{"id":6220,"date":"2021-08-24T14:50:41","date_gmt":"2021-08-24T12:50:41","guid":{"rendered":"https:\/\/www.sortlist.be\/fr\/blog\/?p=6220"},"modified":"2024-09-23T22:03:28","modified_gmt":"2024-09-23T20:03:28","slug":"landing-page-exemple","status":"publish","type":"post","link":"https:\/\/www.sortlist.be\/fr\/blog\/landing-page-exemple\/","title":{"rendered":"12 exemples de landing page pour augmenter vos conversions"},"content":{"rendered":"     \n    <div id=\"module_key_takeaways--block_e35854a656606d5e35b540a51344b44b\" class=\"sl_custom_module module_key_takeaways is_preview\">\n        <div class=\"module_key_takeaways__wrapper\">\n            \n\n<p><strong>Points-cl\u00e9s :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u00e9finition et objectif d\u2019une landing page<\/strong>\u00a0: Une landing page est con\u00e7ue pour guider les visiteurs vers une action sp\u00e9cifique, comme s\u2019inscrire \u00e0 un \u00e9v\u00e9nement ou acheter un produit.<\/li>\n\n\n\n<li><strong>Importance des sources de trafic<\/strong>\u00a0: Les visiteurs arrivent sur une landing page via des publicit\u00e9s, des CTA ou des liens externes, transformant les visiteurs anonymes en prospects qualifi\u00e9s.<\/li>\n\n\n\n<li><strong>Ind\u00e9pendance par rapport au site web<\/strong>\u00a0: Contrairement \u00e0 une page web classique, une landing page vit ind\u00e9pendamment et doit \u00eatre sp\u00e9cifique \u00e0 chaque campagne marketing.<\/li>\n\n\n\n<li><strong>Adaptation au public cible<\/strong>\u00a0: La conception d\u2019une landing page doit r\u00e9pondre aux attentes des utilisateurs en fonction de l\u2019annonce ou du lien qui les y a conduits.<\/li>\n\n\n\n<li><strong>Pratiques exemplaires<\/strong>\u00a0: Utiliser des t\u00e9moignages, des infographies, et des messages clairs sont des pratiques courantes pour optimiser les performances des landing pages.<\/li>\n<\/ul>\n\n\n        <\/div>\n    <\/div>\n\n\n\n\n<p>Nous entendons souvent qu&rsquo;une page web peut avoir un impact sur le taux de conversion. Mais comment faire pour <strong>cr\u00e9er une landing page<\/strong> qui convertit ? <\/p>\n\n\n\n<p>Dans cet article, nous donnons justement 12 exemples de landing page. Ceux-ci peuvent vous inspirer pour remanier votre site actuel et am\u00e9liorer votre taux de conversion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comprendre l&rsquo;objectif d&rsquo;une Landing Page<\/h2>\n\n\n\n<p>Avant de commencer avec les exemples, nous devons \u00eatre clairs sur l&rsquo;objectif d&rsquo;une landing page dans un processus de conversion.<\/p>\n\n\n\n<p>Il ne s&rsquo;agit pas d&rsquo;un espace marketing pour vos produits ou services. Ni de la page principale de votre site web. Il s&rsquo;agit de <strong>toute page de votre site Web<\/strong> o\u00f9 un visiteur arrive apr\u00e8s avoir cliqu\u00e9 sur : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>un bouton d&rsquo;appel \u00e0 l&rsquo;action, <\/li>\n\n\n\n<li>ou un lien.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1382\" height=\"772\" src=\"https:\/\/www.sortlist.be\/fr\/blog\/wp-content\/uploads\/sites\/3\/2021\/08\/landing-page-exemple-1.png\" alt=\"landing page exemple\" class=\"wp-image-6240\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-1.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-1-768x429.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-1-50x28.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-1-288x161.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-1-576x322.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-1-339x189.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-1-678x379.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-1-373x208.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-1-746x417.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-1-691x386.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-1-973x544.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-1-1048x585.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-1-478x267.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-1-956x534.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-1-516x288.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-1-1032x576.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-1-680x380.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-1-1360x760.png 1360w\" sizes=\"auto, (max-width: 1382px) 100vw, 1382px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">R\u00e9aliser une action sp\u00e9cifique<\/h3>\n\n\n\n<p>L&rsquo;objectif principal d&rsquo;avoir une landing page est de guider les visiteurs pour qu&rsquo;ils r\u00e9alisent une action sp\u00e9cifique. <\/p>\n\n\n\n<p>Celle-ci peut varier en fonction des besoins de votre campagne.<\/p>\n\n\n\n<p>Souvent, nous les voyons con\u00e7ues pour pousser les prospects \u00e0 : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>t\u00e9l\u00e9charger un ebook, <\/li>\n\n\n\n<li>s&rsquo;inscrire \u00e0 un \u00e9v\u00e9nement, <\/li>\n\n\n\n<li>participer \u00e0 une promotion, <\/li>\n\n\n\n<li>adh\u00e9rer \u00e0 un service ou \u00e0 une newsletter, <\/li>\n\n\n\n<li>acheter un produit,<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Les sources de trafic d&rsquo;une landing page<\/h3>\n\n\n\n<p>Le fonctionnement d&rsquo;une landing page est tr\u00e8s simple. La personne voit une publicit\u00e9 sur les r\u00e9seaux sociaux ou sur un site web. Lorsqu&rsquo;elle clique sur cette publicit\u00e9, elle est redirig\u00e9e vers votre landing page. Elle y trouvera des informations plus d\u00e9taill\u00e9es sur le produit ou le service dont vous faites la promotion ainsi qu&rsquo;un formulaire \u00e0 remplir.<\/p>\n\n\n\n<p>En remplissant les champs, la personne passe du statut de visiteur anonyme \u00e0 celui de prospect. Elle re\u00e7oit ce pour quoi elle s&rsquo;est inscrite. Ses informations sont enregistr\u00e9es dans votre base de donn\u00e9es pour de futures promotions ou actions marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Diff\u00e9rence entre landing page et site web<\/h3>\n\n\n\n<p>Vous devez tenir compte du fait qu&rsquo;en principe, votre landing page n&rsquo;a aucun lien avec votre site web. Elle vit par elle-m\u00eame et est con\u00e7ue exclusivement pour que les visiteurs deviennent des abonn\u00e9s ou des utilisateurs. Sa vie se termine au moment o\u00f9 l&rsquo;action marketing prend fin.<\/p>\n\n\n\n<p>En fait, il est essentiel que vous ayez une landing page pour chaque campagne que vous menez. C&rsquo;est-\u00e0-dire que si, \u00e0 un moment donn\u00e9, vous faites la promotion d&rsquo;un ebook, d&rsquo;un \u00e9v\u00e9nement et d&rsquo;un concours, vous devez avoir une landing page pour chacun d&rsquo;entre eux. <\/p>\n\n\n\n<p>Lisez notre article d\u00e9di\u00e9 \u00e0 la d\u00e9finition de la <a href=\"https:\/\/www.sortlist.be\/fr\/blog\/landing-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing page<\/a> pour aller plus loin. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">12 Exemples de Landing Page<\/h2>\n\n\n\n<p>Pour vous aider dans le processus d&rsquo;inspiration et de cr\u00e9ation de vos landing pages, nous avons d\u00e9cid\u00e9 de partager 12 exemples de pages qui convertissent et ont un design tr\u00e8s attrayant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shopify<\/h3>\n\n\n\n<p>La simplicit\u00e9 du design, les textes courts et la description directe du produit sont ce qui nous pla\u00eet le plus sur cette landing page.<\/p>\n\n\n\n<p>Le titre parvient \u00e0 expliquer en seulement 4 mots ce que recevra la personne qui s&rsquo;abonne \u00e0 Shopify. Le formulaire ne demande qu&rsquo;une seule information : l&rsquo;adresse e-mail. <\/p>\n\n\n\n<p>Et pour ceux qui ont besoin de plus renseignements, des informations sur les avantages d&rsquo;utiliser Shopify se trouvent en bas de la landing page. <\/p>\n\n\n\n<p>Pour terminer, Shopify affiche les logos de plusieurs de ses clients.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"907\" src=\"https:\/\/www.sortlist.be\/fr\/blog\/wp-content\/uploads\/sites\/3\/2021\/08\/landing-page-exemple-shopify.png\" alt=\"landing page exemple shopify\" class=\"wp-image-6230\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-shopify.png 621w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-shopify-50x73.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-shopify-288x421.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-shopify-576x841.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-shopify-339x495.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-shopify-373x545.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-shopify-478x698.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-shopify-516x754.png 516w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Airbnb<\/h3>\n\n\n\n<p>Airbnb, le service mondial de location de logements, a r\u00e9ussi \u00e0 cr\u00e9er une landing page simple. De plus, plein d&rsquo;informations pr\u00e9cieuses pour ceux qui cherchent \u00e0 organiser un voyage s&rsquo;y trouvent.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1812\" height=\"901\" src=\"https:\/\/www.sortlist.be\/fr\/blog\/wp-content\/uploads\/sites\/3\/2021\/08\/landing-page-exemple-airbnb.png\" alt=\"landing page exemple airbnb\" class=\"wp-image-6234\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-airbnb.png 1812w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-airbnb-768x382.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-airbnb-1536x764.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-airbnb-50x25.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-airbnb-288x143.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-airbnb-576x286.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-airbnb-339x169.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-airbnb-678x337.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-airbnb-373x185.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-airbnb-746x371.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-airbnb-691x344.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-airbnb-1382x687.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-airbnb-973x484.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-airbnb-1048x521.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-airbnb-478x238.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-airbnb-956x475.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-airbnb-516x257.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-airbnb-1032x513.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-airbnb-680x338.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-airbnb-1360x676.png 1360w\" sizes=\"auto, (max-width: 1812px) 100vw, 1812px\" \/><\/figure>\n\n\n\n<p>Dans le premier visuel, bien qu&rsquo;il ait un fond blanc, la premi\u00e8re chose qui attire notre attention est la photo d&rsquo;un paysage. <\/p>\n\n\n\n<p>Le formulaire est con\u00e7u pour personnaliser davantage les r\u00e9sultats. Et ce, sans avoir \u00e0 partager des donn\u00e9es telles que le nom ou l&rsquo;e-mail. Plus bas, on trouve diff\u00e9rents t\u00e9moignages et une liste des derni\u00e8res r\u00e9servations effectu\u00e9es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lyft<\/h3>\n\n\n\n<p>Pas de photos, pas de distractions. Juste un fond color\u00e9, des lettres blanches et un titre qui met en avant le principal avantage de travailler avec Lyft.<\/p>\n\n\n\n<p>Cette landing page parvient \u00e0 mettre en pratique toutes les recommandations pour am\u00e9liorer le taux de conversion. <\/p>\n\n\n\n<p>Ils profitent de chaque centim\u00e8tre pour partager des informations pr\u00e9cieuses pour ceux qui envisagent cette option par rapport \u00e0 la concurrence.<\/p>\n\n\n\n<p>Ils incluent aussi une petite infographie dynamique. Celle-ci explique \u00e9tape par \u00e9tape comment travailler avec Lyft. On trouve aussi une section qui r\u00e9pond bri\u00e8vement et pr\u00e9cis\u00e9ment aux questions les plus fr\u00e9quentes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1805\" height=\"877\" src=\"https:\/\/www.sortlist.be\/fr\/blog\/wp-content\/uploads\/sites\/3\/2021\/08\/landing-page-exemple-lyft.png\" alt=\"landing page exemple lyft\" class=\"wp-image-6229\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-lyft.png 1805w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-lyft-768x373.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-lyft-1536x746.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-lyft-50x24.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-lyft-288x140.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-lyft-576x280.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-lyft-339x165.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-lyft-678x329.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-lyft-373x181.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-lyft-746x362.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-lyft-691x336.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-lyft-1382x671.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-lyft-973x473.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-lyft-1048x509.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-lyft-478x232.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-lyft-956x464.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-lyft-516x251.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-lyft-1032x501.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-lyft-680x330.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-lyft-1360x661.png 1360w\" sizes=\"auto, (max-width: 1805px) 100vw, 1805px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">IE University<\/h3>\n\n\n\n<p>L&rsquo;universit\u00e9 espagnole n&rsquo;est pas loin derri\u00e8re. Dans cet exemple, nous voyons un titre parfaitement bien utilis\u00e9, un formulaire pour r\u00e9colter des informations et personnaliser l&rsquo;exp\u00e9rience de ceux qui recherchent des options de d\u00e9veloppement de carri\u00e8re, un texte qui d\u00e9taille en quoi consiste le programme d&rsquo;\u00e9tudes.<\/p>\n\n\n\n<p>Et encore plus bas, ils d\u00e9taillent dans un graphique les principales raisons pour lesquelles leur offre est la meilleure du march\u00e9. <\/p>\n\n\n\n<p>On retrouve aussi des t\u00e9moignages \u00e9crits avec photo et position actuelle d&rsquo;anciens \u00e9l\u00e8ves. L&rsquo;appel \u00e0 l&rsquo;action est coh\u00e9rent tout au long de la landing page et invite le lecteur \u00e0 demander plus d&rsquo;informations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1124\" height=\"924\" src=\"https:\/\/www.sortlist.be\/fr\/blog\/wp-content\/uploads\/sites\/3\/2021\/08\/landing-page-ie.png\" alt=\"landing page ie\" class=\"wp-image-6232\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-ie.png 1124w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-ie-768x631.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-ie-50x41.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-ie-288x237.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-ie-576x474.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-ie-339x279.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-ie-678x557.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-ie-373x307.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-ie-746x613.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-ie-691x568.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-ie-973x800.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-ie-1048x862.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-ie-478x393.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-ie-956x786.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-ie-516x424.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-ie-1032x848.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-ie-680x559.png 680w\" sizes=\"auto, (max-width: 1124px) 100vw, 1124px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Hootsuite<\/h3>\n\n\n\n<p>Tant le titre que le texte d&rsquo;accompagnement et l&rsquo;appel \u00e0 l&rsquo;action sont pr\u00e9cis. En quelques mots, la marque parvient \u00e0 expliquer les prochaines \u00e9tapes que le visiteur doit suivre et ce qu&rsquo;il obtiendra lorsqu&rsquo;il les accomplira.<\/p>\n\n\n\n<p>Elle inclut \u00e9galement une infographie qui met en \u00e9vidence les multiples avantages de commencer \u00e0 travailler avec Hootsuite. <\/p>\n\n\n\n<p>Et ils compl\u00e8tent avec une s\u00e9rie de logos de grandes entreprises du monde entier qui sont d\u00e9j\u00e0 clientes, renfor\u00e7ant le message que leur plateforme est la meilleure pour g\u00e9rer vos r\u00e9seaux sociaux.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1654\" height=\"852\" src=\"https:\/\/www.sortlist.be\/fr\/blog\/wp-content\/uploads\/sites\/3\/2021\/08\/landing-page-hootsuite.png\" alt=\"landing page hootsuite\" class=\"wp-image-6231\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hootsuite.png 1654w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hootsuite-768x396.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hootsuite-1536x791.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hootsuite-50x26.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hootsuite-288x148.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hootsuite-576x297.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hootsuite-339x175.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hootsuite-678x349.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hootsuite-373x192.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hootsuite-746x384.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hootsuite-691x356.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hootsuite-1382x712.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hootsuite-973x501.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hootsuite-1048x540.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hootsuite-478x246.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hootsuite-956x492.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hootsuite-516x266.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hootsuite-1032x532.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hootsuite-680x350.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hootsuite-1360x701.png 1360w\" sizes=\"auto, (max-width: 1654px) 100vw, 1654px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Disney+<\/h3>\n\n\n\n<p>Un exemple de landing page simple qui, presque sans mots, vous permet de comprendre parfaitement ce que vous obtiendriez en souscrivant \u00e0 l&rsquo;abonnement dont ils font la promotion.<\/p>\n\n\n\n<p>Contrairement aux autres exemples que nous avons vus, Disney utilise un fond plein d&rsquo;images qui servent \u00e0 renforcer la vari\u00e9t\u00e9 du contenu auquel ceux qui d\u00e9cident d&rsquo;acheter le service auront acc\u00e8s.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1550\" height=\"719\" src=\"https:\/\/www.sortlist.be\/fr\/blog\/wp-content\/uploads\/sites\/3\/2021\/08\/landing-page-disney.png\" alt=\"landing page disney+\" class=\"wp-image-6223\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-disney.png 1550w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-disney-768x356.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-disney-1536x713.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-disney-50x23.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-disney-288x134.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-disney-576x267.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-disney-339x157.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-disney-678x315.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-disney-373x173.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-disney-746x346.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-disney-691x321.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-disney-1382x641.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-disney-973x451.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-disney-1048x486.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-disney-478x222.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-disney-956x443.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-disney-516x239.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-disney-1032x479.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-disney-680x315.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-disney-1360x631.png 1360w\" sizes=\"auto, (max-width: 1550px) 100vw, 1550px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Trello<\/h3>\n\n\n\n<p>Bien qu&rsquo;il ait un design l\u00e9g\u00e8rement plus charg\u00e9 que les exemples pr\u00e9c\u00e9dents, Trello a r\u00e9ussi \u00e0 impl\u00e9menter les meilleures pratiques de cr\u00e9ation de landing pages.<\/p>\n\n\n\n<p>Nous voyons ici l&rsquo;utilisation des : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>appels \u00e0 l&rsquo;action, <\/li>\n\n\n\n<li>textes courts et directs, <\/li>\n\n\n\n<li>images pour renforcer le message et maintenir l&rsquo;attention du visiteur, <\/li>\n\n\n\n<li>t\u00e9moignages, <\/li>\n\n\n\n<li>une offre pr\u00e9cise et int\u00e9ressante.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"870\" src=\"https:\/\/www.sortlist.be\/fr\/blog\/wp-content\/uploads\/sites\/3\/2021\/08\/landing-page-exemple-trello.png\" alt=\"landing page exemple trello\" class=\"wp-image-6224\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-trello.png 648w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-trello-50x67.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-trello-288x387.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-trello-576x773.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-trello-339x455.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-trello-373x501.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-trello-478x642.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple-trello-516x693.png 516w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Salesforce<\/h3>\n\n\n\n<p>Bien qu&rsquo;au premier abord, vous puissiez penser que ce design est un peu surcharg\u00e9, la landing page de Salesforce peut \u00eatre consid\u00e9r\u00e9e comme un exemple \u00e0 suivre.<\/p>\n\n\n\n<p>Tout au long des diff\u00e9rentes sections, elle fournit des informations pertinentes qui mettent en \u00e9vidence la valeur de ses services et de ses produits. <\/p>\n\n\n\n<p>Salesforce expliquent comment ils ont am\u00e9lior\u00e9 les processus de diff\u00e9rentes entreprises et organisations. Ils cherchent \u00e0 offrir une prochaine \u00e9tape qui est personnalis\u00e9e pour r\u00e9pondre \u00e0 vos besoins. <\/p>\n\n\n\n<p>C&rsquo;est pourquoi le formulaire est un peu plus complet, sans \u00eatre trop lourd cela dit.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1699\" height=\"900\" src=\"https:\/\/www.sortlist.be\/fr\/blog\/wp-content\/uploads\/sites\/3\/2021\/08\/landing-page-salesforce.png\" alt=\"landing page salesforce\" class=\"wp-image-6233\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-salesforce.png 1699w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-salesforce-768x407.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-salesforce-1536x814.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-salesforce-50x26.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-salesforce-288x153.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-salesforce-576x305.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-salesforce-339x180.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-salesforce-678x359.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-salesforce-373x198.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-salesforce-746x395.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-salesforce-691x366.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-salesforce-1382x732.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-salesforce-973x515.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-salesforce-1048x555.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-salesforce-478x253.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-salesforce-956x506.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-salesforce-516x273.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-salesforce-1032x547.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-salesforce-680x360.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-salesforce-1360x720.png 1360w\" sizes=\"auto, (max-width: 1699px) 100vw, 1699px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Neil Patel<\/h3>\n\n\n\n<p>L&rsquo;un des grands ma\u00eetres du marketing digital ne pouvait pas ne pas avoir un excellent exemple de landing page.<\/p>\n\n\n\n<p>Forme simple, renforcement de la marque et de ses attributs, contenu court mais percutant et, surtout, un design propre, attrayant et sans distraction.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1819\" height=\"791\" src=\"https:\/\/www.sortlist.be\/fr\/blog\/wp-content\/uploads\/sites\/3\/2021\/08\/landing-page-neil-patel.png\" alt=\"landing page neil patel\" class=\"wp-image-6228\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-neil-patel.png 1819w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-neil-patel-768x334.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-neil-patel-1536x668.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-neil-patel-50x22.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-neil-patel-288x125.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-neil-patel-576x250.png 576w, 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https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-neil-patel-1048x456.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-neil-patel-478x208.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-neil-patel-956x416.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-neil-patel-516x224.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-neil-patel-1032x449.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-neil-patel-680x296.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-neil-patel-1360x591.png 1360w\" sizes=\"auto, (max-width: 1819px) 100vw, 1819px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">ActiveCampaign<\/h3>\n\n\n\n<p>Dans cet exemple landing page, nous voyons qu&rsquo;ActiveCampaign a r\u00e9ussi \u00e0 simplifier le design pour atteindre un objectif : amener le visiteur \u00e0 partager son email et \u00e0 commencer un essai gratuit.<\/p>\n\n\n\n<p>Le titre, grand et au centre de la page, nous rappelle l&rsquo;avantage de travailler avec leur plateforme pour mener \u00e0 bien des campagnes marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1857\" height=\"883\" src=\"https:\/\/www.sortlist.be\/fr\/blog\/wp-content\/uploads\/sites\/3\/2021\/08\/landing-page-activecampaign.png\" alt=\"landing page activecampaign\" class=\"wp-image-6227\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-activecampaign.png 1857w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-activecampaign-768x365.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-activecampaign-1536x730.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-activecampaign-50x24.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-activecampaign-288x137.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-activecampaign-576x274.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-activecampaign-339x161.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-activecampaign-678x322.png 678w, 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https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-activecampaign-956x455.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-activecampaign-516x245.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-activecampaign-1032x491.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-activecampaign-680x323.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-activecampaign-1360x647.png 1360w\" sizes=\"auto, (max-width: 1857px) 100vw, 1857px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">HubSpot<\/h3>\n\n\n\n<p>Alors que nous voyons qu&rsquo;il y a 4 produits diff\u00e9rents sur cette landing page, l&rsquo;objectif et le call to action sont identiques : demander une d\u00e9mo.<\/p>\n\n\n\n<p>Le design est simple et m\u00eame s&rsquo;il comprend quelques \u00e9l\u00e9ments anim\u00e9s, ils ne sont pas distrayants. Le titre est tr\u00e8s pr\u00e9cis et chaque sous-produit comprend une description courte mais suffisamment d\u00e9taill\u00e9e pour comprendre les diff\u00e9rences entre l&rsquo;un et l&rsquo;autre.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1040\" height=\"909\" src=\"https:\/\/www.sortlist.be\/fr\/blog\/wp-content\/uploads\/sites\/3\/2021\/08\/landing-page-hubspot.png\" alt=\"landing page hubspot\" class=\"wp-image-6225\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hubspot.png 1040w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hubspot-768x671.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hubspot-50x44.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hubspot-288x252.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hubspot-576x503.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hubspot-339x296.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hubspot-678x593.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hubspot-373x326.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hubspot-746x652.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hubspot-691x604.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hubspot-973x850.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hubspot-478x418.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hubspot-956x836.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hubspot-516x451.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hubspot-1032x902.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-hubspot-680x594.png 680w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">LinkedIn Jobs<\/h3>\n\n\n\n<p>Le message est tr\u00e8s clair tout au long du design : \u00ab\u00a0publiez des offres d&#8217;emploi avec LinkedIn\u00a0\u00bb. <\/p>\n\n\n\n<p>Pour ce faire, ils consacrent une section aux diff\u00e9rentes raisons pour lesquelles LinkedIn est la meilleure option du march\u00e9 et une autre pour d\u00e9tailler le pas \u00e0 pas pour son bon fonctionnement.<\/p>\n\n\n\n<p>L&rsquo;aspect visuel, bien qu&rsquo;il inclut beaucoup plus d&rsquo;\u00e9l\u00e9ments graphiques que ce que nous avons vu dans les exemples pr\u00e9c\u00e9dents, remplit une fonction cl\u00e9 : aider le visiteur \u00e0 se faire une meilleure id\u00e9e de ce qu&rsquo;est la plateforme.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"911\" height=\"866\" src=\"https:\/\/www.sortlist.be\/fr\/blog\/wp-content\/uploads\/sites\/3\/2021\/08\/landing-page-linkedin.png\" alt=\"landing page linkedin\" class=\"wp-image-6226\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-linkedin.png 911w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-linkedin-768x730.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-linkedin-50x48.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-linkedin-288x274.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-linkedin-576x548.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-linkedin-339x322.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-linkedin-678x645.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-linkedin-373x355.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-linkedin-746x709.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-linkedin-691x657.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-linkedin-478x454.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-linkedin-516x491.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-linkedin-680x646.png 680w\" sizes=\"auto, (max-width: 911px) 100vw, 911px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Vous \u00eates pr\u00eat \u00e0 cr\u00e9er votre prochaine landing page ? Nous expliquons les \u00e9tapes \u00e0 suivre dans notre article d\u00e9di\u00e9 \u00e0 la cr\u00e9ation de <a href=\"https:\/\/www.sortlist.be\/fr\/blog\/landing-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing page<\/a>. <\/p>\n\n\n\n<p>Cela dit, rappelez-vous qu&rsquo;il n&rsquo;y a pas de mod\u00e8le ou de design qui puisse garantir les meilleurs r\u00e9sultats. Cela variera en fonction du secteur d&rsquo;activit\u00e9 dans lequel vous \u00eates, du public que vous voulez atteindre et de la promotion que vous faites.<\/p>\n\n\n\n<p>Ce dont vous devez vous assurer, c&rsquo;est que de bonnes pratiques sont mises en place et que vous vous occupez des d\u00e9tails de la formulation, de la conception et du fonctionnement de la page. <\/p>\n\n\n\n<p>Si vous avez besoin d&rsquo;aide pour cr\u00e9er votre landing page, nous pouvons vous conseiller les <a href=\"https:\/\/www.sortlist.be\/fr\/s\/webmarketing\/belgique-be\" target=\"_blank\" rel=\"noreferrer noopener\">meilleures agences web<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous entendons souvent qu&rsquo;une page web peut avoir un impact sur le taux de conversion. Mais comment faire pour cr\u00e9er une landing page qui convertit ? Dans cet article, nous donnons justement 12 exemples de landing page. Ceux-ci peuvent vous inspirer pour remanier votre site actuel et am\u00e9liorer votre taux de conversion. Comprendre l&rsquo;objectif d&rsquo;une [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":11792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[20],"class_list":["post-6220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-digitale"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>12 exemples de landing page pour augmenter vos conversions<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez 12 excellents exemples de Landing Page pour vous inspirer et augmenter les taux de conversion de votre site web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.be\/fr\/blog\/landing-page-exemple\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 exemples de landing page pour augmenter vos conversions\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez 12 excellents exemples de Landing Page pour vous inspirer et augmenter les taux de conversion de votre site web.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sortlist.be\/fr\/blog\/landing-page-exemple\/\" \/>\n<meta property=\"og:site_name\" content=\"Sortlist Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-24T12:50:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-23T20:03:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/8\/2021\/08\/landing-page-exemple.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1748\" \/>\n\t<meta property=\"og:image:height\" content=\"1240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Tancr\u00e8de d&#039;Aspremont Lynden\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tancr\u00e8de d&#039;Aspremont Lynden\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" 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