Wildstream is a marketing and communication agency that makes retail oriented companies benefit from the retail revolution, keeping their sales and profit maximized in this market in transition. Wildstream helps their clients in 4 different domains : 1. Brand uniqueness : Identifying and creating a differentiating positioning (unique strategy, identity, service, products, franchise consultancy…) 2. Shop performance : Optimizing a physical shop for operational excellence (zoning, routing, category management, communication, ...) 3. Sales performance : Training instore staff to pick up their new role: selling up, enhancing the shopexperience, make customers come back. 4. Digital empowerment : Use of digital possibilities to facilitate (instore) sales & improving traffic towards the store.