STRATEGY + CONTENT CREATION + ACTIVATION Is your brand a healthy brand? Meaning, is it THRIVING? If not, we believe that something is off-track with your brand's marketing. We offer three important marketing disciplines to get your business growing. STRATEGY First, we create meaningful strategy to help get brands back on-track. We obsessively focus on getting the right answers to the WHO, the WHAT, and the HOW of your brand, applying a variety of strategic tools to get this done: Business Analysis Competitive Analysis Positioning Analysis Brand Truths Consumer Insights – rational & emotional Brand Architecture Brand Blueprints Marketing Briefs Creative Briefs CONTENT CREATION Second, we create meaningful content, including Web 2.0 content, that can help change your customer’s minds and hearts about your brand. Our ranks are filled with native-English speaking writers, project managers, and consultants from the US, UK, and Australia, mixed in with some Belgian natives. We have in-house expertise in four languages in addition to English – Dutch, French, Spanish, and German – for the creation of content. ACTIVATION Meaningful content must appear in meaningful places at meaningful times. Or it’s wasted content. So, we activate the content we create in these “media:” Web site creation Digital video storytelling Social media marketing – Google (SEO), Twitter, YouTube, Facebook, LinkedIn Mobile marketing (apps) Presentations – PowerPoint, Keynote, multi-media Trade show marketing – before, during, and after Printed materials (yes, we still do that!) STRATEGY + CONTENT CREATION + ACTIVATION It’s what we do.