{"id":296,"date":"2022-09-01T09:00:00","date_gmt":"2022-09-01T08:00:00","guid":{"rendered":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/comment-utiliser-le-metaverse\/"},"modified":"2022-09-01T09:00:00","modified_gmt":"2022-09-01T08:00:00","slug":"comment-utiliser-le-metaverse","status":"publish","type":"reports","link":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/comment-utiliser-le-metaverse\/","title":{"rendered":"\u00c9tude : Comment utiliser le metaverse ? Vendre du divertissement, la cl\u00e9 pour faire plus de business"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>TL;DR : les utilisateurs ne font pas suffisamment confiance au metaverse pour le voir autrement qu\u2019une plateforme de divertissement.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>On le croyait r\u00e9serv\u00e9 aux auteurs de science-fiction, le metaverse a fait son coming out du monde fictif et il est pr\u00e9sent sur toutes les l\u00e8vres. Nouvel outil marketing ou nouveau moyen de se divertir, \u00e0 en croire l\u2019engouement, le metaverse est le nouveau&nbsp;<em>place to be<\/em>.&nbsp;<\/p>\n\n\n\n<p>En tant qu\u2019expert marketing et B2B, Sortlist s\u2019int\u00e9resse aux tendances et innovations digitales. Impossible donc de faire l\u2019impasse sur le metaverse.&nbsp;<\/p>\n\n\n\n<p>Nous avons d\u00e9j\u00e0 sond\u00e9&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.sortlist.fr\/blog\/etude-metaverse\/\"><u>200 entreprises qui ont d\u00e9j\u00e0 investi dans le metaverse<\/u><\/a>&nbsp;pour comprendre leurs ambitions. Nous avons maintenant d\u00e9cid\u00e9 d\u2019<strong>interroger des personnes<\/strong>&nbsp;\u00e0 travers la Belgique, l\u2019Allemagne, l\u2019Espagne, la France et les Pays-Bas, pour comprendre ce qu\u2019ils attendent et comprennent de ce monde virtuel.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Le metaverse : v\u00e9ritable innovation ou tendance \u00e9ph\u00e9m\u00e8re ? Quel est l\u2019avis du public ?<\/em><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Dans cette \u00e9tude marketing :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-636a431247d10\">Les principales donn\u00e9es sur les attentes du public pour le metaverse<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247db5\">\u201cLe metaverse, c\u2019est quoi ? \u201d \u00c9tude sur la compr\u00e9hension du public<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247def\">Les NFT entre sp\u00e9culation et incompr\u00e9hension<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e37\">Conclusion&nbsp;: Le metaverse vou\u00e9 \u00e0 l\u2019\u00e9chec ? Pas si Facebook a son mot \u00e0 dire<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e96\">M\u00e9thodologie<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>67 %<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Taux de participants qui comprennent ce qu&rsquo;est le m\u00e9taverse<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>54 %<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Utilisateurs qui ne font pas confiance aux mondes virtuels<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>NFT<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Les Fran\u00e7ais les connaissent moins que ses voisins<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d10\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Les principales donn\u00e9es sur les attentes du public pour le metaverse<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plus de 50% disent ne pas faire confiance \u00e0 un monde virtuel&nbsp;<\/li>\n\n\n\n<li>70% comprennent ce qu\u2019est le metaverse<\/li>\n\n\n\n<li>Le metaverse est principalement consid\u00e9r\u00e9 comme une \u00e9chappatoire au monde r\u00e9el (20%) ou un divertissement (16%)<\/li>\n\n\n\n<li>Le metaverse repr\u00e9sente plus&nbsp;<strong>un moyen d\u2019\u00e9chapper au monde r\u00e9el<\/strong>&nbsp;pour les femmes (58%), alors qu\u2019il repr\u00e9sente l\u2019&nbsp;<strong>avenir<\/strong>&nbsp;pour les hommes (53%)<\/li>\n\n\n\n<li>Plus de femmes (91%) comprennent ce qu\u2019est le metaverse que d\u2019hommes (88%)&nbsp;<\/li>\n\n\n\n<li>61% ne pensent pas investir dans les NFT&nbsp;<\/li>\n\n\n\n<li><strong>60% savent ce que sont les NFT<\/strong>&nbsp;: 76% d\u2019hommes contre 46% de femmes&nbsp;<\/li>\n\n\n\n<li>Les + 54 ans savent que le metaverse est un monde virtuel (63%)&nbsp;<strong>contre 59% des jeunes&nbsp;<\/strong>(25-34 ans).<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247db5\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">\u201cLe metaverse, c\u2019est quoi ? \u201d \u00c9tude sur la compr\u00e9hension du public<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dc3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Alors que les recherches Google montrent que les recherches associ\u00e9es au metaverse vont de :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>metaverse comment investir ?&nbsp;<\/li>\n\n\n\n<li>Le metaverse c\u2019est quoi ?&nbsp;<\/li>\n\n\n\n<li>metaverse d\u00e9finition<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Les donn\u00e9es du sondage montrent que la majorit\u00e9 des personnes comprennent ce qu\u2019est le metaverse. En effet,&nbsp;<strong>66,67% des r\u00e9pondants ont<\/strong>&nbsp;d\u00e9clar\u00e9 comprendre ce qu\u2019est le metaverse. Avec une majorit\u00e9 en&nbsp;<strong>Espagne<\/strong>, o\u00f9&nbsp;<strong>80% ont dit comprendre ce qu\u2019est le metaverse<\/strong>,&nbsp;<strong>en France,<\/strong>&nbsp;ce chiffre descend \u00e0&nbsp;<strong>55%<\/strong>.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/a707d81c-9a1e-4a14-a12a-b0144148557a-1024x576.png\" alt=\"\" class=\"wp-image-317\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/a707d81c-9a1e-4a14-a12a-b0144148557a-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/a707d81c-9a1e-4a14-a12a-b0144148557a-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/a707d81c-9a1e-4a14-a12a-b0144148557a-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/a707d81c-9a1e-4a14-a12a-b0144148557a-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/a707d81c-9a1e-4a14-a12a-b0144148557a.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<p><strong>63% des plus de 54 ans savent que le metaverse<\/strong>&nbsp;est un monde virtuel contre 59% des jeunes \u00e2g\u00e9s de 25 \u00e0 34 ans.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/cb906239-bd9c-4689-96ab-7396d661b1e7-1.png\" alt=\"\" class=\"wp-image-313\" width=\"700\" height=\"1182\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/cb906239-bd9c-4689-96ab-7396d661b1e7-1.png 1280w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/cb906239-bd9c-4689-96ab-7396d661b1e7-1-178x300.png 178w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/cb906239-bd9c-4689-96ab-7396d661b1e7-1-607x1024.png 607w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/cb906239-bd9c-4689-96ab-7396d661b1e7-1-768x1296.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/cb906239-bd9c-4689-96ab-7396d661b1e7-1-910x1536.png 910w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/cb906239-bd9c-4689-96ab-7396d661b1e7-1-1214x2048.png 1214w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">L\u2019influence de Meta sur le metaverse<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Facebook a voulu se positionner comme leader du metaverse avec son changement de nom.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Dans les faits, d\u2019autres acteurs sont plus implant\u00e9s dans le monde de demain. N\u00e9anmoins, aupr\u00e8s du grand public, Meta a r\u00e9ussi son positionnement :&nbsp;<strong>65% des utilisateurs<\/strong>&nbsp;interrog\u00e9s \u00e0 travers l\u2019Europe sont&nbsp;<strong>au courant du changement de nom de Facebook<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/f58b7ee5-4b8c-4fff-909e-cc6a44813930-1024x576.png\" alt=\"\" class=\"wp-image-312\" width=\"558\" height=\"313\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/f58b7ee5-4b8c-4fff-909e-cc6a44813930-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/f58b7ee5-4b8c-4fff-909e-cc6a44813930-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/f58b7ee5-4b8c-4fff-909e-cc6a44813930-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/f58b7ee5-4b8c-4fff-909e-cc6a44813930-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/f58b7ee5-4b8c-4fff-909e-cc6a44813930.png 1920w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>En France ce chiffre descend \u00e0 60% avec 58% de femmes qui affirment savoir que Facebook a chang\u00e9 de nom contre 64% d\u2019hommes.&nbsp;<\/p>\n\n\n\n<p>Lorsqu\u2019on demande de d\u00e9finir le metaverse, plus de la moiti\u00e9 r\u00e9pondent que c\u2019est un monde virtuel. Cependant, 26% d\u2019entre eux disent que le metaverse est \u00ab le nouveau nom de Facebook\u00bb<strong>. En France, 34% ont r\u00e9pondu que le metaverse \u00e9tait le nouveau nom de Facebook.&nbsp;<\/strong><\/p>\n\n\n\n<p>Voici les r\u00e9ponses donn\u00e9es en France :<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Comment d\u00e9finissez-vous le metaverse ?&nbsp;<\/strong><\/td><td><strong>Pourcentage<\/strong><\/td><\/tr><tr><td>C\u2019est un monde virtuel<\/td><td>52,81 %<\/td><\/tr><tr><td>C\u2019est le nouveau nom de Facebook<\/td><td>33,71 %<\/td><\/tr><tr><td>C\u2019est li\u00e9 au Web 3<\/td><td>4,49 %<\/td><\/tr><tr><td>C\u2019est une crypto<\/td><td>4,49 %<\/td><\/tr><tr><td>C\u2019est un nouveau Google<\/td><td>2,25 %<\/td><\/tr><tr><td>Toutes les r\u00e9ponses<\/td><td>2,25 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nous avons \u00e9galement sond\u00e9 les sp\u00e9cialistes du marketing sur le sujet. Les donn\u00e9es montrent que le grand public comprend mieux que les sp\u00e9cialistes du marketing ce qu\u2019est le nouveau nom de Facebook.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>En laissant une question ouverte pour permettre aux utilisateurs et aux sp\u00e9cialistes du marketing d\u2019\u00e9crire ce qu\u2019ils pensent \u00eatre le nouveau nom de Facebook :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pr\u00e8s de 90% du grand public ont mentionn\u00e9 \u00ab&nbsp;Meta&nbsp;\u00bb.<\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>Alors que 81% des sp\u00e9cialistes du marketing<\/strong>&nbsp;ont mentionn\u00e9 \u00ab&nbsp;Meta&nbsp;\u00bb.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/d7ee59d7-418b-47af-9f69-6c5e21dbd51d-1024x576.png\" alt=\"\" class=\"wp-image-310\" width=\"636\" height=\"357\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/d7ee59d7-418b-47af-9f69-6c5e21dbd51d-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/d7ee59d7-418b-47af-9f69-6c5e21dbd51d-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/d7ee59d7-418b-47af-9f69-6c5e21dbd51d-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/d7ee59d7-418b-47af-9f69-6c5e21dbd51d-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/d7ee59d7-418b-47af-9f69-6c5e21dbd51d.png 1920w\" sizes=\"auto, (max-width: 636px) 100vw, 636px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>12% des sp\u00e9cialistes marketing ont r\u00e9pondu \u00ab je ne sais pas\/je ne suis pas s\u00fbr \u00bb contre 0% dans le sondage effectu\u00e9 aupr\u00e8s du grand public.<\/p>\n\n\n\n<p>En changeant de nom, Meta vise un objectif qui va au-del\u00e0 de la mission initiale de Facebook de connecter les gens. Dans leurs mots : \u00ab&nbsp;La vision de notre entreprise est d\u2019aider \u00e0&nbsp;<strong>donner vie au metaverse<\/strong>, nous changeons donc notre nom pour refl\u00e9ter&nbsp;<strong>notre engagement<\/strong>&nbsp;envers cet avenir.&nbsp;\u00bb<\/p>\n\n\n\n<p>Ce changement de nom permet aussi \u00e0&nbsp; Meta de cr\u00e9er un amalgame en donnant l\u2019impression au public qu\u2019il est le leader, voire seul acteur du metaverse. L\u2019entreprise est en fait loin d\u2019\u00eatre leader du metaverse. On retrouve des soci\u00e9t\u00e9s comme Sandbox, qui a notamment sign\u00e9 un&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/cryptoast.fr\/gucci-the-sandbox-proposer-experiences-metaverse\/amp\/\"><u>contrat avec Gucci<\/u><\/a>&nbsp;et Decentraland, qui c\u2019est r\u00e9cemment lanc\u00e9 dans la mode&nbsp; en organisant une&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/fashionunited.fr\/actualite\/mode\/le-metaverse-pourrait-prendre-son-essor-dans-cinq-ans\/2022032529284\"><u>Fashion Week digitale<\/u><\/a>, ou encore le jeux vid\u00e9o d\u2019epic games Fornite .&nbsp;<\/p>\n\n\n\n<p>Meta essaye de se positionner en leader dans le metaverse, avec une communication claire sur ses objectifs et un nom sans ambigu\u00eft\u00e9. N\u00e9anmoins le risque que le public confonde metaverse et r\u00e9seau social reste pr\u00e9sent au vu de la confusion entre les significations de \u00ab&nbsp;m\u00e9ta&nbsp;\u00bb et de \u00ab&nbsp;metaverse&nbsp;\u00bb.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Metaverse : 20% veulent s\u2019y divertir, 10% en ont peur<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Ce que les utilisateurs attendent du metaverse<\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les donn\u00e9es montrent que pour le public, les mondes virtuels sont vus majoritairement comme une distraction ou comme un futur rempli d\u2019opportunit\u00e9s. En France comme pour les femmes, le metaverse est vu davantage comme un moyen de se divertir.&nbsp;<\/p>\n\n\n\n<p>\u201cPour vous, le metaverse c\u2019est\u2026 \u201d :<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Utilisation<\/strong><\/td><td><strong>Global %<\/strong><\/td><td><strong>FR %<\/strong><\/td><\/tr><tr><td>Un moyen d\u2019\u00e9chapper au monde r\u00e9el<\/td><td>19,55 %<\/td><td>20,95 %<\/td><\/tr><tr><td>Le futur<\/td><td>16,92 %<\/td><td>13,33 %<\/td><\/tr><tr><td>Un moyen de se distraire<\/td><td>15,60 %<\/td><td>17,62 %<\/td><\/tr><tr><td>Une nouvelle fa\u00e7on d\u2019interagir<\/td><td>13,35 %<\/td><td>10,95 %<\/td><\/tr><tr><td>Plein d\u2019opportunit\u00e9s<\/td><td>12,78 %<\/td><td>12,38 %<\/td><\/tr><tr><td>Dangereux<\/td><td>9,77 %<\/td><td>11,90 %<\/td><\/tr><tr><td>A nouvelle fa\u00e7on de faire des affaires<\/td><td>9,59 %<\/td><td>10,48 %<\/td><\/tr><tr><td>Inutile<\/td><td>2,44 %<\/td><td>2,38 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Le metaverse repr\u00e9sente un moyen d\u2019\u00e9chapper au monde r\u00e9el pour&nbsp;<strong>les femmes&nbsp;<\/strong>(58%), alors qu\u2019il repr\u00e9sente l\u2019avenir pour les&nbsp;<strong>hommes&nbsp;<\/strong>(53%).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/images.surferseo.art\/763ea41a-e524-43f8-a565-06b70b666d09.png\" alt=\"m\u00e9tavers, de nouveaux mondes, futur, Business, Dangereu\" width=\"919\" height=\"1032\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Notre sondage aupr\u00e8s des entreprises ayant d\u00e9j\u00e0 investi dans le metaverse montrent que les entreprises voient ce monde comme un moyen de faire du business, de g\u00e9n\u00e9rer des b\u00e9n\u00e9fices. Elles investissent majoritairement dans les NFT, les crypto et le t\u00e9l\u00e9travail.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/fr-metaverse-survey-visuals.png\" alt=\"\" class=\"wp-image-306\" width=\"891\" height=\"501\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/fr-metaverse-survey-visuals.png 1920w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/fr-metaverse-survey-visuals-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/fr-metaverse-survey-visuals-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/fr-metaverse-survey-visuals-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/fr-metaverse-survey-visuals-1536x864.png 1536w\" sizes=\"auto, (max-width: 891px) 100vw, 891px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Pour concilier au mieux les attentes du public avec celles des entreprises, l\u2019enjeu sera alors d\u2019arriver \u00e0 concilier divertissement et business. Un terrain de jeu familier pour Facebook.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">1 personne sur 2 doute encore du metaverse<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Notre \u00e9tude du metaverse aupr\u00e8s des entreprises montre que les entreprises ont confiance en l\u2019avenir du monde virtuel. D\u2019apr\u00e8s elles, le metaverse va percer d\u2019ici 5 ans et de nombreuses entreprises investissent 10 \u00e0 20% de leur budget marketing ou innovation.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Pour l\u2019instant il semble que ce soit une vision \u00e0 sens unique,&nbsp;<strong>plus de la moiti\u00e9 des utilisateurs que nous avons interrog\u00e9s disent qu\u2019ils ne feraient pas confiance \u00e0 ce concept des mondes virtuels.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/767167ea-1b67-41e7-9c6b-8be626f3aeef-1024x576.png\" alt=\"\" class=\"wp-image-305\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/767167ea-1b67-41e7-9c6b-8be626f3aeef-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/767167ea-1b67-41e7-9c6b-8be626f3aeef-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/767167ea-1b67-41e7-9c6b-8be626f3aeef-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/767167ea-1b67-41e7-9c6b-8be626f3aeef-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/767167ea-1b67-41e7-9c6b-8be626f3aeef.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Ce chiffre met en \u00e9vidence le plus gros probl\u00e8me auquel l\u2019adoption massive du metaverse doit faire face : la cyber s\u00e9curit\u00e9. Un facteur qui fait \u00e9galement douter 38% des entreprises.&nbsp;<\/p>\n\n\n\n<p>Toutes tranches d\u2019\u00e2ges confondues, ce sont les 25 \u00e0 34 ans qui d\u00e9clarent majoritairement faire confiance \u00e0 un monde virtuel( 53,53%). La diff\u00e9rence la plus marqu\u00e9e est observ\u00e9e chez les utilisateurs de plus de 54 ans dont 88 % ont d\u00e9clar\u00e9 qu\u2019ils ne le feraient pas confiance \u00e0 un monde virtuel.&nbsp;<\/p>\n\n\n\n<p><strong>Alors que les utilisateurs plus \u00e2g\u00e9s sont les plus inform\u00e9s sur ce qu\u2019est le metaverse, ils sont aussi les plus sceptiques. Les utilisateurs plus jeunes semblent \u00eatre plus optimistes bien qu\u2019ils en savent moins. Une aubaine pour les marques qui visent majoritairement les Millenials.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247def\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Les NFT entre sp\u00e9culation et incompr\u00e9hension<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dfd\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Quand on parle metaverse ou web3, on parle majoritairement d\u2019investissement dans les NFT. Ils font partie du top 3 des investissements des entreprises dans le metaverse et il semble que le public suive l\u2019engouement. O\u00f9 se situent les NFT pour le public : sp\u00e9culation ou incompr\u00e9hension.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">NFT : les Fran\u00e7ais sont les moins bien inform\u00e9s<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Avec plus&nbsp;<strong>d\u2019un Fran\u00e7ais sur deux qui ne comprend pas ce que sont les NFT<\/strong>&nbsp;(54%), la France est le pays le moins bien inform\u00e9 des pays sond\u00e9s. Ce qui est \u00e9tonnant quand on voit que Binance (l\u2019une des plus grosses plateformes mondiales d\u2019\u00e9change de cryptomonnaie) mise sur la France pour \u00eatre le nouvel eldorado du web3.0.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Savez-vous ce que sont les NFT ?<\/td><td>OUI<\/td><td>NON<\/td><\/tr><tr><td>France<\/td><td>45,95 %<\/td><td>54,05 %<\/td><\/tr><tr><td>Belgique<\/td><td>75 %<\/td><td>25 %<\/td><\/tr><tr><td>Pays-bas<\/td><td>53,33 %<\/td><td>46,33 %<\/td><\/tr><tr><td>Allemagne<\/td><td>65,91 %<\/td><td>34,09 %<\/td><\/tr><tr><td>Espagne<\/td><td>69,23 %<\/td><td>30,77 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p> En Europe, pr\u00e8s de 60% des personnes sond\u00e9es d\u00e9clarent savoir ce que sont les NFT. Parmi ces 60%, l<strong>es hommes sont plus inform\u00e9s que les femmes&nbsp;<\/strong>(76% contre 46%).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/3580794f-0473-496e-b657-1659ffc972de-1024x576.png\" alt=\"\" class=\"wp-image-304\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/3580794f-0473-496e-b657-1659ffc972de-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/3580794f-0473-496e-b657-1659ffc972de-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/3580794f-0473-496e-b657-1659ffc972de-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/3580794f-0473-496e-b657-1659ffc972de-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/3580794f-0473-496e-b657-1659ffc972de.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>Ceci est coh\u00e9rent avec les conclusions de notre \u00e9tude sur les marques, qui a r\u00e9v\u00e9l\u00e9 que les entreprises voient le metaverse comme un lieu&nbsp;<strong>destin\u00e9 principalement aux utilisateurs masculins.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">NFT, pi\u00e8ge ou eldorado ??<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Le probl\u00e8me de confiance concernant les mondes virtuels se reproduit lorsqu\u2019il s\u2019agit de NFT.&nbsp;<strong>60,5% des r\u00e9pondants ne pensent pas investir<\/strong>&nbsp;dans ces actifs et ne les consid\u00e8rent pas comme des investissements fiables.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/558fd651-16f5-4df9-bb06-33e7af34c06b-1024x576.png\" alt=\"\" class=\"wp-image-303\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/558fd651-16f5-4df9-bb06-33e7af34c06b-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/558fd651-16f5-4df9-bb06-33e7af34c06b-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/558fd651-16f5-4df9-bb06-33e7af34c06b-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/558fd651-16f5-4df9-bb06-33e7af34c06b-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/558fd651-16f5-4df9-bb06-33e7af34c06b.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<ul class=\"wp-block-list\">\n<li><strong>L\u2019Espagne et les Pays-Bas<\/strong>&nbsp;semblent \u00eatre les plus<strong>&nbsp;avant-gardistes&nbsp;<\/strong>en termes d\u2019investissement NFT.&nbsp;<\/li>\n\n\n\n<li>La Belgique est le pays sond\u00e9&nbsp;<strong>le plus inform\u00e9 sur ce que sont les NFT et est aussi le plus r\u00e9ticent<\/strong>. Avec seulement 17% des r\u00e9pondants qui pensent \u00e0 investir, pour 83% qui ne l\u2019envisage pas.<\/li>\n\n\n\n<li><strong>La France est le deuxi\u00e8me pays le moins int\u00e9ress\u00e9 par les NFT<\/strong>&nbsp;avec moins d\u2019un tiers des sond\u00e9s qui envisagent d\u2019investir dans des NFT pour le metaverse (29%).<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>L\u2019Allemagne se situe \u00e0 mi-chemin<\/strong>, manifestant la plus petite diff\u00e9rence entre les utilisateurs qui envisageraient des investissements NFT (45%) et ceux qui ne le feraient pas (55%).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"2160\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/4ff0d704-59da-46f9-aaeb-ebbe29fcd78b.png\" alt=\"\" class=\"wp-image-302\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/4ff0d704-59da-46f9-aaeb-ebbe29fcd78b.png 1280w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/4ff0d704-59da-46f9-aaeb-ebbe29fcd78b-178x300.png 178w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/4ff0d704-59da-46f9-aaeb-ebbe29fcd78b-607x1024.png 607w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/4ff0d704-59da-46f9-aaeb-ebbe29fcd78b-768x1296.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/4ff0d704-59da-46f9-aaeb-ebbe29fcd78b-910x1536.png 910w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/4ff0d704-59da-46f9-aaeb-ebbe29fcd78b-1214x2048.png 1214w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Par cons\u00e9quent, lorsqu\u2019on leur a demand\u00e9 s\u2019ils consid\u00e9raient les NFT (hors metaverse) comme des opportunit\u00e9s d\u2019investissements fiables,&nbsp;<strong>la plupart des utilisateurs \u00e9taient h\u00e9sitants \u00e0 ce sujet<\/strong>. Seuls 17,7% ont d\u00e9clar\u00e9 envisager des investissements potentiels dans les NFT.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/cc1399ed-816c-48ab-8610-16a911533467-1024x576.png\" alt=\"\" class=\"wp-image-301\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/cc1399ed-816c-48ab-8610-16a911533467-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/cc1399ed-816c-48ab-8610-16a911533467-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/cc1399ed-816c-48ab-8610-16a911533467-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/cc1399ed-816c-48ab-8610-16a911533467-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/cc1399ed-816c-48ab-8610-16a911533467.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e37\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusion&nbsp;: Le metaverse vou\u00e9 \u00e0 l\u2019\u00e9chec ? Pas si Facebook a son mot \u00e0 dire<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e45\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Au moment d\u2019\u00e9crire ces lignes, il y a beaucoup \u00e0 dire sur les mondes virtuels, et beaucoup reste \u00e0 dire. Les \u00e9tudes que nous avons men\u00e9es chez Sortlist d\u00e9montrent que les marques et les utilisateurs semblent&nbsp;<strong>aller dans des directions qui ne sont pas toujours align\u00e9es,&nbsp;<\/strong>la synergie entre les deux parties est difficile.&nbsp;<\/p>\n\n\n\n<p>Bien que, les entreprises ciblent le bon groupe (millennials et hommes), le metaverse doit encore aborder correctement les questions de confiance et de cybers\u00e9curit\u00e9 pour r\u00e9ussir.<\/p>\n\n\n\n<p>Notre \u00e9tude aupr\u00e8s des utilisateurs nous indique que les utilisateurs ne sont tout simplement pas pr\u00eats \u00e0 traiter le metaverse comme&nbsp;<strong>autre chose qu\u2019un outil de divertissement<\/strong>, et m\u00eame ainsi,&nbsp;<strong>ils h\u00e9sitent \u00e0 fournir<\/strong>&nbsp;librement leurs donn\u00e9es personnelles dans ce monde virtuel. Un probl\u00e8me \u00e9tant donn\u00e9 que l\u2019objectif des entreprises est la r\u00e9colte de donn\u00e9es.&nbsp;<\/p>\n\n\n\n<p>Facebook n\u2019est pas \u00e9tranger aux probl\u00e8mes de donn\u00e9es et de doutes des utilisateurs. Avec l\u2019appui de sa marque derri\u00e8re les mondes virtuels, le metaverse pourrait passer rapidement du simple battage m\u00e9diatique \u00e0 une r\u00e9alit\u00e9 quotidienne.<\/p>\n\n\n\n<p>Si le M\u00e9taverse et toutes les possibilit\u00e9s qu\u2019il offre vous int\u00e9resse, n\u2019h\u00e9sitez pas \u00e0&nbsp;<strong>consulter notre s\u00e9lection&nbsp;<\/strong>d\u2019<a href=\"https:\/\/www.sortlist.fr\/social-media\/france-fr\" target=\"_blank\" rel=\"noreferrer noopener\">agences sp\u00e9cialis\u00e9es en social media<\/a>&nbsp;en France. Vous pourrez&nbsp;<strong>trouver l\u2019agence<\/strong>&nbsp;qui saura vous accompagner pour votre projet associ\u00e9 au M\u00e9taverse.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e96\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">M\u00e9thodologie<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>L\u2019\u00e9tude a \u00e9t\u00e9 men\u00e9e entre le 24 f\u00e9vrier et le 1er mars 2022 aupr\u00e8s de 1000 personnes \u00e2g\u00e9es de plus de 18 ans en Belgique, en Allemagne, en Espagne, en France et aux Pays-Bas. Dans le cadre de l\u2019\u00e9tude, nous avons interrog\u00e9 des chefs d\u2019entreprise, le public et des sp\u00e9cialistes du marketing dans le but de d\u00e9couvrir comment diverses personnes r\u00e9agissent au metaverse. Les r\u00e9ponses sont anonymes.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ece\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Featured in<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_7e56e008df71847248f7135d6160712d\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                      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decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/Logo_t3n_mit_Schriftzug-2-768x611-1.png\" alt=\"T3N\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/trends-tendances-logo-png-transparent-1-768x768-1.png\" alt=\"Trends Tendances\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/the-drum-logo-vector-2-768x427-1.png\" alt=\"The Drum\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/CB_News_2011_logo.svg_-2-768x416-1.png\" alt=\"CBNews\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/forbes-logo-7-1-3.png\" alt=\"Forbes\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/the-london-economic-logo-stacked-3.png\" alt=\"The London Economic\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/Entrepreneur_logo-3.png\" alt=\"Entrepreneur\">\n                                                                            <\/li>\n                            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                <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/les-echos-logo-png-transparent-1-768x768-1.png\" alt=\"Les Echos\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/logo-strategies-1-768x128-1.png\" alt=\"Strat\u00e9gies\">\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n\n                    \n                                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>En France, 20 % des utilisateurs veulent se divertir dans le m\u00e9taverse.<\/p>\n","protected":false},"author":102,"featured_media":297,"template":"","reports_categories":[4,11],"class_list":["post-296","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-rapports-marketing","reports_categories-strategie-digitale-et-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude : Comment utiliser le metaverse ? Vendre du divertissement, la cl\u00e9 pour faire plus de business<\/title>\n<meta name=\"description\" content=\"Nous avons voulu savoir comment les utilisateurs voient le metaverse. Est-il digne de confiance ? Est-il le futur ?\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/comment-utiliser-le-metaverse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude : Comment utiliser le metaverse ? Vendre du divertissement, la cl\u00e9 pour faire plus de business\" \/>\n<meta property=\"og:description\" content=\"Nous avons voulu savoir comment les utilisateurs voient le metaverse. Est-il digne de confiance ? 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