The Reference

Agency expert in Digital Strategy, Mobile App, Web Application, Website Creation.

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(7 reviews)
The Reference

About The Reference

This agency has already been claimed by its owner

Description
  • Established in 1993, The Reference is an international web agency and one of the digital pioneers in Europe. From its very start the agency combined marketing and technology to create important added value for its clients. Today The Reference is a leading multichannel agency with a team of more than 140 highly skilled employees.

    The Reference, based in Ghent, Antwerp and New York, is characterized by a result-oriented approach, reflected in its motto: it's more than digital, it's your business. The agency assists its clients in strategic transformation projects and turns objectives into success stories, while seamlessly integrating various areas of expertise: brand design, e-commerce, marketing automation, search engine marketing, social media, analytics, mobile & tablet, custom applications,...  The Reference is one of the very few companies that has a full service digital offering, but is definitely unique in its integrated approach across all (digital) channels and customer touchpoints. Customers appreciate The Reference for its performance oriented approach and relentless focus on achieving and leveraging their strategic business objectives. 

    In 2007, the agency joined Emakina Group, enabling it to service its clients internationally as well.

    Among the clients of The Reference are Besix, Kodak Alaris, Carglass, Luminus, Ikea, Bekaert, DELA, Thomas Cook, OZ - Onafhankelijk Ziekenfonds, Makro Cash & Carry Belgium, Gates Europe, International Post Corporation, Swiss Education Group, Fluxys, Colruyt, BNP Paribas Fortis, Ansell, iMinds, Shurgard Europe, …

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(7 reviews)

Location

Show address

Languages

en
nl

Social Media

Services offered

We are active in different sectors

Digital Strategy
  • How can the digital channels and all customer touchpoints contribute to the objectives of my organization?
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Web Application
  • Employees are increasingly bringing their tablet or smartphone with them to the office because it allows them to perform their job better. Many companies have noticed this, and are now recognising the potential in mobile applications which address the professional needs and responsibilities of their employees. These devices could mean added value for your company as well.
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Mobile App
  • - mobile strategy - iOS, Android, Windows Phone - Sales tools (Showpad) - mobile magazines - mobile advertising
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Website Creation
  • The Reference has an extensive and highly skilled technical team that spares no effort in bringing your project to successful fruition. The team makes use of standard platforms such as Microsoft .NET, Java and PHP.
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Interested by our service? Contact us now!

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A few metrics about the agency

4

Services

7

Reviews

6

Works

140

Team members

Previous Works

Check the latest works made for our clients
6 work(s) uploaded
OZ: Digital transformation

OZ: Digital transformation

April 2014
April 2014

OZ: Digital transformation

Since 2011 OZ has made 'digital' a strategic priority in the continuous improvement of the service to its customers. The website was the first result of the cooperation with The Reference and the tangible beginning of a full digital transformation.

Digital Strategy
Start 2 Run: Mobile  app

Start 2 Run: Mobile app

May 2015
May 2015

Start 2 Run: Mobile app

Energy Lab, Evy Gruyaert and The Reference join forces to develop the new 'Start 2 Run' app. The app has Evy's successful initiative (teaching Flanders to run) as a starting point and provides all the functionalities recreational runners would expect. A new standard for personalised running apps has hereby been introduced.

Mobile App
PARTOOL: Branding

PARTOOL: Branding

May 2015
May 2015

PARTOOL: Branding

Does the name Partool ring any bells? No? That would be normal, because it is brand new! Wholesale stores Vandenbulcke in Ostend, Vervaet in Ghent, Vervaet in Brussels and Gils in Vilvoorde want to guarantee an even better service to their customers and are therefore launching a new brand name, as well as a new web shop in which the wide range of products of all different shops will be united. The Reference was responsible for the brand creation exercise, traced the entire communication plan for the launch and built a new website and e-shop.

Branding & Positioning
Luminus: Responsive site

Luminus: Responsive site

May 2015
May 2015

Luminus: Responsive site

The Reference created a brand new responsive website for EDF Luminus, enabling EDF Luminus clients to act fast & swift and request any EDF Luminus service through their desktop pc, tablet or smartphone.   Our experts at The Reference/Mobile have also developed a highly interactive app, so that unexpected surprises can be avoided at all times.

Website Creation
iMinds: New website

iMinds: New website

May 2015
May 2015

iMinds: New website

The Reference, known for its integrated approach of all digital marketing channels, was responsible for the strategic process, for strengthening of the corporate identity in the look and feel of the website, & for the concept of the new responsive site. It uses the latest technology in webdesign to bring the visitor to the right information via a clear and logical path. Through a rich content experience supported by storytelling, web visitors are now deeply immersed in the inspirational story of iMinds.

Website Creation
DELA: Online marketing

DELA: Online marketing

May 2015
May 2015

DELA: Online marketing

Belgian funeral specialist DELA contacted The Reference to optimise their online performance on a strategic and operation level. The Reference developed a roadmap based on 4 tracks (more precisely Analytics, Search Engine Advertising, Conversion Optimisation and Search Engine Optimisation). On a monthly basis, all completed action points are discussed, with a specific focus on the current status as well as priorities for the upcoming months.

Online Advertising

Clients’ reviews

Check the latest reviews from our clients

7 review(s) posted

Total ratings

5/5
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    5/5

    Mathieu Van de Velde  4 years ago

    Account Manager at The Reference & Business Development Manager at Emakina Perform
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    5/5

    Vicky Van Daele  4 years ago

    Marcom Manager at The Reference
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    5/5

    s. debuyser  3 years ago

    Job position unknown
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    5/5

    Harold Roegiers  3 years ago

    Marketing Manager at StoryMe
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    5/5

    Brett Dufort  3 years ago

    Account Executive bij The Reference at The Reference
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    5/5

    Mathieu Dhondt  3 years ago

    Business Consultant at The Reference
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    5/5

    Comma Merkenmarketeers  2 years ago

    Allround Marketeer at Comma, merkenmarketeers
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