Secondfloor is a Brussels based independent creative agency created in 2007. With a team of 15 dedicated experts and a flat working process we offer an agile and ROI-oriented service to our clients.
Our independence allows us to be media neutral and to give a free rein to our creativity every day.
We create relevant multi-channel brand experiences that increase brand consideration, purchase and loyalty.
Second Floor strategic awareness, and creativity produces integrated customer experiences across the increasing number of touch points and this aligning perfectly with your brand strategy.
Secondfloor offers a wide range of services from strategic planning, creative concept development, to off and online production, social media management and event organization.
Secondfloor. We elevate brands.
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We are active in different sectors
Branding & Positioning
- Brand diagnostic - Brand positioning and values - Brand personality - Brand content - Brand identity and guidelines
- Strategic thinking - Creative Strategy - Creative concept development - Digital creativity - Off and online implementation.
A few metrics about the agency
Check the latest works made for our clients
AGC. Turning a commodity into an emotional brand.January 2019January 2019
AGC. Turning a commodity into an emotional brand.
La campagne avait pour objectif de construire la valeur de la marque AGC Glass et de développer sa notoriété auprès d'une cible BtC. Elle positionne le verre non pas comme un simple produit de commodité mais comme une matière présente dans notre quotidien et qui accompagne nos émotions.
La campagne s'articule autour d'un film émotionnel décliné en plusieurs formats digitaux. Elle sera visible dans neuf pays européens, via les plateformes YouTube et Facebook.
Ligue Braille. Une autre façon de voir la vie.March 2017March 2017
Ligue Braille. Une autre façon de voir la vie.
Following our strategic analysis, the communication brings a particularly positive tone to the visual impairment by describing, with lightness, the daily life of Sylvie who lost sight five years ago, but who continues to enjoy the good sides of life, in complete autonomy. The integrated national campaign is aired on TV, radio, postering in the Brussels metro, POS for regional antennas and field actions.
TéléSAT. Brand Awareness TV CampaignDecember 2016December 2016
TéléSAT. Brand Awareness TV Campaign
TéléSAT is a challenger on the TV provider market in Belgium. We developped this TV campaign to boost the brand awareness and attractiveness and to position them as a real alternative against VOO, Proximus and Telenet.
Bozar's caseApril 2015April 2015
Creativity, quality, and artistic diversity have been at the heart of the Centre’s mission since its foundation. But for art not to be something abstract and distant, for it to be truly part of the “culture” of a society – and particularly in a city as variegated and international as Brussels – the public must be able to experience it in a way that is both natural and lively. Art and people must find and recognise each other, must interact with and enrich each other. For the greater happiness of all.
Check the latest reviews from our clients
Marketing Manager at ISS Facility Services
Hereby I like to recommend Second Floor. We now have worked a couple of months with them so far. They come with creative proposals, are pro-active and use our feedback actively which proves their flexibility. They are always available and stick to the deadlines set together. A professional agency we can rely on.
Communication Manager at Valipac
Nous avons confié à Second Floor la mission de procéder au rebranding de notre société et nous sommes enchantés de la collaboration. Le résultat final est le fruit d'une approche non seulement créative mais surtout stratégique. J'apprécie par dessus tout la bienveillance sincère des contacts avec l'équipe.
Co-fondateur at Owlthink
Plusieurs collaborations et toujours aussi agréable !
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