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Hoet&Hoet is a branding agency, rooted in strong skills in graphic design and production. We have grown to specialize in brand culture, brand strategy, brand identity and brand design. We are brand setters: we define, design, develop, and deliver your brands. Existing brands and new ones.
We do work in partnership with our clients, hand in hand. We guide them in the right strategic and creative direction. We define brand strategy. We design brand universe through print and digital applications. We develop tailor made creative solutions. We deliver upscale work. We take care of our clients and the world we are living in. We do our best and even more…
WE HAVE DONE
We have done local, national, international and global work. We have provided corporate and individual solutions. We have done business with individuals, small businesses and big corporations. We have done much more than logos. We have made progress…always.
We are a team of 12 international creative talents: we define, design, develop and deliver strategic and creative work. We are authentic and curious. We are surrounded by a variety of specialist talents: strategic & brand culture consultants, copywriters, retail designers, photographers, illustrators, architects, printers… We are production experts. We are a family-minded business.
We are Hoet&Hoet.
Find out more: https://vimeo.com/161749412
We are active in different sectors
Branding & Positioning
- We define... an unique positioning and structure how to make it alive in a accurate brand platform with a coherent purpose regarding your products, services & key objectives : -brand Audit -benchmark -workshop - interviews -brand platform -branding strategy -brand architecture -storytelling -concept
- We design.... Express a powerfull story & design remarkable components that best reflects the brand personnality in a comprehensive language ‘future proof’ & easily usable. - naming - logo - brand Universe (graphic line) - iconography - infography and so much more...
A few metrics about the agency
Check the latest works made for our clients
How to be 'iu'...October 2014October 2014
How to be 'iu'...
Equiform was the name of a well-established parapharmaceutical chain in Belgium. After some years the brand had become obsolete and no longer corresponded to the services and products it offered.
Hoet&Hoet helped the client define its vision, mission and values in order to develop a brand that is in tune with itself: a brand with ‘better-being’. The name ‘Equiform’ no longer reflected this philosophy and the strength of the group. Hoet&Hoet set up brainstorming sessions with the client in order to find a new brand name that is aligned with this way of thinking.
‘iU’ (pronounced ‘you’) was created because it is directed to everyone, with a different product and advice for every particular need, and because the customer is always at the centre. Hoet&Hoet played on the strength of simplicity and gave new meaning to the brand with a short name, a soothing color and round enveloping typography. The same concept was then translated in-store, with the help of various professionals, through careful and detailed work in materials, lighting and navigation. The goal was to make customers comfortable in a friendly environment with simple and clear navigation that allows them to choose if they wish to be guided or left free to shop.
This mutual partnership of different professionals was reflected in a new identity with high recognition that stands out thanks to its uniqueness. Like you.
How to energize a city...October 2014October 2014
How to energize a city...
For many years Sibelga has been at the service of the “bruxellois” people offering support and immediate service throughout the year, any time of the day. At the end of 2012, the company envisaged a new strategic approach and needed a new identity aligned with this principles.
Hoet&Hoet was selected to rework and develop a new identity based on one main objective: a more human brand that represented the energy, the sun, the human people behind that company and the dynamism of the brand.
How to move with the flow...January 2017January 2017
How to move with the flow...
UITP (Union Internationale des Transports Publics) is the International Association of Public Transport... a passionate champion of sustainable urban mobility.
UITP has a long history to its name, and is the only worldwide network to bring together all public transport stakeholders and all sustainable transport modes, enhancing quality of life and economic well-being by supporting and promoting sustainable transport in urban areas worldwide.
The identity no longer reflected the vision of the company and Hoet&Hoet faced up the challenge of a rebranding process, starrting with a new symbol that represented the dynamism of urban mobility emphasizing the connectivity aspect. This new identity was supporte by a strong graphic universe that was declined across different communication supports.
How to be TIP TOP...January 2017January 2017
How to be TIP TOP...
Hoet&Hoet developed the identity of the new campaign of the 'Province de Liège' that encourages people of all ages to stay at the top of their health.
The campaign carries out an impactifull message by promoting a healthy lifestyle through a prevention campaing that offers plenty of resources for the public. The messages are introduced by a sympathetic character full of healthy tips and advises.
The identity is a playful and dynamic universe full of color and life.
TIP TOP invites you to improve your health and wellness!
How to speak with an equal identity...January 2017January 2017
How to speak with an equal identity...
Dexia bank was a Belgian financial institution which, despite a controversial and difficult market environment, demonstrated its ability to rejuvenate and to overcome the situation with a new and fresh rebirth.
In March 2012, with the help of Hoet&Hoet, Dexia bank turned the page and became Belfius Bank.
The new name is a combination of Belgium (Bel-), finance (-fi-) and the English word "us", summarizing the company’s mission, which is to be a bank with local roots that listens to and learns from its customers. The name is also easy to pronounce in many European languages.
The new identity created by Hoet&Hoet is simple and easy to recognize. It speaks to everyone because it uses a familiar visual code. From the beginning that was one of the main objectives: it must carry the idea of proximity.
The new logo features an equal sign. This isn’t just intended to recall the mathematical sign (widely used by bankers) to symbolize that the bank considers its customers to be its equals – a fundamental culture shift for the financial world – it also represents the concept of balance, because the real business of the bank is to create a balance between what it gives and what it receives.
The new colors, red and grey, bring back the solidity and the reassurance of the brand.
How to start a story from a point...January 2017January 2017
How to start a story from a point...
Agoria represents more than 1.700 technology-inspired companies in Belgium. Together they seek to contribute to the world's advancement by developing or implementing innovations.
In collaboration with Hoet&Hoet, Agoria redefined the mission and vision while writing a new chapter with a brand new poitn of view, declaring a strong positioning as trailblazers who open new technology paths.
The new idenity invests in a strong identity with a catchy blue, that symbolizes the determination of the brand. Simple and ambitious.
How to stand out in the market....January 2017January 2017
How to stand out in the market....
Artexis, a multi-format venues business and Easyfairs, a multi-format events business have joined forces as a single entity with a shared mission: Visit the Future.
Hoet&Hoet therefore came up with a new identity for the group that distinguishes its two services / products in order to clearly present what they have to offer to its public. This new identity is afterwards implemented thorugh a simple and clear brand architecture using colour as main identifier and a coherent graphic line across all communication touchpoints.
How to be at the center of a cultural landscape...January 2017January 2017
How to be at the center of a cultural landscape...
Hoet&Hoet created and developed the new logotype and graphic universe for the CCRV (Centre Culturel Régional Verviétois).
This center, located in Verviers, a Wallon municipality of the Province of Liège; has refreshed its image with a new identity system representing three cultural centers: Le Grand-théâtre, L'Espace Duesberg and La Médiathèque.
How to make an identity out of a shape...January 2017January 2017
How to make an identity out of a shape...
Sonaca Group is a global Belgian company active in the development, manufacturing, and assembly of advanced structures for civil, military, and space markets. The group is especially known for its wing movables expertise where it is regarded as the world leader serving most of the primes and with a market share of over 50%.
Hoet&Hoet translated the core values of the compnay into a new identity through the use of the shape and the color.
How to open a a dialogue...January 2017January 2017
How to open a a dialogue...
COST is the longest-running European framework supporting trans-national cooperation among researchers, engineers and scholars across Europe.
With the support fo Hoet&Hoet, COST revitalized its identity through a logotype optimization and a new dynamic graphic universe that is implemented across the different communication supports.
How to look up at the stars...January 2017January 2017
How to look up at the stars...
Hoet&Hoet created the new identity for two of the main important organizations of the European Union: the Euroepan Council and the Council of the European Union.
These two organizations are now symbolized under the same identity, sharing the main identifier of these institutions: the Europa buidling.
Anchored in the architecture of the building, Hoet&Hoet created the logotype, a simple and functional graphic universe that can after be declined and implemented across the different communicaiton supports.
How to shape a new world...January 2017January 2017
How to shape a new world...
Iles de Paix is an international belgian NGO founded by Nobel peace awarded, Father Dominique Pire. This NGO aims to help fragilized persons to use their own resources on a more permanent base instead of dependending on international charity.
Based on the fact that the original symbol of the NGO was a a dove, it carried a very “catholic” connotation and it did not relate enough to the organization's actions. Hoet&Hoet developed a new identity translating the original values of the previous identity through an reconizable and colorful logotype linked to the action and the already well-known communication of the ONG: the human modules.
How to be wrapped by a nation...January 2017January 2017
How to be wrapped by a nation...
The Belgian Olympic Interfederal Commitee (FR: COIB-Comité Olympique et Interfédérale Belge / NL: BOIC-Belgisch Olympisch en Interfederaal Comité) was founded in 1906 and its administrative seat is located in Brussels. The COIB-BOIC is the alliance of all sports federation and the olympic representation in Belgium.
Hoet&Hoet was commissioned to enrich the brand by creating a new identity closer to the core values and DNA of the organization, enhanceing the olympic spirit carrying with proudness the belgian flag.
How to wrap delightful memories...January 2017January 2017
How to wrap delightful memories...
Hoet&Hoet signs the new seasonal packagings for the chocolate manufacturer. A fairy collection that brings back Christmas memories with high qualitative printing techniques such as gold foil or embossing and very sensitive hand made illustrations.
Check the latest reviews from our clients
CEO at Intersysto
PARFAIT !! C'était pour nous une première expérience avec une agence. D'emblée, on comprend la méthode de travail rigoureuse et professionnelle --> On travaille en confiance. La qualité du travail fourni dans des délais extrêmement courts nous a permis de rapidement passer en prototype(s) et production. Par itérations successives et de par la disponibilité de l'équipe Hoet & Hoet, nous savons pu atteindre l'objectif fixé, dans une enveloppe fermée et respectée. Je recommande vraiment cette agence. C'est tellement vrai que nous avons démarré un 2ième projet ensemble.
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