{"id":342,"date":"2022-02-20T09:00:00","date_gmt":"2022-02-20T08:00:00","guid":{"rendered":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/faux-followers\/"},"modified":"2022-02-20T09:00:00","modified_gmt":"2022-02-20T08:00:00","slug":"faux-followers","status":"publish","type":"reports","link":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/faux-followers\/","title":{"rendered":"Quelles sont les c\u00e9l\u00e9brit\u00e9s qui ont le plus de faux followers ?"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading\">Dans cette \u00e9tude marketing :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-636a431247d10\">Les c\u00e9l\u00e9brit\u00e9s et les marques ayant le plus de faux followers<\/a><\/li>\n\n\n\n<li><a href=\"#section-acteurs\">Les acteurs ayant le plus de faux followers<\/a><\/li>\n\n\n\n<li><a href=\"#section-marques\">Les marques ayant le plus de faux followers<\/a><\/li>\n\n\n\n<li><a href=\"#section-musiciens\">Les musiciens ayant le plus de faux followers<\/a><\/li>\n\n\n\n<li><a href=\"#section-tele-realite\">Les stars de la t\u00e9l\u00e9-r\u00e9alit\u00e9<\/a><\/li>\n\n\n\n<li><a href=\"#section-reseaux-sociaux\">Les personnalit\u00e9s des r\u00e9seaux sociaux<\/a><\/li>\n\n\n\n<li><a href=\"#section-sportifs\">Les stars du sport ayant le plus de faux followers<\/a><\/li>\n\n\n\n<li><a href=\"#section-equipes-sportives\">Les \u00e9quipes sportives ayant le plus de faux followers<\/a><\/li>\n\n\n\n<li><a href=\"#section-leaders-mondiaux\">Les leaders mondiaux ayant le plus de faux followers<\/a><\/li>\n\n\n\n<li><a href=\"#section-comptes\">Les comptes ayant le moins de faux followers<\/a><\/li>\n\n\n\n<li><a href=\"#section-secteurs\">Les secteurs ayant le plus de faux followers<\/a><\/li>\n\n\n\n<li><a href=\"#section-celebrites-marques\">Les c\u00e9l\u00e9brit\u00e9s et les marques ayant le plus de faux followers<\/a><\/li>\n\n\n\n<li><a href=\"#section-methodologie\">M\u00e9thodologie<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Pizza Hut<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">La marque ayant le plus grand nombre de faux followers<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>36%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Taux de faux followers de la personnalit\u00e9 des r\u00e9seaux sociaux de Jay Alvarrez<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Jennifer Aniston<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Actrice dont le compte a le plus de followers authentiques<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d10\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Les c\u00e9l\u00e9brit\u00e9s et les marques ayant le plus de faux followers<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les bots ou faux followers sur Instagram sont un probl\u00e8me et peuvent poser un probl\u00e8me de valeur commerciale et de repr\u00e9sentation exacte.<\/p>\n\n\n\n<p>Le following social peut avoir une valeur mon\u00e9taire \u00e9norme pour les c\u00e9l\u00e9brit\u00e9s et les marques, qui emploient maintenant les meilleures&nbsp;<a href=\"https:\/\/www.sortlist.fr\/social-media\/france-fr\" target=\"_blank\" rel=\"noreferrer noopener\">agences de m\u00e9dias sociaux<\/a>&nbsp;pour maximiser leur nombre de followers, mais combien de ces millions de comptes de followers appartiennent \u00e0 une vraie personne ?<\/p>\n\n\n\n<p>La grande majorit\u00e9 des comptes Instagram ont au moins un ou deux followers qui proviennent de comptes suspects.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Il s\u2019agit souvent de comptes qui ont tr\u00e8s peu de followers mais qui suivent un grand nombre de comptes.<\/p>\n<\/blockquote>\n\n\n\n<p>Il s\u2019agit souvent de bots et ils ne sont pas rattach\u00e9s \u00e0 un v\u00e9ritable utilisateur d\u2019Instagram.<\/p>\n\n\n\n<p>Nous avons voulu savoir quelles marques et personnes les plus suivies sont r\u00e9ellement aussi influentes qu\u2019elles le semblent et lesquelles font semblant jusqu\u2019\u00e0 ce qu\u2019elles y arrivent.<\/p>\n\n\n\n<p>En utilisant un&nbsp;<strong>outil d\u2019audit social&nbsp;<\/strong>et en r\u00e9alisant un&nbsp;<strong>audit des faux followers<\/strong>, nous avons pu d\u00e9couvrir le taux de cr\u00e9dibilit\u00e9 de l\u2019audience de certains des comptes Instagram les plus suivis en pourcentage de leur nombre total de followers.<\/p>\n\n\n\n<p>Cela nous donne une id\u00e9e du nombre de comptes suspects ou de faux followers qui suivent ces comptes, cependant, il faut noter que ce n\u2019est pas une science exacte, donc ces chiffres sont des estimations.<\/p>\n\n\n\n<p>Apr\u00e8s avoir \u00e9tudi\u00e9 320 comptes dans divers secteurs d\u2019activit\u00e9, nous avons pu d\u00e9couvrir les comptes pr\u00e9sentant le pourcentage le plus \u00e9lev\u00e9 de comptes suspects ou de followers potentiellement faux.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-acteurs\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Les acteurs ayant le plus de faux followers<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-acteurs-paragraphes\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>De Hollywood \u00e0 Bollywood, cette cat\u00e9gorie regroupe certains des plus grands noms de l\u2019\u00e9cran dans le monde.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Mais c\u2019est Hande Er\u00e7el, une actrice turque populaire, qui se trouve en haut du tableau avec 24,9 millions de followers, dont 28% sont des comptes suspects. \u00c0 l\u2019autre bout du tableau se trouve Jennifer Aniston, dont seulement 8% des 38,1 millions de followers proviennent de comptes suspects.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/04-actors-516x358-1.jpg\" alt=\"\" class=\"wp-image-375\" width=\"579\" height=\"402\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/04-actors-516x358-1.jpg 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/04-actors-516x358-1-300x208.jpg 300w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/figure><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-marques\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Les marques ayant le plus de faux followers<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-marques-paragraphes\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En examinant une s\u00e9rie de marques dans diff\u00e9rents secteurs, de la mode \u00e0 l\u2019alimentation, nous avons constat\u00e9 que le g\u00e9ant de la technologie, Apple, avait le plus faible pourcentage de faux followers potentiels, avec&nbsp;<strong>20%&nbsp;<\/strong>de ses 26,6 millions de followers provenant de comptes <\/p>\n\n\n\n<p>En revanche, Pizza Hut est en t\u00eate de liste, avec&nbsp;<strong>30%&nbsp;<\/strong>de ses followers provenant de comptes suspects.suspects.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/05-brands-478x447-1.jpeg\" alt=\"\" class=\"wp-image-350\" width=\"568\" height=\"531\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/05-brands-478x447-1.jpeg 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/05-brands-478x447-1-300x281.jpeg 300w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-musiciens\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Les musiciens ayant le plus de faux followers<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-musiciens-paragraphes\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Dans la cat\u00e9gorie musique, nous voyons deux des artistes les plus populaires de 2021 assis aux deux extr\u00e9mit\u00e9s du tableau.<\/p>\n\n\n\n<p>Olivia Rodrigo a le plus faible pourcentage de faux followers, avec seulement&nbsp;<strong>11%<\/strong>. Nicki Minaj, en revanche, a 160,3 millions de followers, dont&nbsp;<strong>28%<\/strong>&nbsp;sont des comptes suspects.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"790\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/06-musicians.jpeg\" alt=\"\" class=\"wp-image-351\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/06-musicians.jpeg 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/06-musicians-258x300.jpeg 258w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-tele-realite\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Les stars de la t\u00e9l\u00e9-r\u00e9alit\u00e9<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-tele-realite-paragraphes\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Dans la cat\u00e9gorie t\u00e9l\u00e9-r\u00e9alit\u00e9, on retrouve les plus grandes c\u00e9l\u00e9brit\u00e9s, dont la famille&nbsp;<strong>Kardashian<\/strong>&nbsp;au complet. Mais ce sont les Britanniques qui prennent la t\u00eate du classement aux deux extr\u00e9mit\u00e9s du tableau.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Alors que les copains de Love Island, Amber Gill et Ovie Soko, ont le plus faible pourcentage de comptes suspects les suivant, avec seulement&nbsp;<strong>9%<\/strong>&nbsp;de bots potentiels, la premi\u00e8re place est r\u00e9serv\u00e9e \u00e0 la star de The Only Way Is Essex, Mario Falcone, avec&nbsp;<strong>32%<\/strong>&nbsp;de comptes suspects.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"479\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/07-reality-tv.jpeg\" alt=\"\" class=\"wp-image-344\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/07-reality-tv.jpeg 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/07-reality-tv-300x211.jpeg 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-reseaux-sociaux\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Les personnalit\u00e9s des r\u00e9seaux sociaux<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-reseaux-sociaux-paragraphes\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pour beaucoup de ces personnalit\u00e9s des r\u00e9seaux sociaux, le nombre de leurs followers est directement li\u00e9 \u00e0 leurs revenus. Mais lequel d\u2019entre eux peut pr\u00e9tendre avoir le plus grand pourcentage de followers authentiques ?<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>La sensation TikTok, Khaby Lame, a le plus faible pourcentage de faux followers avec seulement&nbsp;<strong>9%<\/strong>&nbsp;de comptes suspects qui le suivent. Jay Alvarrez, quant \u00e0 lui, compte 6,8 millions de followers, dont&nbsp;<strong>36%<\/strong>&nbsp;sont potentiellement faux.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"414\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/08-social-media-576x414-1.jpg\" alt=\"\" class=\"wp-image-367\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/08-social-media-576x414-1.jpg 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/08-social-media-576x414-1-300x216.jpg 300w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-sportifs\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Les stars du sport ayant le plus de faux followers<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-sportifs-paragraphes\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Couvrant une gamme de sports allant du football au basket-ball, cette cat\u00e9gorie pr\u00e9sente certains des plus grands noms du sport. Mais qui fait semblant quand il s\u2019agit de followers ?<\/p>\n\n\n\n<p>Tom Brady a le public le plus authentique, puisque ses 10,3 millions de followers comptent&nbsp;<strong>17%<\/strong>&nbsp;de comptes suspects.<\/p>\n\n\n\n<p>La premi\u00e8re place est partag\u00e9e par deux des plus grands noms du sport am\u00e9ricain. L\u2019ancien basketteur Kareem Abdul-Jabbar et la star du tennis Venus Williams ont tous deux&nbsp;<strong>26%<\/strong>&nbsp;de leurs followers provenant de comptes suspects.<\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"478\" height=\"575\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/09-sports-1-478x575-1.jpeg\" alt=\"\" class=\"wp-image-348\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/09-sports-1-478x575-1.jpeg 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/09-sports-1-478x575-1-249x300.jpeg 249w\" sizes=\"auto, (max-width: 478px) 100vw, 478px\" \/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-equipes-sportives\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Les \u00e9quipes sportives ayant le plus de faux followers<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-equipes-sportives-paragraphes\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Dans le monde du sport, tout est comp\u00e9tition, mais qui gagne le prix peu enviable d\u2019avoir le plus de faux followers ?<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>La premi\u00e8re place revient \u00e0 l\u2019\u00e9quipe de football anglaise Leicester City, dont&nbsp;<strong>32%<\/strong>&nbsp;des 5,8 millions de followers sont potentiellement faux.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"423\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/10-teams.jpg\" alt=\"\" class=\"wp-image-363\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/10-teams.jpg 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/10-teams-300x187.jpg 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-leaders-mondiaux\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Les leaders mondiaux ayant le plus de faux followers<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-leaders-mondiaux-paragraphes\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Enfin, nous avons les dirigeants du monde entier, qu\u2019il s\u2019agisse de politiciens ou de membres de la famille royale.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>La reine Rania de Jordanie occupe la premi\u00e8re place avec 6,5 millions de followers, dont&nbsp;<strong>27%<\/strong>&nbsp;proviennent de comptes suspects.<\/p>\n\n\n\n<p>En ce qui concerne la famille royale britannique, le duc et la duchesse de Sussex sont les mieux class\u00e9s avec 88% de cr\u00e9dibilit\u00e9 d\u2019audience, suivis par le duc et la duchesse de Cambridge avec&nbsp;<strong>84%&nbsp;<\/strong>de cr\u00e9dibilit\u00e9 d\u2019audience. Le compte Instagram officiel de la famille royale britannique a une cr\u00e9dibilit\u00e9 d\u2019audience de&nbsp;<strong>82%.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"609\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/11-world-leaders-516x609-2.jpg\" alt=\"\" class=\"wp-image-361\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/11-world-leaders-516x609-2.jpg 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/11-world-leaders-516x609-2-254x300.jpg 254w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>En politique, le leader du parti travailliste est loin devant en termes d\u2019audience cr\u00e9dible avec&nbsp;<strong>9%<\/strong>&nbsp;des followers de Keir Starmer \u00e9tant des comptes suspects, tandis que le Premier ministre, Boris Johnson a&nbsp;<strong>17%<\/strong>&nbsp;de followers potentiellement faux sur les m\u00e9dias sociaux.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-comptes\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Les comptes ayant le moins de faux followers<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-comptes-paragraphes\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p> <\/p>\n\n\n\n<p>La star de Friends, Jennifer Aniston, a \u00ab&nbsp;cass\u00e9&nbsp;\u00bb Instagram lorsqu\u2019elle est apparue pour la premi\u00e8re fois sur la plateforme, et il semble que ses millions de followers soient pour la plupart authentiques. Avec&nbsp;<strong>92%&nbsp;<\/strong>de cr\u00e9dibilit\u00e9 d\u2019audience, seuls&nbsp;<strong>8%<\/strong>&nbsp;de ses followers sont susceptibles d\u2019\u00eatre faux.<\/p>\n\n\n\n<p>Elle est \u00e0 \u00e9galit\u00e9 avec Mette Frederiksen, le Premier ministre danois, pour la premi\u00e8re place. Bien que son nombre de followers soit inf\u00e9rieur \u00e0 celui de sa co-star, elle ne compte que&nbsp;<strong>8%<\/strong>&nbsp;de faux followers.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"818\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/12-fewest.jpg\" alt=\"\" class=\"wp-image-359\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/12-fewest.jpg 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/12-fewest-249x300.jpg 249w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>La m\u00e9daille de bronze revient \u00e0 quatre ex-aequo au leader du parti travailliste, Keir Starmer, aux co-stars de Love Island, Amber Gill et Ovie Soko, et \u00e0 la sensation des m\u00e9dias sociaux, Khaby Lame, qui affichent tous un taux de cr\u00e9dibilit\u00e9 de&nbsp;<strong>91%<\/strong>, avec seulement&nbsp;<strong>9%<\/strong>&nbsp;de leurs followers provenant de comptes suspects.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-secteurs\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Les secteurs ayant le plus de faux followers<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-secteurs-paragraphes\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Si nous examinons les comptes de m\u00e9dias sociaux par secteur d\u2019activit\u00e9, nous constatons que certains sont susceptibles d\u2019avoir beaucoup plus de faux followers que d\u2019autres.<\/p>\n\n\n\n<p>En fait, les 40 comptes appartenant \u00e0 des marques avaient en moyenne&nbsp;<strong>25%<\/strong>&nbsp;de comptes suspects qui les suivaient, tandis que les leaders mondiaux n\u2019avaient en moyenne que&nbsp;<strong>16%<\/strong>&nbsp;de comptes suspects.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/13-industries-478x433-1.jpeg\" alt=\"\" class=\"wp-image-346\" width=\"596\" height=\"540\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/13-industries-478x433-1.jpeg 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/13-industries-478x433-1-300x272.jpeg 300w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><\/figure><\/div>\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-celebrites-marques\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Les c\u00e9l\u00e9brit\u00e9s et les marques ayant le plus de faux followers<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-celebrites-marques-paragraphes\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1430\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/14-table.jpg\" alt=\"\" class=\"wp-image-353\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/14-table.jpg 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/14-table-143x300.jpg 143w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/14-table-487x1024.jpg 487w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Bien qu\u2019il soit souvent difficile pour les c\u00e9l\u00e9brit\u00e9s et les marques ayant un grand nombre de<strong>&nbsp;followers sur les r\u00e9seaux sociaux<\/strong>&nbsp;de limiter le nombre de faux followers qu\u2019elles ont, il est important d\u2019en tenir compte. Que vous soyez une marque envisageant de payer et de travailler avec un&nbsp;<a href=\"https:\/\/www.sortlist.fr\/blog\/influenceur\/\" target=\"_blank\" rel=\"noreferrer noopener\">influenceur<\/a>&nbsp;pour un post sponsoris\u00e9 ou que vous souhaitiez simplement tirer un meilleur parti de votre propre pr\u00e9sence sur les m\u00e9dias sociaux.<\/p>\n\n\n\n<p>Le fait d\u2019en avoir un pourcentage \u00e9lev\u00e9 signifie que votre port\u00e9e n\u2019est pas aussi importante qu\u2019il n\u2019y para\u00eet. Ce qui rend plus difficile la transformation des impressions en conversions.<\/p>\n\n\n\n<p>Chez&nbsp;<a href=\"https:\/\/www.sortlist.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sortlist<\/a>, nous pouvons vous aider \u00e0 trouver une agence qui pourra prendre en main votre&nbsp;<a href=\"https:\/\/www.sortlist.fr\/social-media\" target=\"_blank\" rel=\"noreferrer noopener\">strat\u00e9gie de m\u00e9dias sociaux<\/a>&nbsp;et s\u2019assurer que vous tirez le meilleur parti de vos comptes de r\u00e9seaux Vous pouvez \u00e9galement demander les conseils d\u2019une&nbsp;<a href=\"https:\/\/www.sortlist.fr\/s\/marketing-influence\/france-fr\" target=\"_blank\" rel=\"noreferrer noopener\">agence de marketing d\u2019influence<\/a>&nbsp;pour vous guider dans le monde des influenceurs.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-methodologie\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">M\u00e9thodologie<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Une liste de 320 comptes a \u00e9t\u00e9 cr\u00e9\u00e9e \u00e0 partir des listes des noms les plus c\u00e9l\u00e8bres, des comptes de m\u00e9dias sociaux les plus suivis et les plus engag\u00e9s. Ces listes proviennent de sources telles que<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.brandwatch.com\/blog\/top-most-instagram-followers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brandwatch<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/socialblade.com\/instagram\/top\/100\/followers\" target=\"_blank\" rel=\"noreferrer noopener\">Social Blade<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.plannthat.com\/50-most-followed-brands-instagram-2018\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plann<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.90min.com\/posts\/6546643-30-biggest-social-media-accounts-in-sport\" target=\"_blank\" rel=\"noreferrer noopener\">90 Min<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nous les avons ensuite class\u00e9es dans nos neuf cat\u00e9gories, avec 40 comptes dans chacune d\u2019elles.<\/p>\n\n\n\n<p>En utilisant un outil d\u2019audit des m\u00e9dias sociaux de&nbsp;<a href=\"https:\/\/grin.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grin<\/a>, nous avons pu d\u00e9couvrir la cr\u00e9dibilit\u00e9 de l\u2019audience de chaque compte, ce qui nous a donn\u00e9 une id\u00e9e du pourcentage de followers qui pourraient \u00eatre consid\u00e9r\u00e9s comme suspects.<\/p>\n\n\n\n<p>Il convient de noter que ces chiffres sont bas\u00e9s sur des estimations et ne peuvent pas donner un nombre exact de faux followers pour chaque compte.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ece\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Pr\u00e9sent\u00e9 dans<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_a0fca3e07bfd505491817b4e08d7b63f\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/statista-logo-3.png\" alt=\"Statista\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/Logo_t3n_mit_Schriftzug-2-768x611-1.png\" alt=\"T3N\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/les-echos-logo-png-transparent-1-768x768-1.png\" alt=\"Les Echos\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/trends-tendances-logo-png-transparent-1-768x768-1.png\" alt=\"Trends Tendances\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/CB_News_2011_logo.svg_-2-768x416-1.png\" alt=\"CBNews\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/logo-strategies-1-768x128-1.png\" alt=\"Strat\u00e9gies\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/Entrepreneur_logo-3.png\" alt=\"Entrepreneur\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/telechargement-3.png\" alt=\"Techcrunch\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/Article-Covers-for-COM-and-UK-88-768x545-1.png\" alt=\"Le Monde\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/the-drum-logo-vector-2-768x427-1.png\" alt=\"The Drum\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/the-london-economic-logo-stacked-3.png\" alt=\"The London Economic\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/forbes-logo-7-1-3.png\" alt=\"Forbes\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/Fashionunited-logo-3.png\" alt=\"FashionUnited\">\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n\n                    \n                                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>320 comptes de personnalit\u00e9s c\u00e9l\u00e8bres ont \u00e9t\u00e9 choisis pour r\u00e9aliser cette \u00e9tude<\/p>\n","protected":false},"author":16,"featured_media":352,"template":"","reports_categories":[4,11],"class_list":["post-342","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-rapports-marketing","reports_categories-strategie-digitale-et-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quelles sont les c\u00e9l\u00e9brit\u00e9s qui ont le plus de faux followers ?<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez quels sont les comptes Instagram qui ont le plus de faux followers. Jennifer Aniston, Serena Williams, Pizza Hut... ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/faux-followers\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quelles sont les c\u00e9l\u00e9brit\u00e9s qui ont le plus de faux followers ?\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez quels sont les comptes Instagram qui ont le plus de faux followers. Jennifer Aniston, Serena Williams, Pizza Hut... ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/faux-followers\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Hub\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/Fake-Followers-feature.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sortlist.be\\\/fr\\\/datahub\\\/reports\\\/faux-followers\\\/\",\"url\":\"https:\\\/\\\/www.sortlist.be\\\/fr\\\/datahub\\\/reports\\\/faux-followers\\\/\",\"name\":\"Quelles sont les c\u00e9l\u00e9brit\u00e9s qui ont le plus de faux followers ?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sortlist.be\\\/fr\\\/datahub\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sortlist.be\\\/fr\\\/datahub\\\/reports\\\/faux-followers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.be\\\/fr\\\/datahub\\\/reports\\\/faux-followers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/20\\\/2023\\\/04\\\/Fake-Followers-feature.png\",\"datePublished\":\"2022-02-20T08:00:00+00:00\",\"description\":\"D\u00e9couvrez quels sont les comptes Instagram qui ont le plus de faux followers. Jennifer Aniston, Serena Williams, Pizza Hut... ?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sortlist.be\\\/fr\\\/datahub\\\/reports\\\/faux-followers\\\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sortlist.be\\\/fr\\\/datahub\\\/reports\\\/faux-followers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/www.sortlist.be\\\/fr\\\/datahub\\\/reports\\\/faux-followers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/20\\\/2023\\\/04\\\/Fake-Followers-feature.png\",\"contentUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/20\\\/2023\\\/04\\\/Fake-Followers-feature.png\",\"width\":1024,\"height\":440,\"caption\":\"fake followers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sortlist.be\\\/fr\\\/datahub\\\/reports\\\/faux-followers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sortlist.be\\\/fr\\\/datahub\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Raports\",\"item\":\"https:\\\/\\\/www.sortlist.be\\\/fr\\\/datahub\\\/reports\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Quelles sont les c\u00e9l\u00e9brit\u00e9s qui ont le plus de faux followers ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sortlist.be\\\/fr\\\/datahub\\\/#website\",\"url\":\"https:\\\/\\\/www.sortlist.be\\\/fr\\\/datahub\\\/\",\"name\":\"Data Hub\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sortlist.be\\\/fr\\\/datahub\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-BE\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Quelles sont les c\u00e9l\u00e9brit\u00e9s qui ont le plus de faux followers ?","description":"D\u00e9couvrez quels sont les comptes Instagram qui ont le plus de faux followers. Jennifer Aniston, Serena Williams, Pizza Hut... ?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/faux-followers\/","og_locale":"fr_FR","og_type":"article","og_title":"Quelles sont les c\u00e9l\u00e9brit\u00e9s qui ont le plus de faux followers ?","og_description":"D\u00e9couvrez quels sont les comptes Instagram qui ont le plus de faux followers. Jennifer Aniston, Serena Williams, Pizza Hut... ?","og_url":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/faux-followers\/","og_site_name":"Data Hub","og_image":[{"width":1024,"height":440,"url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/Fake-Followers-feature.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture est.":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/faux-followers\/","url":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/faux-followers\/","name":"Quelles sont les c\u00e9l\u00e9brit\u00e9s qui ont le plus de faux followers ?","isPartOf":{"@id":"https:\/\/www.sortlist.be\/fr\/datahub\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/faux-followers\/#primaryimage"},"image":{"@id":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/faux-followers\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/Fake-Followers-feature.png","datePublished":"2022-02-20T08:00:00+00:00","description":"D\u00e9couvrez quels sont les comptes Instagram qui ont le plus de faux followers. Jennifer Aniston, Serena Williams, Pizza Hut... ?","breadcrumb":{"@id":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/faux-followers\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sortlist.be\/fr\/datahub\/reports\/faux-followers\/"]}]},{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/faux-followers\/#primaryimage","url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/Fake-Followers-feature.png","contentUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/Fake-Followers-feature.png","width":1024,"height":440,"caption":"fake followers"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/faux-followers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sortlist.be\/fr\/datahub\/"},{"@type":"ListItem","position":2,"name":"Raports","item":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/"},{"@type":"ListItem","position":3,"name":"Quelles sont les c\u00e9l\u00e9brit\u00e9s qui ont le plus de faux followers ?"}]},{"@type":"WebSite","@id":"https:\/\/www.sortlist.be\/fr\/datahub\/#website","url":"https:\/\/www.sortlist.be\/fr\/datahub\/","name":"Data Hub","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sortlist.be\/fr\/datahub\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-BE"}]}},"_links":{"self":[{"href":"https:\/\/www.sortlist.be\/fr\/datahub\/wp-json\/wp\/v2\/reports\/342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sortlist.be\/fr\/datahub\/wp-json\/wp\/v2\/reports"}],"about":[{"href":"https:\/\/www.sortlist.be\/fr\/datahub\/wp-json\/wp\/v2\/types\/reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.sortlist.be\/fr\/datahub\/wp-json\/wp\/v2\/users\/16"}],"version-history":[{"count":1,"href":"https:\/\/www.sortlist.be\/fr\/datahub\/wp-json\/wp\/v2\/reports\/342\/revisions"}],"predecessor-version":[{"id":379,"href":"https:\/\/www.sortlist.be\/fr\/datahub\/wp-json\/wp\/v2\/reports\/342\/revisions\/379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sortlist.be\/fr\/datahub\/wp-json\/wp\/v2\/media\/352"}],"wp:attachment":[{"href":"https:\/\/www.sortlist.be\/fr\/datahub\/wp-json\/wp\/v2\/media?parent=342"}],"wp:term":[{"taxonomy":"reports_categories","embeddable":true,"href":"https:\/\/www.sortlist.be\/fr\/datahub\/wp-json\/wp\/v2\/reports_categories?post=342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}