Lielens

Agency expert in Advertising, Branding & Positioning, Graphic Design, Digital Strategy, Movie, Content Strategy.

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Lielens

About Lielens

This agency has already been claimed by its owner

Description
  • WE BUILD BRANDS

    Connecting the brand to its customers, everywhere and all the time. From brochures to multimedia campaigns, from in-store promotions to social networks, each message must build brand awareness and forge its image.

    What we do ?
    brand strategy, advertising, sales promotion, POS solutions, packaging, direct marketing, publishing, events, online communication, packaging, web marketing, social networking strategy   

    Lielens is a Belgian communication agency founded in 1972. A company with family roots currently employing 50 staff, Lielens became part of NETCO group at the end of 2016. The upshot is 300 extra people in Lille and Paris, more competences and more synergies, but always the same spirit.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           

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(3 reviews)

Location

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Languages

en
fr
nl
es

Social Media

Services offered

We are active in different sectors

Advertising
  • Based on your briefing, product and market analysis, competitors, target group(s), SWOT analysis, goals and objectives of your company, we will assist you for the marketing strategy ( definition of the positioning of your brand, mission, vision, values ), the content and the creative strategy ( selling idea, global communication concept, creative ideas, lay-outs, copy, brand activation tools, etc ) and the media strategy ( off and online strategy, planning and budget )
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Graphic Design
  • A team of 7 creatives and 15 designers ( infografists ), dedicated for creation and prepress of catalogues, folders, leaflets, posters, ads, POS and sales promotion material, press ads, newsletters, etc. Our graphic design team uses also the Approve tool, a web-based platform where all created documents can be checked, corrected and approved by you 100% online. A lot of comfort for you, associated to a quick, efficient and zero-default production process
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Movie
  • In our creative department, we have people with strong experience in story telling and storyboarding for TV and cinema commercials. Our job is to find the communication concept in a creative way, to imagine the storyboard of the film and to select the best video houses to produce your film in a professional way. Our creative director is also in charge of the quality control of the video production ( castings, camera, sound, lighting, mounting, retouching, voices and sound design, from the conception to the delivery of the movie to the media
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Branding & Positioning
  • We help brands to be strong brands. By creating for them original logotype, graphic look&feel for stationary, packaging, website, building, give-aways, stores, etc....and/or strong creative concepts based on surveys, brand reviews, competitors analysis and strategic thinking, in order to help brands to be strongly positioned on their market.
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Digital Strategy
  • Inside Lielens, MadAboutYou is our digital brain. Pierre Lepeer, our Head of digital, can help you to define the best digital strategy for your brand. He will help you to define the best online media you need to use to influence your targets. Pierre can analyze with you different benchmarks, the do's and don'ts in social media and online communication, what works and what don't work, etc. MadAboutYou can also be your cool partner to define the right website architecture of your website, with our without e-shop, how to improve it thanks to SEO and SEA techniques. Email marketing and e-news is also part of our recommandations. MadAboutYou helps you to understand in an easy way all the complexity of the new online communication tools and technologies
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Content Strategy
  • Our team of 7 creatives are ready to concept and create strong content strategies for your brand. Art directors and copywriters are working together to produce creative material for your campaigns, communication tools, website and social medias
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Interested by our service? Contact us now!

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A few metrics about the agency

6

Services

3

Reviews

21

Works

49

Team members

Previous Works

Check the latest works made for our clients
21 work(s) uploaded
  • BEBAT TV campaign

    BEBAT TV campaign

    August 2015
    August 2015

    BEBAT TV campaign

    BEBAT THE BUTTERFLY EFFECT OF USED BATTERIES

    Lielens has been the communication agency for Bebat for over 20 years. Bebat gives a new life to all used batteries… but nothing can happen if Belgians don’t bring their batteries back to collection points. The main objective of these TV ads is to raise awareness that used batteries need to be collected, but also to explain why. The butterfly effect has been the guiding principle used to symbolise the metamorphose of used batteries for the past 8 years

    Advertising
    EGGO TV spot Q4 2017

    EGGO TV spot Q4 2017

    September 2017
    September 2017

    EGGO TV spot Q4 2017

    LIELENS signs the new TV and radio campaign for 10 years of EGGO

    The objective of this new advertising campaign which will be on air as from October 2017 is no longer really the development of the reputation of the brand. For 10 years, EGGO regularly communicates on its concept on TV, radio and through promotional actions using door-to-door folders.

    The main objective of this new TV campaign is to position EGGO as the unavoidable partner that perfectly accompanies the customer, from his project to the delivery of his equipped kitchen. Qualitative studies conducted by EGGO have shown that one of the main barriers to ordering a new kitchen was the fear of being ill-served, ill-advised, or ill-accompanied. Indeed, between the request for a first advice, a first estimate, the signature of the order form and the final placement of the kitchen, .... sometimes 8 to 10 weeks can pass, leaving the place in the head of the customer to all the uncertainties (did I choose the color? the materials? will it be delivered on time? when should I disassemble the old, the news will be well mounted? plumbing, electrical appliances, etc.).

    To remedy this, EGGO now adopts a 100% "consumer centric" strategy. Through an internet portal, each client finds all the information about his project, his order (plans and order of course, real-time manufacturing schedules, order status at all production levels, important dates of delivery and placement, etc ...) but also practical information, tips and tricks, seasonal recipes that will inspire the customer and keep a permanent contact with him, all this in a way automatic and intuitive. The customer will now live with EGGO a unique, totally serene experience, from ordering to delivery, with this very pleasant feeling of being truly considered a customer and knowing at any time how is its order.

    Movie
    Advertising
    Campagne TV Tasectan

    Campagne TV Tasectan

    September 2016
    September 2016

    Campagne TV Tasectan

    DADDY’S NOT HERE ....

    There are subjects more difficult than others to put into communication. This is the case of Tasectan, a pharmaceutical product against ... diarrhea!

    Tasectan is a new TV spot that extends the saga already developed in radio two years ago around the same concept: dad is not there to celebrate the good moments of life, simply because he is stuck ... on the toilet.

    Advertising
    INTERMARCHE TV campaign

    INTERMARCHE TV campaign

    August 2015
    August 2015

    INTERMARCHE TV campaign

    SURPRIS PAR LES PRIX !
    Intermarché Belgique TV spot.

    In 2015, Intermarché Belgium reinforced its positioning "low price" through a new communication concept "Surprised by the prices!”

    To support this new concept, in addition to radio and folders all-boxes, L!ELENS also designed a TV campaign, directed by Patrick Ridremont and produced by Fouya Production. The TV spot shows customers surprised by the low prices of Intermarché, they were played by actors of the improvisation league. Simplicity and humor are part of the game.

    Advertising
    INTERMARCHE Folder

    INTERMARCHE Folder

    September 2017
    September 2017

    INTERMARCHE Folder

    INTERMARCHE Belgique
    Thematic folder 'Foire aux Vins' - September 2017

    Creation and production folder containing 12 pages and instore material.

    Branding & Positioning
    Graphic Design
    GOLDEN PALACE TV campaign (1/2)

    GOLDEN PALACE TV campaign (1/2)

    September 2017
    September 2017

    GOLDEN PALACE TV campaign (1/2)

    L!ELENS  has won the pitch for the Golden Palace budget, the casino and gaming website.
    This involves a brand new positioning and a new image campaign with TV commercials, print ads and radio commercials.

    This is one of 2 different TV spots: 'surgery room' FR

    Branding & Positioning
    Movie
    Advertising
    GOLDEN PALACE TV campaign (2/2)

    GOLDEN PALACE TV campaign (2/2)

    September 2017
    September 2017

    GOLDEN PALACE TV campaign (2/2)

    L!ELENS  has won the pitch for the Golden Palace budget, the casino and gaming website.
    This involves a brand new positioning and a new image campaign with TV commercials, print ads and radio commercials.

    This is one of 2 different TV spots: 'contruction workers' EN

    Advertising
    Movie
    Branding & Positioning
    Salespromotion NUTELLA

    Salespromotion NUTELLA

    June 2017
    June 2017

    Salespromotion NUTELLA

    Creative challenge was to associate NUTELLA chocolate spread to bread, a healthy ingredient, and to focus on breakfast and families with kids, considered like the first target bgroup

    Advertising
    Creation of websites

    Creation of websites

    June 2017
    June 2017

    Creation of websites

    Some examples of websites created and developed by our teams

    Digital Strategy
    Website Creation
    Online Advertising
    Zespri kiwi fruit billboard campaign

    Zespri kiwi fruit billboard campaign

    June 2017
    June 2017

    Zespri kiwi fruit billboard campaign

    Creation of billboard campaigns for the promotion and development of awareness of ZESPRI, the kiwi fruits from New Zealand. These campaigns were adapted to Belgium, Germany, France, Italy and Spain

    Advertising
    Branding & Positioning
    EGGO kitchen catalogue

    EGGO kitchen catalogue

    June 2017
    June 2017

    EGGO kitchen catalogue

    Creation, copywriting, fotoshootings, prepress and production of a 128 pages catalogue to present the philosophy of Eggo stores and to present kitchens categories

    Graphic Design
    Auto5 billboard campaigns

    Auto5 billboard campaigns

    June 2017
    June 2017

    Auto5 billboard campaigns

    2 examples of billboard communication campaigns for AUTO5, the autocenter Retailer in Belgium

    Advertising
    Branding & Positioning
    Creation of logotypes

    Creation of logotypes

    June 2017
    June 2017

    Creation of logotypes

    Some examples of logotypes created by our teams

    Branding & Positioning
    Graphic Design
    Creation of packaging

    Creation of packaging

    June 2017
    June 2017

    Creation of packaging

    Some examples of creation and developments of packaging

    Branding & Positioning
    Graphic Design
    Instore material for La Vache Qui Rit

    Instore material for La Vache Qui Rit

    September 2017
    September 2017

    Instore material for La Vache Qui Rit

    Support of the full product range of La Vache Qui Rit + action 'Bingo'

    Graphic Design
    Branding & Positioning
    INTERMARCHE campaign 'Cheques-rentrée'

    INTERMARCHE campaign 'Cheques-rentrée'

    September 2017
    September 2017

    INTERMARCHE campaign 'Cheques-rentrée'

    INTERMARCHE Belgique
    Back to School campaign September 2017

    Creation and production different instore material like posters, totems... + radiospot + folder

    Graphic Design
    Branding & Positioning
    BRICO 45 years birthday

    BRICO 45 years birthday

    January 2019
    January 2019

    BRICO 45 years birthday

    BRICO CELEBRATING WITH EMOTIONS

    For the past 2 years, Lielens has been one of the communication agencies called upon by Brico Belgium. This year, for Brico’s 45th birthday, we set up an entire communication campaign centred on emotions. Clearly, the MAKERS experience many emotions… After all, DIY can be tiring, complicated and rewarding, but also especially fun! In folders, at POS and much more...

    Graphic Design
    Event
    Advertising
    Billboard campaign Gruyere cheese

    Billboard campaign Gruyere cheese

    January 2019
    January 2019

    Billboard campaign Gruyere cheese

    LE GRUYÈRE TRADITION, FROM GENERATION TO GENERATION.

    In a world that is constantly reinventing itself, Gruyère AOP is made based on a thousand-year-old recipe that is 100% artisanal. This know-how is passed down from generation to generation,
    giving it its inimitable taste.

    Advertising
    Media Planning
    Copywriting
    Graphic Design
    Content Strategy
    Branding & Positioning
    Summer activity for Auto5

    Summer activity for Auto5

    January 2019
    January 2019

    Summer activity for Auto5

    AUTO 5 ONE LAST TIP FOR THE ROAD!

    Several times a year, via a door-to-door folder, Auto 5 reminds everyone that the brand offers advice and solutions to properly maintain and ensure the safety of their vehicle. This information is appreciated by ever-more Belgians.

    Advertising
    Copywriting
    Graphic Design
    Branding & Positioning
    How to promote Apericubes of La Vache Qui Rit ?

    How to promote Apericubes of La Vache Qui Rit ?

    January 2019
    January 2019

    How to promote Apericubes of La Vache Qui Rit ?

    APÉRICUBE  

    How can we position the funny, tasty ‘cubes’ of Apéricube in the shop? In the same way as the product itself: fun, colored, and completely going crazy when talking about aperitif. We use some key moments to seize the opportunity and to present the delicious Apéricubes in an appetizing way.

    Online Advertising
    Advertising
    Social Media
    Copywriting
    Graphic Design
    Content Strategy
    Branding & Positioning
    salespromotion Perfect Wash

    salespromotion Perfect Wash

    January 2019
    January 2019

    salespromotion Perfect Wash

    RECKITT BENCKISER PERFECT HOUSE & WASH

    Work - eat - kids - fun - wash - clean and tidy-up - sleep - repeat 24 hours is not enough time to do everything we want, but with Reckitt Benckiser products we demonstrate how easy it can be to keep your house and laundry spotless

    Branding & Positioning
    Content Strategy
    Graphic Design
    Copywriting
    Social Media
    Advertising

Clients’ reviews

Check the latest reviews from our clients

3 review(s) posted

Total ratings

5/5
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5/5

Thijs De Schoenmacker  a year ago

Marketing Coordinator at Total Belgium

Great company to work with. Available for any kind of question. They support our marketing projects from start till finish. Thanks a lot to Frank, Debby and everyone behind the scenes!

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5/5

anastasia vanherrewegen  a year ago

senior brand manager Lactel BE at Lactalis

Work with Lielens (Deborah Vandenkerckhof ) is a real pleasure. Lactel did a big activation with them and everything went well. They were professional, pro active and ready to adapt what was not going well (surprise when you start a new projects/sponsoring). They also offer varieties f services like event, video maker, web services (they build our new website), ... I do recommand to work with Lielens. Anastasia

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5/5

andre dusausoy  3 years ago

CEO at LIELENS
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