{"id":283,"date":"2022-09-07T09:00:00","date_gmt":"2022-09-07T08:00:00","guid":{"rendered":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/etude-sur-le-marketing-durable\/"},"modified":"2022-09-07T09:00:00","modified_gmt":"2022-09-07T08:00:00","slug":"etude-sur-le-marketing-durable","status":"publish","type":"reports","link":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/etude-sur-le-marketing-durable\/","title":{"rendered":"\u00c9tude marketing durable : La priorit\u00e9 des entreprises fran\u00e7aises, plus de diversit\u00e9"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Le commerce durable est un sujet tendance. Ce qui l\u2019est peut-\u00eatre moins, c\u2019est le concept de&nbsp;<strong>marketing durable<\/strong>,&nbsp;<a href=\"https:\/\/www.hellocarbo.com\/blog\/communaute\/marketing-durable\/#:~:text=Le%20marketing%20durable%20est%20un,%C3%A0%20son%20syst%C3%A8me%20de%20fonctionnement.\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00e9fini comme la&nbsp;<strong>promotion de produits, de pratiques et de valeurs de marques responsables sur le plan environnemental et social.<\/strong><\/a><\/p>\n\n\n\n<p>Si votre entreprise d\u00e9pense un peu plus pour sa&nbsp;<a href=\"https:\/\/www.sortlist.fr\/s\/marketing\/france-fr\" target=\"_blank\" rel=\"noreferrer noopener\">strat\u00e9gie marketing<\/a>&nbsp;parce qu\u2019elle sait qu\u2019elle a un impact positif sur votre communaut\u00e9, alors vous faites du marketing durable.<\/p>\n\n\n\n<p>En tant qu\u2019expert marketing, Sortlist s\u2019est pench\u00e9 sur la mani\u00e8re dont les entreprises investissent dans leur marketing pour avoir un impact positif sur les th\u00e8mes du d\u00e9veloppement durable.<\/p>\n\n\n\n<p>Les conclusions de ce sondage r\u00e9alis\u00e9 aupr\u00e8s de 1000 personnes en Europe montrent comment les entreprises s\u2018y prennent.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Dans cette \u00e9tude marketing :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-636a431247d10\">La priorit\u00e9 des entreprises ? Des conditions de travail et un salaire \u00e9quitable<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247db5\">Le marketing durable, uniquement r\u00e9serv\u00e9 aux riches ?<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247def\">Le retour sur investissement du marketing durable<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e37\">Pourquoi le marketing durable est-il important pour les marques ?<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e96\">Il existe des opportunit\u00e9s de marketing durable<\/a><\/li>\n\n\n\n<li><a href=\"#section-methodologie\">M\u00e9thodologie<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px;font-style:normal;font-weight:400\"><strong>+250 employ\u00e9s<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Taille des entreprises qui investissent dans une strat\u00e9gie de marketing durable<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>5-10%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Augmentation de budget que les entreprises pr\u00e9voient pour leurs campagnes durables<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>89.5%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Pourcentage des entreprises qui estiment que les retour sur investissement de leurs initiatives durables sont positifs<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d10\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">La priorit\u00e9 des entreprises ? Des conditions de travail et un salaire \u00e9quitable<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En moyenne sur tous les march\u00e9s sond\u00e9s, les donn\u00e9es montrent que les principaux investissement des entreprises en mati\u00e8re de marketing durable sont :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>le versement de salaires justes&nbsp;<\/li>\n\n\n\n<li>des conditions de travail \u00e9quitables pour les employ\u00e9s&nbsp;<\/li>\n\n\n\n<li>Un plus grand focus sur l\u2019utilisation d\u2019\u00e9nergie verte&nbsp;<\/li>\n\n\n\n<li>La protection des eaux&nbsp;<\/li>\n\n\n\n<li>Pr\u00e9vention de la pollution<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/1.png\" alt=\"\" class=\"wp-image-298\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/1.png 1920w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/1-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/1-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/1-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"chapter_en-france-priorite-a-la-diversite_1_1\" style=\"font-size:30px\">En France, priorit\u00e9 \u00e0 la diversit\u00e9<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>En France, l\u2019acc\u00e8s \u00e0 un salaire \u00e9quitable ne vient qu\u2019en quatri\u00e8me position des priorit\u00e9s<\/strong>&nbsp;des entreprises actives en&nbsp;<em>sustainable marketing<\/em>. La priorit\u00e9 des Fran\u00e7ais est la diversit\u00e9. Sur les 5 pays sond\u00e9s, c\u2019est le seul pays avec l\u2019Espagne o\u00f9 la diversit\u00e9 est dans top 3 des priorit\u00e9s.&nbsp;<\/p>\n\n\n\n<p>Top 5 des efforts o\u00f9 les entreprises fran\u00e7aises investissent le plus :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La diversit\u00e9&nbsp;<\/li>\n\n\n\n<li>Des conditions de travail \u00e9quitables&nbsp;<\/li>\n\n\n\n<li>La pr\u00e9vention de la pollution&nbsp;<\/li>\n\n\n\n<li>Des salaires justes&nbsp;<\/li>\n\n\n\n<li>La protection des eaux<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247db5\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Le marketing durable, uniquement r\u00e9serv\u00e9 aux riches ?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dc3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Plus l\u2019entreprises est grande, plus le marketing durable est pr\u00e9sent<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>La majorit\u00e9 des&nbsp;<strong>entreprises<\/strong>&nbsp;(33% pour la moyenne globale et 37% en France) qui ont une&nbsp;<strong>strat\u00e9gie de marketing durable<\/strong>&nbsp;(ou travaillent avec une&nbsp;<a href=\"https:\/\/www.sortlist.fr\/s\/marketing-durable\/france-fr\" target=\"_blank\" rel=\"noreferrer noopener\">agence de marketing durable<\/a>) comptent&nbsp;<strong>plus de 250 employ\u00e9s<\/strong>.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/2.png\" alt=\"\" class=\"wp-image-295\" width=\"662\" height=\"372\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/2.png 1920w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/2-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/2-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/2-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/2-1536x864.png 1536w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Le&nbsp;<em>sustainable marketing<\/em>&nbsp;reste une d\u00e9cision commerciale prise principalement par les grandes entreprises.<\/p>\n\n\n\n<p>Les entreprises de moins de 25 employ\u00e9s n\u2019ont souvent pas ou peu de strat\u00e9gie de marketing durable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Le secret derri\u00e8re le marketing durable d\u2019une entreprise ? Un CA \u00e9lev\u00e9<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong>En France, 27%&nbsp; des entreprises qui investissent dans le&nbsp;<em>sustainable marketing<\/em>&nbsp;ont un chiffre d\u2019affaires de plus de 50 millions d\u2019euros<\/strong>. En Europe, c\u2019est 19% d\u2019entreprises avec un CA sup\u00e9rieur \u00e0 50 millions et 20% avec un CA entre 1 et 10 millions d\u2019euros.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/fr-sustainability-in-marketing-visuals-678x381-1.png\" alt=\"\" class=\"wp-image-294\" width=\"622\" height=\"349\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/fr-sustainability-in-marketing-visuals-678x381-1.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/fr-sustainability-in-marketing-visuals-678x381-1-300x169.png 300w\" sizes=\"auto, (max-width: 622px) 100vw, 622px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Combien les entreprises d\u00e9pensent-elles ?<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong>En 2021,<\/strong><strong>27% des entreprises sond\u00e9es disent avoir d\u00e9pens\u00e9 entre 10 000 et 50 000 euros dans leur strat\u00e9gie de marketing durable<\/strong>&nbsp;et 20% moins de 10 000 euros.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/6-746x420-1.png\" alt=\"\" class=\"wp-image-293\" width=\"641\" height=\"360\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/6-746x420-1.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/6-746x420-1-300x169.png 300w\" sizes=\"auto, (max-width: 641px) 100vw, 641px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Selon les donn\u00e9es Sortlist, en 2020, 19 % des entreprises ont d\u00e9pens\u00e9 entre 5 000 et 10 000 euros dans leur budget marketing, et 15 % entre 10 000 et 50 000 euros.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:25px\">Les investissements dans le marketing durable continuent d\u2019augmenter<\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les budgets investis par les entreprises pour leur strat\u00e9gie de marketing durable ont augment\u00e9 en un an avec une augmentation de 12% d\u2019entreprises qui investissent en 10 000 et 50 000 euros.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>En moyenne, la plupart des entreprises affirment que&nbsp;<strong>le budget investi en marketing durable va augmenter de 5 ou 10 % au cours des prochaines ann\u00e9es<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/7-1024x576.png\" alt=\"\" class=\"wp-image-292\" width=\"674\" height=\"379\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/7-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/7-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/7-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/7-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/7.png 1920w\" sizes=\"auto, (max-width: 674px) 100vw, 674px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>En France, 33% des entreprises affirment que leur budget va augmenter de 10%. Moins de 2% des entreprises disent que ce budget va diminuer dans les prochaines ann\u00e9es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Le marketing durable, des campagnes plus co\u00fbteuses et plus rentables<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les campagnes durables sont plus co\u00fbteuses \u00e0 r\u00e9aliser que les campagnes de marketing non durables, mais les entreprises consid\u00e8rent qu\u2019elles en valent la peine.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>35 % des entreprises sond\u00e9es d\u00e9clarent d\u00e9penser plus d\u2019argent pour des campagnes de marketing durable, et 39 % disent y consacrer plus de temps.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/4-1-1024x576.png\" alt=\"\" class=\"wp-image-291\" width=\"680\" height=\"381\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong>En France, 39% des entreprises consacrent plus d\u2019argent \u00e0 la r\u00e9alisation d\u2019une campagne de marketing durable, n\u00e9anmoins 39% y passent le m\u00eame nombre d\u2019heures et 35% disent y consacrer plus de temps.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/5-1-1024x576.png\" alt=\"\" class=\"wp-image-290\" width=\"680\" height=\"383\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/5-1-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/5-1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/5-1-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/5-1-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/5-1.png 1920w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247def\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Le retour sur investissement du marketing durable<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dfd\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size\">Pour 90% des entreprises sond\u00e9es, l\u2019int\u00e9gration de projets li\u00e9s \u00e0 la durabilit\u00e9 dans leur strat\u00e9gie marketing, bien que plus co\u00fbteux, \u00e0 un retour sur investissement positif.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/9-1024x576.png\" alt=\"\" class=\"wp-image-289\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/9-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/9-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/9-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/9-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/9.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>&nbsp;<strong>En France, 87% des entreprises qui pensent que le retour sur investissement est positif, 13% affirment qu\u2019il ne l\u2019est pas.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Quels r\u00e9sultats avez-vous obtenus apr\u00e8s avoir investi dans votre strat\u00e9gie de marketing durable ?<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les entreprises disent que le marketing durable a eu un impact positif sur :&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Leur&nbsp;<a href=\"https:\/\/www.sortlist.fr\/s\/identite-visuelle\/france-fr\" target=\"_blank\" rel=\"noreferrer noopener\">image de marque<\/a>&nbsp;(24%)<\/li>\n\n\n\n<li>L\u2019augmentation de la fid\u00e9lisation des clients (20%)<\/li>\n\n\n\n<li>Une augmentation de leurs ventes (16%)<\/li>\n<\/ol>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/8-746x420-1.png\" alt=\"\" class=\"wp-image-288\" width=\"817\" height=\"460\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/8-746x420-1.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/8-746x420-1-300x169.png 300w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e37\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Pourquoi le marketing durable est-il important pour les marques ?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e45\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Les principales raisons pour lesquelles les entreprises investissent dans des strat\u00e9gies de marketing durable sont les suivantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pour&nbsp;<strong>am\u00e9liorer leur image de marque<\/strong>&nbsp;(21%)<\/li>\n\n\n\n<li>Pour&nbsp;<strong>augmenter leurs ventes<\/strong>&nbsp;(18%)<\/li>\n\n\n\n<li>Parce que c\u2019est la&nbsp;<strong>bonne chose \u00e0 faire<\/strong>&nbsp;(14%)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/10-1024x576.png\" alt=\"\" class=\"wp-image-287\" width=\"653\" height=\"367\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/10-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/10-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/10-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/10-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/10.png 1920w\" sizes=\"auto, (max-width: 653px) 100vw, 653px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Bien que l\u2019\u00e9thique soit importante, le profit reste la priorit\u00e9 des marques. Le marketing durable a l\u2019avantage d\u2019allier retour sur investissement et bonne action.&nbsp;<\/p>\n\n\n\n<p>L\u2019Angleterre est le seul pays o\u00f9 la majorit\u00e9 des entreprises (20%) ont r\u00e9pondu faire du marketing durable parce que c\u2019\u00e9tait la bonne chose \u00e0 faire.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">5 \u00e0 10% des campagnes de marketing d\u2019une marque sont des campagnes de marketing durable<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>La majorit\u00e9 des marques affirment que leur strat\u00e9gie de marketing durable a d\u00e9but\u00e9 il y a deux ans (21%). Seules 5% disent avoir toujours \u00e9t\u00e9 durables.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/11-678x381-1.png\" alt=\"\" class=\"wp-image-286\" width=\"709\" height=\"398\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/11-678x381-1.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/11-678x381-1-300x169.png 300w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Lorsqu\u2019on leur a demand\u00e9 quel pourcentage de leurs campagnes porte sur la durabilit\u00e9, 24% des entreprises ont r\u00e9v\u00e9l\u00e9 que ce chiffre se situait entre 5 et 10 %.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/12-746x420-1.png\" alt=\"\" class=\"wp-image-285\" width=\"668\" height=\"376\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/12-746x420-1.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/12-746x420-1-300x169.png 300w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e96\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Il existe des opportunit\u00e9s de marketing durable<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Comme l\u2019analyse de ce sondage le montre, les investissements des grandes entreprises pour leur strat\u00e9gie de marketing durable continuent d\u2019augmenter. Les marques semblent voir le potentiel de ce marketing et les retomb\u00e9es sur leur business sont encourageantes. Le marketing durable semble donc \u00eatre une strat\u00e9gie inscrite dans la durabilit\u00e9.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-methodologie\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">M\u00e9thodologie<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-methodologie-paragraphes\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>L\u2019\u00e9tude a \u00e9t\u00e9 r\u00e9alis\u00e9e entre le 18 et le 22 juillet 2022, aupr\u00e8s de 1 000 entreprises dans 5 pays : Belgique, Allemagne, Espagne, France et Royaume-Uni. Dans l\u2019\u00e9tude, nous avons interrog\u00e9 les entreprises sur leurs investissements dans des strat\u00e9gies de marketing durable et sur le retour sur investissement attendu. Les r\u00e9ponses sont anonymes.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ece\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Pr\u00e9sent\u00e9 dans<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_5bbd11ae1fa028cba4b119e1de26ae4c\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/forbes-logo-7-1-3.png\" alt=\"Forbes\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/the-drum-logo-vector-2-768x427-1.png\" alt=\"The Drum\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/CB_News_2011_logo.svg_-2-768x416-1.png\" alt=\"CBNews\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/telechargement-3.png\" alt=\"Techcrunch\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/Entrepreneur_logo-3.png\" alt=\"Entrepreneur\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/Article-Covers-for-COM-and-UK-88-768x545-1.png\" alt=\"Le Monde\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/trends-tendances-logo-png-transparent-1-768x768-1.png\" alt=\"Trends Tendances\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/logo-strategies-1-768x128-1.png\" alt=\"Strat\u00e9gies\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/Logo_t3n_mit_Schriftzug-2-768x611-1.png\" alt=\"T3N\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/statista-logo-3.png\" alt=\"Statista\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/Fashionunited-logo-3.png\" alt=\"FashionUnited\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/the-london-economic-logo-stacked-3.png\" alt=\"The London Economic\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/les-echos-logo-png-transparent-1-768x768-1.png\" alt=\"Les Echos\">\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n\n                    \n                                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Les entreprises investissent le plus dans le versement de salaires justes.<\/p>\n","protected":false},"author":16,"featured_media":284,"template":"","reports_categories":[4,11],"class_list":["post-283","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-rapports-marketing","reports_categories-strategie-digitale-et-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude marketing durable : La priorit\u00e9 des entreprises fran\u00e7aises, plus de diversit\u00e9<\/title>\n<meta name=\"description\" content=\"Ce sondage montre comment les entreprises investissent dans le marketing durable, combien, pourquoi et quels retours sur investissements.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/etude-sur-le-marketing-durable\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude marketing durable : La priorit\u00e9 des entreprises fran\u00e7aises, plus de diversit\u00e9\" \/>\n<meta property=\"og:description\" content=\"Ce sondage montre comment les entreprises investissent dans le marketing durable, combien, pourquoi et quels retours sur investissements.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/etude-sur-le-marketing-durable\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Hub\" \/>\n<meta property=\"og:image\" 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