Gutzandglory Gand, Belgique

Projet réalisé pour Gutzandglory dans l'industrie Marketing & Publicité pour un public B2B / B2C.Dat corona geen pretje is, is een understatement. Toch hebben we de laatste maanden bewezen dat we zelfs vanop afstand een enorm gedreven en hecht team zijn. Een team dat werk maakt waar we trots op mogen zijn, en altijd 'the extra mile' gaat.Of het nu gaat over lastminute scripts aanpassen zodat de filmproductie coronaproof wordt, of een grootse activatie on hold zetten en iets helemaal nieuw - en digitaal - bedenken, óf zelfs virtuele alternatieven zoeken voor geplande events: we deden het allemaal. En we deden het met z'n allen, als één sterk team. Haperende internetverbindingen, "Je staat op mute", en talloze chats inbegrepen.Trots op wat we bereikt hebben de afgelopen maanden. Ontdek het allemaal vooral zelf in onderstaande showreel.

Projet réalisé pour Willemen dans l'industrie Construction pour un B2B public en 2018.When Belgian construction company Willemen Group developed Drainphalt, a water-permeable asphalt that lets rain enter the groundwater, Gutzandglory was asked to launch it.

Projet réalisé pour PwC Belgium dans l'industrie Conseil en management pour un B2B public en 2016.For PwC’s new graduate recruitment campaign, Gutzandglory and PwC developed ‘Tenzing’, a chatbot that helps last year students to apply at PwC. With this recruitment bot, each graduate gets a personal sherpa on their path to a top job. They can ask him questions about working and applying at PwC, get interview advice, find job events and win a tech trip to London.Machine learning was used to train the chatbot so that he can process natural language. Tenzing might be a machine, but he’s got tons of character. His conversations are entertaining and a 3D-character was created to give him even more personality. His looks - and name - are based on the famous Sherpa Tenzing Norgay, who guided the first man to the top of Mount Everest.The chatbot is part of the PwC base camp website [http://www.gutzandglory.be/work/pwc-base-camp], which was launched by Gutzandglory in 2016. It offers graduates entertaining and informative content to help them with their application. Both PwC base camp and Tenzing demonstrate PwC’s sherpa attitude: PwC’s hands on approach to guiding you to the top – as a student, as a client or as an employee.An online campaign targeted at final year students on Youtube, Google, Facebook and Instagram generated traffic to the chatbot.

Projet réalisé pour Beaphar dans l'industrie Animaux pour un B2B / B2C public en 2017.To prove that the new Beaphar baseline ‘Because pets are family too’ really makes sense, we set up a surprising social experiment. We asked children from 4 families from 4 different European backgrounds the same question: “draw a picture of your family.” Without knowing from each other, parents and kids were tested at separate locations. In the video-taped experiment we asked them who the members of the family were.The answers from the kids and the parents were quite different... and very eye-opening for the adults. Kids prove to have stronger intuitions and insights into what really counts in family bonding. They find it self-evident that pets are part of the family.The video of the social experiment targets more than 80 countries, where Beaphar is active. With special focus on the 5 big historic home markets: The Netherlands, Belgium, Germany, France and the UK. The video uses online channels like Facebook and YouTube, with the support of a PR campaign.

Projet réalisé pour Beaphar dans l'industrie Animaux pour un public B2B / B2C.Because pets are family too. That’s the new baseline we created for Beaphar - the global petcare company. Our pets are family too and therefore they deserve the very best care: accessible, affordable and quality products.It’s also something loving pet owners easily agree on, and it reflects the core values of the founders of the company. It defines a strong reason-why for the entire existing product portfolio and it’s a clear pointer for future innovations.As a first expression of this complete strategic repositioning, we created 3 brand visuals where we see our four-legged furry friends happily participating in family activities, as if they were truly one of the two-legged family members themselves.These three brand visuals are used in over 80 countries in ads, in-store and corporate materials, exhibition booths, B2B communications and more.

Projet réalisé pour PwC Belgium dans l'industrie Conseil en management pour un B2B public en 2016.