About The Reference
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Established in 1993, The Reference is an international web agency and one of the digital pioneers in Europe. From its very start the agency combined marketing and technology to create important added value for its clients. Today The Reference is a leading multichannel agency with a team of more than 140 highly skilled employees.
The Reference, based in Ghent, Antwerp and New York, is characterized by a result-oriented approach, reflected in its motto: it's more than digital, it's your business. The agency assists its clients in strategic transformation projects and turns objectives into success stories, while seamlessly integrating various areas of expertise: brand design, e-commerce, marketing automation, search engine marketing, social media, analytics, mobile & tablet, custom applications,... The Reference is one of the very few companies that has a full service digital offering, but is definitely unique in its integrated approach across all (digital) channels and customer touchpoints. Customers appreciate The Reference for its performance oriented approach and relentless focus on achieving and leveraging their strategic business objectives.
In 2007, the agency joined Emakina Group, enabling it to service its clients internationally as well.
Among the clients of The Reference are Besix, Kodak Alaris, Carglass, Luminus, Ikea, Bekaert, DELA, Thomas Cook, OZ - Onafhankelijk Ziekenfonds, Makro Cash & Carry Belgium, Gates Europe, International Post Corporation, Swiss Education Group, Fluxys, Colruyt, BNP Paribas Fortis, Ansell, iMinds, Shurgard Europe, …
We are active in different sectors
- How can the digital channels and all customer touchpoints contribute to the objectives of my organization?
- Employees are increasingly bringing their tablet or smartphone with them to the office because it allows them to perform their job better. Many companies have noticed this, and are now recognising the potential in mobile applications which address the professional needs and responsibilities of their employees. These devices could mean added value for your company as well.
- - mobile strategy - iOS, Android, Windows Phone - Sales tools (Showpad) - mobile magazines - mobile advertising
A few metrics about the agency
Check the latest works made for our clients
OZ: Digital transformationApril 2014
OZ: Digital transformation
Since 2011 OZ has made 'digital' a strategic priority in the continuous improvement of the service to its customers. The website was the first result of the cooperation with The Reference and the tangible beginning of a full digital transformation.
Start 2 Run: Mobile appMay 2015
Start 2 Run: Mobile app
Energy Lab, Evy Gruyaert and The Reference join forces to develop the new 'Start 2 Run' app. The app has Evy's successful initiative (teaching Flanders to run) as a starting point and provides all the functionalities recreational runners would expect. A new standard for personalised running apps has hereby been introduced.
PARTOOL: BrandingMay 2015
Does the name Partool ring any bells? No? That would be normal, because it is brand new! Wholesale stores Vandenbulcke in Ostend, Vervaet in Ghent, Vervaet in Brussels and Gils in Vilvoorde want to guarantee an even better service to their customers and are therefore launching a new brand name, as well as a new web shop in which the wide range of products of all different shops will be united. The Reference was responsible for the brand creation exercise, traced the entire communication plan for the launch and built a new website and e-shop.
Luminus: Responsive siteMay 2015
Luminus: Responsive site
The Reference created a brand new responsive website for EDF Luminus, enabling EDF Luminus clients to act fast & swift and request any EDF Luminus service through their desktop pc, tablet or smartphone. Our experts at The Reference/Mobile have also developed a highly interactive app, so that unexpected surprises can be avoided at all times.
iMinds: New websiteMay 2015
iMinds: New website
The Reference, known for its integrated approach of all digital marketing channels, was responsible for the strategic process, for strengthening of the corporate identity in the look and feel of the website, & for the concept of the new responsive site. It uses the latest technology in webdesign to bring the visitor to the right information via a clear and logical path. Through a rich content experience supported by storytelling, web visitors are now deeply immersed in the inspirational story of iMinds.
DELA: Online marketingMay 2015
DELA: Online marketing
Belgian funeral specialist DELA contacted The Reference to optimise their online performance on a strategic and operation level. The Reference developed a roadmap based on 4 tracks (more precisely Analytics, Search Engine Advertising, Conversion Optimisation and Search Engine Optimisation). On a monthly basis, all completed action points are discussed, with a specific focus on the current status as well as priorities for the upcoming months.
Check the latest reviews from our clients
Mathieu Van de Velde
Account Manager at The Reference & Business Development Manager at Emakina Perform5/5
Vicky Van Daele
Marcom Manager at The Reference5/5
Job position unknown5/5
Marketing Manager at StoryMe5/5
Account Executive bij The Reference at The Reference5/5
Business Consultant at The Reference5/5
Allround Marketeer at Comma, merkenmarketeers
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