RCA

Agency expert in Public Relations (PR), Branding & Positioning, Social Media, Advertising, Digital Strategy, Content Strategy.

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RCA

About RCA

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Description

RCA Group is an independent, full service communication agency based in both Hasselt and Diegem (Brussels). Rca has 5 business units: Brands, PR, HR, Public and Online. In that way we can deliver a 360° approach for your brand.

We serve a wide range of dutch and french speaking clients such as Coca-Cola, Decathlon, Campari and many more. With each idea, campaign, strategy,.. we have one goal in mind: Create impact!

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LocationMachelen, Belgium

Languages

en

Contact info

400 12 34 56 78

RCA@RCA.com

Social Media

Services

Services offered

We are active in different sectors
Public Relations (PR)
  • One of the specialisations is PR. We take care of your positive image and build up a relationship of trust between our journalists and your company/brand. We have a team of 15 professionals with 2 native bilingual speakers (dutch and french). The PR department is experienced in: Corporate PR, PR- Consultancy, Product PR, Crisis-and internal communication, Media training, Press relations, Social media, Webdesign & Development, Digital marketing and Strategy. Our team has a proactive, hands on mentality and works closely together in order to create efficient, integrated and suitable solutions. We are specialized in both product and corporate PR.
Social Media
  • From Instagram across Facebook to Twitter, they all reinforce your online brand story in their own way, like an extension of your external and internal communication and as a traffic generator to your website. What’s more, social media are not about one-sided communication, it’s a round-the-clock conversation with clients, staff and partners. Our experts can help you manage that conversation and capitalise on it. We couple social media with the efficiency of a genuine impact: following thorough analysis we set concrete goals. Afterwards, we measure the results and also include conversion, leads and sales in the story. Just think of us as your strategic sparring partner & coach, perhaps even as your conversation manager. To put it in less than 140 characters: @rcagroup takes you from communication across conversation towards conversion!
Digital Strategy
  • Google Adwords, social media, e-mailings, affiliate marketing, … nowadays 7 in 10 companies are involved in some form of digital marketing. And that’s a good thing, too: no fewer than seven million Belgians from all walks of life are active online, 24/7! In other words, in terms of potential, the sky truly is the limit. This means that the online world, in all its many facets, is the cornerstone of an effective marketing strategy. We brew the ideal marketing mix for our clients. Your goals are our point of departure. Are you looking to build name awareness or customer loyalty? Or do you want to attract visitors or boost sales? Following a thorough target group and competition analysis, our strategic and creative team of experts will formulate a digital vision in order to realise these goals. The result? Effective campaigns. Measurable, fast and flexible. After all, RCA Group didn’t become an official Google partner by mistake!
Branding & Positioning
  • At RCA Group we have a variety of specialisations to make sure we can provide the best service for our clients. One of our departments is Brands. Every successful campaign starts with a strong brand. So our Brands department specializes in Brand Activation, Brand Identity, Brand Strategy, Digital Marketing, Social Media, Webdesign & Development and Employer Branding. They all have the same goal: to create impact! Striking communication and smart marketing are the foundation to (re-) enforce brands. In order to do so, we develop communication plans and strategies, we design rebranding campaigns, we create corporate identities, we work on image optimization for our clients etc. We make sure that your brand stands out and is perfectly structured.
Advertising
  • At RCA Group we are committed to create advertisements that differentiate your company from the competition. You can rely on us for honest, striking storytelling as well online as in print. Full service of course: we present unbiased advice on which media will get your message noticed and thanks to our outstanding contacts, we can offer the most performant places on- and offline. Because what you say is as important as where you say it! Every offer is by default tailor made according to your needs and budget. And we promise to deliver. After all, our motto is ‘let’s create impact’ for a justified reason.
Content Strategy
  • Every client and employee is a spokesman or spokeswoman for your company, organisation or government service. 24/7 and via every available channel, and amplified by and within a fast-moving digital context. Your product is constantly evolving and may turn into a service overnight. Such is the spirit of our age and it calls for a well-defined strategy: clearly stating what and who you are. You need to set a benchmark and be consistent in the relationship with your target group, clients, staff and your competitors. Our strategists will gladly help you work out that strategy and implement it, using a custom-tailored instead of your everyday out-of-the-box approach and based on a transparent and well-founded analysis. Contextual, targeted and accurate. The methodology varies from market research to focus groups. From the intake interview down to the smallest output, our guiding principle remains unchanged: creating impact. ‘Collaboration’ is a constant in this regard.

Interested by our service? Contact us now!

A few metrics about the agency

6
Services
0
Reviews
5
Works
70
Team members

Previous Works

Check the latest works made for our clients
5 work(s) uploaded
Audi PR & Social Media

Audi PR & Social Media

September 2015
September 2015

Audi PR & Social Media

We help Audi to:

- Build up a valuable & long-term relationship with key-journalists

- Generate press content by setting up an efficient/targeted media strategy

- Pitch interviews and unique stories

- Be top-of-mind 

- Create creative pr campaings

- Share interesting content on social media

Public Relations (PR)
Netflix PR BeLux

Netflix PR BeLux

September 2015
September 2015

Netflix PR BeLux

We help Netflix to: - Build up a valuable & long-term relationship with key-journalists & bloggers - Pitch creative storylines, interviews, set visits & exclusive trailers to targeted outlets - Educate influencers about this new freedom of watching content - Send out targeted press releases / monthly newsletters

Public Relations (PR)
BIVV – BOB campaign

BIVV – BOB campaign

August 2016
August 2016

BIVV – BOB campaign

We create awareness for responsible driving in Belgium through the BOB-campaign: 

- Creation and organisation of several campaigns

- 360° support of those campaigns through applications, commercials, an online platform, print media…  

- Social media management and community management

- Establish POS-materials and implementing them during events

- Creating partnerships to enforce the impact of the campaigns

Branding & Positioning
Bayer Animal Healthcare

Bayer Animal Healthcare

August 2016
August 2016

Bayer Animal Healthcare

At Brands we work for Bayer Animal Health. This is what we do:

- Strategic communication advises

- Digital communication

- Developing and implementing creative product campaigns

- Ad hoc realisation of communication and sales necessities

- Social media management

- Developing and realisation of POS-materials for consumers, vets and pharmacies

Branding & Positioning
Corporate and product PR

Corporate and product PR

September 2015
September 2015

Corporate and product PR

We help both Coca-Cola Company and Coca-Cola Enterprises to:

- Build up a valuable & long-term relationship with key-journalists

- Generate press content by setting up an efficient/targeted media strategy

- Pitch interviews and unique stories

- Be top-of-mind 

- Create creative pr campaings

Public Relations (PR)

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