<strong>Si certaines PME fran\u00e7aises n\u2019ont pas de site internet, c\u2019est en majorit\u00e9 d\u00fb \u00e0 un manque de connaissance technique.<\/strong><\/li>\n\n\n\n<li>Pr\u00e8s de 40 % des entreprises qui ont investi dans un site web apr\u00e8s la pand\u00e9mie affirment que c\u2019\u00e9tait&nbsp;<strong>moins co\u00fbteux que pr\u00e9vu<\/strong>.<\/li>\n\n\n\n<li><strong>33,8 %<\/strong>&nbsp;des entreprises envisagent de d\u00e9velopper une application, mais seules&nbsp;<strong>12 %<\/strong>&nbsp;d\u2019entre elles l\u2019utilisent \u00e0 la place d\u2019un site web.&nbsp;<strong>En France, seulement 7 % des PME disposent d\u2019une application.<\/strong><\/li>\n\n\n\n<li>Les \u00e9v\u00e9nements mondiaux comme la pand\u00e9mie et le conflit russo-ukrainien<strong>&nbsp;n\u2019ont pas eu d\u2019impact sur les budgets marketing,<\/strong>&nbsp;except\u00e9 en Espagne.<\/li>\n\n\n\n<li>Le d\u00e9veloppement d\u2019un site internet&nbsp;<strong>donne le coup d\u2019envoi<\/strong>&nbsp;\u00e0 d\u2019autres investissements dans le marketing et l\u2019acc\u00e9l\u00e9ration num\u00e9rique. C\u2019est le constat qu\u2019on fait&nbsp;<strong>65 % des PME fran\u00e7aise interrog\u00e9es.<\/strong>&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Le contenu de qualit\u00e9 reste la priorit\u00e9 N\u00b01&nbsp;<\/strong>des entreprises pour leurs sites web<strong>.<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63c7cf6309115\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:700\">77 %<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-color has-medium-font-size\" style=\"color:#081f91;font-style:normal;font-weight:400\">Entreprises fran\u00e7aises qui disposent d&rsquo;un site internet<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:43px;font-style:normal;font-weight:400\"><strong>1000 \u00e0 5000 \u20ac<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-color has-medium-font-size\" style=\"color:#081f91;font-style:normal;font-weight:400\">Budget pr\u00e9vu pour le d\u00e9veloppement d\u2019un site web<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>Contenu<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-color has-medium-font-size\" style=\"color:#081f91;font-style:normal;font-weight:400\"> Priorit\u00e9 des entreprises en termes de&nbsp;strat\u00e9gie marketing&nbsp;li\u00e9e \u00e0 leurs sites web<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63c7cf6309145\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Y a-t-il des entreprises europ\u00e9ennes sans site internet ?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63c7cf630915a\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>La vue d\u2019ensemble reste optimiste pour le domaine du&nbsp;<a href=\"https:\/\/www.sortlist.fr\/site-internet\/france-fr\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00e9veloppement de site internet<\/a>,&nbsp;<strong>puisque pr\u00e8s de la moiti\u00e9 des entreprises interrog\u00e9es (44 %) ont d\u00e9clar\u00e9 disposer d\u2019un site web<\/strong>. \u00c9tonnement, une partie non-n\u00e9gligeable ne souhaite toujours pas investir dans la cr\u00e9ation d\u2019un site web.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-3-1024x576.png\" alt=\"\" class=\"wp-image-561\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-3-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-3-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-3-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-3-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-3.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>En se focalisant sur l\u2019analyse de l\u2019\u00e9tude par march\u00e9, on constate que les tendances sont diff\u00e9rentes. Par exemple,&nbsp;<strong>la Belgique est le pays avec le plus gros pourcentage d\u2019entreprises n\u2019ayant pas de site internet&nbsp;<\/strong>et ne le consid\u00e9rant pas comme une priorit\u00e9 (20 %).<\/p>\n\n\n\n<p>Aujourd\u2019hui,&nbsp;<strong>en France 77% des entreprises ont un site web<\/strong>. Par rapport \u00e0 66% en 2020. 23% n\u2019ont pas encore de site web dont 13% ont pr\u00e9vu d\u2019en lancer un et&nbsp;<strong>10% n\u2019en voient pas l\u2019utilit\u00e9.<\/strong><\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong>La France et l\u2019Espagne<\/strong>&nbsp;sont les deux principaux pays d\u2019Europe dont les PME disposent d\u2019un site internet. Ce qui contraste fortement avec l\u2019enqu\u00eate de 2020, o\u00f9 les Pays-Bas et l\u2019Allemagne \u00e9taient en haut du podium.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-4-1024x576.png\" alt=\"\" class=\"wp-image-562\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-4-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-4-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-4-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-4-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-4.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"chapter_mobile-first-mythe-ou-realite_1_1\" style=\"font-size:30px\">Mobile first, mythe ou r\u00e9alit\u00e9 ?<\/h3>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Pr\u00e8s de la <strong>moiti\u00e9 des personnes interrog\u00e9es<\/strong> ont affirm\u00e9 que leur <strong>site internet \u00e9tait adapt\u00e9 aux t\u00e9l\u00e9phones portables<\/strong>,&nbsp;mais 30 % d\u2019entre elles ont admis qu\u2019il pourrait \u00eatre optimis\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-5-1024x576.png\" alt=\"\" class=\"wp-image-560\" width=\"625\" height=\"351\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-5-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-5-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-5-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-5-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-5.png 1920w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Dans l\u2019hexagone,&nbsp;<strong>c\u2019est plus de la moiti\u00e9 des PME qui sont mobile friendly (58 %)<\/strong>. Malgr\u00e9 ce taux \u00e9lev\u00e9, 28 % des PME jugent que leur site pourrait \u00eatre plus adapt\u00e9 au t\u00e9l\u00e9phone. Ce qui montre<strong>&nbsp;l\u2019importance donn\u00e9e par les entreprises fran\u00e7aises aux sites web pour mobile.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sortlist.fr\/app-mobile\/france-fr\">Les applications mobiles<\/a>&nbsp;sont encore un sujet de d\u00e9bat parmi les entreprises. La majorit\u00e9 des entreprises ont d\u00e9clar\u00e9 qu\u2019une application \u00e9tait en cours de d\u00e9veloppement, suivie de pr\u00e8s par les entreprises qui ne souhaitent pas en d\u00e9velopper une.<\/p>\n\n\n\n<p>Pour la France,&nbsp;<strong>36 % des entreprises ont pr\u00e9vu la cr\u00e9ation d\u2019une application,<\/strong>&nbsp;suivie de pr\u00e8s par les entreprises qui ont eu l\u2019id\u00e9e, mais n\u2019ont pas d\u00e9cid\u00e9 de passer \u00e0 l\u2019acte (32 %).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-6-1024x576.png\" alt=\"\" class=\"wp-image-559\" width=\"823\" height=\"462\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-6-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-6-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-6-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-6-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-6.png 1920w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/figure><\/div>\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63c7cf6309178\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Le manque de connaissance, l\u2019ultime frein pour les PME fran\u00e7aises ?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63c7cf6309189\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La d\u00e9couverte la plus surprenante dans notre enqu\u00eate 2022 est que<strong>&nbsp;le manque de budget ne figure plus parmi les trois principales raisons<\/strong>&nbsp;pour lesquelles certaines PME ne disposent pas d\u2019un site web. Aujourd\u2019hui seuls 14 % des PME interrog\u00e9es consid\u00e8rent le manque de budget comme un frein.<\/p>\n\n\n\n<p>Cela semble montrer que, du moins pour la cr\u00e9ation de sites internet, les restrictions budg\u00e9taires li\u00e9es \u00e0 la pand\u00e9mie sont pass\u00e9es.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Les trois principales raisons pour lesquelles une PME ne dispose pas de site web sont :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ce n\u2019est pas pertinent pour leur secteur d\u2019activit\u00e9 (27 %)<\/li>\n\n\n\n<li>Elles utilisent les r\u00e9seaux sociaux au lieu d\u2019un site web (22 %)<\/li>\n\n\n\n<li>Manque de connaissance technique (22 %)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-7-1024x576.png\" alt=\"\" class=\"wp-image-558\" width=\"637\" height=\"358\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-7-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-7-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-7-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-7-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-7.png 1920w\" sizes=\"auto, (max-width: 637px) 100vw, 637px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En France, l\u2019ordre diff\u00e8re :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manque de connaissance technique (40 %)<\/li>\n\n\n\n<li>Elles utilisent les r\u00e9seaux sociaux au lieu d\u2019un site web (20 %)<\/li>\n\n\n\n<li>Ce n\u2019est pas pertinent pour leur secteur d\u2019activit\u00e9 (20 %)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pr\u00e8s de&nbsp;<strong>40 % des entreprises qui ont investi dans la cr\u00e9ation de sites internet apr\u00e8s la pand\u00e9mie<\/strong>&nbsp;ont d\u00e9clar\u00e9 qu\u2019ils \u00e9taient moins co\u00fbteux que pr\u00e9vu.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-8-1024x576.png\" alt=\"\" class=\"wp-image-557\" width=\"850\" height=\"477\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-8-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-8-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-8-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-8-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/Design-1-Visual-1-8.png 1920w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les entreprises fran\u00e7aises sont plus align\u00e9es avec le budget, 40 %<strong>&nbsp;des entreprises ont d\u00e9clar\u00e9 que le co\u00fbt final \u00e9tait en accord avec leur budget.<\/strong>&nbsp;Les entreprises ayant eu un co\u00fbt final sup\u00e9rieur ou inf\u00e9rieur au budget se partagent les 60 % restants.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"chapter_les-budgets-ont-ils-change-pour-les-sites-web-des-pme_2_1\" style=\"font-size:30px\">Les budgets ont-ils chang\u00e9 pour les sites Web des PME ?<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La r\u00e9ponse courte ? Non. Mais bien que les budgets ne soient plus la principale pr\u00e9occupation des PME en mati\u00e8re de cr\u00e9ation de sites web, la plupart des entreprises interrog\u00e9es restent prudentes concernant leurs d\u00e9penses en 2022.<\/p>\n\n\n\n<p>Le budget pr\u00e9vu pour le d\u00e9veloppement d\u2019un site internet se situe en majorit\u00e9 entre<strong>&nbsp;1 000 et 5 000 euros sur l\u2019ensemble des march\u00e9s.<\/strong>&nbsp;Ce budget est le m\u00eame qu\u2019en 2020.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>La majorit\u00e9 est la m\u00eame pour la France. Par ailleurs,&nbsp;<strong>31,11 % des PME fran\u00e7aises disposaient d\u2019un budget de 5 000 \u00e0 10 000 euros<\/strong>. Ce qui en fait le pays sond\u00e9 avec le budget moyen le plus \u00e9lev\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/FRANCE-1024x576.png\" alt=\"\" class=\"wp-image-556\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/FRANCE-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/FRANCE-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/FRANCE-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/FRANCE-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/FRANCE.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>En termes de budgets marketing globaux, m\u00eame une pand\u00e9mie mondiale ou une guerre totale n\u2019a aucune chance contre l\u2019acc\u00e9l\u00e9ration num\u00e9rique, sauf peut-\u00eatre pour les entreprises espagnoles, qui ont d\u00e9clar\u00e9 que la pand\u00e9mie avait r\u00e9duit leur budget.&nbsp;<\/p>\n\n\n\n<p><strong>Les entreprises fran\u00e7aises \u00e9taient<\/strong>&nbsp;les moins impact\u00e9es par ces \u00e9v\u00e9nements avec&nbsp;<strong>40 % des entreprises qui ont d\u00e9clar\u00e9 n\u2019avoir vu aucune \u00e9volution<\/strong>&nbsp;dans leurs budgets malgr\u00e9 ces \u00e9v\u00e9nements.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/FR-website-creation-visuals--1024x576.png\" alt=\"\" class=\"wp-image-554\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/FR-website-creation-visuals--1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/FR-website-creation-visuals--300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/FR-website-creation-visuals--768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/FR-website-creation-visuals--1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/FR-website-creation-visuals-.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"chapter_pour-les-sites-web-les-entreprises-francaises-preferent-le-fait-maison_2_2\" style=\"font-size:30px\">Pour les sites web, les entreprises fran\u00e7aises pr\u00e9f\u00e8rent le fait maison.<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Les employ\u00e9s internes sont la ressource principale (29,02 %)<\/strong>&nbsp;pour la conception de sites web, suivis de pr\u00e8s par les agences sp\u00e9cialis\u00e9es \u2013 \u00e0 l\u2019inverse de ce que nous avons vu dans l\u2019\u00e9tude de 2020.<\/p>\n\n\n\n<p>En France,<strong>&nbsp;une entreprise sur deux<\/strong>&nbsp;utilise ses propres employ\u00e9s pour la cr\u00e9ation de site web (50 %). Suivis, des freelances avec 25 % et les agences viennent cl\u00f4turer le podium avec 18 %.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/FRANCE-1-1024x576.png\" alt=\"\" class=\"wp-image-553\" width=\"834\" height=\"468\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/FRANCE-1-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/FRANCE-1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/FRANCE-1-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/FRANCE-1-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/FRANCE-1.png 1920w\" sizes=\"auto, (max-width: 834px) 100vw, 834px\" \/><\/figure><\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63c7cf63091a4\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Pourquoi les entreprises qui n\u2019ont pas de site web d\u00e9cident-elles de s\u2019en doter ?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63c7cf63091b5\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En g\u00e9n\u00e9ral, les opportunit\u00e9s qu\u2019apporte un site web (ventes\/leads\/marque\/trafic) sont les principales raisons pour lesquelles les entreprises d\u00e9cident d\u2019investir dans la cr\u00e9ation d\u2019un site web. \u00c0 l\u2019exception des entreprises n\u00e9erlandaises qui consid\u00e8rent que la pand\u00e9mie a \u00e9t\u00e9 le principal facteur.<\/p>\n\n\n\n<p>Bien que la pand\u00e9mie n\u2019a pas eu d\u2019impact sur les budgets allou\u00e9s \u00e0 la cr\u00e9ation de sites web, on peut voir que&nbsp;<strong>pour les PME fran\u00e7aises, la pand\u00e9mie a eu un impact sur la prise de d\u00e9cision dans la cr\u00e9ation d\u2019un site<\/strong>.<\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>C\u2019est du moins le cas pour 28 % des entreprises fran\u00e7aises sond\u00e9es. Malgr\u00e9 cela les opportunit\u00e9s que peuvent cr\u00e9er une page web reste l\u2019argument N\u00b0 1.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/FRANCE-2-1024x576.png\" alt=\"\" class=\"wp-image-552\" width=\"598\" height=\"336\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/FRANCE-2-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/FRANCE-2-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/FRANCE-2-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/FRANCE-2-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/FRANCE-2.png 1920w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>La majorit\u00e9 des PME affirment qu\u2019apr\u00e8s avoir cr\u00e9\u00e9 leurs sites web, elles ont investi davantage dans leur strat\u00e9gie marketing. En France,&nbsp;<strong>plus de 64 % des entreprises consid\u00e8rent que la cr\u00e9ation d\u2019un site web a stimul\u00e9 les investissements dans le marketing.<\/strong><\/p>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/BELGIQUE-1024x576.png\" alt=\"\" class=\"wp-image-551\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/BELGIQUE-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/BELGIQUE-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/BELGIQUE-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/BELGIQUE-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/BELGIQUE.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"chapter_priorite-des-sites-web-de-pme-le-contenu-demeure-roi_3_1\" style=\"font-size:30px\">Priorit\u00e9 des sites Web de PME : Le contenu demeure roi<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Il n\u2019y a pas d\u2019autre fa\u00e7on de le dire :&nbsp;<strong>en 2022, le contenu est la priorit\u00e9 des entreprises en mati\u00e8re de&nbsp;<a href=\"https:\/\/www.sortlist.fr\/app-mobile\/france-fr\">strat\u00e9gie marketing<\/a>&nbsp;li\u00e9e \u00e0 leurs sites web,<\/strong>&nbsp;avec pr\u00e8s d\u2019un quart des entreprises qui affirment concentrer leurs efforts sur un contenu de qualit\u00e9 pour leurs sites.&nbsp;<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/BELGIQUE-1-1024x576.png\" alt=\"\" class=\"wp-image-550\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/BELGIQUE-1-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/BELGIQUE-1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/BELGIQUE-1-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/BELGIQUE-1-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/05\/BELGIQUE-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Lors de l\u2019\u00e9tude pr\u00e9c\u00e9dente, il arrivait en deuxi\u00e8me position, derri\u00e8re le fait d\u2019avoir un site web adapt\u00e9 aux mobiles.<\/p>\n\n\n\n<p>Alors que<a href=\"https:\/\/www.sortlist.fr\/datahub\/reports\/faits-sur-la-cybersecurite\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>&nbsp;la cybers\u00e9curit\u00e9 reste une des pr\u00e9occupations majeures du public<\/u><\/a>, seuls 11,06 % d\u2019entre eux se concentreront sur l\u2019am\u00e9lioration de la s\u00e9curit\u00e9 de leur site web.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-digitalisation\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">La digitalisation : Mieux vaut tard que jamais<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-digitalisation-paragraphes\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Apr\u00e8s deux ann\u00e9es de tests et d\u2019essais, le monde num\u00e9rique semble pr\u00eat \u00e0 se remettre sur les rails. Les PME, en particulier, semblent \u00eatre optimistes quant \u00e0 la mise en \u0153uvre ou au d\u00e9veloppement de <strong>leur pr\u00e9sence digitale<\/strong>.<\/p>\n\n\n\n<p>Alors que certaines entreprises remettent en question l\u2019impact d\u2019un site web dans leur secteur, nous ne tarderons pas \u00e0 d\u00e9couvrir \u00e0 quoi ressemblera la prochaine \u00e9tape du commerce num\u00e9rique.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-methodologie\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">M\u00e9thodologie<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-methodologie-paragraphe\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>L\u2019\u00e9tude a \u00e9t\u00e9 r\u00e9alis\u00e9e du 4 au 8 avril 2022 aupr\u00e8s de 1 000 entreprises en Belgique, en Allemagne, en Espagne, en France et aux Pays-Bas. Dans l\u2019\u00e9tude, nous avons interrog\u00e9 des chefs d\u2019entreprise de petites et moyennes entreprises sur l\u2019\u00e9tat actuel des sites web de leurs ainsi que sur leurs projets en mati\u00e8re de cr\u00e9ation de sites web. Les r\u00e9ponses sont anonymes.<\/p>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>58% des PME fran\u00e7aises interrog\u00e9es d\u00e9clarent avoir un site mobile friendly.<\/p>\n","protected":false},"author":16,"featured_media":565,"template":"","reports_categories":[3,11],"class_list":["post-549","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-rapports-industrie","reports_categories-strategie-digitale-et-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entreprise sans site web : le point sur l&#039;acc\u00e9l\u00e9ration digitale<\/title>\n<meta name=\"description\" content=\"Qu&#039;en est-il de l&#039;acc\u00e9l\u00e9ration num\u00e9rique dans l&#039;\u00e8re d&#039;apr\u00e8s COVID ? 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