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Advertising is where it all began for SUPERMACHINE. It’s what SUPERMACHINE breathes for. What it bleeds for. Making strong and innovative campaigns where creativity takes the lead. Where effectiveness is the main goal.
Building campaigns that work. On- and offline, and when possible, somewhere in between. Step by step. From strategy to concept, from production to finalized project and follow-up. Long-term chess games and short-term fireworks. With the right people on the right projects, working closely together with clients to meet their every need.A creative agency built to innovate. It’s in our DNA. It’s a part of us. A general curiosity gone mad. We want the kind of innovation that helps our clients. Helps and propels them forward. Innovation that is able to set them apart. We are diving head first into new technologies like AR, VR and. Headfirst. Because that’s the only way to swim.With services like advertising, innovation, branding & positioning, online advertising and social media we are the 360° partner you are looking for.
Awards or Nominations
We are active in different sectors
- Advertising is where it all began for SUPERMACHINE. It’s what SUPERMACHINE breathes for. What it bleeds for. Making strong and innovative campaigns where creativity takes the lead. Where effectiveness is the main goal. Building campaigns that work. On- and offline, and when possible, somewhere in between. Step by step. From strategy to concept, from production to finalized project and follow-up. Long term chess games and short term fireworks. With the right people on the right projects, working closely together with clients to meet their every need.
Branding & Positioning
- An effective branding strategy now, more than ever, is thé way to make a difference. Standing out in an ever growing abundance of mass communication. On average we see 2700 advertisements a day. 2700! Do you remember which ones? Recognizability is perhaps the single most important thing for brands, for fans, and potential customers. Persuading with confidence. Our designers and strategists will give you their all to find a new branding strategy that fits you.
- We are a creative agency built to innovate. It’s in our DNA. It’s a part of us. A general curiosity gone mad. We want the kind of innovation that helps our clients. Helps and propels them forward. Innovation that is able to set them apart. We are diving head first into new technologies like AR, VR and. Headfirst. Because that’s the only way to swim.
- Snapping your next event, taking selfies for your Instagram stories, swiping on Tinder, updating your Facebook, and launching two hashtags on Twitter while we’re at it. Still following? We are. Your online communities are in dire need of a fresh approach. That’s where SUPERMACHINE comes in to play. We will build, monitor and manage your online fanbase. We’ll fill it with relevant and effective content, know when to use which influencer for your campaigns, and provide you with the latest updates from social media land.
A few metrics about the agency
Check the latest works made for our clients
Alez, naar 't schijnt.September 2017
Alez, naar 't schijnt.
An architectural gem, but there's more, much more!
The assignment De Krook presented to us seemed logical at first, but after thorough analysis, the essential question was divided into two key sections. On the one hand, it was necessary to communicate broadly via existing channels, with plenty of content concerning the new building and tease Ghent’s citizens to take part in the opening weekend. The message had to be clear, accessible to all target groups, and relevant for all ages.
On the other hand, De Krook’s audience had to take notice. By combining the strengths of the various partners into a single creative concept, De Krook's synergy-focus with a bit of tongue-in-cheek caused the needed reverberations throughout the community.
"Not an easy assignment, but SUPERMACHINE came up with a creative concept that met both conditions for 100%."
Say it with a compliment.
March 1, International compliment day! A day that’s totally Coca-Cola. More importantly, Coca-Cola wouldn’t be Coca-Cola without some extra. And so #complimentsweek was born.
Coca-Cola asked SUPERMACHINE’s help to make it easier for colleagues to spread some compliments across Europe. Let’s be honest, giving a compliment isn’t a regular thing to do, especially once we’re talking across borders.
But how do you reach thousands of employees, all over Europe, both on- and offline?
Can we develop our own competition?
Interim agencies are the broker between labor supply and demand. Initially agencies seemed easily replaceable by apps that can outsmart them. Features that help those looking for work find a matching job.
Game changers like Uber or Airbnb have already demonstrated to various markets how to be more transparent or efficient. Could Randstad do the same?
Protect our data!
Ghent University is wrestling with IT-issues around security: IDs are shared and misused. Phishing emails surface frequently; colleagues are not too careful with passwords on Post-its… A disaster waiting to happen considering that UGhent works with volumes of sensitive data.
That’s why Ghent University wanted a strong information and awareness campaign over the entire UGhent community. A completely digital campaign targeting instructors, administrators, hospital personnel, students… and one that is as memorable as possible.
"Pointing and wagging a finger hasn’t worked in a long time, so we chose to do some heavy-hitting campaigns which centered on deep insights into the target groups the campaigns are geared towards."
Fanta Play!September 2017
Make it mobile!
Fanta had a nice campaign for Gen Z in mind and was looking for an agency with digital pizzazz. They didn’t go thirsty because SUPERMACHINE was the ideal partner.
We built an online application where you could pimp your or your friends’ photos with the iconic Fanta look. The more original the better—because the best entries received festival tickets!
Interaction above all.
Sporza turned ten and wanted to celebrate with its sports fans community as well as with stay-at-home parents, making it a wide target audience. Brand interaction was paramount so getting the most out of the existing platforms and style was key.
In addition, Sporza wanted to support the campaign with TV spots and claim as broad a public as possible.
Check the latest reviews from our clients
Ward Van Ooteghem
Head of Innovation at Citymesh
Video animation for new concept. The word "machine" in Supermachine should be preceded by "oiled". We were on a very tight deadline and the team definitely put everything at work to make it.. and we did! The communication was excellent, fast and no-nonsense. We will definitely hire them again for future projects.
Marketing Coördinator at BuitenHof Tuinmeubelen
In samenwerking met Supermachine hebben we een volledig strategisch traject opgezet. Binnen het project begeleiden ze je van a tot z. Supermachine is deskundig en probeert je uit je comfortzone te trekken. Al met al alleen maar lof voor Supermachine!
kristel de vogelaere
regional manager at Buitenhof Tuinmeubelen
Supermachine is our main partner in creating our first awareness strategy. As we have no experience in this area, they really put us on track to find the right media and the right message, not forgetting the family spirit of our company. The collaboration works very nice and has only one goal : to help us in reaching our goals. The team of Supermachine is very open, very creative and listens very well to our proper input. We really appreciate this approach and are keen to find out the final result of our campaign.
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