{"id":152,"date":"2023-02-06T09:00:00","date_gmt":"2023-02-06T08:00:00","guid":{"rendered":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/chat-gpt-statistiques\/"},"modified":"2023-02-06T09:00:00","modified_gmt":"2023-02-06T08:00:00","slug":"chat-gpt-statistiques","status":"publish","type":"reports","link":"https:\/\/www.sortlist.be\/fr\/datahub\/reports\/chat-gpt-statistiques\/","title":{"rendered":"\u00c9tude ChatGPT : Augmentation de la productivit\u00e9 de 74% et 51% de pertes d&#8217;emplois en marketing"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>2022 a \u00e9t\u00e9 une ann\u00e9e difficile pour le secteur de la technologie :&nbsp; effondrement de la crypto,&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/richardnieva\/2022\/12\/23\/what-tech-layoffs-mean-for-2023\/?sh=19bd35c34336\" target=\"_blank\" rel=\"noreferrer noopener\">perte d\u2019emploi de 152 000 personnes<\/a>&nbsp;et diminution des investissements.&nbsp;<\/p>\n\n\n\n<p>D\u00e9but d\u00e9cembre 2022, OpenAI a lanc\u00e9 ce qui semblait \u00eatre une bou\u00e9e de sauvetage pour certains, une menace pour d\u2019autres, sous la forme de&nbsp;<strong>\u00ab&nbsp;ChatGPT&nbsp;\u00bb<\/strong>.<\/p>\n\n\n\n<p>L\u2019arriv\u00e9e de ChatGPT, et alors qu\u2019OpenAI commence \u00e0 piloter&nbsp;<a href=\"https:\/\/techcrunch.com\/2023\/01\/11\/openai-begins-piloting-chatgpt-professional-a-premium-version-of-its-viral-chatbot\/?utm_medium=TCnewsletter&amp;tpcc=TCdailynewsletter\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT Professional<\/a>, suscite \u00e9norm\u00e9ment de questions chez les employeurs de type : \u201cest-ce la fin de ma carri\u00e8re ? Va-t-on nous remplacer ?\u201d.&nbsp;<\/p>\n\n\n\n<p>Sortlist a interrog\u00e9 500 employ\u00e9s et employeurs utilisateurs de l\u2019outil dans 6 pays. L\u2019\u00e9tude met en avant des donn\u00e9es sur ce que les employ\u00e9s pensent de l\u2019apparition de ChatGPT dans le monde du travail, combien ils seraient pr\u00eats \u00e0 payer pour l\u2019obtenir, et s\u2019ils y voient une menace ou une opportunit\u00e9.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Dans cette \u00e9tude marketing :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-636a431247d10\">21% des employ\u00e9s craignent que ChatGPT remplace leurs emplois<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247db5\">L\u2019informatique reste une affaire d\u2019hommes, le marketing s\u2019automatise<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247def\">Les mill\u00e9niaux semblent inquiets que ChatGPT prenne leur emploi<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e37\">Les employeurs pr\u00e9voient une augmentation de la productivit\u00e9 de 74% en moyenne<\/a><\/li>\n\n\n\n<li><a href=\"#section-productivite\">50 % des employ\u00e9s gen z pensent que leur productivit\u00e9 au travail pourrait \u00eatre multipli\u00e9e par deux ou trois<\/a><\/li>\n\n\n\n<li><a href=\"#section-chatgpt\">Plus humain que jamais, mais 39% craignent une perte du contact humain avec ChatGPT<\/a><\/li>\n\n\n\n<li><a href=\"#section-filigrane\">\u00ab&nbsp;Written by AI&nbsp;\u00bb : les ventes et les clients qui r\u00e9ussissent sont 67 % plus susceptibles de penser que le filigrane rend ChatGPT inutile<\/a><\/li>\n\n\n\n<li><a href=\"#section-industrie-technologique\">L\u2019industrie technologique pr\u00eate \u00e0 s\u2019investir dans ChatGPT Professional<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e96\">Conclusion<\/a><\/li>\n\n\n\n<li><a href=\"#section-methodologie\">M\u00e9thodologie<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>43%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Mill\u00e9niaux inquiets des suppressions d&#8217;emplois dans leur secteur d&rsquo;activit\u00e9<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>50%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Employ\u00e9s de la gen Z qui pensent que ChatGPT va multiplier leur productivit\u00e9<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:45px;font-style:normal;font-weight:400\"><strong>Logiciels et Technologie<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Le premier secteur pr\u00eat \u00e0 investir davantage pour ChatGPT<\/h4>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d10\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">21% des employ\u00e9s craignent que ChatGPT remplace leurs emplois<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sur les 250 employ\u00e9s interrog\u00e9s, 21% affirment que le plus gros risque de l\u2019outil est qu\u2019il remplace leurs emplois. En France,&nbsp;<strong>19% craignent que le programme prenne leur place<\/strong>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Logiciels et technologies : 26% des employeurs pr\u00e9voient des suppressions d\u2019emplois \u00e0 cause de ChatGPT<\/h3>\n\n\n\n<p>Selon notre sondage,&nbsp;<strong>23 % des employ\u00e9s<\/strong>&nbsp;travaillant dans le secteur des<strong>&nbsp;logiciels et de la technologie&nbsp;<\/strong>craignent de perdre leur emploi \u00e0 cause de ChatGPT. Ils devraient peut-\u00eatre l\u2019\u00eatre, car 26 % des employeurs du m\u00eame secteur envisagent de r\u00e9duire leurs effectifs en cons\u00e9quence directs.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-1-1024x576.png\" alt=\"\" class=\"wp-image-187\" width=\"804\" height=\"452\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-1-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-1-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-1-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-1.png 1920w\" sizes=\"auto, (max-width: 804px) 100vw, 804px\" \/><\/figure><\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h3 class=\"wp-block-heading\" id=\"chapter_education-31-des-employes-craignent-des-suppressions-des-postes_1_2\" style=\"font-size:30px\">Education : 31% des employ\u00e9s craignent des suppressions des postes<\/h3>\n\n\n\n<p>Le secteur de l\u2019\u00e9ducation n\u2019est pas \u00e9pargn\u00e9 avec 31% des employ\u00e9s qui pensent que ChatGPT pourrait les remplacer.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"chapter_les-employes-dans-la-finance-70-plus-a-risque-que-prevu_1_3\" style=\"font-size:30px\">Les employ\u00e9s dans la finance : 70% plus \u00e0 risque que pr\u00e9vu<\/h3>\n<\/div>\n<\/div>\n\n\n\n<p>La finance est le deuxi\u00e8me secteur o\u00f9 les employ\u00e9s et les employeurs ont des opinions divergentes sur la fa\u00e7on dont ChatGPT r\u00e9duira les effectifs.&nbsp;<strong>Les employ\u00e9s du secteur de la finance ne consid\u00e8rent pas ChatGPT comme une menace<\/strong>, bien qu\u2019ils le devraient.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-21-1024x576.png\" alt=\"\" class=\"wp-image-185\" width=\"764\" height=\"430\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-21-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-21-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-21-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-21-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-21.png 1920w\" sizes=\"auto, (max-width: 764px) 100vw, 764px\" \/><\/figure><\/div>\n\n\n<p>Seuls 14% des employ\u00e9s du secteur de la finance craignent que ChatGPT soit utilis\u00e9 pour r\u00e9duire les effectifs et les co\u00fbts dans leur entreprise.<\/p>\n\n\n\n<p>Cependant, 22% des employeurs du secteur financier consid\u00e8rent cette option comme une possibilit\u00e9 s\u2019ils devaient introduire le ChatGPT dans leur entreprise.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247db5\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">L\u2019informatique reste une affaire d\u2019hommes, le marketing s\u2019automatise<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dc3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>51% de ceux qui pr\u00e9voient de&nbsp;<strong>r\u00e9duire leurs effectifs<\/strong>&nbsp;le feront dans&nbsp;<strong>le marketing<\/strong>. Au niveau des d\u00e9partements, les employ\u00e9s des&nbsp;<strong>d\u00e9partements de gestion de produits et de service \u00e0 la client\u00e8le sont 2x plus susceptibles de s\u2019inqui\u00e9ter<\/strong>&nbsp;pour leur emploi que les sp\u00e9cialistes du marketing\u2026 mais les sp\u00e9cialistes du marketing sont ceux qui sont le plus \u00e0 risque.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-3-1024x576.png\" alt=\"\" class=\"wp-image-184\" width=\"782\" height=\"439\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-3-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-3-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-3-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-3-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-3.png 1920w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>M\u00eame si les employeurs peuvent toutefois s\u2019int\u00e9resser aux&nbsp;<a href=\"https:\/\/www.sortlist.com\/chatgpt-consulting\" target=\"_blank\" rel=\"noreferrer noopener\">services de conseil de ChatGPT<\/a>&nbsp;avant de prendre leur d\u00e9cision finale, d\u2019apr\u00e8s nos donn\u00e9es, 51% des employeurs qui envisagent de r\u00e9duire leurs effectifs pensent que le ChatGPT serait mis en place dans leurs&nbsp;<strong>d\u00e9partements marketing et RP<\/strong>. Une vague impr\u00e9vue de licenciements dans le domaine du marketing est \u00e0 venir :&nbsp;<strong>seul un quart des employ\u00e9s de ces d\u00e9partements envisagent une r\u00e9duction des effectifs&nbsp;<\/strong>dans leur organisation.<\/p>\n\n\n\n<p>Bien que les employ\u00e9s et les employeurs aient des opinions diff\u00e9rentes sur les emplois qui pourraient \u00eatre touch\u00e9s par ChatGPT, les deux groupes s\u2019accordent \u00e0 dire que le chatbot a du potentiel dans le domaine du marketing.&nbsp;<\/p>\n\n\n\n<p>En revanche,&nbsp;<strong>les employ\u00e9s du marketing ne savent pas combien d\u2019employeurs sont pr\u00eats \u00e0 utiliser le robot<\/strong>.<\/p>\n\n\n\n<p>43% des employeurs souhaitent&nbsp;<strong>embaucher ChatGPT en tant que r\u00e9dacteur marketing<\/strong>, contre 36% des employ\u00e9s qui consid\u00e8rent que le chatbot a un r\u00f4le \u00e0 jouer dans ce domaine.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247def\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Les mill\u00e9niaux semblent inquiets que ChatGPT prenne leur emploi<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dfd\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Tous secteurs confondus, les mill\u00e9niaux sont 43 % plus inquiets des suppressions d\u2019emplois dans leur secteur d\u2019activit\u00e9. Toutefois, ce chiffre augmente de mani\u00e8re significative lorsqu\u2019il s\u2019agit de ceux qui travaillent dans les secteurs des logiciels et des technologies.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-4-1024x576.png\" alt=\"\" class=\"wp-image-181\" width=\"703\" height=\"395\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-4-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-4-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-4-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-4-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-4.png 1920w\" sizes=\"auto, (max-width: 703px) 100vw, 703px\" \/><\/figure><\/div>\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Au sein du secteur, la plupart des mill\u00e9niaux qui craignent des suppressions d\u2019emplois imaginent que ChatGPT sera utilis\u00e9 pour r\u00e9diger des textes plut\u00f4t que pour coder, par exemple pour r\u00e9pondre aux questions des clients (50 %) et pour toucher des clients potentiels (38 %).<\/p>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-5-1024x576.png\" alt=\"\" class=\"wp-image-179\" width=\"710\" height=\"399\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-5-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-5-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-5-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-5-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-5.png 1920w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/figure><\/div>\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>De m\u00eame, dans le domaine de la finance,&nbsp;<strong>les employ\u00e9s mill\u00e9naires sont 2,4x plus nombreux \u00e0 s\u2019inqui\u00e9ter des suppressions de postes<\/strong>&nbsp;par rapport aux autres g\u00e9n\u00e9rations dans le m\u00eame domaine.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-6-1024x576.png\" alt=\"\" class=\"wp-image-178\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-6-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-6-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-6-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-6-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-6.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>67% d\u2019entre eux pensent que l<strong>e chatbot pourrait avoir un impact sur ceux qui r\u00e9digent des textes marketing<\/strong>, mais aussi, qu\u2019il pourrait avoir un impact sur les employ\u00e9s qui analysent les donn\u00e9es.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e37\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Les employeurs pr\u00e9voient une augmentation de la productivit\u00e9 de 74% en moyenne<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e45\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La plupart des employ\u00e9s&nbsp;<strong>(32%) voient une augmentation de la productivit\u00e9 comprise entre 25 et 50%<\/strong>, tout comme les employeurs (33%), mais ces derniers voient une augmentation moyenne de la productivit\u00e9 l\u00e9g\u00e8rement sup\u00e9rieure \u00e0 celle de leurs employ\u00e9s.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-7-1024x576.png\" alt=\"\" class=\"wp-image-176\" width=\"844\" height=\"474\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-7-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-7-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-7-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-7-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-7.png 1920w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\" \/><\/figure><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"chapter_les-employes-utiliseraient-chatgpt-pour-le-codage-les-employeurs-pour-le-marketing_4_1\" style=\"font-size:30px\">Les employ\u00e9s utiliseraient ChatGPT pour le codage, les employeurs pour le marketing<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Parmi les employ\u00e9s qui pensent que ChatGPT pourrait au moins doubler leur productivit\u00e9,&nbsp;<strong>45 % l\u2019utiliseraient pour des t\u00e2ches de codage<\/strong>, et 38 % d\u2019entre eux pensent qu\u2019il serait le plus b\u00e9n\u00e9fique pour les d\u00e9partements informatiques et d\u2019ing\u00e9nierie.<\/p>\n\n\n\n<p>Cependant, seuls 31% des employeurs pensent que le codage verrait un avantage aussi important du chatbot.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/watermarking-concerns-for-specific-tasks.png\" alt=\"\" class=\"wp-image-174\" width=\"757\" height=\"425\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/watermarking-concerns-for-specific-tasks.png 1920w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/watermarking-concerns-for-specific-tasks-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/watermarking-concerns-for-specific-tasks-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/watermarking-concerns-for-specific-tasks-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/watermarking-concerns-for-specific-tasks-1536x864.png 1536w\" sizes=\"auto, (max-width: 757px) 100vw, 757px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>D\u2019autre part, 41 % des employeurs s\u2019attendent \u00e0 ce que ChatGPT&nbsp;<strong>double leur productivit\u00e9 dans les d\u00e9partements de marketing et de relations publiques<\/strong>&nbsp;et l\u2019utiliseraient \u00e9galement pour la r\u00e9daction de textes marketing.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-productivite\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">50 % des employ\u00e9s gen z pensent que leur productivit\u00e9 au travail pourrait \u00eatre multipli\u00e9e par deux ou trois<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-productivite-paragraphe\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>58 % des 18-24 ans pensent que ChatGPT doublerait au moins leur productivit\u00e9 en<strong>&nbsp;r\u00e9pondant aux questions des clients<\/strong>. 50 % d\u2019entre eux pensent qu\u2019il serait plus utile pour&nbsp;<strong>\u00e9crire du code<\/strong>&nbsp;et&nbsp;<strong>g\u00e9n\u00e9rer des textes non-marketing<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-20-2-1024x576.png\" alt=\"\" class=\"wp-image-171\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-20-2-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-20-2-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-20-2-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-20-2-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-20-2.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-chatgpt\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Plus humain que jamais, mais 39% craignent une perte du contact humain avec ChatGPT<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-chatgpt-paragraphes\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Alors que les participants \u00e0 l\u2019enqu\u00eate se sont montr\u00e9s enthousiastes quant aux gains de productivit\u00e9 potentiels de ChatGPT, pr\u00e8s de&nbsp;<strong>39% ont exprim\u00e9 leur inqui\u00e9tude quant \u00e0 la perte du contact humain<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-9-1024x576.png\" alt=\"\" class=\"wp-image-169\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-9-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-9-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-9-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-9-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-9.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Et, fait r\u00e9v\u00e9lateur, 46% de ceux qui partagent cette crainte imaginent que ChatGPT sera surtout&nbsp;<strong>utilis\u00e9 dans le service client<\/strong>.<\/p>\n\n\n\n<p>37% des employeurs qui utiliseraient ChatGPT pour le service client travaillent dans le&nbsp;<strong>secteur des logiciels et de la technologie<\/strong>. Parmi eux, 72% ont peur d\u2019une perte du contact humain.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-10.png\" alt=\"\" class=\"wp-image-167\" width=\"747\" height=\"420\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-10.png 1920w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-10-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-10-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-10-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-10-1536x864.png 1536w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Malgr\u00e9 tous les discours sur le remplacement du service client humain par ChatGPT, seuls&nbsp;<strong>14% des employeurs<\/strong>&nbsp;du secteur des logiciels et de la technologie (les plus grands adeptes de ChatGPT)&nbsp;<strong>chercheraient \u00e0 r\u00e9duire leurs effectifs<\/strong>&nbsp;dans ce domaine.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-11-1024x576.png\" alt=\"\" class=\"wp-image-166\" width=\"715\" height=\"401\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-11-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-11-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-11-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-11-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-11.png 1920w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/figure><\/div>\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-filigrane\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">\u00ab&nbsp;Written by AI&nbsp;\u00bb : les ventes et les clients qui r\u00e9ussissent sont 67 % plus susceptibles de penser que le filigrane rend ChatGPT inutile<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-filigrane-paragraphes\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>82% des employeurs pensent&nbsp;<strong>qu\u2019un filigrane ne ferait pas de diff\u00e9rence<\/strong>&nbsp;dans leur utilisation de ChatGPT.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-12-1024x576.png\" alt=\"\" class=\"wp-image-163\" width=\"732\" height=\"411\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-12-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-12-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-12-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-12-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-12.png 1920w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/figure><\/div>\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Mais pour ceux qui pensent que cela rendrait leur contenu indigne de confiance, 52% s\u2019attendent \u00e0&nbsp;<strong>utiliser ChatGPT pour r\u00e9pondre aux questions des clients,<\/strong>&nbsp;et 43% pour<strong>&nbsp;atteindre des clients potentiels<\/strong>. Ils sont \u00e9galement 1,6 fois plus nombreux \u00e0 s\u2019inqui\u00e9ter d\u2019une perte du contact humain.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-13-1024x576.png\" alt=\"\" class=\"wp-image-161\" width=\"663\" height=\"373\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-13-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-13-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-13-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-13-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-13.png 1920w\" sizes=\"auto, (max-width: 663px) 100vw, 663px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<p>Qu\u2019en est-il du filigrane ? Lorsqu\u2019il s\u2019agit d\u2019un texte en filigrane qui donne l\u2019impression que le contenu g\u00e9n\u00e9r\u00e9 par l\u2019IA n\u2019est pas digne de confiance, les employeurs et les employ\u00e9s partagent les m\u00eames pr\u00e9occupations concernant le contact avec les clients.<\/p>\n\n\n\n<p>Parmi les plus inquiets, 39% craignent de para\u00eetre indignes de confiance lorsqu\u2019ils&nbsp;<strong>contactent les clients&nbsp;<\/strong>et 44% lorsqu\u2019ils&nbsp;<strong>r\u00e9pondent aux questions des clients<\/strong>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-14.png\" alt=\"\" class=\"wp-image-159\" width=\"807\" height=\"453\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-14.png 1920w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-14-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-14-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-14-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-14-1536x864.png 1536w\" sizes=\"auto, (max-width: 807px) 100vw, 807px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les entreprises&nbsp;<strong>craignent que le contact direct avec les clients<\/strong>&nbsp;ne les fasse passer pour peu fiables si ces derniers savent qu\u2019ils parlent avec un bot. Admettre aux clients que leur contenu est produit par l\u2019IA pourrait&nbsp;<strong>d\u00e9tourner ceux qui recherchent une exp\u00e9rience plus personnalis\u00e9e<\/strong>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>68 % de ces employeurs estiment \u00e9galement que le chatbot&nbsp;<strong>ne devrait pas \u00eatre laiss\u00e9 sans surveillance.<\/strong>&nbsp;Ils doutent donc de la cr\u00e9dibilit\u00e9 de son travail dans un r\u00f4le crucial, lorsqu\u2019il est au contact du client.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-19-1024x576.png\" alt=\"\" class=\"wp-image-157\" width=\"628\" height=\"353\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-19-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-19-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-19-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-19-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-19.png 1920w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-industrie-technologique\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">L\u2019industrie technologique pr\u00eate \u00e0 s\u2019investir dans ChatGPT Professional<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-industrie-technologique-paragraphes\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ceux qui sont pr\u00eats \u00e0&nbsp;<strong>payer plus de 250 \u20ac<\/strong>&nbsp;par mois sont&nbsp;<strong>deux fois plus susceptibles de faire enti\u00e8rement confiance \u00e0 ses r\u00e9sultats<\/strong>. Le projet pilote du service payant ChatGPT Professional soul\u00e8ve la question suivante : quels sont les secteurs qui sont pr\u00eats \u00e0 passer \u00e0 l\u2019action ?<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong>32 %<\/strong>&nbsp;des personnes pr\u00eates \u00e0 payer plus de 250 \u20ac par mois proviennent du&nbsp;<strong>secteur des logiciels et des technologies<\/strong>, et 52 % sont pr\u00eates \u00e0&nbsp;<strong>payer plus de 500 \u20ac<\/strong>. Ce secteur est donc majoritairement pr\u00eat \u00e0 payer davantage pour ChatGPT Professional.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-16-1024x576.png\" alt=\"\" class=\"wp-image-156\" width=\"627\" height=\"352\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-16-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-16-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-16-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-16-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-16.png 1920w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Pour replacer ces chiffres dans leur contexte, la deuxi\u00e8me place revient au&nbsp;<strong>secteur de la finance<\/strong>, avec seulement 19 % de personnes pr\u00eates \u00e0 payer plus de&nbsp;<strong>250 \u20ac par mois<\/strong>.<\/p>\n\n\n\n<p>Cependant, les employeurs du&nbsp;<strong>secteur des logiciels et de la technologie sont 1,8 fois moins susceptibles de faire confiance \u00e0 ChatGPT<\/strong>&nbsp;pour travailler sans surveillance que les autres secteurs\u2026 cela signifie-t-il qu\u2019il existe une disparit\u00e9 dans la fa\u00e7on dont les entreprises du secteur des logiciels et de la technologie consid\u00e8rent l\u2019\u00e9volution de ChatGPT sur le lieu de travail ?<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-17.png\" alt=\"\" class=\"wp-image-155\" width=\"621\" height=\"348\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-17.png 1920w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-17-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-17-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-17-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-17-1536x864.png 1536w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pour les employeurs qui sont pr\u00eats \u00e0 payer moins de 50 \u20ac par mois, 54 % ont d\u00e9clar\u00e9 qu\u2019ils&nbsp;<strong>ne feraient pas confiance \u00e0 ChatGPT<\/strong>&nbsp;pour travailler sans supervision et qu\u2019il devrait \u00eatre v\u00e9rifi\u00e9 ou simplement utilis\u00e9 comme source d\u2019inspiration. Il semble que les pr\u00e9occupations concernant l\u2019exactitude soient le principal point sensible qu\u2019OpenAI devra r\u00e9soudre afin d\u2019obtenir une adoption g\u00e9n\u00e9ralis\u00e9e.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-18-1024x576.png\" alt=\"\" class=\"wp-image-154\" width=\"684\" height=\"384\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-18-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-18-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-18-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-18-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/04\/chat-gpt-fr-18.png 1920w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Bien que ChatGPT ait laiss\u00e9 une&nbsp;<strong>impression d\u2019autonomie<\/strong>&nbsp;aux employ\u00e9s et aux employeurs, il est connu pour&nbsp;<strong>faire des erreurs simples<\/strong>, ce qui nous am\u00e8ne \u00e0 nous demander s\u2019il doit \u00eatre laiss\u00e9 sans supervision.<\/p>\n\n\n\n<p>Il est compr\u00e9hensible que les employeurs qui pensent que ChatGPT peut travailler sans supervision soient 18% plus susceptibles de r\u00e9duire les effectifs de leur entreprise.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e96\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusion<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>ChatGPT a&nbsp;<strong>cr\u00e9\u00e9 des perceptions diff\u00e9rentes parmi les employ\u00e9s et les employeurs<\/strong>&nbsp;quant \u00e0 son impact potentiel sur la main-d\u2019\u0153uvre. Que ce soit sur les suppressions d\u2019emplois ou en termes de productivit\u00e9, ChatGPT pourrait avoir un impact sur les secteurs de la finance, des logiciels et des technologies avec l\u2019IA int\u00e9gr\u00e9e dans, tr\u00e8s probablement, leurs d\u00e9partements marketing.<\/p>\n\n\n\n<p>On ne sait pas si le chatbot continuera \u00e0 \u00eatre accessible gratuitement, mais les employeurs sont pr\u00eats \u00e0 payer pour obtenir du texte g\u00e9n\u00e9r\u00e9 par l\u2019IA. Mais attendons de voir si le contenu du chatbot avec un filigrane qui pourrait aussi bien dire \u00ab&nbsp;<strong>Je n\u2019ai pas \u00e9t\u00e9 \u00e9crit par un humain<\/strong>&nbsp;\u00bb changera notre utilisation du chatbot.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-methodologie\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">M\u00e9thodologie<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-methodologie-paragraphes\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>L\u2019\u00e9tude a \u00e9t\u00e9 men\u00e9e entre le 27 d\u00e9cembre 2022 et le 9 janvier 2023, aupr\u00e8s de 500 utilisateurs dans 6 pays : le Royaume-Uni, la Belgique, l\u2019Allemagne, l\u2019Espagne, les Pays-Bas et la France.&nbsp;<\/p>\n\n\n\n<p>Dans l\u2019\u00e9tude, nous avons interrog\u00e9 des employeurs et des employ\u00e9s utilisateurs de ChatGPT afin de recueillir leurs points de vue sur le syst\u00e8me d\u2019IA et son impact potentiel sur leurs emplois ou leurs entreprises. Les r\u00e9ponses sont anonymes.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ece\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Featured in<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_1509b758effe4de71aa8e58f4c33a25c\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                      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src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/forbes-logo-7-1-3.png\" alt=\"Forbes\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/the-london-economic-logo-stacked-3.png\" alt=\"The London Economic\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/20\/2023\/03\/telechargement-3.png\" 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<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Une augmentation de 74 % de la productivit\u00e9 est pr\u00e9vue par les employeurs<\/p>\n","protected":false},"author":5,"featured_media":153,"template":"","reports_categories":[4,11],"class_list":["post-152","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-rapports-marketing","reports_categories-strategie-digitale-et-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude ChatGPT : Augmentation de la productivit\u00e9 de 74% et 51% de pertes d&#039;emplois en marketing<\/title>\n<meta name=\"description\" content=\"Qui ChatGPT remplacera-t-il? 26% des employeurs dans la tech estiment que ChatGPT pourrait leur permettre d&#039;\u00e9conomiser des frais de personnel\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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