{"id":8180,"date":"2022-08-08T15:42:27","date_gmt":"2022-08-08T13:42:27","guid":{"rendered":"https:\/\/www.sortlist.be\/fr\/blog\/?p=8180"},"modified":"2022-12-15T15:35:09","modified_gmt":"2022-12-15T14:35:09","slug":"salaires-marketing-attentes","status":"publish","type":"post","link":"https:\/\/www.sortlist.be\/fr\/blog\/salaires-marketing-attentes\/","title":{"rendered":"Salaires marketing VS attentes salariales : \u00e0 quoi la g\u00e9n\u00e9ration Z peut-elle vraiment s&rsquo;attendre ? (\u00c9tude)"},"content":{"rendered":"\n<p><em>Tl;dr&nbsp;: La g\u00e9n\u00e9ration&nbsp;Z s&rsquo;attend \u00e0 gagner 19% de plus que ce que les entreprises sont pr\u00eates \u00e0 payer<\/em><\/p>\n\n\n\n<p><em>\u00ab\u00a0La grande d\u00e9mission\u00a0\u00bb<\/em> est, en 2022, l&rsquo;une des grandes pr\u00e9occupations des entreprises. <em>\u00ab\u00a0Break My Soul\u00a0\u00bb<\/em>, la derni\u00e8re chanson de Beyonc\u00e9, semble d&rsquo;ailleurs \u00eatre&nbsp; en passe de devenir l&rsquo;hymne de toute une g\u00e9n\u00e9ration &#8211; <strong>la<\/strong> <strong>Gen Z<\/strong> &#8211; qui poste ses d\u00e9missions sur TikTok.<\/p>\n\n\n\n<p>De nombreuses recherches ont \u00e9t\u00e9 men\u00e9es sur les <strong>raisons pour lesquelles les gens d\u00e9missionnent<\/strong>. En plus d\u2019\u00eatre \u00e0 la recherche d\u2019une carri\u00e8re plus \u00e9panouissante, l&rsquo;une des autres raisons principales est ind\u00e9niablement le <strong>salaire<\/strong>.<\/p>\n\n\n\n<p>Alors on s&rsquo;est pos\u00e9 la question : <strong>\u00e0 quelle r\u00e9mun\u00e9ration les starters en marketing s&rsquo;attendent-ils et quelle est la r\u00e9alit\u00e9 du march\u00e9 ?<\/strong><\/p>\n\n\n\n<p>Nous avons interrog\u00e9 500 jeunes dipl\u00f4m\u00e9s en marketing et marketeurs nouvellement embauch\u00e9s ainsi que 100 \u00e9quipes RH dans 4 pays pour d\u00e9terminer s&rsquo;il existe un \u00e9cart entre <strong>les attentes salariales et les offres du march\u00e9<\/strong>. Et, il semble qu&rsquo;effectivement les attentes salariales trop \u00e9lev\u00e9es peuvent \u00eatre une raison de d\u00e9missionner.<\/p>\n\n\n\n<p>Les conclusions principales montrent :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La g\u00e9n\u00e9ration&nbsp;Z s&rsquo;attend \u00e0 gagner <strong>19%<\/strong> de plus que ce qu&rsquo;elle re\u00e7oit r\u00e9ellement.<\/li>\n\n\n\n<li><strong>Les femmes<\/strong> semblent plus r\u00e9alistes dans leurs attentes salariales et s&rsquo;attendent \u00e0 \u00eatre <strong>pay\u00e9es 100 euros de moins<\/strong> <strong>que les hommes.<\/strong><\/li>\n\n\n\n<li>L&rsquo;Allemagne est le pays o\u00f9 les marketeurs per\u00e7oivent les<strong> salaires de d\u00e9part les plus \u00e9lev\u00e9s<\/strong> , suivi de la Belgique.<\/li>\n\n\n\n<li>La Belgique et l&rsquo;Espagne sont les pays o\u00f9 l&rsquo;\u00e9cart entre les attentes et la r\u00e9alit\u00e9 est le plus grand, avec un \u00e9cart de respectivement <strong>38%<\/strong> et <strong>25%<\/strong>. Viennent ensuite l&rsquo;Allemagne, avec <strong>10%<\/strong>, et la France, avec seulement <strong>&nbsp;5%<\/strong>.<\/li>\n\n\n\n<li>Le salaire moyen qu&rsquo;un starter peut esp\u00e9rer est sup\u00e9rieur \u00e0 <strong>1750 euros<\/strong>, sauf en Espagne, o\u00f9 il est de <strong>1200 euros<\/strong>.<\/li>\n\n\n\n<li>Il y a une diff\u00e9rence de <strong>54%<\/strong> entre les salaires que vous pouvez obtenir en Espagne (salaire le plus bas) et en Allemagne (salaire le plus \u00e9lev\u00e9).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Les chiffres parlent d&rsquo;eux-m\u00eames : les \u00e9tudiants re\u00e7oivent jusqu&rsquo;\u00e0 1000 euros de moins qu&rsquo;ils ne l&rsquo;auraient souhait\u00e9<\/h2>\n\n\n\n<p>Nous avons examin\u00e9 4 pays &#8211; Allemagne, Belgique, France et Espagne &#8211; pour trouver l&rsquo;\u00e9cart entre le salaire attendu et l&rsquo;offre r\u00e9elle de l&rsquo;entreprise.<\/p>\n\n\n\n<p>En g\u00e9n\u00e9ral, les \u00e9tudiants ou les nouveaux marketeurs s&rsquo;attendent <strong>\u00e0 obtenir 19% de plus que ce que le march\u00e9 peut leur offrir<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.sortlist.be\/fr\/blog\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1.png\" alt=\"Etude : Attentes salariales moyennes VS r\u00e9alit\u00e9 en marketing par pays \" class=\"wp-image-8181\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1.png 1920w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1-50x28.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1-288x162.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1-576x324.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1-339x191.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1-678x381.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1-373x210.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1-746x420.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1-691x389.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1-1382x777.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1-973x547.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1-1048x590.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1-478x269.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1-956x538.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1-516x290.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1-1032x581.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1-680x383.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1-1360x765.png 1360w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>En moyenne, les entreprises proposent un salaire entre 1000 et 1500 euros net par mois pour les \u00e9tudiants en marketing, soit plus de <strong>50% de moins<\/strong> que les \u00e9tudiants qui esp\u00e8rent toucher en moyenne 2000 euros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quelle est la diff\u00e9rence entre les attentes salariales des femmes et des hommes ?&nbsp;<\/h2>\n\n\n\n<p>Dans la plupart des pays, les femmes s&rsquo;attendent \u00e0 toucher <strong>5% de moins<\/strong> que les hommes. Sauf en Espagne et en Allemagne o\u00f9 les femmes s\u2019attendent \u00e0 toucher plus que les hommes.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.sortlist.be\/fr\/blog\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing.png\" alt=\"Etude : attentes salariales marketing des hommes vs femmes \" class=\"wp-image-8183\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing.png 1920w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-50x28.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-288x162.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-576x324.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-339x191.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-678x381.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-373x210.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-746x420.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-691x389.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1382x777.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-973x547.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1048x590.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-478x269.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-956x538.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-516x290.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1032x581.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-680x383.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/fr-average-salary-expectations-for-first-jobbers-in-marketing-1360x765.png 1360w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">En Belgique, les \u00e9tudiants esp\u00e8rent toucher 38% de plus pour leur premier job en marketing que ce que le march\u00e9 est pr\u00eat \u00e0 leur offrir&nbsp;<\/h2>\n\n\n\n<p>Les \u00e9tudiants belges en marketing ont de loin les attentes <strong>salariales les plus \u00e9lev\u00e9es de tous<\/strong> les march\u00e9s analys\u00e9s. L\u2019\u00e9cart entre la r\u00e9alit\u00e9 du march\u00e9 et leurs attentes est aussi le plus grand.&nbsp;<\/p>\n\n\n\n<p>Les \u00e9tudiants belges s&rsquo;attendent \u00e0 recevoir en moyenne 2500 euros net\/mois,, ce qui est m\u00eame sup\u00e9rieur \u00e0 la moyenne g\u00e9n\u00e9rale <strong>tous march\u00e9s confondus<\/strong>. Selon les services RH de tout le pays, l&rsquo;offre du march\u00e9 pour ces \u00e9tudiants est de 1806 euros.<\/p>\n\n\n\n<p>Bien qu&rsquo;il ne s&rsquo;agisse que du deuxi\u00e8me salaire le plus \u00e9lev\u00e9 de notre enqu\u00eate (apr\u00e8s l&rsquo;Allemagne), l&rsquo; <strong>\u00e9cart<\/strong> avec les attentes des \u00e9tudiants et ce \u00e0 quoi ils peuvent vraiment s\u2019attendre est de <strong>38%<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.sortlist.be\/fr\/blog\/wp-content\/uploads\/sites\/8\/2022\/08\/1.png\" alt=\"Attentes salariales en marketing en Belgique : \u00e9tude \" class=\"wp-image-8185\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/1.png 1920w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/1-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/1-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/1-50x28.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/1-288x162.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/1-576x324.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/1-339x191.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/1-678x381.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/1-373x210.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/1-746x420.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/1-691x389.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/1-1382x777.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/1-973x547.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/1-1048x590.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/1-478x269.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/1-956x538.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/1-516x290.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/1-1032x581.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/1-680x383.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/1-1360x765.png 1360w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>Les \u00e9tudiants belges masculins s&rsquo;attendent \u00e0 gagner pr\u00e8s de 19 % de plus que les \u00e9tudiantes belges, ce qui les place \u00e0 \u00e9galit\u00e9 avec la France. En moyenne, les hommes s\u2019attendent \u00e0 gagner <strong>2667 euros<\/strong> et les femmes <strong>2250 euros<\/strong> net\/mois. La plupart de ces \u00e9tudiants masculins viennent de Bruxelles et de Flandre.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.sortlist.be\/fr\/blog\/wp-content\/uploads\/sites\/8\/2022\/08\/2-2.png\" alt=\"Diff\u00e9rence entre les attentes salariales en marketing des hommes et des femmes en Belgique : \u00e9tude \" class=\"wp-image-8186\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/2-2.png 1920w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/2-2-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/2-2-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/2-2-50x28.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/2-2-288x162.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/2-2-576x324.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/2-2-339x191.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/2-2-678x381.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/2-2-373x210.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/2-2-746x420.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/2-2-691x389.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/2-2-1382x777.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/2-2-973x547.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/2-2-1048x590.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/2-2-478x269.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/2-2-956x538.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/2-2-516x290.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/2-2-1032x581.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/2-2-680x383.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2022\/08\/2-2-1360x765.png 1360w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>L&rsquo;\u00e9cart entre ce que la g\u00e9n\u00e9ration Z s&rsquo;attend \u00e0 recevoir comme salaire et le premier salaire auquel ils peuvent r\u00e9ellement s\u2019attendre semble \u00eatre <strong>un autre facteur qui peut contribuer <\/strong>au <strong>ph\u00e9nom\u00e8ne de \u00ab la grande d\u00e9mission \u00bb<\/strong> dans le secteur du marketing, chez les jeunes en tout cas.<\/p>\n\n\n\n<p>Particuli\u00e8rement dans des pays comme l&rsquo;Espagne et la Belgique, o\u00f9 les attentes en mati\u00e8re de salaires ne sont pas satisfaites, les \u00e9tudiants en marketing se d\u00e9cident \u00e0 chercher ailleurs afin de trouver un job qui, \u00e0 d\u00e9faut de faire sens, r\u00e9pond \u00e0 leurs esp\u00e9rances salariales, et ils sont pr\u00eats \u00e0 le faire savoir au monde &#8211; via les <a href=\"https:\/\/www.sortlist.be\/fr\/blog\/comment-definir-son-budget-marketing-5-etapes-essentielles\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00e9dias sociaux<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e9thodologie<\/h2>\n\n\n\n<p>L&rsquo;\u00e9tude a \u00e9t\u00e9 men\u00e9e entre le 4 et le 8 avril 2022 dans 4 pays, la Belgique, l\u2019Allemagne, l\u2019Espagne et la France aupr\u00e8s de 500 dipl\u00f4m\u00e9s marketing et marketeurs nouvellement embauch\u00e9s, ainsi que 100 \u00e9quipes et <a href=\"https:\/\/www.sortlist.be\/fr\/s\/communication-rh\/belgique-be\" target=\"_blank\" rel=\"noreferrer noopener\">agences de RH<\/a>. Pour cette \u00e9tude, nous avons interrog\u00e9 les \u00e9tudiants sur leurs attentes salariales pour leur premier emploi, et les d\u00e9partements RH sur la fourchette de salaire moyenne pour chacun de leurs march\u00e9s dans le <a href=\"https:\/\/www.sortlist.be\/fr\/s\/marketing\/belgique-be\" target=\"_blank\" rel=\"noreferrer noopener\">domaine du marketing<\/a>. Les montants mentionn\u00e9s sont du net\/mois. Les r\u00e9ponses sont anonymes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tl;dr&nbsp;: La g\u00e9n\u00e9ration&nbsp;Z s&rsquo;attend \u00e0 gagner 19% de plus que ce que les entreprises sont pr\u00eates \u00e0 payer \u00ab\u00a0La grande d\u00e9mission\u00a0\u00bb est, en 2022, l&rsquo;une des grandes pr\u00e9occupations des entreprises. \u00ab\u00a0Break My Soul\u00a0\u00bb, la derni\u00e8re chanson de Beyonc\u00e9, semble d&rsquo;ailleurs \u00eatre&nbsp; en passe de devenir l&rsquo;hymne de toute une g\u00e9n\u00e9ration &#8211; la Gen Z &#8211; [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":8164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_show_comment_boards":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[48],"class_list":["post-8180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salaires marketing VS attentes salariales : \u00e0 quoi la g\u00e9n\u00e9ration Z peut-elle vraiment s&#039;attendre ? 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