Agency expert in Ergonomy (UX/UI), Website Creation, Branding & Positioning, Web Application, Digital Strategy, Mobile App.
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Hi, we are Superlab. We are a design studio for digital brands, products and services. We work in the sweet spot for innovation, somewhere between strategy, design and technology. Our multidisciplinary team consists of designers, storytellers, strategists and tech enthousiasts.
Although we are a small team (8 at this point), we do big projects for even bigger clients like Ketnet (VRT), Brussels Philharmonic, Isabel Group, Bringme, NATO and Infrabel. We also help startups to get their products out there like Click&Bike or Guardway, both enabling the Industrial Internet of Things in their own way. There's also Ibanity which represents a completely new way of banking. Another example is Hyperlane that we built from the ground up and that recently had an international breakthrough thanks to us.
We always try to design stuff customers really love to use. That requires both strategic, creative and technological skills, all of which we combine in one team. It's all about finding the right balance between business needs, user expectations and technical constraints.
Awards or Nominations
We are active in different sectors
- User experience is at the core of everything we do. We provide user research,customer profiles and proto-personas, prototyping, wireframing, flow and journey mapping, workshops, user testing and other user experience related services.
Branding & Positioning
- We believe a brand is defined by the sum of all interactions from the customer with the brand. To assists our clients in building great brands, we offer services in 4 main areas: brand architecture (looking how your brand, sub-brands and products are organized), brand narrative (defining the key brand messages), tone & voice (how does the brand behave and communicate) and visual identity (style guide, logo, ...). We also offer special services like naming and business model workshops.
- We sometimes refer to Superlab as a strategic design studio. We don't only create and design beautiful websites, applications and other digital products. We also make sure that the thing we're designing is useful and relevant for the company as well as to its customers. We can assist with brainstorming and ideation workshops or by co-creating your business model and value proposition.
- We create, design and develop any type of website. This includes concept, storyframes, wireframes, visual design, front-end and back-end development, copy, animation and seo optimization.
- We've built many web applications ranging from simple tools over social networks to complex multi-banking applications. We always start from the needs of the user by creating workflows, user stories and a story map. Depending on the project we then create user or page flows. Next we start with rough sketches that over time turn into wireframes and finally complete and well documented designs. For development we partner up with one of our preferred partners to ensure the client gets a fit to purpose and perfectly working web application.
- We've built many mobile applications ranging from simple apps over social networks to complex multi-banking applications. We always start from the needs of the user by creating workflows, user stories and a story map. Depending on the project we then create user or page flows. Next we start with rough sketches that over time turn into wireframes and finally complete and well documented designs. For development we partner up with one of our preferred partners to ensure the client gets a fit to purpose and perfectly working mobile application.
A few metrics about the agency
Check the latest works made for our clients
Designing a GDPR-compliant registration flow for children.
Ketnet is a public children's television channel owned and operated by VRT, the national public broadcaster. It’s their mission to help children explore media of all kinds in a safe and advertising-free environment. Ketnet is television, but it’s also an online platform, a roadshow, a band and a social network. In short, Ketnet is an omnichannel experience for kids of all ages. It’s eductational, it’s interesting and most of all, it’s fun!
Bedenken en ontwerpen van een compleet nieuwe website
Infrabel is de beheerder van de Belgische spoorweginfrastructuur. Het bedrijf werd in 2005 opgericht in de schoot van de NMBS en vaart sinds de vrijmaking van het spoorwegnet een eigen koers. De voornaamste doelstelling van Infrabel is het onderhouden en moderniseren van de spoorweginfrastructuur met het oog op een betere veiligheid en kwaliteit.
Brussels PhilharmonicOctober 2018
Creating a rich digital experience for a unique philharmonic orchestra.
Brussels Philharmonic is an orchestra with a long-standing history. Founded in 1935 by the Belgian national public broadcaster, the orchestra had the mission to introduce the public to the more serious repertoire. Throughout the years the orchestra worked with the best conductors and composers in the world. They gained international recognition in the movie industry with the recording of soundtracks for awarded movies, games and TV shows.
Ontwerpen van een publieke website voor een ambitieuze scale-up
Bringme is een scale-up die een slimme pakjesautomaat heeft ontwikkeld. Het Bringme netwerk bestaat vandaag uit meer dan 750 locaties en telt meer dan 250.000 gebruikers. Het bedrijf biedt oplossingen voor woningen, kantoren en scholen en staat voor een internationale doorbraak.
Creating a new product from the ground up for the company that reinvented hosting.
Hyperlane is disrupting the traditional idea of hosting. It is a platform that helps digital agencies deploy their projects over the cloud, without the hassle of buying, building and maintaining the underlying infrastructure.
Check the latest reviews from our clients
Media manager at Infrabel
As the media manager of Infrabel, I have worked with Superlab for the redesign of our new website. Thanks to their agile approach and their down-to-earth mentality, they have been able to put the user in the middle of their designs. After a few workshops, they quickly defined our needs and translated them into wireframes and specific pre-designs. It was a pleasure working with them and we will definitely keep them on our radar for future projects.
Founding Partner at MCG
S trategic U serCentric P ragmatic E efficient R esult-Driven L ean process A lfa Teamplayers B udget committed In a connected world, it is hard for any business to achieve the best product-market fit. From our experience we could have saved money hiring the experts of superlab earlier. They integrate seamless with your existing team / company members. With a structured process they want to understand your dream about a product or service. Superlab will challenge this dream, and design together with you a better offering, tested with clients and ready to scale. Superlab is more than an agency; If they team up with you, be sure they believe you have a rough diamond which they love to cut into a well-shaped jewel!
Oprichter & CEO at Hyperlane
Superlab heeft ons op een zeer professionele en gestructureerde manier ondersteund bij het service design van Hyperlane. De oprichters bouwen voort op de ervaring en expertise die ze door de jaren heen hebben opgebouwd. Ze spenderen veel aandacht aan communicatie en behouden hierdoor goed de focus op de te behalen doelstellingen. Projecten worden bijgevolg op tijd en binnen budget opgeleverd. Superlab staat ons op een zeer toegewijde en geëngageerde manier bij in de uitbouw van ons bedrijf. We beschouwen hen als een structurele partner voor de de lange termijn.
Bestuurder at Guardway NV
Superlab was a relief for our product AND for our team! The process-based approach has led us to launch our product earlier and expand it step by step based on customer feedback. Absolutely a good investment and nicely within the agreed budget!
CEO at VicThorious.com
VicThorious has a complex product and service offering which is not easy for everyone to grasp. With the help of the Superlab team, we were able to able to define the right service model for our business, market approach, and create our identity and sales strategy. They do not just create deliverables, which are of the highest standings, they participate as part of your team and work closely together. This allows for the fastest results possible with the lowest amount of iterations required. Superlab has a great team with each team member having a strong skillset that complements each other. They developed their own unique methodology based on their extensive background and experiences, which I have not seen yet at other competitors. We really enjoyed working together with them and will continue to do so in the near future!
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