Nightingale Experimental Concept Agency
Agency expert in Branding & Positioning, Digital Strategy, Event, Public Relations (PR).
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About Nightingale Experimental Concept Agency
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Nightingale is an Experimental Concept Agency based in Antwerpen and Amsterdam. We design and market your idea, concept or brand. Working in the field of lifestyle, we specialize in PR, trends and innovation.
Our intuitive approach lets us work across a range of disciplines, focusing on disruptive strategy, experimental concepts, progressive media relations, brand activations and on- and offline brand content.
With our network of like-minded correspondents across Europe (Antwerp, Berlin, Amsterdam, London, Paris, …) we can take on both international and local projects.
The Antwerp Nightingale Workspace, in which our core business takes place, is 600 sqm in total and subdivided into various zones. The Nightingale team works on centrally located islands, divided into the following cells: progressive media relations, event scenography, experimental tactics, content creation and visualisation.
Moreover, there’s room for creative workshops in our Atelier. There is also a Food lab fit for the organisation of press events, lunches and dinners. A mobile platform in the middle makes the space the perfect location for small lectures and other inspiring activities.
Over 300 sqm of the Nightingale Workspace is used for presenting collections, products and ideas of our clients. Here, our focus is always on building an inspirational scenography.
The Nightingale Studios are the creative heart of the space. The two infinity walls are available for photo shoots or other productions and can be booked upon request.
We are active in different sectors
Branding & Positioning
- Brand Strategy: Behind every successful brand or concept lies a well-considered strategy. We help brands set up a game plan and advise them on different strategic marketing, branding and communications decisions. Brand Repositioning: What does it take to turn an average brand into something exciting? Nightingale has experience in elevating an existing brand and rebuilding an image. Experimental Concepts: Our experiments take place in the Nightingale laboratory and are the perfect mix of imagination, innovation and know-how
- Brand Activations and Events: Behind each activation is a multi-faceted mechanism combining press, sales and marketing targets. We always set clear goals and create the ultimate brand experience in an exceptional scenography. Scenography and Emotional Architecture We tell your story by creating the right decorum; carefully setting the mood and amplifying the experience
- DIGITAL & SOCIAL MEDIA Keeping the growing importance of online and offline brand content in mind, we also create digital stories for all channels. As always, the underlying concept is essential here: a strong storyline combined with the right aesthetics. ONLINE & OFFLINE CONTENT Our in-house editors write and edit texts for press, business relations and consumers. Our content is always based on strategy, trends, research and experience.
A few metrics about the agency
Check the latest works made for our clients
NOKIA 8 LAUNCHJanuary 2018January 2018
NOKIA 8 LAUNCH
Among other releases such as the Nokia 3, 5 and 6, the tech giant Nokia appointed Nightingale for the launch of the Nokia 8.
Nightingale handles all press relations for Nokia in the Benelux. The iconic brand is now in the hands of HMD Global and launched an important flagship phone in 2017: the Nokia 8. Nightingale was responsible for the launch in the Benelux.
PUMA ANTWERP LAUNCHJanuary 2018January 2018
PUMA ANTWERP LAUNCH
Since its start in 1948, Puma has evolved into a footwear empire. In 2017, PUMA made their long anticipated re- turn to Antwerp with the opening of their new flagship store. Puma turned to Nightingale to make sure their store launch was one to remember.
To celebrate the momentum, Nightingale executed the store launch and even built a custom crafted wireframe installation for the entrance of the event. As scenography and emotional architecture are always essential, Nightingale adorned the lounge area with neon lighting, creating a high-tech, futuristic aesthetic. On top of this, we handled press and influencer relations for the launch.
SCOOP (86)January 2018January 2018
Scoop (86) is an experimental concept launched by the Luxembourg-based company Asport. Asport is exploring a hybrid retail concept that invites customers to visit the store more frequently, spend more time there, personalize their purchases and become part of a cultural community. Nightingale got the opportunity to design this new concept store from scratch.
Nightingale founder Stijn Nachtergaele and in-house interior designer Annemarie Van Riet created a fitting retail design for this new concept, as well as in-store brand activation. Nightingale was in charge of the PR and communication in the Benelux and creating the invitations for the store opening.
STRONGBOW 'SECRET GARDEN'January 2018January 2018
STRONGBOW 'SECRET GARDEN'
Strongbow is the world’s leading apple cider brand, created by Heineken and produced by Alken-Maes in Belgium. The cider brand is best known for their Strongbow Gold cider, although it has launched several new flavours, including their golden apple, elderflower and red berry flavours. To create awareness around these three cider flavours by Strongbow, Nightingale created a unique secret garden experience to capture the perfect apéro moment.
From Saturday the 17th of June and Sunday the 18th of June, and after that from Thursday the 22th until the 25th of June, Nightingale organised a secret garden in honour of Strongbow's three flavours, its location kept secret to the public. The concept behind this secret garden was to create an inspiring urban setting in Antwerp, where people could escape the city after a long day of work. The end result was a unique brand experience: a secret garden where visitors could truly be immersed in nature, the cider is sweet and served in abundance.
As the location of this secret garden was hidden, passersby had to search for the hidden entrance themselves. Hints were handed out near the location of the Zuiderpershuis, after which visitors would have to search for the recognizable lion head statue. From there, they would have to go through an overgrown hallway that would grant them access to the hidden green oasis.
The Strongbow 'Secret Garden' included many remarkable features, from the moss graffiti mural created by Eltipographic to a wooden amphitheater created with pallets where visitors could sit down and enjoy an ice-cold cider.
During the five days lifespan of the garden, over 500 visitors explored the secret garden and tried out one of Strongbows three delicious apple ciders.
125 YEARS VERITASJanuary 2018January 2018
125 YEARS VERITAS
In 2017, Veritas - a Belgian retail chain with an extensive range of accessories and DIY articles - celebrated its 125th birthday. Veritas came knocking on Nightingale’s door to create a fitting 360° concept from scratch to set off the anniversary year.
Nightingale thought out the RE:Collection campaign for Veritas, which comprised 6 months in total. Our creative concept was to focus on 5 different decades from the history of Veritas and to reinterpret them in a contemporary manner. A 360 campaign was carefully constructed by Nightingale. In association with partners such as Initials LA, Marie Wynants, Sam Ostyn and Roundhouse we produced the full campaign, resulting in 6-month-long festivities and extensive media coverage with 2.7 M people reached.
DRYKORN CHINATOWN TAKEOVERJanuary 2018January 2018
DRYKORN CHINATOWN TAKEOVER
The introduce their FW17 collection, German fashion label Drykorn asked Nightingale to conceptualize, produce and host a launch event for Belgian fashion press & influencers. The campaign was shot in Chinatown, New York so we translated the concept for our market.
Nightingale took a bold approach on this assignment and organized the “DRYKORN ChinatownTakeover”:atypicalChineserestaurantinChinatownAntwerpwastransformed to a stylized, street and overall impressive decor where key influencers and journalists were introduced to the FW17 collection and had a sneak peek at the SS18 collection. In total we welcomed 75 key guests from the media and Drykorn’s B2B network combined.
RAINS Store LaunchJanuary 2018January 2018
RAINS Store Launch
In 2017, Danish outerwear brand RAINS opened sever- al flagship stores around the world. After a successful launch event of their concept store in Antwerp, RAINS contacted Nightingale once again for round two with the launch of their concept store in Amsterdam.
Nightingale was in charge of inviting key members of the press and influencers, along with taking care of all communications and posting teasers on social media. The recap video for the Antwerp store open- ing was created in-house, which truly demonstrates the versatility of Nightingale.
House of HeachJanuary 2018January 2018
House of Heach
The Italian fashion brand Silvian Heach offers collections for women who enjoy quality products and have a strong passion for attention to detail. Silvian Heach assigned Nightingale to properly introduce the brand to the Belgian market.
To create brand awareness and present Silvian Heach to the Belgian market, Nightingale created the concept “House of Heach”: the castle “Hof ter Linden” was transformed into a glamorous scenery where you could discover the brand’s newest collections. Ballrooms, masks, secret spaces and exquisite collections were set in an ambiance of 90’s opulence.
CLUSTRJanuary 2018January 2018
In 2017, the new aesthetics collective CLUSTR opened their doors in Ghent. Nightingale created this new concept in collaboration with the former distributors of Moroso, with the aim to bring creative talent and design professionals under one roof.
Nightingale was responsible for the concept creation and visual identity of CLUSTR. Furthermore, Nightingale also set up their social media platforms, built brand awareness and connected CLUSTR with their target audience. To introduce CLUSTR to the world, Nightingale organized two launch events: one for key press relations and another for Moroso’s B4B network.
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