A propos de MEDIAPLUS BELGIUM (SERVICEPLAN GROUP BENELUX)
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Mediaplus Group: the innovation agency for brand individual media
The Mediaplus Group is Germany’s largest independent, partner-managed media agency with offices in Munich and Hamburg as well as branches in Vienna, Zurich, Milan, Brussels, etc.
The Group combines classical media planning with extensive knowhow from the areas of digital media, geomedia, CRM, research and neuromarketing.
And that’s why Mediaplus, founded in 1983, has consistently stood for innovative and creative media management, strategic media conception, efficient media buying and a target-oriented outlook thanks to professional market and media research – bothon a national and international level.
Today, a team of around 200 looks after clients such as Fedex, Solvay, Converse, McArthurGlen, Torfs, Fidea, Corendon, etc.
Every year we reaffirm our commitment to being the “innovation agency for brand individual media”.
Nous sommes actifs dans différents secteurs.
- Mediaplus fuses traditional media planning services with specialist expertise in the fields of digital media, geo media and CRM. When doing so, the target purchaser group plays a key role, which consequently fosters innovative and highly efficient media planning services. At Mediaplus, media strategies go far beyond mere media planning and media purchasing services. Our spectrum of services includes innovative strategies that not only meet traditional media goals, but also ensure that you achieve the sales targets you have set. While 90% of all FMCG campaigns on TV are planned and optimised with socio-demographic target groups in mind, we focus on the target group of your actual and potential purchasers. This approach means we can make your media investment more efficient by up to 30%.
- To make campaigns even more efficient, Mediaplus investigates the neuronal effect on consumers with the help of neuromarketing. Which processes run through the minds of consumers when they see a particular advertisement or when they need to make a buying decision? So as to order these processes, which often occur unconsciously, Mediaplus relies on neuromarketing. In Europe's largest fundamental study on the theme of neuromarketing, we identify the following on the behalf of our clients: in media planning, which TV environments work best for the respective brands and target groups? Are longer adverts really better? And which design aspects of an advertisement make it into the long-term memory?
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