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Gutzandglory Gand, Belgique

Le profil et les détails de cette agence sont gérés par son propriétaire.
25 personnes dans leur équipe
Parle Allemand, Anglais, Français, Néerlandais, Néerlandais, Belgique
14 projets dans leur portfolio
5 collaborations commencées sur Sortlist
Travaille à distance à travers le monde
Membre Sortlist depuis 2015
Fondée en 2010
7 prix décernés
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Services

4 services offerts par Gutzandglory

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  • Description

    Establishing an emotional connection is key throughout the full customer journey: that's what we call a consistent and efficient customer experience. We start from brand strategy and implement digital strategy. No matter the channels and technology, we integrate your distinctive promise in every cli...

    Compétences en Stratégie digitale (20)
    Social Media AdvertisingSocial AdvertisingAnalyticsInformation ArchitectureSocial Media MarketingSocial ContentPaid SearchConversatione-mail marketingGDN+10
    Projets en Stratégie digitale (5)
    Gutzandglory blaakt van gezondheid in coronatijden - Stratégie digitale
    PwC - Recruitment bot ‘Tenzing’ - Stratégie digitale
    Beaphar - Draw me your family - Stratégie digitale
    PwC Base Camp - Stratégie digitale
    Clients en Stratégie digitale (5)
    BeapharAnimaux | international
    PwC BelgiumConseil en management | national
    Van GelovenAlimentaire | international
    GutzandgloryMarketing & Publicité | national

    En savoir plus sur Stratégie digitale


  • Description

    Starting from brand strategy, we use all available channels to install your brand's promise. Yet, the proof of the pudding is in the eating: live activation, digital activation, brand activation and sales activation are essential in order to make your brand stand out in a trustworthy way....

    Compétences en Image de marque & branding (15)
    CommunicatiestrategieBrandingBrand GuideLogoVisual IdentityHuisstijlCustomer JourneyTaglineMerkstrategieMerkidentiteit+5
    Projets en Image de marque & branding (9)
    Gutzandglory blaakt van gezondheid in coronatijden - Image de marque & branding
    Drainphalt - The cloud project - Image de marque & branding
    Beaphar - Draw me your family - Image de marque & branding
    Beaphar - Because pets are family too - Image de marque & branding
    Clients en Image de marque & branding (9)
    Van GelovenAlimentaire | international
    Smeg BEProduits ménagers | national
    PwC BelgiumConseil en management | national
    BeapharAnimaux | international

    En savoir plus sur Image de marque & branding


  • Description

    Gutzandglory is an integrated advertising agency. Creativity is our trade: we do whatever it takes to connect consumers with your brand. We offer the best of both worlds: A dedicated senior team of creative advertising experts who aren’t afraid of getting their hands dirty. We come from various back...

    Compétences en Publicité (15)
    DigitalcommunicatieplanoohStrategieactivationscampaignsAdvertising CampaignMedia BuyingPrintTelevision+5
    Projets en Publicité (7)
    Gutzandglory blaakt van gezondheid in coronatijden - Publicité
    Beaphar - Draw me your family - Publicité
    PwC Base Camp - Publicité
    Mora radio & social: It’s weeeeekend again! - Publicité
    Clients en Publicité (7)
    Red MarketVente au détail | national
    GutzandgloryMarketing & Publicité | national
    BeapharAnimaux | international
    PwC BelgiumConseil en management | national

    En savoir plus sur Publicité


  • Description

    Brand strategy influences brand identity. We create and support both, with the focus on consistency and ease of application in our diverse digital multi-user and multi-touchpoint universe. Doing so, we never forget a detail: every shape, button, font or colour serves a purpose. To connect in a way t...

    Compétences en Design & graphisme (14)
    huisstijlenGraphic DesignBrandingDigitalWeb DesignSocial MediaDesignCorporate IdentityBrand IdentityAdvertising+4
    Projets en Design & graphisme (5)
    Gutzandglory blaakt van gezondheid in coronatijden - Design & graphisme
    Drainphalt - The cloud project - Design & graphisme
    PwC - Recruitment bot ‘Tenzing’ - Design & graphisme
    Beaphar - Because pets are family too - Design & graphisme
    Clients en Design & graphisme (5)
    GutzandgloryMarketing & Publicité | national
    BeapharAnimaux | international
    Smeg BEProduits ménagers | national
    WillemenConstruction |

    En savoir plus sur Design & graphisme

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Portfolio

14 projets ajoutés par Gutzandglory

Gutzandglory blaakt van gezondheid in coronatijden
Gutzandglory blaakt van gezondheid in coronatijden

Projet réalisé pour Gutzandglory dans l'industrie Marketing & Publicité pour un public B2B / B2C.Dat corona geen pretje is, is een understatement. Toch hebben we de laatste maanden bewezen dat we zelfs vanop afstand een enorm gedreven en hecht team zijn. Een team dat werk maakt waar we trots op mogen zijn, en altijd 'the extra mile' gaat.Of het nu gaat over lastminute scripts aanpassen zodat de filmproductie coronaproof wordt, of een grootse activatie on hold zetten en iets helemaal nieuw - en digitaal - bedenken, óf zelfs virtuele alternatieven zoeken voor geplande events: we deden het allemaal. En we deden het met z'n allen, als één sterk team. Haperende internetverbindingen, "Je staat op mute", en talloze chats inbegrepen.Trots op wat we bereikt hebben de afgelopen maanden. Ontdek het allemaal vooral zelf in onderstaande showreel.

Création de site internetDesign & graphismeImage de marque & branding+6
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Drainphalt - The cloud project
Drainphalt - The cloud project

Projet réalisé pour Willemen dans l'industrie Construction pour un B2B public en 2018.When Belgian construction company Willemen Group developed Drainphalt, a water-permeable asphalt that lets rain enter the groundwater, Gutzandglory was asked to launch it.

Création de site internetDesign & graphismeEvénementiel+3
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PwC - Recruitment bot ‘Tenzing’
PwC - Recruitment bot ‘Tenzing’

Projet réalisé pour PwC Belgium dans l'industrie Conseil en management pour un B2B public en 2016.For PwC’s new graduate recruitment campaign, Gutzandglory and PwC developed ‘Tenzing’, a chatbot that helps last year students to apply at PwC. With this recruitment bot, each graduate gets a personal sherpa on their path to a top job. They can ask him questions about working and applying at PwC, get interview advice, find job events and win a tech trip to London.Machine learning was used to train the chatbot so that he can process natural language. Tenzing might be a machine, but he’s got tons of character. His conversations are entertaining and a 3D-character was created to give him even more personality. His looks - and name - are based on the famous Sherpa Tenzing Norgay, who guided the first man to the top of Mount Everest.The chatbot is part of the PwC base camp website [http://www.gutzandglory.be/work/pwc-base-camp], which was launched by Gutzandglory in 2016. It offers graduates entertaining and informative content to help them with their application. Both PwC base camp and Tenzing demonstrate PwC’s sherpa attitude: PwC’s hands on approach to guiding you to the top – as a student, as a client or as an employee.An online campaign targeted at final year students on Youtube, Google, Facebook and Instagram generated traffic to the chatbot.

Design & graphismeInnovationPublicité en ligne+3
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Beaphar - Draw me your family
Beaphar - Draw me your family

Projet réalisé pour Beaphar dans l'industrie Animaux pour un B2B / B2C public en 2017.To prove that the new Beaphar baseline ‘Because pets are family too’ really makes sense, we set up a surprising social experiment. We asked children from 4 families from 4 different European backgrounds the same question: “draw a picture of your family.” Without knowing from each other, parents and kids were tested at separate locations. In the video-taped experiment we asked them who the members of the family were.The answers from the kids and the parents were quite different... and very eye-opening for the adults. Kids prove to have stronger intuitions and insights into what really counts in family bonding. They find it self-evident that pets are part of the family.The video of the social experiment targets more than 80 countries, where Beaphar is active. With special focus on the 5 big historic home markets: The Netherlands, Belgium, Germany, France and the UK. The video uses online channels like Facebook and YouTube, with the support of a PR campaign.

Image de marque & brandingPublicitéPublicité en ligne+3
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Beaphar - Because pets are family too
Beaphar - Because pets are family too

Projet réalisé pour Beaphar dans l'industrie Animaux pour un public B2B / B2C.Because pets are family too. That’s the new baseline we created for Beaphar - the global petcare company. Our pets are family too and therefore they deserve the very best care: accessible, affordable and quality products.It’s also something loving pet owners easily agree on, and it reflects the core values of the founders of the company. It defines a strong reason-why for the entire existing product portfolio and it’s a clear pointer for future innovations.As a first expression of this complete strategic repositioning, we created 3 brand visuals where we see our four-legged furry friends happily participating in family activities, as if they were truly one of the two-legged family members themselves.These three brand visuals are used in over 80 countries in ads, in-store and corporate materials, exhibition booths, B2B communications and more.

Design & graphismeImage de marque & brandingPhotographie
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PwC Base Camp
PwC Base Camp

Projet réalisé pour PwC Belgium dans l'industrie Conseil en management pour un B2B public en 2016.

Création de site internetImage de marque & brandingPublicité+4
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Cambio Car Crush
Cambio Car Crush

Projet réalisé pour Cambio Vlaanderen dans l'industrie Transport pour un B2C public en 2015.Car sharing services cambio offers a great mobility solution for cities. A lot of city owners are actually better off with a shared car than a privately owned one. So the run-up to Antwerp becoming a low-emissions-zone—banning the most polluting cars from its city—was an ideal moment to get residents with older vehicles to consider cambio and its message: Each shared car replaces 12 privately owned vehicles.

PhotographieRelations publiques (RP)Vidéo
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Smeg - It's so me
Smeg - It's so me

Projet réalisé pour Smeg BE dans l'industrie Produits ménagers pour un B2B / B2C public en 2016.To raise awareness on the Italian brand's complete gamut of freestanding as well as built-in kitchen appliances, we guided Smeg back to its core asset: design that enhances interior experience—in a wide range of varieties for every personal preference and every budget.

Design & graphismeImage de marque & branding
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Mora radio & social: It’s weeeeekend again!
Mora radio & social: It’s weeeeekend again!

Projet réalisé pour Van Geloven dans l'industrie Alimentaire pour un B2B / B2C public en 2017. Friday, that means having fries. And a delicious Mora snack of course. That’s the starting point of the radio saga that we made for the iconic snack brand. Dutch agency Alfred—who manages the Benelux account for the brand—entrusted us with this assignment. Each week the quintessentially Dutch character Cora kicks off the weekend by asking the Flemish about their weekend plans. That always results in hilarious conversations about various Mora snacks. The radio campaign runs throughout the entire year and is supported by a weekly Facebook post.

Image de marque & brandingInnovationPublicité+3
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Snel Verdiend. / Vite Gagné.
Snel Verdiend. / Vite Gagné.

Projet réalisé pour Red Market dans l'industrie Vente au détail pour un public B2C.Voor Red Market ontwikkelden we een promo-actie die de supermarkt voor het eerst op tv brengt. We zetten daarbij stevig in op second screen. Je kan de spots zien op RTL (RTL TVI, Plug RTL en Club RTL). Vanaf donderdag 23/4 flitsen tientallen producten uit het Red Market assortiment voorbij in 10 verschillende filmpjes. Herken je de producten in de spot, dan win je tot 15% korting of een jaar gratis winkelen.Op www.snelverdiend.be of www.vitegagne.be kan je ook meteen online spelen. De actie wordt verder aangekondigd in Vlaanderen op trams (Lijncom) en via bannering & social.

Publicité
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Garage Rock
Garage Rock

Projet réalisé pour Cambio dans l'industrie Automobile pour un public B2C.Thanks to the success of car sharing, more garages are left empty. To highlight the positive effect of cambio car sharing's success, we decided to use them for free concerts. The first edition of Cambio Garage Rock took place in Leuven, at the occasion of cambio's tenth birthday.

Image de marque & branding
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Merci Mannen - Merci les Gars
Merci Mannen - Merci les Gars

Projet réalisé pour Profile Tyrecenter dans l'industrie Automobile pour un public B2C.‘Merci Mannen’ / ‘Merci les Gars’ is an integrated brand awareness campaign for Profile Tyrecenter. Profile offers a high level of comfort in each facility and peace of mind by its services. To emphasize this unique added value, we considered this from a feminin point of view. For years, most men took upon themselves the ungrateful task to take the family car, or their wives’ cars for that matter, to the tyre service centre. A tyre centre is commonly a very rough place where waiting in a dirty and noisy environment can be quite uncomfortable. Qualities that are mostly considered to be not so female friendly. Therefore we say: thanks guys.

Publicité
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Flash Marathon
Flash Marathon

Projet réalisé pour Red Market dans l'industrie Vente au détail pour un public B2C.Red Market, Delhaize Group’s challenger supermarket brand in Belgium, has a unique fast store concept based on a 100% self-scan system. In order to allow new customers to discover the speed advantage, we took the hot topic of traffic speed control as our starting point. We flipped it into something positive: at Red Market, you don’t get punished when you speed: you get rewarded with an extra discount.

Image de marque & branding
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Making Life Sweeter
Making Life Sweeter

Projet réalisé pour Canderel dans l'industrie Alimentaire pour un public B2C.During the past decade different competitors joined Canderel in the segment of low calorie sweeteners. The brand needed to take a stand and claim its reference position once again. In order to become loved once more and to activate new and existing users, we agreed upon a brand repositioning that tells what Canderel really is: a great taste that makes life sweeter for all of us. We wanted the brand to move away from the functional perception of “a sugar replacement”.

Publicité
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Récompenses

Gutzandglory a été récompensé 7 fois

Best of Activation (BOA) Gold2019-04-30Product Launch

Best of Activation (BOA) Gold2019-03-31B2B

Best of Content (BOCA) Silver2019-03-31

Best of Content (BOCA) Bronze2019-03-31

BToB Awards Gold2019-09-01Best use of PR

BToB Awards Diamond (Jury's Award)2019-09-30Best use of PR

Best of Activation (BOA) Bronze2015-11-30Retail


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Détails



  • Siège socialStapelplein 70, 9000 Gent, Belgium

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