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Gents is a new wave communications agency. We are inspired by the limitless opportunities of social interactions, mobile innovations, digital experiences, beautiful technology and design.
We craft relevant strategies and dashing projects for forward-thinking clients and help them succeed in contemporary culture with work that ignites active interaction.
A social campaign, a piece of branded content, a mobile experience or an off/online installation — we make anything that helps a brand communicate with people.
We chase the element of surprise, inject the right energy and look for that unique feeling of excitement in every project. All communication we provide is hard to ignore and brings empathy, authenticity and craft to our valued clients.
Our suite of services is built on an understanding of universal marketing needs applied to the contemporary digital landscape. Since Summer 2018, Gent is part of Wijs.
Awards or Nominations
- starsLovie Award2013Websites - Travel/TourismstarsCommunication Arts2013Webpick of the daystarsWebby Awards Official Honoree2013TravelstarsFWA - Mobile of the Day2015starsSilver Lovie Award2015Mobile: LifestylestarsSilver Lovie Award2015Social: best use of photographystarsPeople's Lovie Award2015Mobile: LifestylestarsFWA - Mobile of the Day2015starsShortlisted at Eurobest2016starsTrends Gazellen2017Oost-VlaanderenstarsCCB Awards Shortlist2017Media - online advertisingstarsWebby Award Nominee2017Video Ad ShortformstarsTrends Gazellen2016Oost-VlaanderenstarsAwwward2012Site of the DaystarsBronze Lovie Award2015Mobile: best user experience
We are active in different sectors
- We transform businesses and help our clients outpace digital disruption by designing new models and enhancing existing ones. Our team of creators pushes the boundaries of what is possible by defining what is next. We design and implement innovative products and services that exist at the center of consumers’ lives. We are fully integrated and highly efficient. We help forward-thinking clients succeed in digital culture. Business Innovation // Product Development and Innovation // Communications Consulting // Digital Media Consulting // Emerging Platforms //Prototyping // Experimental // AR / VR
- Creating influence is about authenticity. We create authentic collaborations with those who have built their audiences on the internet and connect with them on behalf of our brands. We create campaigns from the ground up that are designed to be shared and resonate in our connected culture. Integrated Campaign Creation // Digital Content // Production // D/OOH // Film // Production // Radio Production // Experiences
A few metrics about the agency
Check the latest works made for our clients
Blow up your summerOctober 2017October 2017
Blow up your summer
We make summer sales sexy. How? By creating a social media campaign based on what people already love (to share): inflatable pool toys! In celebration of Vliegtickets.be’s summer sales and all things sunny, we aim to blow some life into people’s holidays. Literally.
#itstartswith Aperol SpritzOctober 2017October 2017
#itstartswith Aperol Spritz
‘It starts with Aperol Spritz’ marks the launch of Aperol’s new brand campaign, which is rolled out across Europe. We set up an integrated media strategy to position Aperol Spritz as thé start for a great summertime together and claim orange as the new apero in Belgium. Aperol Spritz is shown as the social connector between people and moments.
Bold is the nightOctober 2017October 2017
Bold is the night
Together with The Word Magazine, Belgium’s leading free arts and music media platform, we launched an exclusive editorial series: Bold Is The Night. A cross-media collaboration documenting Belgium’s vibrant nightlife, through local music rebels. Linking the rebellious attitude of Bulldog Gin with Belgium’s underground music scene.
Reimagining Vliegtickets.be on socialOctober 2017October 2017
Reimagining Vliegtickets.be on social
We created a flexible, contemporary and social-native design, which can be activated at a moment’s notice for maximum impact. Sparking unique conversations on the brand’s social platforms on a daily basis ànd activating the Belgian social community, through relevant bite-size travel content.
Visit Bruges. Visit more.October 2017October 2017
Visit Bruges. Visit more.
We developed the 360° campaign ’Visit Bruges. Visit More’. Our holistic approach put intimacy and tradition in an innovative online and offline jacket through print, online ads and an outdoor event. The improved Visit Bruges website and mobile app were the front line of our campaign. We created a new and fresh visual identity for the entire campaign that brings out all the characteristics of Bruges.
Welcome to the world of AlproOctober 2017October 2017
Welcome to the world of Alpro
We created a multifaceted brand campaign, consisting of recognisable micro breakfast moments. Through authentic and universal storytelling, centred around Alpro’s tasty variety of plant-based ingredients, we show all the pleasurable ways to pursue a healthy lifestyle. Starting at breakfast.
Top it! Taste it!October 2017October 2017
Top it! Taste it!
We launched the interactive #mildandcreamy platform. Online inspiration accompanied by offline tastings. We allowed visitors to build their own Alpro #mildandcreamy with a personal topping combination and have it delivered at their doorstep. The interactive campaign urges you to discover the Mild&Creamy range in combination with some original toppings.
Check the latest reviews from our clients
CEO at It Can Happen
I worked with Gents in the capacity as Marketig Director for Peak Performance. They are a highly creative and strategic agency. The quickly understand the business problems they are asked to address and has a knack for coming up with really unique, smart and efficient solutions. Among all the agency’s I have worked with they are for sure of of the most professional bunch of people I had the pleasure to work with. Don’t let their size and friendly down-to-earth attitude fool you. They compete with the best and can become valuable business partners. I can highly recommend Gents for any marketing / communication / online challenge you might have. Equally strong in both strategy and execution I always felt they overdelivered and look forward to work with them again. - Mattias Josander, Sweden.
Global Director, Social Commerce and Digital Marketing at Luxottica
We first met when Gents came to us with a mixtape app they'd cooked up and figured it was a perfect fit for Ray-Ban. During the demo we asked how long it would take to build and they casually noted it was already 90% complete. That proof of concept won us over and the rest is history. From there we've gone on to develop several additional apps and campaigns spanning everything from editorial to experiential. Beyond the work, one of the standout things about Gents are the people. They strike a nice balance between being personal yet professional. So this means work is on time and budget but always a blast to create. Gents has worked for us on Ray-Ban for several years now. Whether a campaign, app or experience, they are one of our go-to agencies when we need something fast yet boiling over with design sensibility and smarts.
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