gents

Agency expert in Online Advertising, Innovation, Branding & Positioning, Advertising, Digital Strategy, Content Strategy.

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gents

About gents

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Description
  • Gents is a new wave communications agency. We are inspired by the limitless opportunities of social interactions, mobile innovations, digital experiences, beautiful technology and design.

    We craft relevant strategies and dashing projects for forward-thinking clients and help them succeed in contemporary culture with work that ignites active interaction.

    A social campaign, a piece of branded content, a mobile experience or an off/online installation — we make anything that helps a brand communicate with people.

    We chase the element of surprise, inject the right energy and look for that unique feeling of excitement in every project. All communication we provide is hard to ignore and brings empathy, authenticity and craft to our valued clients.

    Our suite of services is built on an understanding of universal marketing needs applied to the contemporary digital landscape.

Awards or Nominations
  • stars
    Lovie Award
    2013
    Websites - Travel/Tourism
    stars
    Communication Arts
    2013
    Webpick of the day
    stars
    Webby Awards Official Honoree
    2013
    Travel
    stars
    FWA - Mobile of the Day
    2015
    stars
    Silver Lovie Award
    2015
    Mobile: Lifestyle
    stars
    Silver Lovie Award
    2015
    Social: best use of photography
    stars
    People's Lovie Award
    2015
    Mobile: Lifestyle
    stars
    FWA - Mobile of the Day
    2015
    stars
    Shortlisted at Eurobest
    2016
    stars
    Trends Gazellen
    2017
    Oost-Vlaanderen
    stars
    CCB Awards Shortlist
    2017
    Media - online advertising
    stars
    Webby Award Nominee
    2017
    Video Ad Shortform
    stars
    Trends Gazellen
    2016
    Oost-Vlaanderen
    stars
    Awwward
    2012
    Site of the Day
    stars
    Bronze Lovie Award
    2015
    Mobile: best user experience

Services offered

We are active in different sectors

Online Advertising
  • Creating influence is about authenticity. We create authentic collaborations with those who have built their audiences on the internet and connect with them on behalf of our brands. We create campaigns from the ground up that are designed to be shared and resonate in our connected culture. Integrated Campaign Creation // Digital Content // Production // D/OOH // Film // Production // Radio Production // Experiences
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Branding & Positioning
  • Our team of creators pushes the boundaries of what is possible by defining what is next. We design and implement innovative products and services that exist at the center of consumers’ lives. We are fully integrated and highly efficient. We help forward-thinking clients succeed in digital culture. Visual Brand Positioning // Brand Design // Design // Development // Prototyping // Websites // Apps // Experimental // AR / VR
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Digital Strategy
  • We crunch what’s happening now with people, culture, platforms and technology and convert it into fuel for creative courage. We transform businesses and help our clients outpace digital disruption by designing new models and enhancing existing ones. Brand Innovation // Digital Strategy // Communication Strategy // Content Strategy // Media Consulting // Emerging Platforms
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Innovation
  • We transform businesses and help our clients outpace digital disruption by designing new models and enhancing existing ones. Our team of creators pushes the boundaries of what is possible by defining what is next. We design and implement innovative products and services that exist at the center of consumers’ lives. We are fully integrated and highly efficient. We help forward-thinking clients succeed in digital culture. Business Innovation // Product Development and Innovation // Communications Consulting // Digital Media Consulting // Emerging Platforms //Prototyping // Experimental // AR / VR
Request info
Advertising
  • Creating influence is about authenticity. We create authentic collaborations with those who have built their audiences on the internet and connect with them on behalf of our brands. We create campaigns from the ground up that are designed to be shared and resonate in our connected culture. Integrated Campaign Creation // Digital Content // Production // D/OOH // Film // Production // Radio Production // Interactive // Experiences
Request info
Content Strategy
  • We crunch what’s happening now with people, culture, platforms and technology and convert it into fuel for creative courage. A social campaign, a piece of branded content, a mobile experience or an off/online installation — we make anything that helps a brand communicate with people. We create relevant content strategies and make sure we nail the execution.
Request info

Interested by our service? Contact us now!

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A few metrics about the agency

6

Services

2

Reviews

22

Works

16

Team members

Previous Works

Check the latest works made for our clients
22 work(s) uploaded
  • Blow up your summer

    Blow up your summer

    October 2017
    October 2017

    Blow up your summer

    We make summer sales sexy. How? By creating a social media campaign based on what people already love (to share): inflatable pool toys! In celebration of Vliegtickets.be’s summer sales and all things sunny, we aim to blow some life into people’s holidays. Literally.

    Online Advertising
    Content Strategy
    Branding & Positioning
    Digital Strategy
    Ray-Ban virtual try-on campaign

    Ray-Ban virtual try-on campaign

    October 2017
    October 2017

    Ray-Ban virtual try-on campaign

    EYE IT. TRY IT. BUY IT.

    Together with facial-recognition specialist DeepBlue and Ray-Ban’s in-house e-com team, we developed & designed the virtual tool where fans can try on any pair of Ray-Ban.

    Digital Strategy
    #itstartswith Aperol Spritz

    #itstartswith Aperol Spritz

    October 2017
    October 2017

    #itstartswith Aperol Spritz

    ‘It starts with Aperol Spritz’ marks the launch of Aperol’s new brand campaign, which is rolled out across Europe. We set up an integrated media strategy to position Aperol Spritz as thé start for a great summertime together and claim orange as the new apero in Belgium. Aperol Spritz is shown as the social connector between people and moments.

    Digital Strategy
    Branding & Positioning
    Bold is the night

    Bold is the night

    October 2017
    October 2017

    Bold is the night

    Together with The Word Magazine, Belgium’s leading free arts and music media platform, we launched an exclusive editorial series: Bold Is The Night. A cross-media collaboration documenting Belgium’s vibrant nightlife, through local music rebels. Linking the rebellious attitude of Bulldog Gin with Belgium’s underground music scene.

    Content Strategy
    Every second counts

    Every second counts

    October 2017
    October 2017

    Every second counts

    We created an interactive YouTube fundraising where we employed the mechanism of a preroll countdown timer allowing the viewer to offer a donation in the form of “seconds”. Reminding viewers to donate, every second they skip.

    Digital Strategy
    Online Advertising
    The sound of sorry

    The sound of sorry

    October 2017
    October 2017

    The sound of sorry

    We set up The Sound of Sorry act, an interactive campaign where we encouraged critics and bullies to face their wrongs and say…no sing… their sorry.

    Content Strategy
    Digital Strategy
    Enter the frozen world of Alpro ice cream

    Enter the frozen world of Alpro ice cream

    October 2017
    October 2017

    Enter the frozen world of Alpro ice cream

    We created a quirky fable starring the brand’s adorable mascottes, each representing a plant-based ingredient. Follow them, as they reveal the origin of this new plant-based ice cream.

    Branding & Positioning
    Advertising
    Reimagining Vliegtickets.be on social

    Reimagining Vliegtickets.be on social

    October 2017
    October 2017

    Reimagining Vliegtickets.be on social

    We created a flexible, contemporary and social-native design, which can be activated at a moment’s notice for maximum impact. Sparking unique conversations on the brand’s social platforms on a daily basis ànd activating the Belgian social community, through relevant bite-size travel content.

    Digital Strategy
    Content Strategy
    Online Advertising
    #WeAreBulldog

    #WeAreBulldog

    October 2017
    October 2017

    #WeAreBulldog

    A bold awareness campaign across the streets of Antwerp

    Branding & Positioning
    Visit Bruges. Visit more.

    Visit Bruges. Visit more.

    October 2017
    October 2017

    Visit Bruges. Visit more.

    We developed the 360° campaign ’Visit Bruges. Visit More’. Our holistic approach put intimacy and tradition in an innovative online and offline jacket through print, online ads and an outdoor event. The improved Visit Bruges website and mobile app were the front line of our campaign. We created a new and fresh visual identity for the entire campaign that brings out all the characteristics of Bruges.

     

    Branding & Positioning
    Digital Strategy
    Coco Loco: a monkey adventure

    Coco Loco: a monkey adventure

    October 2017
    October 2017

    Coco Loco: a monkey adventure

    A nutty YouTube adventure starring Mr. & Ms. Coco and Martino the llama

    Branding & Positioning
    Advertising
    Ray-Ban x Rewind

    Ray-Ban x Rewind

    October 2017
    October 2017

    Ray-Ban x Rewind

    The mixtape project makes textures hearable and shareable

    Branding & Positioning
    Innovation
    Digital Strategy
    Nutty adventures starring Ally and Hazel

    Nutty adventures starring Ally and Hazel

    October 2017
    October 2017

    Nutty adventures starring Ally and Hazel

    Nutty adventures starring Ally and Hazel

    Branding & Positioning
    300 days of sunshine

    300 days of sunshine

    October 2017
    October 2017

    300 days of sunshine

    The pop-up website 300daysofsunshine.be was all about inspiring people. During 8 weeks visitors could gain exclusive inspiration and enjoy unique actions with a South Tyrolean accent.

    Online Advertising
    Content Strategy
    Branding & Positioning
    Digital Strategy
    Ray-Ban x Reflections

    Ray-Ban x Reflections

    October 2017
    October 2017

    Ray-Ban x Reflections

    With the #Reflections app every selfie now tells a story

    Innovation
    Branding & Positioning
    Digital Strategy
    Welcome to the world of Alpro

    Welcome to the world of Alpro

    October 2017
    October 2017

    Welcome to the world of Alpro

    We created a multifaceted brand campaign, consisting of recognisable micro breakfast moments. Through authentic and universal storytelling, centred around Alpro’s tasty variety of plant-based ingredients, we show all the pleasurable ways to pursue a healthy lifestyle. Starting at breakfast.

    Branding & Positioning
    Ontic website

    Ontic website

    October 2017
    October 2017

    Ontic website

    A webshop for customized 3D printed jewelry.

    Digital Strategy
    The ingredient of a good start

    The ingredient of a good start

    October 2017
    October 2017

    The ingredient of a good start

    Alpro’s exciting new world of plant-based ingredients to inspire with a healthy lifestyle

     

    Advertising
    Branding & Positioning
    Rockaway Stories

    Rockaway Stories

    October 2017
    October 2017

    Rockaway Stories

    Adventure, exploring and dreaming on the South shore of Long Island. 

    Advertising
    Branding & Positioning
    Alpro - the movie

    Alpro - the movie

    October 2017
    October 2017

    Alpro - the movie

    We launched a unique piece of branded content for Alpro: an animated trailer that unveils the wonderful origin of Alpo’s plant-based products.

    Advertising
    Branding & Positioning
    A brand new online world of inspiration and style

    A brand new online world of inspiration and style

    October 2017
    October 2017

    A brand new online world of inspiration and style

    We created a transparant and easy-to-use online platform focussing on visual storytelling, contemporary design, social media and smart online advertising.

    Digital Strategy
    Top it! Taste it!

    Top it! Taste it!

    October 2017
    October 2017

    Top it! Taste it!

    We launched the interactive #mildandcreamy platform. Online inspiration accompanied by offline tastings. We allowed visitors to build their own Alpro #mildandcreamy with a personal topping combination and have it delivered at their doorstep. The interactive campaign urges you to discover the Mild&Creamy range in combination with some original toppings.

    Branding & Positioning
    Advertising

Clients’ reviews

Check the latest reviews from our clients

2 review(s) posted

Total ratings

5/5
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5/5

Nathan Gray  10 months ago

Global Director, Social Commerce and Digital Marketing at Luxottica

We first met when Gents came to us with a mixtape app they'd cooked up and figured it was a perfect fit for Ray-Ban. During the demo we asked how long it would take to build and they casually noted it was already 90% complete. That proof of concept won us over and the rest is history. From there we've gone on to develop several additional apps and campaigns spanning everything from editorial to experiential. Beyond the work, one of the standout things about Gents are the people. They strike a nice balance between being personal yet professional. So this means work is on time and budget but always a blast to create. Gents has worked for us on Ray-Ban for several years now. Whether a campaign, app or experience, they are one of our go-to agencies when we need something fast yet boiling over with design sensibility and smarts.

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5/5

Mattias Josander  10 months ago

CEO at It Can Happen

I worked with Gents in the capacity as Marketig Director for Peak Performance. They are a highly creative and strategic agency. The quickly understand the business problems they are asked to address and has a knack for coming up with really unique, smart and efficient solutions. Among all the agency’s I have worked with they are for sure of of the most professional bunch of people I had the pleasure to work with. Don’t let their size and friendly down-to-earth attitude fool you. They compete with the best and can become valuable business partners. I can highly recommend Gents for any marketing / communication / online challenge you might have. Equally strong in both strategy and execution I always felt they overdelivered and look forward to work with them again. - Mattias Josander, Sweden.

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