About Magenta / All about branding
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Bij magenta is het ‘all about branding’, al bijna 30 jaar.
We brengen jouw verhaal, maken het visueel en rollen het uit over de diverse mediakanalen.
Magenta is "all about branding", almost for 30 years.
We visualize and communicate your brand story in diverse formats across different channels.
Awards or Nominations
We are active in different sectors
- There's video; and then there's video marketing. Where no Hollywood production studio. We don't want your video to be pretty, we want it to have an impact. And we have an array of tools to make that impact last. Film production, motion graphic, character animation, motion design, interactive video, drone, Osmo, Go-Pro, stop-motion. And if you don't know what some of these words mean; we'll be happy to talk you through it.
Branding & Positioning
- We work in five clear steps. 1. Research (get to know you, your sector and competitors), 2. Strategy (what should your message be, which story appeals to your target group) 3. Design (propose a name, logo, style...) 4. Channels (where will your target group get in touch with your brand) 5. Execution (how can we adapt the strategy and design to the context of each of those channels)
- We prefer calling it story, concept and media. In that exact order. What's the message of your brand, what's the message of your campaign, and how can we make sure both messages are heard efficiently and simultaneously?
- Yes, digital is obviously the way to go - at least partly. No agency will tell you otherwise. But we know our stuff. Like, really. We'd love to tell you all about it. Did you know we have not one, but two influencers in our agency? That's 22% of our team!
A few metrics about the agency
Check the latest works made for our clients
Reynaers AluminiumFebruary 2019February 2019
Onze 'imagine' campagne werd 'wegens groot succes' verlengd, maar uiteraard ook opgefrist. Een nieuwe visual in combinatie met een opgefriste lay-out bestendigt het innoverende imago van het bedrijf en brengt (ver)bouwers tot bij de Reynaers dealers via allerlei kanalen on- en offline.
Reynaers AluminiumMay 2017May 2017
Reynaers Aluminium: videomarketing is king. Onze vernieuwende online leadgenerator inspireert mensen met (ver)bouwplannen. Stel ook jouw inspiratievideo samen op imagine.reynaers.be. Ook de 'classy' offlinecampagne, van advertentie over POS-materiaal tot radiospot, is 'made by' Magenta. Imagine that!
Corporate visualJuly 2016July 2016
Magenta creatives animation created the visual for the division insulation. Not an easy task since the client's product is not visible. Mission accomplished.
This image i used on brochures, catalogues, ads and even on their huge trucks troughout Belgium, France, the Netherlands and the UK.
Morubel Image campaignJuly 2016July 2016
Morubel Image campaign
Morubel, a producer of high-quality frozen shrimp, turned to Magenta to develop a visual that puts the quallity of it’s product range in the spotlights. As a first step, we threw out plates, cutlery and obligatory vegetable dressage and started with a blank. The result? Three stylish visuals on a black background.
International Golden Pentaward packagingJuly 2016July 2016
International Golden Pentaward packaging
Katz menu is a refreshingly new packagingconcept that was developed for Beduco Petfood. All five packages, characterized by digitally-drawn cats, aim for the youngest members of kitty-cat households: the kids.
This design took home a golden Pentaward in New York as the first Belgian agency ever.
Check the latest reviews from our clients
Digital Marketeer at Anonymous
Working together with Magenta, and mainly with Tom is a refreshing experience. Tom has a ton of creative experience and insights on how to achieve a common goal. We worked and still work together on several different projects where the Magenta team keeps surprising me in the speed and quality of the delivered work. Always on time, and always like requested. They are very open to feedback but dare to push back for a greater goal. I would definitely recommend this agency. I worked for many years in several other agencies, but this one, is just not 'another agency'. They’ve become my favorite agency in no-time!
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