About Mach Media
Mach Media is a results-driven team of Communications Consultants, Content Strategists, Copywriters, Project Managers and PR Professionals developing, managing and executing cross-media strategies for multinational companies. Most of our staff consists of native English speakers.
Clients call on us when they:
Need to solve a business challenge through communications
Need a digital acceleration for their internal/external communications
Need a truly global perspective on their ways to interact through marketing communications
Mach Media is:
Where there is a need to reach out to colleagues and customers located worldwide With experience working and leading teams in a variety of multinational settings
From strategy to implementation and success metrics/KPIs We are an extension of your team
Headquartered in Ghent (Belgium) Office in Washington, DC (USA)
You can rely on us for…
Insight: Educate, inspire and inform stakeholders Innovation and Integrated Execution: Appeal to unique target audiences Impact: Provoke emotion & stimulate feedback
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We are active in different sectors
Branding & Positioning
- Leveraging a broad range of competences, we are specialists in the optimisation of brands for better communications. - Vision/Mission - Positioning/Differentiation - Value proposition - Values/Brand Personality - Tone of Voice - Communications Platform
A few metrics about the agency
Check the latest works made for our clients
3-day onsite prospect tour of manufacturing sitesJanuary 2017
3-day onsite prospect tour of manufacturing sites
How do you best create an exclusive, overseas event (3-day onsite prospect tour of manufacturing sites in 3 states in Mexico) as well as the promotion leading up to that event?
The client wanted to attract prospects who would tour their facility in Zacatecas, Mexico, as well as visit nearby manufacturing locations in the area for benchmarking. Past history had proven onsite visits to be beneficial in generating new business. However, a perennial challenge remained – how to persuade their prospects, C-level executives from small- and midsize manufacturing companies, to take time out of their schedule for a visit to Mexico. Especially for three business days. Furthermore, because the client was investing substantial money in the initiative, including chartering two aircraft, they needed Mach Media to heavily promote the trip to ensure maximum ROI.
Mach Media created a compelling, integrated campaign to encourage prospects to join Entrada for three days in Mexico. Reaching senior leadership is always challenging. So we led an integrated outreach campaign by email, hard mail and telephone, with multiple touchpoints to a hard-to-reach audience. Thematically, the campaign focused on not just cost savings that manufacturers could experience through Mexican operations, but also new growth opportunities they would realize. The campaign promised visitors a unique chance to meet in Mexico on-the-ground with plant managers, executives and government officials.
As a result of Mach Media’s integrated outreach efforts, Entrada Group hosted eight C-level executives from five prospect companies. The tour of Zacatecas, Guanajuato and Querétaro states in Mexico stopped at numerous industrial parks, training centers and technology parks, where visitors learned a lot about the working environment in central Mexico. Post-tour, we wrote about the trip and included highlights of it in various Entrada outreach channels, to share the experience with other prospects and further leverage the experience.
For Entrada, getting people to do a site visit is an essential step in their sales cycle, which could last over several years. So we started by identifying their prospects who had registered the most engagements with Entrada over recent months (most web page views, materials downloaded, conversations with principals, etc.). We identified a target list of prospects.
We then led an integrated campaign to invite them on the trip: Initial postcard, hard mail campaign with materials, followups by email, followups by phone. These people are all C-level executives, so persistence and outreach by all channels was essential. Once we secured interest, we quickly arranged the travel by charter aircraft, hotel lodging and other logistics. We also had to prepare for them an extensive agenda for the three days, coordinate the schedule with the client, prepare a backgrounder binder on all destinations for the visitors and handle any special requests. Eight people from five companies agreed to participate.
It isn’t everyday that you have the undivided attention of your most targeted prospects – much less for 3 days straight. The trip enabled Entrada to get to know these people better, learn their concerns and priorities, and to showcase their expertise in a very personal way. The attendees all had a wonderful trip and learned a lot about Manufacturing in Mexico as a result. Entrada had 3 full days of unfettered access to the prospects. None of them have signed a contract yet, but this is usual. Entrada feels the trip was a good investment and was pleased with the result.
We used the writeup page after the event as a topic in the prospect newsletter. This trip could be something repeated every year or two, perhaps on a smaller scale due to the high expense.
Rebranding campaign for niche product/services ranJanuary 2017
Rebranding campaign for niche product/services ran
At the time of project launch Taminco (now a subsidiary of Eastman Chemical Company) was less well known than some of the other players in the oil & gas industry. They supplied to just a small part of this vast industry and had to compete with larger companies who offer a much wider range of products and services. Taminco was particularly looking for a way to stand out from the crowd, with its existing range of products, in the specialized market of gas sweetening.
Mach Media’s strategic advice and creative input provided Taminco with the new brand name AdapT, as well as all the marketing tools and materials needed to promote this range of gas sweetening products and services to their target audience.
Market & Competitor analysis (internal and external research & presentation of results)
Set brand objectives; Created brand name AdapT and messaging; Created visual identity (AdapT logo & brand look and feel)
Created publicity & marketing programme; Created collateral: brochure; presentations; on/offline adverts; roll-up banners; launch invitations
Results of this project are still being measured
Marketing support across the EMEA regionJanuary 2017
Marketing support across the EMEA region
Janssen Pharmaceuticals, part of the Johnson & Johnson group of companies, provides innovative medicines for an array of health concerns. Janssen sought to consolidate disparate marketing efforts across the EMEA region. Previously, many of its local operating companies created dynamic ads and materials for local markets, but their best practices and ideas were not systematically shared and leveraged across the enterprise. Such a decentralized approach also increased risks for branding inconsistencies and potential compliance issues.
Janssen sought to implement a process and technology to help consolidate the collaboration, approval and sharing of their marketing materials. Unfortunately, an added difficulty was that Janssen had already tried to implement a tool to do this just a few years earlier, but it was neither “user friendly nor future proof,” which only added to the frustration of employees.
When Janssen EMEA launched an initiative to find a new tool and, as well, optimize their collaborative process, Mach Media was brought in to lead the communications aspect of the project, which comprised the selection, roll out, and integration of the new platform. Named UNITAS, Latin for “unity,” the new process and tool selected allowed Janssen to consolidate and share marketing materials among 3,000 people across the entire enterprise.
Over a two-year period, Mach Media promoted UNITAS though a campaign of newsletters, workshops and trainings designed to embed the UNITAS “way of working” into the company culture. Mach Media focused on targeted communication actions to achieve buy in from senior management, direct users, and process enablers. Continuous feedback and transparent communication were the pillars of this successful roll out.
Today, UNITAS is very much part of Janssen’s approach for the development of marketing and educational materials, with hundreds of campaigns archived and shared across the platform every week.
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