About Voice Agency
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Welcome to VOICE!
Voice is the first agency to specialise in Convers(at)ional™ Marketing. The central principle is "conversion through conversation".
We combine creativity, technology, content and data for meaningful interactions that guide your target audience along the buyer's journey. These interactions are broadly interpreted and find their place in real world media (traditional media) as well as digital media, social networks and (social) PR.
Using in-depth knowledge as well as inbound and outbound marketing techniques, VOICE can help you to find your own ‘voice’ in order to forge a strong relationship with a consumer who is increasingly better informed and aware, thus improving your reputation, your performance and your leadership.
We are active in different sectors
- At Voice Agency we are experts in social media marketing. Our in-house team offers consultancy and execution of made-to-measure social media strategy. This can entail community building, content creation, conversation/community management, social media advertising campaigns, online monitoring, and much more! Contact us to see what we can do for you! Conversational marketing strategy Definition of conversational brand territory Community building & management Social advertising Social selling Analysis of online reputation Performance analysis
Public Relations (PR)
- Voice Agency challenges traditional PR with Social PR! We believe there are more stakeholders out there for your brand than journalists only. Ask youself: How many blogs do I read per day? Am I still influenced by classic branding? By answering these questions you will understand why at Voice we believe all brands should develop a Social PR strategy. That's where we come in! We can recommend how and where your brand should be communicating and can execute the plan for you. We can take care of: Social PR strategy, press and blogger relations, brand journalism, online reputation management, social media newsrooms and much more. Contact us today to see how we can help your brand to become conversational! Press & blogger relations Identifying and contacting influencers (Online) newsletters and blogs Brand journalism Social media newsrooms Earned media analysis Keyword research and SEO
A few metrics about the agency
Check the latest works made for our clients
Efteling Case studyAugust 2015August 2015
Efteling Case study
Efteling, the largest theme park in the Netherlands, celebrated its 60th birthday in 2012. An ideal opportunity to attract more Belgian visitors and raise brand awareness in Belgium!
Voice developed a strong long-term social media strategy for this authentic amusement park. To make the Belgian public more familiar with Efteling, we created a Facebook page per language with special promotions and contests, and a dedicated blog drenched in fairy tales, both aimed at young parents. We also activated “mummy blogs”, young mothers who blog, by offering them exclusive content and access to the park.
Voice’s activation is clearly working: Belgians seem to like fairy tales and enjoy participating in an active, flourishing community that keeps growing every day!
Waterloo 2015November 2017November 2017
Engaging the June 2015, the world commemorated the Bicentenary of the Battle of Waterloo, a decisive historic event. The non-profit organisation Bataille de Waterloo 1815 planned the most impressive reconstruction ever seen in Europe. Five thousand re-enactors, three hundred horses and a hundred canons participated.
Their goals: to engage a wider audience beyond re-enactment and Napoleon enthusiasts, and to convert no less than 120,000 of them to ticket buyers using a strategic, conversion-based content and social media approach.
To that end, Voice conceived a full-fledged conversational communication plan for our sister company VO Communication, the event’s executive producer, and their partner Verhulst Events and Partners. The plan integrates web, public relations, and social media.A holistic approach using digital and PR
We set up an extensive website in four languages: Dutch, French, English and German. The site servesd as the core of all communications as well as the opportunity for conversions, such as ticket sales, requests to participate in the re-enactment and merchandising.
Public relations helped us get the word out. We partnered with journalists in TV, radio and printed press to heighten awareness for this extraordinary event through multiple press conferences, a press kit and an online press room. Leading up to June 2015, we provided press relations with a monthly fresh story by means of a press release.
Social media created day-to-day engagement. However, the Facebook page was just the beginning; throughout the year, we created additional Facebook pages for 10 historical characters to interact with. We aadded Instagram and Twitter to the mix, as well as a YouTube channel which hosts several videos.
Campagne "Open House Days" pour Century21June 2018June 2018
Campagne "Open House Days" pour Century21
A campaign to promote the Century 21 “Open House Days” and to reaffirm the brand positioning: the number 1 real estate network
In the light of Century 21’s sponsorship of the Jupiler Pro League, we developed a campaign inspired by soccer. It positioned each of the 183 agencies as being the winning team in first league.
German National Tourist Office CaseJune 2018June 2018
German National Tourist Office Case
VOICE has used social advertising to attract people to the site, to develop their FB community and to raise awareness of tourism in Germany, reaching different target audiences at different times and using relevant strategies to optimize the available budget.
Our SoMe team has conducted Facebook campaigns to develop and boost the reputation of the "Germany Tourism" brand and promote its website.
Check the latest reviews from our clients
New Business Developer at Voice Agency
Art Director Web & Social Media at Boukalail Communication
Operations Manager at Voice Agency
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