A propos de 20Something
Ce profil a été vérifié par l'agence
We are a strategic and creative agency, helping brands to identify and realise their full potential in the youngster segment.
20Something puts the newest generation of advertisers at the heart of the agency. An innovative way of advertising for generation Y. Questions, suggestions or you just want to grab a coffee with us? Don’t hesitate and let us know!
Récompenses ou Nominations
- starsEurobest Silver2014MediastarsEurobest Silver2014PRstarsBest of Activation2014SponsoringstarsEurobest Bronze2014PRstarsEurobest Silver2014MediastarsGouden Welp 20142014starsAAC Star2015ACCredited
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HIVjuillet 2018juillet 2018
In a clearly different context as that of the 80s and 90s, our challenge was to communicate about the medical advances in the field of HIV treatment to a wide audience that shows mixed knowledge of the subject. We noticed that while people were still scared of the HIV virus, they were not able to rationally explain why. Today, by seeking adequate treatment, one’s viral load (term used to describe the amount of HIV in one’s blood) can become so low that it is said to be undetectable to tests and, therefore, untransmittable.
No Violencemai 2016mai 2016
Violence amongst young couples is much higher than we would first think. That’s why Wallonia, Wallonia-Brussels Federation and Cocof decided to reach the French speaking Gen Z (15-18 yo) to show them that psychologic, physical, verbal, sexual or economical violence is not acceptable in a relationship. They also wanted to tell them that there’s always a way out.
The idea was to show daily situations among young couples which are generally considered as normal and ask Gen Z if they think these are really normal. With the baseline “Don’t let anyone decide in your name”, the campaign was declined in 2 radio spots broadcasted on all major French speaking broadcasting stations, 1 TV spot on all major French speaking TV stations, a new website, a booklet, a digital plan on Facebook (ads + video), prints dispatched to schools and administrations and badges. To catch Gen Z, the campaign had to be entertaining, so it was proposed as a pop quiz to check if they are violent and/or if they are victims of violence. The TV & radio spots showed that once you’re the victim of violence in your couple, it becomes a reflex to think of yourself as the problem. The end of the spot gives the phone number of the association which help Gen Z to get rid of violence.
Loads of conversations took place on Facebook between people from Gen Z, sharing their experiences.
Party Flightsmai 2016mai 2016
When Gen Y travels, they don’t see the added value of a company like Brussels Airlines compared to low-cost airlines. Brussels Airlines wouldn’t even be on their list of potential companies. So they asked us to increase awareness and prove that their brand is relevant to young people.
We established a strategic partnership with Tomorrowland to become their official airline company. We introduced the Party Flights, with the objective to extend the experience of the festival to the airplane: we had a fairy hostess at the redecorated boarding door, crew worthy of the best fairy tales, a giant crop circle near the airstrip and Brussels Airport decorated with the colours of the festival. A live DJ-set during the flight is the key moment of the experience.
To get the brand top-of-mind once more during the festival, we placed the largest Ferris wheel in Europe right next to the podium. A view over Tomorrowland and the region made the party animals share Brussels Airlines on their social networks. In addition, all the official photo series of Tomorrowland included the Ferris wheel - a perfect brand integration with the festival.
By becoming an official partner, the contract ensures Brussels Airlines visibility alongside the festival: press conferences, publications, social media ... (Paid)
From our side, we ensured the publicity of Party Flights on the website of the company, their social networks and the b.there Magazine. (Owned)
The impact from the first ad exceeded all expectations. Fans of Tomorrowland instantly became fans of Brussels Airlines: Twitter, Facebook, blogs, newspapers and specialized, our client was everywhere. (Earned)
The Party Flights have become a must for foreign festival-goers who are always the first to get their tickets. As Brussels Airlines is their official partner, we have the credibility of Tomorrowland amongst Gen Y and we have not had to launch large communication campaign to sell the entire ticket allocated to the festival.
Joepiemai 2016mai 2016
Joepie, the Persgroep magazine of the Flemish Gen Z, started a big change. After a fresh lay-out, the brand also created a smartphone-app. The goal was to launch the app and boost sales of the magazine at the same time.
After market research and focus group discussions, it emerged that our adolescents often feel misunderstood by their parents. That’s why we decided to put the emphasis on what the magazine does best: understanding Gen Z and answering all their questions. Joepie is getting even closer to them with their new app.
The campaign included video (TV and web), bannering, radio and print as well as a making of-video. Because Joepie doesn’t want to be a brand that dictates teens what to do, think or say, the videos were not scripted and Joepie decided to give the youth an honest voice to let them explain their teen lifes.
The strength of this campaign lies in the media plan and content that adapts each time.
Generation Y finally felt understood by media. They discovered that it’s not just a magazine, it’s an honest brand that converses and interact with them.
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Chargée de campagnes chez AWSR
L'agence 20 Something gère la création et la mise en place des campagnes de sensibilisation de l'Agence wallonne pour la Sécurité routière (AWSR) depuis septembre 2016. Plusieurs thématiques telles que la vitesse, la distraction, la somnolence, l'alcool, etc. ont été abordées. Chaque campagne dure plus ou moins un mois et fait l'objet d'une stratégie multimédias. La collaboration avec 20 Something est très appréciée, le briefing du client est toujours respecté, et il en va de même pour les délais et le budget. Les idées de l'équipe créa sont toujours très originales et sortent de l'ordinaire. L'account Manager est à l'écoute du client et est très proactive, ce qui rend la collaboration beaucoup plus facile et agréable. L'agence propose quasi systématiquement une stratégie digitale complète en parallèle des médias plus classiques. Les campagnes (digitales principalement) font toujours l'objet d'une évaluation et de recommandations pour le futur.
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